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Marketing Essays

Result for Subject Marketing:
19895 essays
Customer Target of ANAC Color Store Marketing Case Study
8 pages (2355 words) , Download 0 , Case Study
Free
The paper "Customer Target of ANAC Color Store" is a great example of a case study on marketing. ANAC Color Store is a high quality fashioned store that deals with quality clothing. This and the fact that the fashion retailer sells his product cheaply are one of the biggest factors, which have seen the fashion retailer rise to the top of the industry in Australia.
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Cathay Pacific Airlines' Current Strategies, Strengths and Weaknesses, Opportunities and Threats Marketing Case Study
8 pages (2297 words) , Download 0 , Case Study
Free
The paper “Cathay Pacific Airlines’ Current Strategies, Strengths and Weaknesses, Opportunities and Threats” is an impressive version of a case study on marketing. Cathay Pacific Airlines has looked towards developing its business by concentrating on its core competitive advantage which has been improved market penetration leading to higher market share, improved services.
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Teaching and Training Employees on Customer Relationship Management Marketing Assignment
7 pages (2526 words) , Download 0 , Assignment
Free
The paper "Teaching and Training Employees on Customer Relationship Management" is a worthy example of an assignment on marketing. Business Objectives - To lower our price from the current price of 32 GB at $599 and 64 GB at $699 which will increase our sales by 20% and to increase our market share by at least 15% in the Publishing industry.
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Are Ready Meal Manufacturers Ready to Respond to a Changing Market Environment Marketing Essay
6 pages (1646 words) , Download 0 , Essay
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The paper “Are Ready Meal Manufacturers Ready to Respond to a Changing Market Environment?” is an excellent variant of an essay on business. The ready meal consists of food that has been prepared or processed and packaged in a way that they can be used for a long period. To achieve this manufactures use preservatives before packaging the food so that it can last for a long period.
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Marketing of Grilld Restaurants in Australia Marketing Research Proposal
10 pages (3031 words) , Download 0 , Research Proposal
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The paper "Marketing of Grill’d Restaurants in Australia" is an excellent example of a research proposal on marketing. Since its inception in 2004 in Australia, Grill’d restaurant has gained acceptability within the community and customers. Many outlets have been put up to cater to the surging number of customers.
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The Australian Government Is Introducing a Carbon Tax Marketing Term Paper
12 pages (3256 words) , Download 0 , Term Paper
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The paper "The Australian Government Is Introducing a Carbon Tax" is a brilliant example of a term paper on marketing. Recent changes in the earth's Ecosystem can be attributed largely to the repercussions of globalization. Compared to centuries ago, it is evident that there is more carbon dioxide in the atmosphere today.
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The Forces That Affect Consumer Decisions on Buying a Commodity or Accessing a Service Marketing Term Paper
16 pages (4244 words) , Download 0 , Term Paper
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The paper “The Forces That Affect Consumer Decisions on Buying a Commodity or Accessing a Service” is an impressive variant of term paper on marketing. Decision making is a mental cognitive process that results in the selection of a course of action or choice of action among several alternatives (Dittmer, 2008, p. 1). Every decision-making process should lead to a final choice.
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Consumer Behaviour of Emirates Airlines: Hello Tomorrow Campaign Marketing Case Study
11 pages (2966 words) , Download 2 , Case Study
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The paper "Consumer Behaviour of Emirates Airlines: Hello Tomorrow Campaign" is a perfect example of a case study on marketing. Emirates Airlines has come up with a new brand platform campaign which is being referred to as “Hello Tomorrow” which is aimed at connecting people and cultures and is an idea that of the unlimited possibility of the future.
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What Benefits Are There for Internet Marketers Using Google Plus Marketing Case Study
7 pages (2031 words) , Download 0 , Case Study
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The paper “What Benefits Are There for Internet Marketers Using Google Plus?” is an impressive variant of case study on marketing. Marketing strategies have changed a lot, now professionals use the internet to market the services and products so that they can easily reach the masses. These people prefer using the internet and email - that's why marketing professionals prefer to use social media.
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The Business Strategy Woolworth Limited Marketing Case Study
11 pages (3141 words) , Download 0 , Case Study
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The report presents the business strategy that has been adopted by Woolworth and the manner the strategy gets reflected in its vision and mission. Further, the report looks to analyze the situation where both the internal and external factors are evaluated so that the challenges which Woolworth has can be identified.
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Marketing of Hilton New Delhi Janakpuri Hotel Marketing Case Study
16 pages (5367 words) , Download 1 , Case Study
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The paper "Marketing of Hilton New Delhi Janakpuri Hotel" is a wonderful example of a case study on marketing. In India, the hospitality industry has witnessed tremendous growth in recent years. There are several international hotels that have already been established in the Indian market and are still expanding gradually (Sharma & Sharma, 2007, p. 45).
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Market Environment of Mitchells and Butlers Marketing Case Study
13 pages (3827 words) , Download 2 , Case Study
Free
The paper "Market Environment of Mitchells and Butlers" is a perfect example of a case study on marketing. Competition is increasing getting stiffer with many business firms coming into existence. This is because every business is striving to capture a bigger market share than its competitors. For every business to succeed there ought to be an appropriate marketing plan.
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Correlation between Market Share and Product Quality Marketing Assignment
12 pages (3316 words) , Download 0 , Assignment
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Different regions have different market shares depending on the customer's preference and pricing strategy in the regions. It is anticipated that some products are priced higher in different regions depending on the chain of distribution. Different regions on the other hand have different resources which could affect the product price.
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Market Segmentation and Product Positioning at Argos Company Marketing Case Study
7 pages (1785 words) , Download 1 , Case Study
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The paper “Market Segmentation and Product Positioning at Argos Company” is an affecting variant of the case study on marketing. Argos which is a retail company selling consumer durables has worked on a different business model which has helped it to succeed in the UK and Ireland. The company looks towards selling products through catalogs and has ensured differentiation in its services.
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Sea Shepherd: Charities and Cause-Related Marketing Marketing Case Study
12 pages (3315 words) , Download 1 , Case Study
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The organization has evolved as one of the charity organizations that effectively use cause-related marketing strategies to win support and donations. Sea Shepherd develops messages and communication strategies that aim to facilitate and obtain social support for the need for conservation, preservation of endangered species of wildlife and marine.
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Selling and Sales Management Marketing Literature review
9 pages (2548 words) , Download 0 , Literature review
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The paper "Selling and Sales Management" is a good example of a literature review on marketing. Personal sales and making personal presentations are the most expensive and most important for a company’s sales and profits (Robert & Ralph 1993). They require each person to be involved and trained on the company’s products as well as presentation skills.
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Decision-Making Situation and the Issues That Emerged Marketing Term Paper
8 pages (2280 words) , Download 0 , Term Paper
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The paper "Decision-Making Situation and the Issues That Emerged" is a brilliant example of a term paper on marketing. In any workplace situation problem, the occurrence is almost imminent and unavoidable. This does not mean that organizations will stop functioning and become extinct. Some of the most successful companies have managed to survive great turbulence in the world of business.
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A Significance of Well Trained Staff and a Good Marketing Plan for a Successful Product Launch Marketing Term Paper
7 pages (2131 words) , Download 0 , Term Paper
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The paper “A Significance of Well Trained Staff and a Good Marketing Plan for a Successful Product Launch” is a spectacular variant of term paper on marketing. This paper reviews the strategies considered while planning a market launch for a product. It looks at planning, organizing, and reviews of marketing events and operations related to product promotion.
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Mangement Under Uncertainty: Case of RBS Skals Marketing Case Study
8 pages (2281 words) , Download 0 , Case Study
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The paper "Mangement Under Uncertainty: Case of RBS Skals" is a perfect example of a case study on marketing. The report will employ a psychological perspective to analyze how decisions are made in RBS Skals, a construction company in Latvia. At RBS Skals, decisions were usually made by an individual Maris Saukans the managing director.
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Integrated Marketing Communications Plan for Australian Volunteers International Marketing Case Study
11 pages (3105 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communications Plan for Australian Volunteers International" is an excellent example of a case study on marketing. The author of this paper presents an IMC plan for the Australian Volunteers International in attracting more volunteer tourists to support its volunteering programs.
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Energy Drink Industry: Red Bull Marketing Case Study
10 pages (3059 words) , Download 2 , Case Study
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Red Bull’s target market (people aged 16-29 years) is not pricing sensitive. Additionally, Red Bull is purchased for its convenience to a particular situation based on its brand power and loyal consumer base (Chaundy 2001). As such, there is less likelihood of substituting the product with other beverages.
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Uses and Gratification of Facebook Marketing Research Paper
11 pages (3179 words) , Download 0 , Research Paper
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Other key factors which the report throws light on are identification of population size, selection of the best sample, sampling methods. Thus in a nutshell the report will help in increasing the effectiveness and efficiency of research which will ultimately help to identify a path through which better results shall be obtained in an easier way.
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Cadbury: Marketing Strategies Marketing Case Study
14 pages (3941 words) , Download 0 , Case Study
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This marketing plan offers hands-on experience in implementing, formulating, and evaluating marketing strategies. It enhances a deeper understanding of a number of strategies for declining markets, mature, growth, and introduction markets and new market entries as well as new economy markets to sustain competitive leverage over product.
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Possible Strategic Choices for Samsung Galaxy S4 Marketing Case Study
14 pages (3948 words) , Download 0 , Case Study
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The paper "Possible Strategic Choices for Samsung Galaxy S4" is a perfect example of a case study on marketing. The Samsung Galaxy S4 is a Smartphone manufactured by the Samsung Company. The company’s product has attracted many customers in the market enabling the company to realize a large sales volume within a short period.
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Strategic Marketing Plan for Toyota Cars in Australia Marketing Case Study
14 pages (3940 words) , Download 1 , Case Study
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The paper "Strategic Marketing Plan for Toyota Cars in Australia" is a good example of a case study on marketing. The author argues in a well-organized manner that Toyota is a market leader in the Australian car market. Toyota’s brands such as Camry, Aurion, and corolla are a household name in Australia.
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Marketing Strategies for Etihad Airways Marketing Case Study
31 pages (8333 words) , Download 1 , Case Study
The paper "Marketing Strategies for Etihad Airways" is an outstanding example of a case study on marketing. According to Porter (2008), the sole aim of business organizations is to achieve sustainable success over other competitors through the progressive attainment of goals and objectives. Some of the common goals usually include acquiring a larger market share as possible.
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Organisational Conditions for Service Encounter-Based Innovation Marketing Assignment
11 pages (3024 words) , Download 0 , Assignment
Free
The paper "Organizational Conditions for Service Encounter-Based Innovation" is a wonderful example of an assignment on marketing. The service encounter is termed as the moment of truth for the organization as it determines whether the customers are satisfied with the services of the company. Consumer behavior factors also play an important role in terms of influencing the service encounter.
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Marketing in Healthcare Marketing Case Study
11 pages (3587 words) , Download 2 , Case Study
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Original journal articles of research-based evidence, such as those mentioned in this paper will be reproduced and creatively displayed in conspicuous places inside the acupuncture clinic and outside of the clinic. Brochures will be made available at the hospital lobby and near the clinic for interested parties to avail themselves with as they pass by.
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Chinas Derivatives Market Marketing Research Paper
8 pages (2705 words) , Download 2 , Research Paper
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The absence of derivatives in a modern market is unthinkable, however, because of their necessity in hedging currency and volatility risks, in order to attract investments by institutional funds. Recent years have seen an acceleration of foreign direct investment and a rise in trade surplus in the Chinese economy.
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The Customer Experience of the Werribee Park Marketing Case Study
9 pages (2524 words) , Download 2 , Case Study
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All in all, if the park is successful in minimizing threats and overcoming weaknesses it can explore more opportunities provided by the internet. It can also increase the customer base through exploiting its own strengths. For those who have not visited the Park, it is recommended that you do and see the history of Australia as you have never seen before.
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The Impact of the Advertising and Marketing for the Brand Sainsburys Marketing Case Study
10 pages (2844 words) , Download 2 , Case Study
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Promotion is basically an activity that increases sales and pushes the brand to run well in the market. For promoting a product the back plan for branding is very important which is basically gives the lingering effects in the mind of the customer but to convert that effect to real-time sales, the promotion is very important.
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What is Marketing Research Marketing Term Paper
9 pages (2553 words) , Download 2 , Term Paper
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Nearly all organizations spend a significant portion of their revenues to carry out market researches in order to gain valuable knowledge about the market and their competitors. It is worth mentioning that the market is always at the nucleus of countless activities that take place, on a continuous basis.
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EasyJet International Marketing Marketing Case Study
8 pages (2307 words) , Download 2 , Case Study
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International marketing is concerned with the development of strategies to create brand awareness and to position an organization in the international landscape. Moreover, EasyJet is one of the airline companies that have ventured in the international airline industry targeting different market segments. 
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Strategic Marketing Problem Marketing Assignment
6 pages (1720 words) , Download 0 , Assignment
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No product is perfect in the market and the proof is the ever-evolving innovation product that could be found in the market. If products are perfect then there would have been no market segmentation. Marketers segment of the product on the basis of the quality and features of the product in relation to the perceived value of product. 
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Customer Experience Strategy of O2 Marketing Case Study
12 pages (3397 words) , Download 0 , Case Study
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Today, not only a customer has the access to a wide spectrum of markets, but also has the power to negotiate the prices at one’s own terms and conditions.Even the major mobile services providers like 02 have to proceed gingerly while managing their reseller relationship portfolio, considering the cutthroat competition in the market.     
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Brand Imitation - Consumer Attitude Toward Purchasing Imitated Brand Clothing in Thailand Marketing Thesis Proposal
7 pages (2534 words) , Download 0 , Thesis Proposal
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The paper “Brand Imitation - Consumer Attitude Toward Purchasing Imitated Brand Clothing in Thailand” is an engrossing version of the thesis proposal on marketing. As imitated goods, a multi-dollar underground economy, flourish in almost all kinds of markets, the consumer tends to choose these kinds of goods particularly in Thailand which according to most professionals is the “primary staging point”.
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Johnson and Johnson Marketing Strategies Against GlaxoSmithKline Marketing Case Study
13 pages (3532 words) , Download 0 , Case Study
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Competitive responsiveness is characterized by firms initiating competitive marketing strategy which focuses on forecasting of outcomes. Technology is at the cutting edge; medicine development has not been left behind therefore pharmaceutical manufacturers need to initiate new policies by observing past policies to forge decisions that considers both industry endogenous and exogenous constraints.
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Multinational Corporation Behavior Marketing Term Paper
10 pages (2677 words) , Download 0 , Term Paper
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The paper "Multinational Corporation Behavior" is an amazing example of a term paper on marketing. Multinational corporations are entities that manage productions as well as deliverer services in several countries where they conduct their businesses. They are also referred to as multinational enterprises or transnational corporations.
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Marketing Strategies in the Service Industry: Case of Taj Hotels Marketing Case Study
12 pages (3208 words) , Download 1 , Case Study
Free
The paper “Marketing Strategies in the Service Industry: Case of Taj Hotels” is an inspiring variant of a case study on marketing. The ever-growing hotel industry and the increase in the size of the population have made the tourism industry grow. On the backdrop of it, the hotel industry has witnessed a boom and is trying to reap maximum benefits out of it.
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Identification and Evaluation of Marketing Opportunities for Hidden Valley Cabins Marketing Case Study
7 pages (2013 words) , Download 0 , Case Study
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The paper “Identification and Evaluation of Marketing Opportunities for Hidden Valley Cabins” is a potent version of the case study on marketing. Hidden Valley Cabins is a family-owned eco-tourism resort business located on the Paluma Range North West of Townsville, Queensland Australia. The business is owned by Ian McLennan.
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Target Market Segment and Composition Marketing Literature review
6 pages (1801 words) , Download 0 , Literature review
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The paper “Target Market Segment and Composition” is a telling variant of a literature review on marketing. In a market not everyone can be satisfied by one marketer, for instance, not all consumers like the automobile, therefore, a given marketer must have what is known as market segmentation.
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Virgin Blue - Vision, Mission, Strategic Objectives, and Environmental Analysis Marketing Case Study
12 pages (2859 words) , Download 0 , Case Study
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The paper “Virgin Blue – Vision, Mission, Strategic Objectives, and Environmental Analysis” is an exciting version of the case study on marketing. Virgin Blue is one of the fastest-growing airways in Australia is looking towards aiming the people who are price-conscious. The company has an aggressive marketing strategy and is looking towards becoming a cost leader and differentiator.
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Carbon Tax Legislation: Creative Strategies, and Media Plan Marketing Case Study
12 pages (3347 words) , Download 0 , Case Study
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The young people market segment will entail students whose opinions greatly affect their future. Besides, they are the key stakeholders in the implementation of carbon tax law. Politicians’ market segment is indispensable in that they determine whether the bill is passed or not, and the success of its implementation.
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Behaviours and Attitudes of Shoppers regarding Kellogs Products and Services Marketing Research Proposal
7 pages (1976 words) , Download 0 , Research Proposal
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The paper “Behaviours and Attitudes of Shoppers regarding Kellogs Products and Services” is a forceful version of the research proposal on marketing. Qualitative research technique is chosen to measure shopper’s attitudes, behaviours, of Kellogs cereal and snack products. The techniques were chosen because it attempts to gain a clear understanding of any existences of opinions.
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Market Opportunity Analysis on Australian Wine Marketing Case Study
8 pages (2484 words) , Download 0 , Case Study
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Australia’s wine and grape growing industries have grown remarkably since 1990 as a result of concerted efforts by the government and other stakeholders in developing export markets for Australian-produced wine. Currently, more than half of Australia’s wine is exported to various countries throughout the world.
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Pepsi Change the Game Ad Campaign Marketing Speech or Presentation
9 pages (2543 words) , Download 0 , Speech or Presentation
Free
Although the change to the copyright law is extremely specific – it handles cases and issues regarding peer-to-peer file sharing. YouTube may not be included in it; the fact that the ad campaign was copyrighted does question the ethics. This is due to the fact that the campaign seems too uploaded on the internet even though it is copyrighted.
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Marketing Plan for the 2010 Toyota Auris HSD Hybrid Marketing Case Study
12 pages (3731 words) , Download 0 , Case Study
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The paper "Marketing Plan for the 2010 Toyota Auris HSD Hybrid" is a perfect example of a case study on marketing. The second half of 2010 will see the introduction of the Toyota Auris HSD, the second of Toyota’s extensive vehicle line-up to feature hybrid technology, following up on the success of the petrol-electric Prius.
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New Product Marketing Plan for an Organic Coffee Drink Apple-Cofi Premium Marketing Case Study
16 pages (4512 words) , Download 0 , Case Study
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The paper “New Product Marketing Plan for an Organic Coffee Drink Apple-Cofi Premium” is a great variant of case study on marketing. Coffee Taste Café is a new business to be established in Wollongong city, in New South Wales of Australia. The business aims to introduce a new product in the city known as the Apple-Cofi premium.
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Marketing Environment for Breakfast Cereals in India and the UK Marketing Term Paper
9 pages (2535 words) , Download 0 , Term Paper
Free
The paper “Marketing Environment for Breakfast Cereals in India and the UK” is an outstanding version of a term paper on marketing. Kellogg Company started when the production of Kellogg’s Corn Flakes began at W.K. Kellogg’s newly introduced Battle Creek Toasted Corn Flakes Company in 1906 (Vasudha, 2009).
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General Coffee Consumption in the World Marketing Research Paper
6 pages (1728 words) , Download 0 , Research Paper
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Ryding (2011) notes that customer satisfaction is considered to be an essential competitive factor and a significant indicator of a firm's profit since it is directly related to the return on investment (ROI) and market value. Customer satisfaction is achieved when the customer’s expectation of the encounter is at par with the meeting.
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