Marketing Essays

The paper "Market Environment of Mitchells and Butlers" is a perfect example of a case study on marketing. Competition is increasing getting stiffer with many business firms coming into existence. This is because every business is striving to capture a bigger market share than its competitors. For every business to succeed there ought to be an appropriate marketing plan.

Different regions have different market shares depending on the customer's preference and pricing strategy in the regions. It is anticipated that some products are priced higher in different regions depending on the chain of distribution. Different regions on the other hand have different resources which could affect the product price.

The paper “Market Segmentation and Product Positioning at Argos Company” is an affecting variant of the case study on marketing. Argos which is a retail company selling consumer durables has worked on a different business model which has helped it to succeed in the UK and Ireland. The company looks towards selling products through catalogs and has ensured differentiation in its services.

The organization has evolved as one of the charity organizations that effectively use cause-related marketing strategies to win support and donations. Sea Shepherd develops messages and communication strategies that aim to facilitate and obtain social support for the need for conservation, preservation of endangered species of wildlife and marine.

The paper "Selling and Sales Management" is a good example of a literature review on marketing. Personal sales and making personal presentations are the most expensive and most important for a company’s sales and profits (Robert & Ralph 1993). They require each person to be involved and trained on the company’s products as well as presentation skills.

The paper "Decision-Making Situation and the Issues That Emerged" is a brilliant example of a term paper on marketing. In any workplace situation problem, the occurrence is almost imminent and unavoidable. This does not mean that organizations will stop functioning and become extinct. Some of the most successful companies have managed to survive great turbulence in the world of business.

The paper “A Significance of Well Trained Staff and a Good Marketing Plan for a Successful Product Launch” is a spectacular variant of term paper on marketing. This paper reviews the strategies considered while planning a market launch for a product. It looks at planning, organizing, and reviews of marketing events and operations related to product promotion.

The paper "Mangement Under Uncertainty: Case of RBS Skals" is a perfect example of a case study on marketing. The report will employ a psychological perspective to analyze how decisions are made in RBS Skals, a construction company in Latvia. At RBS Skals, decisions were usually made by an individual Maris Saukans the managing director.

The paper "Integrated Marketing Communications Plan for Australian Volunteers International" is an excellent example of a case study on marketing. The author of this paper presents an IMC plan for the Australian Volunteers International in attracting more volunteer tourists to support its volunteering programs.

Red Bull’s target market (people aged 16-29 years) is not pricing sensitive. Additionally, Red Bull is purchased for its convenience to a particular situation based on its brand power and loyal consumer base (Chaundy 2001). As such, there is less likelihood of substituting the product with other beverages.

Other key factors which the report throws light on are identification of population size, selection of the best sample, sampling methods. Thus in a nutshell the report will help in increasing the effectiveness and efficiency of research which will ultimately help to identify a path through which better results shall be obtained in an easier way.

This marketing plan offers hands-on experience in implementing, formulating, and evaluating marketing strategies. It enhances a deeper understanding of a number of strategies for declining markets, mature, growth, and introduction markets and new market entries as well as new economy markets to sustain competitive leverage over product.

The paper "Possible Strategic Choices for Samsung Galaxy S4" is a perfect example of a case study on marketing. The Samsung Galaxy S4 is a Smartphone manufactured by the Samsung Company. The company’s product has attracted many customers in the market enabling the company to realize a large sales volume within a short period.

The paper "Strategic Marketing Plan for Toyota Cars in Australia" is a good example of a case study on marketing. The author argues in a well-organized manner that Toyota is a market leader in the Australian car market. Toyota’s brands such as Camry, Aurion, and corolla are a household name in Australia.

The paper "Marketing Strategies for Etihad Airways" is an outstanding example of a case study on marketing. According to Porter (2008), the sole aim of business organizations is to achieve sustainable success over other competitors through the progressive attainment of goals and objectives. Some of the common goals usually include acquiring a larger market share as possible.

The paper "Organizational Conditions for Service Encounter-Based Innovation" is a wonderful example of an assignment on marketing. The service encounter is termed as the moment of truth for the organization as it determines whether the customers are satisfied with the services of the company. Consumer behavior factors also play an important role in terms of influencing the service encounter.

Original journal articles of research-based evidence, such as those mentioned in this paper will be reproduced and creatively displayed in conspicuous places inside the acupuncture clinic and outside of the clinic. Brochures will be made available at the hospital lobby and near the clinic for interested parties to avail themselves with as they pass by.

The absence of derivatives in a modern market is unthinkable, however, because of their necessity in hedging currency and volatility risks, in order to attract investments by institutional funds. Recent years have seen an acceleration of foreign direct investment and a rise in trade surplus in the Chinese economy.

All in all, if the park is successful in minimizing threats and overcoming weaknesses it can explore more opportunities provided by the internet. It can also increase the customer base through exploiting its own strengths. For those who have not visited the Park, it is recommended that you do and see the history of Australia as you have never seen before.

Promotion is basically an activity that increases sales and pushes the brand to run well in the market. For promoting a product the back plan for branding is very important which is basically gives the lingering effects in the mind of the customer but to convert that effect to real-time sales, the promotion is very important.

Nearly all organizations spend a significant portion of their revenues to carry out market researches in order to gain valuable knowledge about the market and their competitors. It is worth mentioning that the market is always at the nucleus of countless activities that take place, on a continuous basis.

International marketing is concerned with the development of strategies to create brand awareness and to position an organization in the international landscape. Moreover, EasyJet is one of the airline companies that have ventured in the international airline industry targeting different market segments. 

No product is perfect in the market and the proof is the ever-evolving innovation product that could be found in the market. If products are perfect then there would have been no market segmentation. Marketers segment of the product on the basis of the quality and features of the product in relation to the perceived value of product. 

Today, not only a customer has the access to a wide spectrum of markets, but also has the power to negotiate the prices at one’s own terms and conditions.Even the major mobile services providers like 02 have to proceed gingerly while managing their reseller relationship portfolio, considering the cutthroat competition in the market.     

The paper “Brand Imitation - Consumer Attitude Toward Purchasing Imitated Brand Clothing in Thailand” is an engrossing version of the thesis proposal on marketing. As imitated goods, a multi-dollar underground economy, flourish in almost all kinds of markets, the consumer tends to choose these kinds of goods particularly in Thailand which according to most professionals is the “primary staging point”.

Competitive responsiveness is characterized by firms initiating competitive marketing strategy which focuses on forecasting of outcomes. Technology is at the cutting edge; medicine development has not been left behind therefore pharmaceutical manufacturers need to initiate new policies by observing past policies to forge decisions that considers both industry endogenous and exogenous constraints.

The paper "Multinational Corporation Behavior" is an amazing example of a term paper on marketing. Multinational corporations are entities that manage productions as well as deliverer services in several countries where they conduct their businesses. They are also referred to as multinational enterprises or transnational corporations.

The paper “Marketing Strategies in the Service Industry: Case of Taj Hotels” is an inspiring variant of a case study on marketing. The ever-growing hotel industry and the increase in the size of the population have made the tourism industry grow. On the backdrop of it, the hotel industry has witnessed a boom and is trying to reap maximum benefits out of it.

The paper “Identification and Evaluation of Marketing Opportunities for Hidden Valley Cabins” is a potent version of the case study on marketing. Hidden Valley Cabins is a family-owned eco-tourism resort business located on the Paluma Range North West of Townsville, Queensland Australia. The business is owned by Ian McLennan.

The paper “Target Market Segment and Composition” is a telling variant of a literature review on marketing. In a market not everyone can be satisfied by one marketer, for instance, not all consumers like the automobile, therefore, a given marketer must have what is known as market segmentation.

The paper “Virgin Blue – Vision, Mission, Strategic Objectives, and Environmental Analysis” is an exciting version of the case study on marketing. Virgin Blue is one of the fastest-growing airways in Australia is looking towards aiming the people who are price-conscious. The company has an aggressive marketing strategy and is looking towards becoming a cost leader and differentiator.

The young people market segment will entail students whose opinions greatly affect their future. Besides, they are the key stakeholders in the implementation of carbon tax law. Politicians’ market segment is indispensable in that they determine whether the bill is passed or not, and the success of its implementation.

The paper “Behaviours and Attitudes of Shoppers regarding Kellogs Products and Services” is a forceful version of the research proposal on marketing. Qualitative research technique is chosen to measure shopper’s attitudes, behaviours, of Kellogs cereal and snack products. The techniques were chosen because it attempts to gain a clear understanding of any existences of opinions.

Australia’s wine and grape growing industries have grown remarkably since 1990 as a result of concerted efforts by the government and other stakeholders in developing export markets for Australian-produced wine. Currently, more than half of Australia’s wine is exported to various countries throughout the world.

Although the change to the copyright law is extremely specific – it handles cases and issues regarding peer-to-peer file sharing. YouTube may not be included in it; the fact that the ad campaign was copyrighted does question the ethics. This is due to the fact that the campaign seems too uploaded on the internet even though it is copyrighted.

The paper "Marketing Plan for the 2010 Toyota Auris HSD Hybrid" is a perfect example of a case study on marketing. The second half of 2010 will see the introduction of the Toyota Auris HSD, the second of Toyota’s extensive vehicle line-up to feature hybrid technology, following up on the success of the petrol-electric Prius.

The paper “New Product Marketing Plan for an Organic Coffee Drink Apple-Cofi Premium” is a great variant of case study on marketing. Coffee Taste Café is a new business to be established in Wollongong city, in New South Wales of Australia. The business aims to introduce a new product in the city known as the Apple-Cofi premium.

The paper “Marketing Environment for Breakfast Cereals in India and the UK” is an outstanding version of a term paper on marketing. Kellogg Company started when the production of Kellogg’s Corn Flakes began at W.K. Kellogg’s newly introduced Battle Creek Toasted Corn Flakes Company in 1906 (Vasudha, 2009).

Ryding (2011) notes that customer satisfaction is considered to be an essential competitive factor and a significant indicator of a firm's profit since it is directly related to the return on investment (ROI) and market value. Customer satisfaction is achieved when the customer’s expectation of the encounter is at par with the meeting.

The paper “The Extent to Which the Globalization of Consumer Culture Engenders a Cosmopolitan Culture” is a telling variant of literature review on marketing. In the current contemporary world, people get exposed to many influences that would change their behaviors at the end of the day. Perhaps these influences could be because of openness in borders from nation to nation.

The paper "Integrated Marketing Campaign: Conservative Volunteer Australia" is a perfect example of a case study on marketing. Alternative tourism has seen considerable growth has indicated by the statistics available from numerous organizations that operate in this field (Grimm and Needham, 2012). An example of alternative tourism is volunteer tourism.

The paper "How Social Midea Impact on Hospitality Industry in China Market" is an excellent example of a research proposal on marketing. The hospitality industry, particularly hotels, uses a number of social media platforms like Facebook, YouTube, LinkedIn, and Twitter to market its services and products.

The paper “Advert Strategy for Car Insurance Package” is a forceful version of the case study on marketing. The main target of the advertisement campaign will be a car insurance product. The company wants to create awareness for the product and specifically to attract the 18-30 age brackets with a generation of greater interest to the product. 

The paper "Monitoring Marketing Performance" is a brilliant example of coursework on marketing. Overall measures of brand performance and KPI’s, plus methods and sources of measurement - Purina Company makes food for pets especially cats. Brand awareness is critical in the marketing of this product. It determines the reputation and the level of the brand of appreciation in the marketplace.

The paper "Uses and Gratifications of Facebook" is a wonderful example of an assignment on marketing. A maximum advantage from a survey can be garnered if the questionnaire which is developed is correct, circulated among the correct sample space, the correct sampling size is selected and the method which is used for collecting information from the participants is appropriate.

The company is a follower of Toshiba and Samsung. By understanding its position in the product life cycle Apple asserts a unique retail strategy that informs the firm’s product decisions. Apple also uses the collaborative organizational structure to like functions and also communication among employees.

Its recent foray into mobile phone and i-pod was a huge success in the market. It has recently introduced a state of the art gizmo known as Sonic 1000 which packs the features of a laptop and phone into one small unit. Although the unit is broadly categorized under PDA (personalized digital assistant), it has wide-ranging functions.

While Marketing involves identifying, anticipating and satisfying customer requirements efficiently and profitably, the Retailing activity involves  the direct contact with the customers via sale of goods and services to consumers for personal, family or household use. 

The paper “Factors Affecting Consumers’ Acceptance of MVM Technology” is a perfect example of a research proposal on marketing. This study used Kinnear and Taylor's (1996) seven stages of the research process as the backbone of this research process. Aaker et al, (2007) addressed the importance of a research framework as it provides a systematic planned approach to a research project.

After the completion of the bmibaby airlines rebranding program that ensured a successful and also a challenging market position for the airline, bmi turned its eye towards the increment of its market challenge in the low-cost airlines. The low cost airline Go on the other hand announced its intention’s to start flying on the airport of the east midlands.