Analysis of One Eyeland Photographers Advertisement - Essay Example

Ad Analysis Essay One Eyeland Photographer’s Advertisement This is the analysis of an advertisement of One Eyeland photographers. It advertises the company’s name and its credibility through a picture. The picture shows the face of a man. The face is only showing one side and clearly focuses on the eye in order to maintain the main theme of the name of the company. The picture shows the face as it appears when cut down at the centre. It composes of one eye, half the nose, half lips, the moustache beard, and one ear. It is in black and white coloring. The picture shows the two sides of the face using a single photo, by showing both the side and the front, using a half of the face. It is showing very high creativity in bringing out the two sides. From a distance, one cannot tell the difference, because it is hard to notice that it is showing two sides of the half-faced man. The upper part from the head to the nose is clearly facing in front, but the lower part from the moustache to the chin is facing the left side. The ear appears as seen from the front view. The picture is clearly used to show the quality and quantity of pictures, the customer expects to get, and can be used as a sample picture for customers. The picture in this ad is appealing to the photographers and people who love pictures. This advertisement is targeting photographers. Many photographers will need a lot of creativity in order to appeal to their customers. Appreciation of their work depends on how they satisfy their customers’ needs by producing quality pictures, which portray their feelings and personality. This will depend on what the customer wants, and the photographer should keenly consider that. This advertisement probes the photographers to think of how creative they can get in order to satisfy the customer’s needs. According to this advertisement, the picture clearly portrays what a customer expects to get in terms of quality and quantity. The photograph should clearly explain itself by telling a story, capturing emotion, or by creating a visual feast for the eyes. This helps in bringing out the subject matter of the picture. The photographers who come across this ad will be attracted at a go, and will consider reaching the One Eyeland photographers company in order to learn more. This suggests that everyone who needs to have a photograph of the highest quality, which will depict the intended theme, has the solution at One Eyeland photographers. One Eyeland photographers company carries the words, one, and eye. The picture in the ad has clearly brought out the theme of one, by using the half face, which has only one eyebrow, one eye, one part of the nose, one ear, and one side of the mouth. This shows that the photographer was keen on bringing out the theme of one in this advertisement. Photographers mostly use one eye when focusing on the picture before taking a photograph. This idea is clear in this ad and complies with the name of the company. The eye in the picture is explaining more on the name of the company and the main theme of focusing in photography. There is also a picture of a camera, which signifies the idea of taking photos. It is also one, and this complies with the theme of one. This advertisement of One Eyeland photographers tells a story by itself. The picture shows what the company does, and the name explains what is in the picture. The ad has all the components needed in photography, which are the camera, the eye, and the subject. It also shows the type of pictures the customer expects to get in terms of quality. It is easy to tell what the company does by looking at the advertisement. This advertisement is in black and white. Use of color in any advertisement determines its appeal to the target audience. The shades of colors used also matters a lot in bringing out the theme. Black and white in this ad symbolizes calmness, a character that is very vital and required in the photography field. The picture itself also is in a stable position that symbolizes calmness. This is a great determinant to the appeal, the picture makes to the target audience. At the glance of this ad, a photographer will pause for a while and ask a few questions on how the picture looks like, and why it appears as it is. In the process of answering these questions, he or she will need to apply his or her skills in order to come up with such a picture. This will lead to the interest of knowing this company. The light and dark shades applied should comply with the theme. The rule of thirds applies in this advertisement. It means that the picture carries a third of the whole photo. The placing of the picture at the centre captures more attention. The attraction of the advertisement at a glance is at the picture. The colors around the picture also lead to attraction by leading the viewer to the main picture. Shades of color used talks of the time and place of the photography, and helps in bringing out the theme of the advert. The light color used around this picture helps in bringing out the theme of calmness in the picture. It also helps in directing us to the position of the picture and the direction it is facing. The third rule application in the picture helps in attracting the target audience. The emotion in this advertisement is calm. Emotions always draw human beings and tie everyone together, whether it is something that makes them laugh or cry. Images showing emotion and timeless moments always capture the audience’s attention. The picture in this ad creates the emotion of calmness, and that is what draws the target audience. This ad leaves the audience with questions at a glance and prompts them to find the answers by taking a closer look at the picture. They find the answers after keenly observing the picture and relating it to the wording on the advertisement. The most important issue in advertising is to ensure that you capture the target audience by making the ad appealing. It should also display the product it is advertising, and be straight to the point. The placing of the advert should be at a place where the target audience will find it easily (Garrett 174). This ad is in the Google ads, thus makes it easily available to photographers who research on how to improve their work through the internet. Users can also find it and grow interest of knowing how to get such work. Advertising using pictures is very reliable and effective in reaching the target audience. Work cited Garrett, T.M. Some ethical problems of modern advertising. Rome: Gregorian &Biblical Bookshop 1961, Print. Read More