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Marketing Essays

Result for Subject Marketing:
19895 essays
Prerequisites of Amazon's Marketing Success - Marketing Mix, and Porter's Five Force Analysis Marketing Case Study
10 pages (2707 words) , Download 0 , Case Study
Free
The paper “Prerequisites of Amazon’s Marketing Success - Marketing Mix, and Porter’s Five Force Analysis” is an affecting variant of case study on marketing. The Amazon.com website was launched on July 16th, 1995. From the early beginning in 1994 Jeffery Bezos, the founder of amazon.com was inspired by the idea of revolutionizing the book business by creating an online store for books.
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7Ps in the Service Industry of the Kenya Railway Marketing Case Study
14 pages (3739 words) , Download 0 , Case Study
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The paper “T7Ps in the Service Industry of the Kenya Railway” is an engrossing variant of case study on marketing. The stiff competition that has been experienced in the business arena has forced many companies to diversify their product portfolio with the aim of increasing their sales as well as profits.
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The Decision Making Processes in Accommodation of Three Respondents Marketing Research Paper
15 pages (3952 words) , Download 0 , Research Paper
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The paper “The Decision Making Processes in Accommodation of Three Respondents” is an intriguing variant of research paper on marketing. This report is an analysis of the decision making processes in the accommodation of three respondents. Respondent A is a 22-year-old male sophomore student at the University of Sydney, respondent B is a 37-year-old lawyer.
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Myer Company: Marketing of a Chain Store Marketing Research Proposal
12 pages (3595 words) , Download 0 , Research Proposal
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Qualitative research shall be carried out using interviews. The research shall focus on the population of Australia. The sample frame shall be online customers in Sydney and Melbourne. Sampling methods and sample size calculations are developed to ensure there is impartiality in the analysis of the data collected.
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Market Planning - Analyzing Customers and Markets in the Tourism and Hospitality Marketing Term Paper
13 pages (3534 words) , Download 0 , Term Paper
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The paper “Market Planning - Analyzing Customers and Markets in the Tourism and Hospitality” is a  forceful variant of term paper on marketing. Marketing is the process of formulating and later implementing a plan that will create awareness of a product that meets the customers' needs and requirements satisfactorily.
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Developing a Marketing Plan for Unique Clothing Warehouse Marketing Case Study
15 pages (5786 words) , Download 0 , Case Study
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UNIQLO Co. Ltd will select a market niche, and attain a dominant leadership position in the clothing and accessories industry. The company will realize its market dominance objectives through value creation, adoption of information technology in creating superior brands, and conducting advertising campaigns.
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Apple Incorporated: 4Ps of Marketing System for iPhone 4 Marketing Case Study
8 pages (2158 words) , Download 0 , Case Study
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This assignment requires that a student pick a product/service from Australia or any other country and focus on how the product or service delivers value to the customer through the 4Ps of marketing. My choice for this assignment is Apple’s iPhone-4 which is a Smartphone manufactured and distributed by Apple Inc.
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Affecting Consumer Behaviour towards Dettol Soaps Marketing Case Study
15 pages (4087 words) , Download 2 , Case Study
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The paper “Affecting Consumer Behaviour towards Dettol Soaps” is a fascinating variant of a case study on marketing. The essay indicates that each of the five aforementioned factors has some effect on Dettol's soaps penetration of the Indian market. Theoretically and in reality, it is clear that different factors in the consumer environment affect the purchase behavior seen in a person.
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Marketing Strategies, Product Life Cycle, Stages of Growth Marketing Term Paper
19 pages (5451 words) , Download 0 , Term Paper
Free
For any business organization to maintain its sustainable competitive advantage, it must reorganize its organizational culture such that it is a value-based organization. The value for the customer is paramount and it entails having the customers always in mind in decision making as they justify and maintain the survival of business corporate.
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How to Increase the Sales of the Brand Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
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The history of brown sauce dated back to the latter half of the 19th century. History states that Harry Palmer invented the recipe of the brown sauce. Midlands Vinegar Company was the first company to market the brown sauce and it soon became popular among the masses. The company marketed the sauce as the HP sauce in the name of the founder of the recipe.
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Marketing Consumer Behaviour Theories - Pepsi and Coca Cola in Australian Marketing Marketing Case Study
7 pages (2314 words) , Download 3 , Case Study
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The role of consumer buying behaviour in consumers is a significant factor in influencing their purchase decision and it also assists the marketers to know and understand carefully the perception of consumers towards a specific product. It also makes possible for the marketer to understand the factors influencing the consumer buying behaviour. 
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Australia Fruit Cooperative Ltd - Marketing Plan to Launch Organically Produced Fruit Juices Marketing Case Study
17 pages (4294 words) , Download 0 , Case Study
Free
The paper “Australia Fruit Cooperative Ltd - Marketing Plan to Launch Organically Produced Fruit Juices” is a persuading example of a case study on marketing. The Australia Fruit Cooperative Ltd which is an established player in the food processing industry in Australia for over three decades has recently ventured into New Zealand in keeping with its expansion plans.
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Why Is Lebanon a Risky Country to Expand for the Australian Jelly Beans Marketing Case Study
8 pages (2372 words) , Download 0 , Case Study
Free
The paper “Why Is Lebanon a Risky Country to Expand for the Australian Jelly Beans?” is an impressive version case study on marketing. This paper aims to develop an international marketing strategy for the jelly beans brand of an Australian manufacturer that is planning to expand in a new market, Lebanon.
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Virgin Blues Market Segmentation Marketing Case Study
6 pages (1864 words) , Download 0 , Case Study
Free
This will help them to become a differentiator. The company has an aggressive marketing strategy which will help them in becoming a cost leader and differentiator. The SWOT analysis also shows that the company has scope for growth. The BCG matrix and GE matrix reflects the opportunity the business class poses.
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The Marketing Role and Environmental Impact of Packaging Marketing Assignment
12 pages (3349 words) , Download 0 , Assignment
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The paper “The Marketing Role and Environmental Impact of Packaging” is an affecting example of an assignment on marketing. The packaging is regarded as an essential component of the modern lifestyle since it affects the way business is organized. It is recognized as an integral part of modern marketing operation which embraces all phases of activities in the transfer of goods.
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Analysis of Billabong Clothing Marketing Research Paper
7 pages (2205 words) , Download 0 , Research Paper
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I am actually a German student, presently, am living in the US. Because of the mystery shopping, in service and relationship marketing lecture, I am commissioned to be a mystery shopper at Billabong (clothing), in an effort to quantify and qualify their service. I personally have a preference, when it comes to fashion, design and choice.
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Thai Culture and Food Festival Marketing Case Study
8 pages (2159 words) , Download 0 , Case Study
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Thai festivals encompasses several activities such as; art and culture, food and drinks, performance, fair and festivals, film, shopping, exhibition, religious and spiritual activities and many others. It is well known for its tourist attraction in Songkran and Loy Krathong. There are several objectives that are sought to be attained during these festivals.
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The Always Young Centre's Strategic Business Plan Marketing Case Study
11 pages (3121 words) , Download 0 , Case Study
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The paper “The Always Young Centre’s Strategic Business Plan” is a  perfect variant of case study on business. The dynamics of living have had global impacts. The number of elderly has been increasing with the increase in life expectancy. The demographics of age change have been changing, with countries recording reducing birth rates and lower death rates, hence resulting in more elderly people.
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ANZ Student Credit Card Marketing Case Study
7 pages (1596 words) , Download 0 , Case Study
Free
The paper “ANZ Student Credit Card” is a  cogent example case study on marketing. Student credit card is a new financial service being offered by banks in Australia for Australian and international college students.
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Marketing Plan of the Australian Ballet Company Marketing Case Study
11 pages (2950 words) , Download 2 , Case Study
Free
The paper “Marketing Plan of the Australian Ballet Company” is an engrossing variant of case study on marketing. Goal statement: we would like to market the Australian ballet company to an extent that we will be viewed as one of the leading dance companies in Australia by both the artistic directors and the globe.
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The Marketing Strategies for Learn to Surf Strap Marketing Case Study
10 pages (2987 words) , Download 0 , Case Study
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The paper “The Marketing Strategies for Learn to Surf Strap” is a  convincing example case study on marketing. Learn to surf strap is a new product for helping young kids to learn how to surf. Learn to surf strap is a stylish tool that makes it easy to teach young children to learn how to surf safely.
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Barclays Bank - Consumer Loyalty and Satisfaction due to the Use of Online Banking Services Marketing Case Study
8 pages (2251 words) , Download 0 , Case Study
Free
The paper “Barclays Bank - Consumer Loyalty and Satisfaction due to the Use of Online Banking Services” is an impressive example of a case study on marketing. With increasing advances in technology, the internet has become easily accessible to many people across the world and this has subsequently led many businesses to adopt the e-commerce form of business model.
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Pet Care Products - Target Market Strategies, PESTLE, SWOT and Situation Analysis Marketing Case Study
25 pages (6892 words) , Case Study
Nobody downloaded yet
The paper “Pet Care Products - Target Market Strategies, PESTLE, SWOT and Situation Analysis” is a  perfect version case study on marketing. XYZ is an international company that is engaged in manufacturing a wide range of pet care products specifically for dogs and cats. Besides food products, the company also deals in the design and development of complementary products such as pet feeders.
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Consumer Behavior - Postgraduate Education Choices Marketing Research Paper
15 pages (3621 words) , Download 0 , Research Paper
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The paper “Consumer Behavior - Postgraduate Education Choices” is a  perfect version of a research paper on marketing. Everyone is a consumer and we consume a lot of things in our daily life in accordance with our preferences, needs and the power of buying. What we buy and how we do it and when in addition to the quantity will depend on our self-concept, perception, cultural and social background.
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Sales Management: Difficulties Encountered by Managers Marketing Assignment
6 pages (1731 words) , Download 0 , Assignment
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This requires sales managers to not only cut extraneous activities but to also concentrate on finding and connecting with quality marketing prospects. Sales managers are also faced with the ever-increasing challenge of encouraging their sales teams to revisit their customers and also seek referrals.
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Principles and Practice of Marketing Communications Marketing Case Study
19 pages (5818 words) , Download 2 , Case Study
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The paper "Principles and Practice of Marketing Communications" is a perfect example of a marketing case study. The companies which provide mycoprotein food products in the United Kingdom recognize six major forces of the macro-environment that affect their marketing plans: demographic, economic, natural, technological, political and cultural forces.
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Brand Image and Brand Salience Marketing Term Paper
8 pages (2366 words) , Download 0 , Term Paper
Free
Diverse dynamics in the contemporary market have increased the prominence of brand image as well as brand salience. Some of these dynamics can be attributed to external factors like increased competition in the market as a result of market liberalization, globalization as well as shifting consumer demands in the market.
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The National Sports Day in Qatar Marketing Research Proposal
6 pages (2279 words) , Download 0 , Research Proposal
Free
The report is about the National sports day in Qatar since Qatar is the sports capital of the world. The Qatar government seeks to be the sports capital and would like more Qatari people involved in sports and fitness. The report also targets to increase the number of people engaged in sports with regard to the ever-increasing population in Qatar.
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Marketing Activities That Will Ensure Optimal Operation of the Cupcake Shop Chain Marketing Case Study
16 pages (4230 words) , Download 0 , Case Study
Free
The paper “Marketing Activities That Will Ensure Optimal Operation of the Cupcake Shop Chain” is a  perfect variant of case study on marketing. The objectives for Cupcake Shops will include gaining a market share of at least thirty percent in every locality they operate. This implies intensive market research and strategy development will be carried out in their area of operation to gain the market share.
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Segmentation, Targeting & Positioning Strategy for Google Glass Marketing
12 pages (3341 words) , Download 8
Free
The paper “Segmentation, Targeting & Positioning Strategy for Google Glass” is a meaty variant of business plan on marketing. Google Glass has looked to position its product differently and is looking to aim at a niche market. Google Glass which is a product different from those available in the market has integrated technology in such a manner that it helps to simplify life.
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Factors Influencing the Level of Customer Involvement and Complexity of the Decision Buying Process Marketing Essay
10 pages (2647 words) , Download 0 , Essay
Free
The paper “Factors Influencing the Level of Customer Involvement and Complexity of the Decision Buying Process” is a  worthy variant of an essay on marketing. This paper will examine my personal experience in high and low involvement, in the purchase of products, he degree and extent of purchasing a product is what determines the level of involvement in the purchase decision buying process.
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External Factors Influencing Consumer Decision-Making Process for Coke Consumers Marketing Case Study
16 pages (4294 words) , Download 0 , Case Study
Free
The paper “External Factors Influencing Consumer Decision-Making Process for Coke Consumers” is a meaningful example case study on marketing. Consumer purchasing behavior is sometimes influenced by factors emanating from the external environment, which may be outside of their control. These factors have an indirect impact on the lives and consumption choices made by consumers.
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Marks Company: Strategic Marketing Plan Marketing Case Study
13 pages (3688 words) , Download 0 , Case Study
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A strategic marketing plan is a tool that every business or sales manager needs to effectively achieve the objectives of the company. Development herein refers to the company’s intentions of introducing its products into countries. This report purposes to provide hands-on experience in formulating, implementing, and measuring marketing strategies.
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Major Issues in Management and Economics Marketing Assignment
9 pages (2403 words) , Download 0 , Assignment
Free
This preference is a result of their choices based on the increase of their willingness and ability to purchase a personal laptop. In the short run, a change of preference will cause an outward shift of the demand curve from D to D’ in the market. Holding the supply of personal computers constant in the market, the equilibrium position shifts from E to E’.
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Sales Strategies and Corporate Objectives, Recruitment and Selection, and Remuneration Marketing Assignment
9 pages (2479 words) , Download 3 , Assignment
Free
Opening letters of credit, insurance special packaging, etc. are very important in international trade. The banks are giving credit facilities against the sale proceeds Also, the products should be properly described and categorized, because the benefits might be lost if the specification is not in accordance with the guidelines. 
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The Vending Machine Market Marketing Essay
7 pages (2500 words) , Download 0 , Essay
Free
The paper "The Vending Machine Market" is a great example of a marketing essay. The product that tracks sales and other activities pertaining to a vending machine is one whose time has come. Owners of vending machines might have been dreaming about such a tool for some time but it is only now that the constellation of technologies has made it possible for a viable product to come on the market.
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Nestle's Situation and SWOT Analysis, Critical Issues, Marketing Objectives, and Strategies Marketing Case Study
13 pages (3641 words) , Download 0 , Case Study
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The paper “Nestlé’s Situation and SWOT Analysis, Critical Issues, Marketing Objectives, and Strategies” is a thrilling version of a case study on marketing. Swiss food and beverage conglomerate Nestlé is launching a new coffee blend for its branded instant coffee soluble line, the Nescafe Greenblend. This new blend aims to capture the rising consumers of green tea.
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Mojado Brothers Product Entry into Australian Market Marketing Research Proposal
9 pages (2525 words) , Download 0 , Research Proposal
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The paper “Mojado Brothers Product Entry into Australian Market” is a thrilling variant of research proposal on marketing. Mojado Brothers are involved with designing and production of large scale screening of T-shirts, hooded sweaters, baseball hats, and wool/leather jackets. This marketing research report is purposed to discuss one of the key issues that the Mojado Brothers Organisation will observe.
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Promotional Techniques Used by Etihad Airlines and Emirates Airlines Marketing Assignment
9 pages (2449 words) , Download 0 , Assignment
Free
The paper "Promotional Techniques Used by Etihad Airlines and Emirates Airlines" is a worthy example of an assignment on marketing. For the reasοn οf, this paper chosen busіness is Etihad airways. This paper compares аnd compares Etihad Airways аnd Emirаtes airways’ promotiοnal campaignsֽ furthermore it presents objective οf chosen compаny’s campaignֽ promotiοnal effectiveness.
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Pros and Cons of the Acquisition Operation for Lenovo and IBM Marketing Case Study
12 pages (3677 words) , Download 0 , Case Study
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The paper “Pros and Cons of the Acquisition Operation for Lenovo and IBM” is a spectacular variant of case study on business. This essay refers to an acquisition deal in which Lenovo, a dominant Chinese company merged with IBM PC unit as part of its entry into the international market, paying the US $1.75 billion to acquire the world IT giant PC unit.
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Considerations in Deciding Marketing Objective Marketing Essay
15 pages (4200 words) , Download 0 , Essay
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This is because consumers normally go for the products they know and not for the ones they possibly not know. For example, they might say that they want a smaller phone, but would not ask for one that includes a Palm Pilot or Voice Recognition. It is the marketer’s job to go beyond what customers say they want.
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Product Development, Promotion, and Distribution Strategy for iPad Marketing Case Study
9 pages (2629 words) , Download 0 , Case Study
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The paper "Product Development, Promotion, and Distribution Strategy for iPad" is a perfect example of a case study on marketing. The report highlights various marketing aspects that are carried out by Apple in its efforts to design, promote and distribute its new product of iPad to various customers worldwide.
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Amazon - SWOT Analysis, Porter's 5 Forces, and Company's Financial Information Marketing Case Study
11 pages (2809 words) , Download 0 , Case Study
Free
The paper “Amazon - SWOT Analysis, Porter's 5 Forces, and Company’s Financial Information” is an outstanding variant of case study on marketing. Since its inception, Amazon has seen rapid growths and declines yet it rebounded and improved after the post-tech bubble of the early 2000s. Challenges to the firm's profitability are competition and threats from the internal and external environment.
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Consumer Behavior: Building Marketing Strategy Marketing Assignment
7 pages (1859 words) , Download 0 , Assignment
Free
The paper "Consumer Behavior: Building Marketing Strategy" is an amazing example of an assignment on marketing. According to McGuire’s psychological motives, a number of needs can motivate Nestlé’s customers to participate in a boycott. The need for attribution can motivate customers to participate in a boycott.
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Factors That Influence Online Customer Buyer Behaviour Marketing Research Proposal
9 pages (3029 words) , Download 1 , Research Proposal
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The paper “Factors That Influence Online Customer Buyer Behaviour” is an affecting variant of research proposal on marketing. Online shopping is a process where consumers buy goods and services directly from the seller in real-time. It occurs in most instances in the absence of intermediary services over the Internet. It is basically a form of electronic commerce.
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Customer Service at Okavango Delta Marketing Case Study
16 pages (4338 words) , Download 0 , Case Study
Free
The paper "Customer Service at Okavango Delta" is a perfect example of a case study on marketing. The Okavango Delta is a tourist attraction site. I noted labyrinth of lagoons, hidden channels and lakes which covers an area of about 17,000 square
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The German Alcohol Market Marketing Term Paper
19 pages (5167 words) , Download 0 , Term Paper
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The paper "The German Alcohol Market" is an outstanding example of a term paper on marketing. Beer products have been brewed for many centuries. As the paper outlines, early modes of brewing have been modified into modern industries whereby large brewery industries export their beer products internationally.
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Target Market Objectives of World of Warcraft Marketing Case Study
9 pages (2623 words) , Download 2 , Case Study
Free
The paper “Target Market Objectives of World of Warcraft” is a meaningful variant of case study on marketing. With the huge success of World of Warcraft (WoW), measurable by subscription numbers, it is easy for website developers to sit back and assume that improving the website is not necessary.
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Nike's PESTEL Analysis, SWOT Analysis, Target Market, Ansoff Matrix, and 4Ps of Marketing Marketing Case Study
9 pages (2544 words) , Download 0 , Case Study
Free
The paper “Nike’s PESTEL Analysis, SWOT Analysis, Target Market, Ansoff Matrix, and 4P’s of Marketing” is an engrossing variant of case study on marketing. The world’s athlete industry offers a wide variety of footwear and apparel to choose from. The launch of running shoes for men which has different features like the distance run, the average speed, the calories burnt is the need for the hour.
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Strategic Marketing Management: Case of Sony Marketing Case Study
9 pages (2745 words) , Download 0 , Case Study
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The paper "Strategic Marketing Management: Case of Sony" is a good example of a case study on marketing. Sony is one of the largest electronics manufacturers in the world and produces a different variety of electronic gadgets that matches the need for a different segment of customers. Sony has launched different types of handy cams, plasma, television, laptops, computers, cameras, etc.
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