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Marketing Essays

Result for Subject Marketing:
19914 essays
Entering the Highly Competitive Chocolate and Confectionery Market Marketing Case Study
11 pages (2946 words) , Download 0 , Case Study
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The paper "Entering the Highly Competitive Chocolate and Confectionery Market" is a worthy example of a case study on marketing. The report is a marketing strategy that will highlight the marketing strategic plan that will allow the chocolate develop to a plan on how they will concentrate its resources in order to optimize the existing opportunities to achieve its intended goals of sales increase.
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Marketing Strategy of Lion Nathan China Business Company Marketing Case Study
5 pages (1479 words) , Download 0 , Case Study
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The paper “Marketing Strategy of Lion Nathan China Business Company" is a meaty variant of a case study on marketing. Marketing can be defined as the process of conveying the message or communicating about the value of your product or service to customers as well as potential customers for the purpose of selling that product or service (Kotler, Philip & Keller 2012).
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Difference between Pull Promotional Strategy and Push Promotional Strategy Marketing Assignment
6 pages (1997 words) , Download 0 , Assignment
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The paper “Difference between Pull Promotional Strategy and Push Promotional Strategy” is a  brilliant version of an assignment on marketing. Marketing normally falls into two categories: pull and push marketing. These strategies are a must to marketers since it forms the basis through which they sell their products: good and services.
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Situational Analysis of the UK Wine Industry Marketing Case Study
8 pages (2269 words) , Download 0 , Case Study
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The paper “Situational Analysis of the UK Wine Industry” is an engrossing version of a case study on marketing. The UK has a tremendous wine industry that has been maintained at an approximately constant consumption level between 2006 and 2011. Due to unending demands on the market, the industry imports wine products from Europe, Asia US, South Africa, and South American countries.
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Flight Centre's Situation Analysis, SWOT Analysis and Marketing Strategy Marketing Case Study
9 pages (2578 words) , Download 1 , Case Study
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The paper “Flight Centre’s Situation Analysis, SWOT Analysis and Marketing Strategy” is a  thrilling example of a case study on marketing. Flight Centre was founded in 1981 by Graham Turner. It is the largest travel company in Australia and listed on the Australian Stock Exchange. It has over 2000 stores in 11 different countries with over 13,500 staff.
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Market Strategies and Growth, Market Positioning, Segmentation and Targeting Marketing Assignment
16 pages (4367 words) , Download 0 , Assignment
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The paper "Market Strategies and Growth, Market Positioning, Segmentation and Targeting" is a wonderful example of an assignment on marketing. This paper looks at various aspects of marketing and answers to critical questions in various areas. The papers also look at market models, for example, BCG and their limitations.
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Sell and Distribution Marketing: Case of Structured Steel Industries Marketing Case Study
8 pages (2256 words) , Download 0 , Case Study
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The paper "Sell and Distribution Marketing: Case of Structured Steel Industries" is a good example of a case study on marketing. Structured Steel Industries or SSI is part of a larger steel fabricating company that takes stock steel and eventually manufactures products. On the other hand, SSI is only one of the miscellaneous or small steel fabricators who manufacture custom steel components.
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Marketing of Structural Steel Industries Marketing Essay
8 pages (2164 words) , Download 0 , Essay
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The paper "Marketing of Structural Steel Industries" is an outstanding example of an essay on marketing. The author of the following paper states that there is always a heavy reliance on any organization upon the operational processes to produce effective products and efficiently deliver them on time.
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Situational and Rivalry Analysis, Goods and Services Continuum of Royal Automobile Club Marketing Case Study
8 pages (2216 words) , Download 0 , Case Study
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The paper “Situational and Rivalry Analysis, Goods and Services Continuum of Royal Automobile Club” is an engrossing example of a case study on marketing. The Royal Automobile Club (RAC) of Western Australia has approximately 1.3 million members. This was an organization that was founded in 1905 and it is one of the peak companies in Australia.
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Retail Marketing of Billabong Clothing Company Marketing Case Study
23 pages (6329 words) , Case Study
Nobody downloaded yet
The paper "Retail Marketing of Billabong Clothing Company" is a perfect example of a case study on marketing. Billabong has been recognized in Australia as well as in European nations for more than 20 years in the boardsports sector, though it has a limited customer base and experiences cut-competition. 
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Development of Digital Marketing Strategy and Plan For an Organisation Using Specific Digital Marketing Case Study
14 pages (3846 words) , Download 0 , Case Study
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The paper "Development of Digital Marketing Strategy and Plan For an Organisation Using Specific Digital" is an amazing example of a case study on marketing. Digital marketing is a contemporary way of marketing that most of the organizations in the 21st century have admired to incorporate into their strategy.
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Sales Ethics and its Importance Marketing Essay
6 pages (1623 words) , Download 0 , Essay
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The paper "Sales Ethics and its Importance" is an outstanding example of an essay on marketing. The invention of the internet strongly changed the way different businesses are operated across the world. The increased demand for information by
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Sports Shoes Market: An Overview of Kart Racewears Company Marketing Case Study
9 pages (2672 words) , Download 2 , Case Study
Free
Kart Racewears Company is one of the leading leather and sports manufacturing companies in Pakistan. Situated at the world's famous sports products industrial city Sialkot, the Company manufactures leather products, automobiles, apparel agents, car racing sports shoes, leather and boxing gloves and sports kit, etc.
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Marketing Challenges in Old Navy Marketing Case Study
8 pages (2078 words) , Download 2 , Case Study
Free
Gap and Old Navy both make trendy clothes but at extremely reasonable prices. These are brands for everyone and that is what had them going until they stopped making what their customers wanted, frittered away their brand equity and started giving mixed messages in the form of changed advertisements. All these directly resulted in a decline in sales of 24%.
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Importance of Marketing for London Bites Marketing Case Study
8 pages (2173 words) , Download 2 , Case Study
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it would be appropriate to suggest here that London Bites depends a great deal on the way its owners decide to run it. The vision is important for this sandwich and snacks shop. If the vision seems missing, there would be serious issues in the wake of completing its sales tangent and profit-earning measures would receive a blow in a head-on fashion.
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Marketing Communications Planning for the New Projector Laptop Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The business problem, in this case, is “How to successfully launch the projector laptop in the market”. The task involves the study of the marketing plan for launching the product by using different marketing communication tools. The project will discuss the marketing communication approach that would be used to develop a marketing strategy.
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Dr.Pepper Snapple Company's Vision and Mission Marketing Case Study
8 pages (2214 words) , Download 2 , Case Study
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As such, various companies strive to devise new strategies in order to sustain their profitability and longevity. The industry is twofold consisting of both the manufacturing and the bottling segment. Each segment has intense competition and promises substantial profitability to the company. Key among Dr. Pepper Snapple Group’s main competitors.
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Business to Business Marketing Marketing Assignment
17 pages (4444 words) , Download 0 , Assignment
Free
The paper “Business to Business Marketing - Shift from a Straight Rebuy to a Modified Rebuy, Segmentation, and Positioning as Great Aspects of Marketing Strategy” is a  thoughtful variant of assignment on marketing. Forecasting techniques in business marketing can be classified into two. They are quantitative and qualitative. Here quantitative methods are split into two.
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The Impact of Advertising of Luxury Cosmetic Brands on Consumer Choice in London Marketing Research Proposal
20 pages (5803 words) , Download 1 , Research Proposal
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The paper “The Impact of Advertising of Luxury Cosmetic Brands on Consumer Choice in London” is an impressive variant of research proposal on marketing. The quintessence of being in business by any organization outfits is to manufacture for sales and increase profits. In order to stay put in business, a business investment must generate adequate sales from its products.
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The Importance of Branding as a Strategy in Consumer Relation Management Marketing Essay
12 pages (3424 words) , Download 0 , Essay
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The paper “The Importance of Branding as a Strategy in Consumer Relation Management” is an exciting variant of an essay on marketing. Brands today have become an important reality in the lives of the consumer and the market space as such. It is one of the most important economic developments that have occurred since the coming of the global era.
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Prerequisites of Amazon's Marketing Success - Marketing Mix, and Porter's Five Force Analysis Marketing Case Study
10 pages (2707 words) , Download 0 , Case Study
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The paper “Prerequisites of Amazon’s Marketing Success - Marketing Mix, and Porter’s Five Force Analysis” is an affecting variant of case study on marketing. The Amazon.com website was launched on July 16th, 1995. From the early beginning in 1994 Jeffery Bezos, the founder of amazon.com was inspired by the idea of revolutionizing the book business by creating an online store for books.
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7Ps in the Service Industry of the Kenya Railway Marketing Case Study
14 pages (3739 words) , Download 0 , Case Study
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The paper “T7Ps in the Service Industry of the Kenya Railway” is an engrossing variant of case study on marketing. The stiff competition that has been experienced in the business arena has forced many companies to diversify their product portfolio with the aim of increasing their sales as well as profits.
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The Decision Making Processes in Accommodation of Three Respondents Marketing Research Paper
15 pages (3952 words) , Download 0 , Research Paper
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The paper “The Decision Making Processes in Accommodation of Three Respondents” is an intriguing variant of research paper on marketing. This report is an analysis of the decision making processes in the accommodation of three respondents. Respondent A is a 22-year-old male sophomore student at the University of Sydney, respondent B is a 37-year-old lawyer.
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Myer Company: Marketing of a Chain Store Marketing Research Proposal
12 pages (3595 words) , Download 0 , Research Proposal
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Qualitative research shall be carried out using interviews. The research shall focus on the population of Australia. The sample frame shall be online customers in Sydney and Melbourne. Sampling methods and sample size calculations are developed to ensure there is impartiality in the analysis of the data collected.
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Market Planning - Analyzing Customers and Markets in the Tourism and Hospitality Marketing Term Paper
13 pages (3534 words) , Download 0 , Term Paper
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The paper “Market Planning - Analyzing Customers and Markets in the Tourism and Hospitality” is a  forceful variant of term paper on marketing. Marketing is the process of formulating and later implementing a plan that will create awareness of a product that meets the customers' needs and requirements satisfactorily.
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Developing a Marketing Plan for Unique Clothing Warehouse Marketing Case Study
15 pages (5786 words) , Download 0 , Case Study
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UNIQLO Co. Ltd will select a market niche, and attain a dominant leadership position in the clothing and accessories industry. The company will realize its market dominance objectives through value creation, adoption of information technology in creating superior brands, and conducting advertising campaigns.
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Apple Incorporated: 4Ps of Marketing System for iPhone 4 Marketing Case Study
8 pages (2158 words) , Download 0 , Case Study
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This assignment requires that a student pick a product/service from Australia or any other country and focus on how the product or service delivers value to the customer through the 4Ps of marketing. My choice for this assignment is Apple’s iPhone-4 which is a Smartphone manufactured and distributed by Apple Inc.
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Affecting Consumer Behaviour towards Dettol Soaps Marketing Case Study
15 pages (4087 words) , Download 2 , Case Study
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The paper “Affecting Consumer Behaviour towards Dettol Soaps” is a fascinating variant of a case study on marketing. The essay indicates that each of the five aforementioned factors has some effect on Dettol's soaps penetration of the Indian market. Theoretically and in reality, it is clear that different factors in the consumer environment affect the purchase behavior seen in a person.
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Marketing Strategies, Product Life Cycle, Stages of Growth Marketing Term Paper
19 pages (5451 words) , Download 0 , Term Paper
Free
For any business organization to maintain its sustainable competitive advantage, it must reorganize its organizational culture such that it is a value-based organization. The value for the customer is paramount and it entails having the customers always in mind in decision making as they justify and maintain the survival of business corporate.
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How to Increase the Sales of the Brand Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The history of brown sauce dated back to the latter half of the 19th century. History states that Harry Palmer invented the recipe of the brown sauce. Midlands Vinegar Company was the first company to market the brown sauce and it soon became popular among the masses. The company marketed the sauce as the HP sauce in the name of the founder of the recipe.
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Marketing Consumer Behaviour Theories - Pepsi and Coca Cola in Australian Marketing Marketing Case Study
7 pages (2314 words) , Download 3 , Case Study
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The role of consumer buying behaviour in consumers is a significant factor in influencing their purchase decision and it also assists the marketers to know and understand carefully the perception of consumers towards a specific product. It also makes possible for the marketer to understand the factors influencing the consumer buying behaviour. 
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Australia Fruit Cooperative Ltd - Marketing Plan to Launch Organically Produced Fruit Juices Marketing Case Study
17 pages (4294 words) , Download 0 , Case Study
Free
The paper “Australia Fruit Cooperative Ltd - Marketing Plan to Launch Organically Produced Fruit Juices” is a persuading example of a case study on marketing. The Australia Fruit Cooperative Ltd which is an established player in the food processing industry in Australia for over three decades has recently ventured into New Zealand in keeping with its expansion plans.
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Why Is Lebanon a Risky Country to Expand for the Australian Jelly Beans Marketing Case Study
8 pages (2372 words) , Download 0 , Case Study
Free
The paper “Why Is Lebanon a Risky Country to Expand for the Australian Jelly Beans?” is an impressive version case study on marketing. This paper aims to develop an international marketing strategy for the jelly beans brand of an Australian manufacturer that is planning to expand in a new market, Lebanon.
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Virgin Blues Market Segmentation Marketing Case Study
6 pages (1864 words) , Download 0 , Case Study
Free
This will help them to become a differentiator. The company has an aggressive marketing strategy which will help them in becoming a cost leader and differentiator. The SWOT analysis also shows that the company has scope for growth. The BCG matrix and GE matrix reflects the opportunity the business class poses.
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The Marketing Role and Environmental Impact of Packaging Marketing Assignment
12 pages (3349 words) , Download 0 , Assignment
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The paper “The Marketing Role and Environmental Impact of Packaging” is an affecting example of an assignment on marketing. The packaging is regarded as an essential component of the modern lifestyle since it affects the way business is organized. It is recognized as an integral part of modern marketing operation which embraces all phases of activities in the transfer of goods.
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Analysis of Billabong Clothing Marketing Research Paper
7 pages (2205 words) , Download 0 , Research Paper
Free
I am actually a German student, presently, am living in the US. Because of the mystery shopping, in service and relationship marketing lecture, I am commissioned to be a mystery shopper at Billabong (clothing), in an effort to quantify and qualify their service. I personally have a preference, when it comes to fashion, design and choice.
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Thai Culture and Food Festival Marketing Case Study
8 pages (2159 words) , Download 0 , Case Study
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Thai festivals encompasses several activities such as; art and culture, food and drinks, performance, fair and festivals, film, shopping, exhibition, religious and spiritual activities and many others. It is well known for its tourist attraction in Songkran and Loy Krathong. There are several objectives that are sought to be attained during these festivals.
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The Always Young Centre's Strategic Business Plan Marketing Case Study
11 pages (3121 words) , Download 0 , Case Study
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The paper “The Always Young Centre’s Strategic Business Plan” is a  perfect variant of case study on business. The dynamics of living have had global impacts. The number of elderly has been increasing with the increase in life expectancy. The demographics of age change have been changing, with countries recording reducing birth rates and lower death rates, hence resulting in more elderly people.
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ANZ Student Credit Card Marketing Case Study
7 pages (1596 words) , Download 0 , Case Study
Free
The paper “ANZ Student Credit Card” is a  cogent example case study on marketing. Student credit card is a new financial service being offered by banks in Australia for Australian and international college students.
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Marketing Plan of the Australian Ballet Company Marketing Case Study
11 pages (2950 words) , Download 2 , Case Study
Free
The paper “Marketing Plan of the Australian Ballet Company” is an engrossing variant of case study on marketing. Goal statement: we would like to market the Australian ballet company to an extent that we will be viewed as one of the leading dance companies in Australia by both the artistic directors and the globe.
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The Marketing Strategies for Learn to Surf Strap Marketing Case Study
10 pages (2987 words) , Download 0 , Case Study
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The paper “The Marketing Strategies for Learn to Surf Strap” is a  convincing example case study on marketing. Learn to surf strap is a new product for helping young kids to learn how to surf. Learn to surf strap is a stylish tool that makes it easy to teach young children to learn how to surf safely.
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Barclays Bank - Consumer Loyalty and Satisfaction due to the Use of Online Banking Services Marketing Case Study
8 pages (2251 words) , Download 0 , Case Study
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The paper “Barclays Bank - Consumer Loyalty and Satisfaction due to the Use of Online Banking Services” is an impressive example of a case study on marketing. With increasing advances in technology, the internet has become easily accessible to many people across the world and this has subsequently led many businesses to adopt the e-commerce form of business model.
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Pet Care Products - Target Market Strategies, PESTLE, SWOT and Situation Analysis Marketing Case Study
25 pages (6892 words) , Case Study
Nobody downloaded yet
The paper “Pet Care Products - Target Market Strategies, PESTLE, SWOT and Situation Analysis” is a  perfect version case study on marketing. XYZ is an international company that is engaged in manufacturing a wide range of pet care products specifically for dogs and cats. Besides food products, the company also deals in the design and development of complementary products such as pet feeders.
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Consumer Behavior - Postgraduate Education Choices Marketing Research Paper
15 pages (3621 words) , Download 0 , Research Paper
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The paper “Consumer Behavior - Postgraduate Education Choices” is a  perfect version of a research paper on marketing. Everyone is a consumer and we consume a lot of things in our daily life in accordance with our preferences, needs and the power of buying. What we buy and how we do it and when in addition to the quantity will depend on our self-concept, perception, cultural and social background.
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Sales Management: Difficulties Encountered by Managers Marketing Assignment
6 pages (1731 words) , Download 0 , Assignment
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This requires sales managers to not only cut extraneous activities but to also concentrate on finding and connecting with quality marketing prospects. Sales managers are also faced with the ever-increasing challenge of encouraging their sales teams to revisit their customers and also seek referrals.
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Principles and Practice of Marketing Communications Marketing Case Study
19 pages (5818 words) , Download 2 , Case Study
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The paper "Principles and Practice of Marketing Communications" is a perfect example of a marketing case study. The companies which provide mycoprotein food products in the United Kingdom recognize six major forces of the macro-environment that affect their marketing plans: demographic, economic, natural, technological, political and cultural forces.
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Brand Image and Brand Salience Marketing Term Paper
8 pages (2366 words) , Download 0 , Term Paper
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Diverse dynamics in the contemporary market have increased the prominence of brand image as well as brand salience. Some of these dynamics can be attributed to external factors like increased competition in the market as a result of market liberalization, globalization as well as shifting consumer demands in the market.
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The National Sports Day in Qatar Marketing Research Proposal
6 pages (2279 words) , Download 0 , Research Proposal
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The report is about the National sports day in Qatar since Qatar is the sports capital of the world. The Qatar government seeks to be the sports capital and would like more Qatari people involved in sports and fitness. The report also targets to increase the number of people engaged in sports with regard to the ever-increasing population in Qatar.
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Marketing Activities That Will Ensure Optimal Operation of the Cupcake Shop Chain Marketing Case Study
16 pages (4230 words) , Download 0 , Case Study
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The paper “Marketing Activities That Will Ensure Optimal Operation of the Cupcake Shop Chain” is a  perfect variant of case study on marketing. The objectives for Cupcake Shops will include gaining a market share of at least thirty percent in every locality they operate. This implies intensive market research and strategy development will be carried out in their area of operation to gain the market share.
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Segmentation, Targeting & Positioning Strategy for Google Glass Marketing
12 pages (3341 words) , Download 8
Free
The paper “Segmentation, Targeting & Positioning Strategy for Google Glass” is a meaty variant of business plan on marketing. Google Glass has looked to position its product differently and is looking to aim at a niche market. Google Glass which is a product different from those available in the market has integrated technology in such a manner that it helps to simplify life.
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