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Marketing Essays

Result for Subject Marketing:
19702 essays
MAPS Apple Inc Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Apple Inc Planning and Strategy Apple lightened the personal computer revolt in the 1970s with the Apple II and led to the reinvention of the personal computer in the 1980s. Apple has a mission that is committed to protecting the environment, health
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Importance for Organizations to Find out the Needs and Wants of its Customers Marketing Coursework
6 pages (1922 words) , Download 0 , Coursework
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For example in our case, the two research methods can be used in two different companies like the airport and airline industries. Here, both qualitative and quantitative research methods can be applied to gain information on whether it is important for organizations to seek out customer’s needs and wants about a particular service in the market. 
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Direct Marketing Brief Marketing Case Study
6 pages (1828 words) , Download 1 , Case Study
Free
The cafe provides an affordable meal for the local community so that customers can enjoy the food even if they are unemployed, retired, and lonely. The cafe is renowned for its assistance in order to rebuild the self-esteem of the people as it provides jobs to the unemployed and the uneducated.
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How Tesco Became the UK's Dominating Supermarket Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The business potential for Tesco that helps the company in countering key challenges in the United Kingdom market can be outlined in the following discussion. Firstly the company works on a customer-centric strategy in lowering the price of its products and in opening up a large number of outlets in different regions.
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The NordStorm Marketing Case Study
2 pages (500 words) , Download 0 , Case Study
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Company Analysis - The NordStorm Issues and Problems at NordStorm Overworking of employees past contract time: The departmental managers were under pressure to get the highest SPH employees hence they overworked them. This was an inferred term of
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Sales Portions of Stretch 'r Wings, Inc Marketing Case Study
2 pages (714 words) , Download 0 , Case Study
Free
The paper "Sales Portions of Stretch 'r Wings, Inc." is a perfect example of a case study on marketing. Specializing in medical interior equipment for aircraft operators, Stretch 'r Wings, is a start-up enterprise that aims at being a market leader in this sector. It intends to handle the design, and completion of this equipment with the provision of sub-contracting some element of manufacturing.
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Characteristics of Consumer Goods Marketing Essay
6 pages (1642 words) , Download 0 , Essay
Free
The paper "Characteristics of Consumer Goods" is an outstanding example of an essay on marketing. Consumer goods are produced and sold directly to end-users in a mass market. They are also referred to as final goods since they result from a production process. They cannot be used to produce another good but fuel the service industry, through the creation of jobs.
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Analyzing Data and Buying Behavior of Customers Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
The article, ‘How companies learn your secrets’ by Charles Duhigg is hugely pertinent as it reveals how customers’ information is exploited by businesses. The author has discussed Target’s strategy to gather information and exploit it to attract new customers from different demographic segments. Target has a wide range of products.
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Target Market Analysis on Julio and Nestar Company Marketing Assignment
1 pages (468 words) , Download 1 , Assignment
Free
The paper "Target Market Analysis on Julio and Nestar Company" is a wonderful example of an assignment on marketing. The following is a customer profile of Julio and Nectar, a fast-growing company in Texas that manufactures and distributes potato chips for the greater Texas market. This product line boasts of a variety of potato chips manufactured above legal market requirements.
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Consumer Media and Communications of Airness Marketing Case Study
8 pages (3200 words) , Download 0 , Case Study
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Various aspects such as the current advertising strategy of Airness for making its promotion in the upcoming Olympics in the United Kingdom and identifying its existing have been taken into consideration in the paper. Moreover, the recommendations of various advertising messages of Airness are taken into concern in the discussion of this paper.
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Marketing Efforts of the University of Texas Football Department Marketing Term Paper
4 pages (1000 words) , Download 0 , Term Paper
Free
The author states that various stakeholders end up being the target as a result of this media coverage. Professional sports like football earn a lot of recognition. The recognition establishes itself through a mass crusade in the form of an international competition that revolves around Texas.
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Environmental Analysis of Bionade Marketing Case Study
6 pages (1942 words) , Download 1 , Case Study
Free
The success of a company is determined by the unique strategies that it adopts in the manufacture and promotion of its commodities in the market. It should be one that can be able to convince the consumers by being able to change the perceptions they have about the already existing commodities and those that are being introduced in the market. 
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Servicecapes: The Impact of Physical Surroundings on Customers and Employees Marketing Essay
3 pages (1090 words) , Download 5 , Essay
Free
Pizzerias differentiate itself from the pizza market with the personalization and customization of its physical setup and preparation of pizza. Adopting some uniformity in its environment that will not lose its uniqueness can benefit pizzerias in terms of reducing its price which is its disadvantage to franchised pizza providers.
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Company case Nintendo Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
1) The overall success of Nintendo is based upon strategic approach to focus more on s and deliver what is critically required by the market.The rise of the company therefore is not purely because of a stroke of luck but outlines a carefully executed
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Marketing of Etihad Airways Marketing Case Study
7 pages (2055 words) , Download 0 , Case Study
Free
ETIHAD has grown into one of the leading airways in the world. The world has changed a lot over the last decade and so has ETIHAD in its approach and business structure. But, what has remained intact with this global airline is its service, which has its main focus on the hospitality factor, depicting the warm, friendly, altruistic culture of the Arab world.
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Week 8 Case Analysis Marketing Case Study
3 pages (750 words) , Download 1 , Case Study
Free
Order Just About Anything from Amazon at a Reasonable Price Case Summary The case study discusses the business trajectory of Amazon. The company started as an online bookstore and today it has become one of the largest online retailers in the world.
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The Power of Internal Marketing Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
The author states that internal marketing, which is the focus of this paper, refers to the philosophy or approach where every member of the organization is onboard regarding the marketing strategies and activities and every member of the organization engage in the process of choosing, creating, delivering and communicating customer value.
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Building your marketing plan Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
Free
Company The Eat More will be a restaurant offering Italian and Mexican Food across the whole country with first stores located within theState. This restaurant will offer freshly prepared Italian and Mexican food to the select target market. The firm
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The Economist Marketing Strategy Marketing Report
8 pages (2136 words) , Download 0 , Report
Free
 Their main editorial philosophy as an international brand is to emphasize their position by maintaining the links between global politics and business independently. It was founded in the year 1843, with the main purpose of maintaining free trade and their publications have always preferred hard facts even if it has led to radical opinions at times.
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Company analysis of bank of america citigroup and morgan stanley Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Company analysis Company analysis Bank of America Company profile Bank of America ltd. is an American international financial and banking service association, which is ranked second biggest bank holding organization within the United States by
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Key Issues of Marketing Grocery Marketing Coursework
7 pages (2052 words) , Download 0 , Coursework
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The marketing of products plays a crucial role in the outcomes of the company’s sales. The factors can be classified into three forms under marketing environment, internal environment, macro environment, and microenvironment (Schmidt, 2005). This paper will highlight some of the macro and microenvironment factors that affect the marketing of groceries.
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THE MARKETING MIX AND MANAGING THE MARKETING EFFORT Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
The marketing mix and managing the marketing effort THE MARKETING MIX AND MANAGING THE MARKETING EFFORT A competitive advantage is the gain against competitors through providing clients with higher value, either by reduced prices or through offering
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Stages to Market a Product or Services Marketing Essay
3 pages (980 words) , Download 10 , Essay
Free
The paper "Stages to Market a Product or Services" is an outstanding example of an essay on marketing. It is imperative for a seller to target the right market on the basis of his business nature. A market is divided into three stages that are extremely necessary for a seller to know while introducing or selling his product in the market.
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Accenture, Gillette back away from Tiger Woods Marketing Essay
3 pages (750 words) , Download 1 , Essay
Free
Topic: Accenture, Gillette back away from Tiger Woods Affiliation: Accenture is a global management firm that deals with consultation services, technology services and it is also an outsourcing firm. The organization took Woods to represent its high
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Value of using the iPhone Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Running Head: iPhone Value of using the iPhone Value of using the iPhone The cell phone that Iuse is iPhone 4s. iPhone 4s is one of the most amazing phones with plenty of features that creates immense value for not only the cell phone, but also the
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Article Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Article Reviews Article Number 28th, February, Article Reviews The articles that I have found worth for the purposes of this study are; Six Strategies for Successful Niche Marketing By Eric K. Clemons, Paul F. Nunes And Matt Reilly
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The impact of social marketing on consumer behaviour ' a study of muslims' buying behaviour' Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
The impact of social marketing on consumer behavior Research paper topic: ‘Role of social marketing strategy, when used positively by business companies, in promoting social wellbeing.’ Abstract There is not much research done in showing how social
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Consumer Behavior Homework Marketing Research Paper
2 pages (500 words) , Download 1 , Research Paper
Free
Consumer Behavior Home work What people say Gender Age Relationship/Status Do they have/ ever owned the car What they say Consumer 1 male 25 single Yes I own the vehicle. It is good although I have to worry about the consumption of fuel. Its
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Individual Strategic Marketing Analysis and Plan Marketing Assignment
4 pages (1000 words) , Download 1 , Assignment
Free
Individual Strategic Marketing Analysis and Plan Task: Individual Strategic Marketing Analysis and Plan Project Outline User generated content is a critical area regarding submission of affiliation intelligence material in the media such as websites.
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Global competitive strategies Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Global Competitive Strategies Porter’s generic strategies refer to a category scheme which comprises of four different types of strategies that can be used by any businesses to achieve a competitive advantage over its competitors. The founder of
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Impact of direct channels in the insurance industry Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Impact of direct channels in the insurance industry Businesses and companies in the industry use different methods their customers. They achieve this task through online and retail channels. Insurance companies have shaken up the industry by
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Scope of Marketing Marketing Coursework
6 pages (1693 words) , Download 0 , Coursework
Free
AT $1 the quantity sold is 30 loaves but demand drops off to 20 loaves when the price is increased to $2. See the graph when the price is increased, the seller would want to sell more because it will be more profitable. However, we will find that consumers will buy less because of the increase in price. The consumer may look for substitute products for bread which could be cheaper.
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MARKETING AND THE BUSINESS Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Marketing and the Business Grade 28 February COMMON BUSINESSES FOR SALE Most of the businesses on sale were related to the real estate, electronic gadgets and furniture. Real Estate was, however, on the top. The reason for this can be the economic
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Segmentation Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Segmentation Product Category and Type of Services One has selected the upscale hotel as a product category. Thisproduct category is described as “of, intended for, or relating to high-income consumers” (The American Heritage Dictionary of the
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Corporate Branding Strategy for Blue Team Focus Company Marketing Assignment
2 pages (637 words) , Download 2 , Assignment
Free
A brand is a combination of features of the seller’s product or service that make it distinct from those of competitors. These features may take the form of names, symbols, pictures, terms, sounds, designs, shapes, graphics, colors, or related elements. Branding is the process of creating, marketing, promoting, and selling the brand. 
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Gas-Co Blows Hot and Cold Over Central Heating Marketing Startegies Marketing Case Study
5 pages (1775 words) , Download 0 , Case Study
Free
Gas Co is seen to adopt certain communication tools to revamp its image in the market and doing so it is supposedly changing the mindset of consumers towards the company. Gas Co’s new strategy is based on public relations and sales promotion. These tools have been used to an extent to convince & persuade consumers to buy the company’s product.
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International Expansion of ZARA in U.A.E Marketing Case Study
9 pages (2492 words) , Download 0 , Case Study
Free
The company has decided to open its first franchise in the world’s one of the most attractive tourist attraction and shoppers’ paradise, Dubai. In the coming pages, the focus will be on reviewing possible marketing strategies and adopting one of them to launch the business in Dubai and making this venture a success story.
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Understanding and Reaching Global Consumers and Markets Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Understanding and Reaching Global Consumer Markets Globalization occurs where elimination of enforced restrictions on exchanges across borders are minimised allowing free movement of labour, goods, capital and services. A gradual decline in economic
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Global Strategic Marketing of H&M Marketing Case Study
8 pages (2092 words) , Download 0 , Case Study
Free
The case study "Global Strategic Marketing of H&M" describes H&M marketing strategies. This paper outlines H&M's generic business-level strategy, H&M Global strategy, H&M level of product adaptation- packaging, pricing, promotion, and ways of distribution.
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Uncertainty in Valuations Can It and Should It Be Eliminated Marketing Coursework
12 pages (3000 words) , Download 3 , Coursework
Free
Degrees of certainty are important in elementary theory. Certainty can be defined as the cognitive property of beliefs. It is almost impossible to provide a rigid analysis of certainty. The hardness in capturing the full value of certainty and the conflating kinds of certainty stands out to be the reasons
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Dior Homme Commercial Marketing Essay
6 pages (1698 words) , Download 0 , Essay
Free
A combination of lighting, storyline, and attraction to high–end fashion for the audience all add to the effectiveness of the commercial.  The ability to create and express suspense while relieving this through the product of the cologne and perfume then is able to create a sense of intrigue to the audience members. 
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Apple Value - Chain Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
22 Feb. 12 Apple Inc. - Value Chain Value chain of a company comprises of all the integral operations of the company. The concept of Value Chain was first introduced by Michael Porter who provided insight that the company utilizing value chain is
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Marketing Research Process Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Marketing Research Process The marketing research process related to a B2B manufacturing company differs considerably from a consumer product company. This is because the two essentially talk to different sets of audiences. What needs to be
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Consumer Behavior and Consumer Decision Making Models Marketing Essay
10 pages (2814 words) , Download 0 , Essay
Free
The paper "Consumer Behavior and Consumer Decision Making Models" is an outstanding example of a marketing essay. Rational decision making means that whenever a consumer is confronted with a problem, he gathers relevant information on the subject then he generates and evaluates alternatives, and then he chooses the one that could provide him with the best solution to the problem at hand.
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Operations Planning and Control in the Project Increasing the Number of Flavors Marketing Report
14 pages (3858 words) , Download 0 , Report
Free
The paper “Operations Planning and Control in the Project Increasing the Number of Flavors” is a convincing example of a marketing report. The ability to meet the customer demand for different products and services is critical for ensuring the profitability of any organization. Moreover, whenever the customer demand is met, organizations are able to ensure quality customer service.
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Strengths and Weaknesses of customer-centric culture Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Strengths and Weaknesses centric culture orientation is often a taken-for –granted approach in businesses. However, a lot of companies fail in developing an appropriate customer-oriented culture even when there organisational policies put the
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Global Expansion Strategy of Buffalo Wild Wings Marketing Case Study
9 pages (2724 words) , Download 0 , Case Study
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Various international models for expansions have been considered and from the analysis of the various factors relating to expansion in the international market, the best market for expansion of the organization is chosen.  Over the years Buffalo Wild Wings have emerged as one of the casual dining restaurants throughout the United States of America.  
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Cultural Environment and Consumer Behavior in France Marketing Research Paper
8 pages (2000 words) , Download 5 , Research Paper
Free
Apart from this, they also offer high value for quality and safety of the products. Hence, keeping these factors in mind, a leading multinational food retail chain McDonald’s introduced diverse changes so as to meet the demands of the customers. It has been beneficial for McDonald’s to enhance its corporate image and profitability in France
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APDM. pillbox logger Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Company Analysis More than often, it is essential for companies to carry out SWOT analysis, as a way of ascertaining its strengths, weaknesses, opportunities, and threats in the market. This is because; opportunities and threats are measured, as
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Marketing Plan of Dinner in the Sky Marketing Coursework
16 pages (4738 words) , Download 0 , Coursework
Free
The global business activities open doors to various opportunities that a company can benefit from. By transferring knowledge and gaining perspective a company can strengthen its position as an international firm and increase its competitive advantage all over the globe (Czinkota and Ronkainen, 2007 p 21-23). 
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