Target Market Analysis on Julio and Nestar Company - Assignment Example

The paper "Target Market Analysis on Julio and Nestar Company" is a wonderful example of an assignment on marketing. The following is a customer profile of Julio and Nectar, a fast-growing company in Texas that manufactures and distributes potato chips for the greater Texas market. This product line boasts of a variety of potato chips manufactured above legal market requirements hence leading to the production and distribution of quality snacks for all markets.

 Part One: The Buyers

Sex: Male /Female

Age: 21 to 55

Marital Status: Single, Married, Divorced, Separated

Religious affiliation

Sexual Orientation: Straight, Gay or Bisexual

Level of Education: Illiterate to postgraduate

Number of offsprings: one and above

Economic level: From middle to upper-class. Blue or white-collar

Type of credit: From bad credit to approved credit

Income Levels: $20, 000 and over

Geographical Location: Texas State

Psychological configuration: Fun-loving, artistic, discriminating buying, fashion-conscious, an eye for detail, choosy, upwardly mobile lifestyle, wine enthusiasts, eclectic taste, lavish lifestyle

Habits: Travel, patrons of performing arts, live shows and concerts, affordable entertainment, party hosting, movie screening, hiking.

Work: Jobless, professional, retailer, business owner, middle man management, business executives, contractor, interior designer, event organizer.

Number of Existing Buyers on Location

Texas suburbs and high-end neighborhoods in Collin County, Fort Bend County, Goliad County, and Tarrant County population. Home value of $95,000 and above.

Part Two: Size of the Market

The wide consumer range will range from 20, 000 to 50,000 people in the first year of operation with each subsequent year attracting additional 10,000 consumers. The mail list was obtained through wholesale mail list firms. The target population is 25,700,000 people from all over Texas. The target group is all Texas adults who are of sound mind.

Level of Competition

Competition to be experienced is negligible. This is because Texas is relatively virgin land with regard to this line of business. The other small companies offering the services we offer lack the technique, qualified manpower, and financial ability to conquer the market ad reach the target group.