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Direct Marketing Brief - Case Study Example

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This work called "Direct Marketing Brief" describes Pomegranate Cafe operated by the volunteers. From this work, it is clear about the present scenario of Pomegranate Cafe which includes evaluation of the needs, and the expectations of corporate supporters, identification of the appropriate local business…
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Direct Marketing Brief
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Download file to see previous pages Furthermore, it comprises the identification of the key target audiences for the development of an appropriate campaign. Various options will be evaluated with full rationality with the purpose to implement a plan for the organization.
Pomegranate Cafe is financially in an unstable and risky position as its financial income is irregular. The organization earns a moderate amount of revenue that assists them to cover their overhead costs. However, the cafe aims to increase its financial income in order to purchase new advanced equipment along with making replacement of old and/or broken equipment. It wants to invest in expanding the service of the organization in other places in the United Kingdom. Presently, the organization earns revenue from a variety of sources such as donations from local churches, occasional donations from the district council in terms of equipment, and by selling drinks, snacks, and meals to customers. It generates its revenue from their adjacent halls that cover almost 25% of the total revenue. Moreover, it provides a buffet for the children’s parties and for funerals in order to generate extra income.
With this concern, Pomegranate Cafe can increase its revenue in order to meet its objectives by the use of the following resources such as UK government, the National Council for Voluntary Organisation (NCVO) and government organizations of the UK among others.
Pomegranate Cafe can adopt the merger process in its business culture with a purpose to increase its revenue. It can also direct the organization to create sustainability in its financial position. From the generalized point of view, it is believed that the cafe is associated with adjacent halls along with buffet business for the children’s parties and for even funerals in order to generate extra income for the organization. With regard to this aspect, it can merge its business with the event organizations of the Welwyn Garden City. This merger can reward it with an opportunity to effectively enhance its business in the marketplace in order to achieve its objectives and goals. The organization can provide its buffet service in those events which in turn would help to increase its revenue. In a similar context, it can merge with the organizations that are primarily associated with the canteen business in different schools and colleges in Welwyn Garden City. ...Download file to see next pagesRead More
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