Nobody downloaded yet

Individual research brief - Essay Example

Comments (0) Cite this document
Summary
Farina, the company was established in the year 1988 and deals in the sale of olive oil. The company has its head offices in France and now is looking to discover markets outside of the area. They are also famous in UK and…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
Individual research brief
Read TextPreview

Extract of sample "Individual research brief"

Download file to see previous pages Most of the company clients are famous and reputable restaurants, but it has not been selling to the general public as yet. Because the company has strong hold in the market of France, UK and Austria they would start their research from the same place. This would help them have a better understanding of what the general public is expecting from the product and what opinion they have about the restaurant quality of food that is on the list of Farina supplies.
A research has to be conducted in the similar manner, the higher management of the company has decided to hire a team which could help them undertake the research and provide them with a research brief. They have had conversation over the phones and email correspondence which have highlighted the main research objectives. These research objectives would enable to target the right area and right target. Along with the target audience it will also help the researchers to find the methods they would adopt and what are the financial and procurement requirements for the research. In the end they would briefly explain their expected results and how long would they require to complete the research brief.
The main objective of the paper is to observe and examine the attitude of the customer towards using Olive Oil at homes. It will give a wholesome view of the olive oil market along with the consumption of the product by the household and other users (Writings, 2014). The main objective have been divided further into three simple parts.
The first part of the objective is to examine how oil are used in domestic settings, and what are the customer requirements. The objective to establish the understanding that how many households are using the product and how satisfied are they. It will also discover what kind of olive oil they are using and would also generate results of the expected product from the makers.
The second part of the objective is to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Individual research brief Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Individual research brief Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/business/1654356-individual-research-brief
(Individual Research Brief Essay Example | Topics and Well Written Essays - 1250 Words)
Individual Research Brief Essay Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/business/1654356-individual-research-brief.
“Individual Research Brief Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/business/1654356-individual-research-brief.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Individual research brief

Research brief:

...?Running Head: LOYALTY MARKETING IN THE HOSPITALITY INDUSTRY Loyalty Marketing in the Hospitality Industry Research Brief Literature Review The Research Question and Importance of the Study It has been noted that the hospitality industry is highly competitive, with the need for firms to keep existing customers in order to gain repeat business, while attracting new customers. In spite of the amount of information regarding the hospitality industry and customer loyalty, very little has been done to establish a connection between the two. This study specifically attempts to establish the impact of a coalition-model program on customer loyalty in the hotel industry. The hospitality industry is a major industry in many economies across... ,...
3 Pages(750 words)Research Paper

Market Research Individual Assignment

...?Market Research Individual Assignment Businesses can benefit from market research immensely because these form the basis of finding out what evidence is available within the industry and how it can be made use of within the different quarters of the business as and when required. The business domains need to understand how this market research will eventually tie in the much needed value and how the stakeholders will derive what they require direly at the end of the day. This is an understanding that has to be reached upon with the advent of time because market research is a very quintessential aspect of the business settings. This is the reason why market research is being given more and more importance by the business top heads... and the...
4 Pages(1000 words)Essay

Marketing Research Individual Assignment

...? Marketing Research Introduction Marketing research has consistently supported the connection between commitment and an organization’s profitability. This recognition of the connection between customer commitment and organizational profitability led to the theoretical establishment of different types of commitment in marketing and different ways of measuring this commitment. This report considers the different forms of customer commitment. Additionally the report specifically considers the means of increasing customer commitment and product loyalty. Analysis Customer commitment has been established through a variety of specific constructs. Achrol, and Mentzer established three forms of customer commitment: affective, instrumental... , and...
8 Pages(2000 words)Essay

Individual Research Proposal

...? Individual Research Proposal of the PART I Formal Research & Business Proposal The terms ‘formal research’ and ‘business proposal’ are often intermingled in the field of research. Some people often use it interchangeably, but in reality they are actually referring to two different types of professional documents. A formal research report is basically produced to evaluate whether proposed project will succeed or not. On the other hand a business proposal is formulated for the principal purpose of starting a new business. Once the business proposal is drafted, potential investors evaluates the viability of the business. Interestingly,...
6 Pages(1500 words)Research Proposal

Final project - brief therapy

...Part Integrative Research Project on Brief Therapy The of research for this paper was mostly done within the EBSCO Host Research Data bases. The researcher selected the following online databases to cull research materials from, basing from the nature of the topic at hand, which is on psychological therapy: (descriptions lifted from the EBSCO website) Academic Search Premier : This multi-disciplinary database provides full text for more than 4,500 journals, including full text for more than 3,700 peer-reviewed titles. PDF backfiles to 1975 or further are available for well over one hundred journals, and searchable cited references are provided for 1,000 titles PsycINFO: PsycINFO , from the American Psychological Association (APA... all...
10 Pages(2500 words)Essay

Research Methods : individual Report

...research papers is rapidly accumulating. Different research paper have expressed different opinions on this global trend and shed more light on its capabilities. The underlying fact is UCC has become a significant media through which user express themselves and interact with other people online (Boyd and Ellison, 2008). User Created Content (UCC), also known as Consumer Generated Media (CGM) or User Generated Content (UGC), refers to any media created and uploaded to the web by individual users. UCC ranges from a comment on eBay; a narration of how bad one’s day was on BlogSpot; a video uploaded to vimeo or a profile on Twitter. UCC has existed in various forms since the internet first...
8 Pages(2000 words)Essay

Individual research

...First Movers Advantages: Safaricom and Nokia Introduction First mover advantages arise as result from a firm being first with a new product. These advantages require strategies to sustain them due imitations from competitors. The following research analyzes two companies that created innovative new product in their markets. It also identifies ways in which these companies maintained their advantage over imitators. Safaricom’s M-PESA M-PESA (M meaning mobile while PESA being a Swahili word for money) is a mobile money transfer product from Safaricom, a subsidiary of Vodafone. Safaricom is the leading mobile phone service provider in Kenya. Safaricom’s competitors include Airtel Kenya (earlier known as Celtel), Telkom...
3 Pages(750 words)Essay

Policy Brief

...Policy brief Introduction Mobile phones have become an asset in enhancing and promoting development projects. Even though, small, its impact has been realized in most parts of the world. Mobile phones have many benefits in the current world today (Economists. Com 6). Objective of the research The objective of the proposed research is to come up with a mobile service that would allow people to report crimes to the police without having to make a call or write a message. This service is very important in stirring up development in a country. Criminal activities deter investors to invest in certain areas. This has a negative effect on the general economy as the government will have...
2 Pages(500 words)Essay

Research Brief

...Module The types of HRD interventions are made use of in the 21st century implying the fact that there are several training delivery options that are utilized beyond the conventional training systems. The major issue the various types of HRD interventions deal with are to provide solutions that are successful in attesting to the valuing of creativity in not only delivery but also in training design (Abdullah. 2009). Furthermore, the problems in relation with the social issues taking place among the members of an organization including not only group dynamics and communication but also leadership and decision making. The types of HRD interventions are classified into individual based, group based and inter group based...
2 Pages(500 words)Essay

Research Brief for HR Development

...in the implementation processes of an HRD program such as team building include assessing the needs of employees and areas that need development to better serve the needs. The second phase is that HRD is to design the intended benefits of the program, which include performance improvement and behaviour change of the employees (Vinaya, Mahatab & Kumar, 2013). The final activity is to continue researching on the program, monitoring and evaluating. In the program, an evaluation phase is where the effectiveness of the HRD team building intervention is measured. A careful evaluation of the program will provide an individual reaction to the program. It will depict how much they have learnt. It is can be done...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Individual research brief for FREE!

Contact Us