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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Strategy and the Business Model for a Product Marketing Case Study
36 pages (9574 words) , Case Study
Nobody downloaded yet
The paper "Marketing Strategy and the Business Model for a Product" is a worthy example of a case study on marketing. The identification of a lucrative market in the power backup solutions market in the UK has prompted the need to come up with a product to take advantage of the market opportunity and thus gain from the rising demand for UPS.
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British Airways as a Service Company Marketing Case Study
16 pages (4390 words) , Download 1 , Case Study
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The paper “British Airways as a Service Company” is an intriguing example of a case study on marketing. The need for offering high-quality services to customers, especially in the service industry has become essential for the success of many firms across the globe.
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France as a Country of Choice for Foreign Market Analysis Marketing Case Study
19 pages (4973 words) , Download 0 , Case Study
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The paper “France as a Country of Choice for Foreign Market Analysis” is a  thoughtful example of a case study on marketing. Foreign country market entrance is a difficult and challenging task because of the risks faced by a new company as well as obstacles that are encountered.
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Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships Marketing Essay
10 pages (2821 words) , Download 0 , Essay
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The paper "Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships" is an outstanding example of an essay on marketing. In an article by Christina Sitchmann and Maren von Selasinky, these two writers try to explain the drivers of service export performance.
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Individual Situation Analysis and Marketing Objectives Company: IKEA Marketing Case Study
7 pages (2216 words) , Download 0 , Case Study
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The paper "Individual Situation Analysis and Marketing Objectives Company: IKEA" is a perfect example of a case study on marketing. The furniture industry is one of the major sectors in the economy in Australia. This paper describes in-depth how IKEA can improve its marketing strategy by using strategic marketing to increase its market share in Australia.
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Marketing Mix and Invisional Hosting Ltd in Achieving Its Marketing Plan in the Industry Marketing Case Study
10 pages (2794 words) , Download 0 , Case Study
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The paper "Marketing Mix and Invisional Hosting Ltd in Achieving Its Marketing Plan in the Industry" is a good example of a case study on marketing. The writer commissions the work for grading in the department as part of my academic work. The work is also authorized for use by other interested parties such as Invisional Web Hosting Company for implementation to achieve business’ marketing goals.
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The Brand Performance Kit Kat Marketing Case Study
11 pages (2449 words) , Download 1 , Case Study
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The paper “The Brand Performance Kit Kat” is a  perfect example of a case study on marketing. Kit Kat faces a huge competition with Twist, Snickers, and Mars. It performed better-having half of the total number of brand buyers but the market share dominated by Mars Bar.
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Applied Channel Systems: Atlas Copco Marketing Case Study
9 pages (2518 words) , Download 0 , Case Study
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The paper "Applied Channel Systems: Atlas Copco" is a great example of a case study on marketing. Marketing channels refer to an inter-organizational system of organizations engaged in making produced commodities, experiences and services accessible and available to the end-users for utilization by improving the time, solution, place and possession utilities.
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Marketing Attractiveness of Products from R.M. Williams Company Marketing Case Study
7 pages (2052 words) , Download 0 , Case Study
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The paper "Marketing Attractiveness of Products from R.M. Williams Company" is an amazing example of a case study on marketing. Marketing attractiveness is very vital in marketing since it elaborates on the available possibilities of profit in a certain industry or market. The mostly utilized analysis is a market attractiveness analysis.
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Consumer Behaviour and Buying Decision Process Marketing Term Paper
10 pages (3150 words) , Download 0 , Term Paper
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The paper "Consumer Behaviour and Buying Decision Process" is a brilliant example of a term paper on marketing. Individuals display various characters whenever a buying decision has to be made. They ask themselves whether they are making a sound decision in purchasing a given product or they might be disappointed after the purchase.
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Cue Energy Resources Limited - the Position of the Company in Energy Industry Marketing Case Study
5 pages (1448 words) , Download 0 , Case Study
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The paper “Cue Energy Resources Limited - the Position of the Company in Energy Industry" is a delightful example of a case study on marketing. The report presents a summary of the company, its strategies, challenges, internal and external environment resulting in the formulation of appropriate recommendations that will lead them company into obtaining its objectives.
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Situation Analysis of Globstar Travelers Agency Marketing Case Study
21 pages (4637 words) , Case Study
Nobody downloaded yet
The paper “Situation Analysis of Globstar Travelers Agency” is a  convincing example of a case study on marketing. This executive summary is about a new business referred to as Globstar Travel Agency. In this report, the business plan indicates that Globstar Travel Agency is located in Australia.
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Consumer Buyer Behavior Helps Us Very Little in Understanding Organizational Buyer Behavior Marketing Essay
11 pages (2876 words) , Download 0 , Essay
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The paper “Consumer Buyer Behavior Helps Us Very Little in Understanding Organizational Buyer Behavior” is a  persuading example of an essay on marketing. The term ‘consumer’ is mainly used to describe two types of consuming entities. The two entities include personal consumer and organizational consumer.
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Production of Hardware-Software Diagnostic Equipment for Brain Enhancement Marketing Term Paper
6 pages (1824 words) , Download 0 , Term Paper
Free
The paper “Production of Hardware-Software Diagnostic Equipment for Brain Enhancement” is a  cogent example of a term paper on marketing. Using a Service-Dominant Logic description, the study outlines the requirements that support business services like appliances and their value, main technologies, scenarios for future developments, and for future appliances, supporting systems, and services.
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Fruits and Vegetable Price Wars among the Supermarkets Marketing Case Study
6 pages (2772 words) , Download 0 , Case Study
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The paper “Fruits and Vegetable Price Wars among the Supermarkets” is a  cogent example of a case study on marketing. The larger percentage of processed fruits and vegetables are sold as frozen foods. The processed fruits account for
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How Will Coffee Lovers Ensure Maximum Customer Satisfaction Marketing Essay
3 pages (876 words) , Essay
Nobody downloaded yet
The paper “How Will Coffee Lovers Ensure Maximum Customer Satisfaction?” is a good variant of an essay on marketing. The growth and development in technology have affected all businesses which have made the grocery industry look towards a transformation and follow an online portal for the sale of goods and services.
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The Global Market Environment for Nestle Boost Marketing Case Study
14 pages (3818 words) , Download 0 , Case Study
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The paper "The Global Market Environment for Nestle Boost" is an excellent example of a case study on marketing. The manner in which health issue is gaining prominence and consumers are looking towards healthy products has increased the demand for a health drink. This has made companies develop healthy drinks.
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The Role of Postgraduate Education in Shaping the Society Marketing Essay
12 pages (3689 words) , Download 0 , Essay
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The value attached to education has long been debated and also many people have seriously considered taking postgraduate studies as a way of enriching many various aspects of their lives. Whatever the motivation, one factor that may be underlined is that the demand for postgraduate studies has risen.
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Customer Loyalty and Relationship Marketing of Supermarket Marketing Case Study
12 pages (3812 words) , Download 0 , Case Study
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The paper "Customer Loyalty and Relationship Marketing of Supermarket" is an outstanding example of a case study on marketing. This paper tells that XYZ supermarket is a chain of supermarkets that will be found across the country. It offers diversified products ranging from household products to farm products.
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Analysis of Brand Performances, Introduction of the New Product in a Market Marketing Assignment
4 pages (1670 words) , Download 0 , Assignment
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The paper “Analysis of Brand Performances, Introduction of the New Product in a Market” is a potent version of the assignment on marketing. In a normal business operation field, promotion always has an impact on sales volumes of products. Products sold under high promotion strategies especially in a competitive market show higher volumes than those left to operate freely in the market.
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Customer Loyalty and Relationship Marketing Program in Metro Housekeeping Limited Marketing Case Study
19 pages (5118 words) , Download 0 , Case Study
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The paper "Customer Loyalty and Relationship Marketing Program in Metro Housekeeping Limited" is a great example of a case study on marketing. Customer loyalty and relationship marketing are important in keeping a business running and ensuring success in a given business. Customer loyalty refers to the attraction of the right customers as well as getting them to purchase often from a given place.
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Clear and Customer Friendly Loyalty and Relationship Marketing Marketing Term Paper
12 pages (3424 words) , Download 0 , Term Paper
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The paper “Clear and Customer Friendly Loyalty and Relationship Marketing” is an excellent version of a term paper on marketing. This is a report targeting the audience of the CEO of a fictitious company looking at giving a detailed analysis of Customer Loyalty and Relationship Marketing. The report handles the introduction to the study.
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Management Information Systems and Governance Marketing Essay
5 pages (1459 words) , Download 0 , Essay
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The paper “Management Information Systems and Governance" is a spectacular example of an essay on management. Information policy and governance was an interesting course that gave me an understanding of various concepts that are observed in the running of the organizations. Governance in the IT sector raises various issues that have to be understood step by step.
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How Apple Company Meets Its Advertising Needs Marketing Case Study
10 pages (2722 words) , Download 0 , Case Study
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The paper "How Apple Company Meets Its Advertising Needs" is a wonderful example of a case study on marketing. Advertising is communication to consumers with the aim of convincing or encouraging continuing or taking new action. Advertising is mostly for commercial purposes, but it may also be used to sell ideologies such as in politics.
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How Does Consumer Behaviour Determine Marketing Strategies That Companies Implement in the Market Marketing Term Paper
5 pages (1515 words) , Download 0 , Term Paper
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The paper “How Does Consumer Behaviour Determine Marketing Strategies That Companies Implement in the Market?” is an exciting variant of term paper on marketing. Consumer Behaviour is a process through which a consumer goes through before making a decision of purchasing a product or a service for his or her end-use.
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Kellogs: Growth in the Business Marketing Research Proposal
5 pages (1642 words) , Download 0 , Research Proposal
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Kellogs which performs in the cereal and snack industry is looking towards identifying the shoppers' attitude and behavior towards their cereal and snack and also is looking towards conducting research so that valuable information regarding the manner the customers conceives the brand can be determined.
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Hidden Valley Cabins and Eco Tourism Destination Marketing Case Study
11 pages (2676 words) , Download 0 , Case Study
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The paper "Hidden Valley Cabins and Eco-Tourism Destination" is a great example of a case study on marketing. This paper is an examination of the market data and customer and market characteristics in order to determine the viability of proposed marketing changes to current operations at Hidden Valley Cabins an eco-tourism destination.
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Different Types of Commitment in Marketing, and How Commitment May Be Measured Marketing Assignment
4 pages (2495 words) , Download 0 , Assignment
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The paper “Different Types of Commitment in Marketing, and How Commitment May Be Measured” is an  affecting variant of assignmenе on marketingю In the current competitive market and with the unpredictable trend in the markets such as the financial meltdown experienced in 2008/09, companies must establish a relationship with their customers so that they can survive.
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Frozen Foods for Kids - Market Segmentation and Positioning, Marketing Mix and Budget Marketing Case Study
10 pages (2923 words) , Download 1 , Case Study
Free
The paper “Frozen Foods for Kids - Market Segmentation and Positioning, Marketing Mix and Budget” is a  great example of a case study on marketing. Babies’ food has grown in demand because of changes in fertility, mortality rates, technological change, and economic development. Thus, many companies are concentrated in the baby food industry as either suppliers or producers.
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Reasons for Being Competitive: Case of Twitter Marketing Case Study
11 pages (3090 words) , Download 0 , Case Study
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The paper "Reasons for Being Competitive: Case of Twitter" is an outstanding example of a case study on marketing. Service quality is a very important aspect for business especially those working in the service sector as the perception of people differ and is situation-based and changes as per the group the person has.
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Pepsi Ads - Advantages of the Company's Online Video Marketing Marketing Case Study
9 pages (2344 words) , Download 0 , Case Study
Free
The paper “Pepsi Ads - Advantages of the Company’s Online Video Marketing” is a  persuading example of a case study on marketing. Online video marketing is a strategy that aims to get consumers to share the message of the marketer. The message often spreads quickly and dramatically. The public often determines whether the ad is interesting enough to be aired via the internet.
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Services Offered by Emirates Airline Marketing Case Study
14 pages (4162 words) , Download 0 , Case Study
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The paper "Services Offered by Emirates Airline" is a good example of a case study on marketing. This report uses Emirate Airline as it expounds more on the service analysis suing the 7Ps to emphasize the same. These 7Ps are positioning, price, place, promotion, people, process and physical environment which surround the air travel service which is provided by this airline.
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Concept of Experiential Marketing Marketing Literature review
10 pages (2849 words) , Download 0 , Literature review
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The paper "Concept of Experiential Marketing" is a good example of a literature review on marketing. The author of the paper seeks to analyze the concept of experiential marketing by conducting an extensive literature review and the criteria used by the retailer in applying this concept in their retail shops.
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Online Shopping and Traditional Shopping Behavior Marketing Research Proposal
9 pages (2902 words) , Download 0 , Research Proposal
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There are two common kinds of online shopping: business-to-consumer or business-to-business online shopping. There are high volumes of websites that provide online shopping websites, for example, Yahoo, Amazon, and eBay all presented in an integrated navigation framework. The study is aimed to discover whether the above hypothesis is true.
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Purchase Behaviour of Generation Z Marketing Literature review
12 pages (3906 words) , Download 0 , Literature review
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The paper "Purchase Behaviour of Generation Z" is a great example of a literature review on marketing. With the emergence of the digital era, young consumers have played a significant role in online shopping. The increased use of the internet by generation Z increases marketer prospects. Generation Z also called digital natives to refer to those people born between the 1990s and 2010.
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International Marketing of Walmart Marketing Case Study
6 pages (1788 words) , Download 0 , Case Study
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The paper "International Marketing of Walmart" is an excellent example of a case study on marketing. The following paper analyses the position of Wal-Mart in Australia’s retail industry. The report finds that Australia has developed one of the most profitable retail markets in the world. A large number of innovative global retailers have established their presence in the Australia market.
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Success in the International Market: Case of Choco & More Company Marketing Case Study
24 pages (6396 words) , Case Study
Nobody downloaded yet
The paper "Success in the International Market: Case of Choco & More Company" is a perfect example of a case study on marketing. A business operational plan is a very important document for any business to achieve its goals and objectives. It is a tool that lays down the direction and steps the business should take in order to have the largest market share.
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Mobile Phone Choices in Australia Marketing Term Paper
12 pages (3556 words) , Download 0 , Term Paper
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The paper "Mobile Phone Choices in Australia" is a brilliant example of a term paper on marketing. Apparently, mobile phones have become an integral part of human life. Considering that mobile phone technologies have advanced to the extent of making
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Tourism and Hospitality Marketing: Marketing Process of Ramada Encore London Luton Airport Hotel Marketing Case Study
7 pages (3614 words) , Download 0 , Case Study
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The paper "Tourism and Hospitality Marketing: Marketing Process of Ramada Encore London Luton Airport Hotel" is a worthy example of a case study on marketing. This report analyzes the marketing processes applied at the Ramada Encore London Luton Airport Hotel. The Ramada Airport Hotel is situated in Luton near the airport; it is bordered by a number of regional tourist attractions.
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Internal Factors of Consumer Decision-Making Process Marketing Essay
8 pages (2323 words) , Download 0 , Essay
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The paper "Internal Factors of Consumer Decision-Making Process" is a great example of a marketing essay. This review explores the increasingly valuable field to firms seeking to not only attract new customers but retain existing consumers through consumer-informed marketing policies and revolves around the internal factors that influence consumers in the tourism industry.
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Draft Questionnaire for Consumers Marketing Research Paper
4 pages (685 words) , Download 0 , Research Paper
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The paper “Draft Questionnaire for Consumers" is a thrilling example of a research paper on marketing. This is a questionnaire in fulfillment of my dissertation ‘An exploration into the factors influencing consumer purchasing decision: A Case Study of Thai Clothing Fashion Brands’. The information must be filled as truthfully as possible.
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Market Feasibility Analysis: Accounting Services Industry Marketing Term Paper
12 pages (3295 words) , Download 0 , Term Paper
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The paper "Market Feasibility Analysis: Accounting Services Industry" is a great example of a term paper on marketing. The accounting services industry in Australia is stable offering financial and management services to clients. The industry experienced fluctuations in growth during the global financial crisis because of the negative impact the crisis had on professional services firms.
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Key Elements in a Performance Management Process Marketing Coursework
8 pages (2382 words) , Download 0 , Coursework
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The paper "Key Elements in a Performance Management Process" is a delightful example of coursework on marketing. Performance management is defined as an activity that involves all practices, information, and systems that managers use to establish the strategy, develop plans, monitor execution, project performance, report organizational results, and make informed decisions.
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Sales Management Practices at Ryder Marketing Case Study
8 pages (2231 words) , Download 0 , Case Study
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The paper "Sales Management Practices at Ryder" is a perfect example of a case study on marketing. The success of a salesperson greatly relies on their ability to think strategically about their territory and individual customers. More often than not, this skill is only present in some salespersons and that is what differentiates successful salespersons from the rest.
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Market Plan for Damas Gold Marketing Case Study
11 pages (3174 words) , Download 0 , Case Study
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The paper "Market Plan for Damas Gold" is a worthy example of a case study on marketing. Damas Gold was established in the year 2012. It is located in the industrial area of Abu Dhabi near the capital city. Its sole aim was to produce consumer products that are supplemented with food nutrients to ensure that consumers do not have to necessarily do a double shopping.
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Gordon Street Garage: Service Provider Marketing Case Study
8 pages (2292 words) , Download 0 , Case Study
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This increases the role and importance of the front-line employees as they are the ones who come in direct contact with the customers. Understanding the customers will ensure that the service provider is able to develop its services in such a manner that it focuses on satisfying the needs of customers.
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Media Campaign for Overcoming Drug Abuse Marketing Assignment
18 pages (4951 words) , Download 0 , Assignment
Free
The paper "Media Campaign for Overcoming Drug Abuse" is a worthy example of an assignment on marketing. Drugs are available everywhere, it can be mistaken abusing drugs is a widely accepted behavior in the society today. No society is free from the menace of drug abuse, at the beginning drugs were used for medicinal purposes, but these days drugs are being abused freely by people in society.
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The Four Common Bases for Segmenting Markets, Branding, and Positioning of the Eco-Shack Marketing Case Study
7 pages (1685 words) , Download 0 , Case Study
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The paper “The Four Common Bases for Segmenting Markets, Branding, and Positioning of the Eco-Shack” is a  breathtaking example of a case study on marketing. The purpose of this report is to provide a framework that will exemplify the bases for segmenting markets, identify and describe a consumer segment in New Zealand in relation to the major case study “Marketing the Eco-Shack”.
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Differences and Similarities between the Friendly Market Characteristics and Circle K Marketing Statistics Project
2 pages (724 words) , Download 0 , Statistics Project
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The spss is used to produce the descriptive data and then it follows by explaining the similarity between the two markets before proceeding to the differences and enumerating the demographic profiles of the customers in the two markets. The paper ends by giving a conclusion and a summary of the findings of the two markets.
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Current Marketing Trends in AAMI Car Insurance Marketing Case Study
9 pages (2567 words) , Download 0 , Case Study
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The paper "Current Marketing Trends in AAMI Car Insurance" is an amazing example of a case study on marketing. The market trends in the insurance industry today have been largely influenced by the change from traditional to emerging markets, which has, in turn, influenced product development, investment, and marketing strategies.
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