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Marketing Essays

Result for Subject Marketing:
19702 essays
Sales Presentation of Sports Club Marketing Research Proposal
11 pages (2750 words) , Download 3 , Research Proposal
Free
With constantly changing and improving technology, a business cannot rely solely on offering a service or a product to its customers. Furthermore, with globalization, and increasing competition leading to more choices for the customers, it is very difficult to catch the attention of new customers or hold on to the existing ones.
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Can you create a title for this paper Marketing Research Paper
2 pages (500 words) , Download 1 , Research Paper
Free
Effects of Egyptian Culture on Business Effects of Egyptian Culture on Business Every firm should ensure that employees know the culture of different regions to increase the chances of success in these regions. Culture is an essential factor in
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Steelco - Marketing Analysis of Company Products Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
In terms of the core feature of the product offerings of Steelco is concerned, the core value of the product lies in support it provides to the structures being built. Thus the core value of the product lies in its reliability that one can bank on it and subsequently use it for the structures one builds.
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Building your marketing plan/ week 6 Marketing Research Paper
3 pages (750 words) , Download 0 , Research Paper
Free
Channels and Intermediaries The major channels involved in this product launch will be our own stores, which are offering our select menu at different locations. Apart from this, it is planned that our packaged food may be delivered through local
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Companies from Emerging Markets Are Better Equipped to Conduct Business in Other Emerging Markets Marketing Essay
11 pages (2994 words) , Download 0 , Essay
Free
The paper "Companies from Emerging Markets Are Better Equipped to Conduct Business in Other Emerging Markets" is an outstanding example of a marketing essay. The essay focuses on the multinationals of emerging economies and their increasing importance in today’s economy due to their extensive globalization and the scale of demand they cater to emerging and developed markets.
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Perfume Advertisement Adaptation Marketing Literature review
12 pages (3237 words) , Download 0 , Literature review
Free
This literature review also discusses Malaika Brengman, Maggie Geuens and Patrick de Pelsmacker's “The Impact of Consumer Characteristics and Campaign Related Factors on Brand Confusion in Print Advertising” and Daniel Milotic's “The Impact of Fragrance on Consumer Choice”. The research conducted on bar soap aims at finding out the possible influence of scent on consumer behavior. 
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SPC and Acceptance Sampling Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
According to the study, the main approaches to reducing the element of chance are by educating employees on the components or quality assurance and informing them of their role in the quality assurance process. Typically, the quality assurance process involves six main processes including testing of previous products, planning to make improvements.
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Marketing Services of Damia Spa Marketing Case Study
8 pages (2360 words) , Download 2 , Case Study
Free
The marketing of services requires an understanding of customers' demand and psychology. To market their services, service providers must ensure that their products are of high quality and that the customers have a smooth and good encounter. Continuous review and improvements in service provision and quality are essential in a competitive industry.
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Web site home page wording Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Preface to IETQAO Professional training and support are essential to ensuring the quality of any product or services being offered. Like other services, educational and training oriented services need to be enamored in quality from start to end to
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The Public Relations Campaign of the Bank Marketing Term Paper
20 pages (5000 words) , Download 2 , Term Paper
Free
The ABC bank a major International bank has a major presence in this country. The competitive situation for the bank though tight is under control. The Bank is a market leader in most banking services. It has almost always led other banks in technological breakthroughs to improve service and business.
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Marketing paper Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Task: Direct-to-Consumer Advertising Advertisement refers to the practice where manufacturers create awareness concerning their products and services to potential consumers, in an attempt to educate them of their new products and services. This is
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Open Market Operations During the Recent Financial Crisis Marketing Book Report/Review
2 pages (500 words) , Download 3 , Book Report/Review
Free
Monetary policy affects the economy in the short as well as long run. In expansionary policy, interest rates set reducing and this enhances interest-sensitive spending such as capital equipment, housing construction, consumer-durable spending including automobiles and other households. Thus, expansionary monetary policy brings the economy out of recession.
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The Suitability, Feasibility, and Acceptability of the International Strategy of Amazon.com Marketing Report
9 pages (2552 words) , Download 0 , Report
Free
The paper ''The Suitability, Feasibility, and Acceptability of the International Strategy of Amazon.com'' is a great example of Marketing report. Amazon.Com has been one of the initial companies to sell goods over the web (internet). The company was founded by Jeff Bezos in 1994 and launched to the worldwide market in 1995.
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E-marketing and Future Activities for Company Called The In Thing Marketing Case Study
14 pages (3929 words) , Download 0 , Case Study
Free
 Marketers have of late realized they influence the wants and demands of target clientele, by communicating what they have to offer to their potential customers. Thus, this report clearly outlines the strategic objectives undertaken by “The In Thing” with respect to getting its market share and realizing its business target. 
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Marketing research module 9 Marketing Research Paper
2 pages (500 words) , Download 0 , Research Paper
Free
Answer Only after one has analysed the data using the descriptive techniques like frequency distributions and cross tabulations, can one decide the tools for further analysis. This also saves time that would otherwise be spent on the wrong tools.
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New Product Development Issues Marketing Term Paper
18 pages (4500 words) , Download 3 , Term Paper
Free
Almost 90 % of the new products fail in the US. Every year different organizations loss $20-30 billion because of the failure of food products. This shows how important it is for the management of the organization to critically evaluate the market and product and then introduce it particularly if the new product is related to the food industry.
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Valuation and Business Analysis of Opko Health Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
OPKO HEALTH Opko Health Inc. is a pharmaceutical and diagnostics organization that is geared to serve highand large markets across America and beyond. The company is at the forefront in developing new platforms for the diagnosis and treatment of
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Review Question - Marketing Marketing Essay
3 pages (750 words) , Download 0 , Essay
Free
MARKETING Table of Content MARKETING Table of Content 2 Strategies Retention 4 Welcome Stage 4 2.Up selling 4 3.Cross selling 4 4.Renewal 4 5.Lapsed customers 5 6.Inactive customers 5 Product Line & Product Mix of Nike 5 Managing Evidence 6 Shaping
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A Full E-Marketing for The In Thing Marketing Case Study
14 pages (4012 words) , Download 0 , Case Study
Free
It is the modern form of business practice that is involved with the marketing and conceptions through the internet along with other electronic systems. The idea of e-marketing can also be described as the execution of electronic applications and data that requires while marketing of any products in order to satisfy the expected requirements.
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What Does the Vanguard Brand Stand for Marketing Assignment
2 pages (653 words) , Download 0 , Assignment
Free
The paper “What Does the Vanguard Brand Stand for?" is a  wonderful example of an assignment on marketing. The Vanguard brand stands for all that is long-term: customer relationships, investments, integrity, performance, and hard work. Its vision is to help improve the financial conditions of its clients. Its mission is to be the “mutual funds organization”.
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VANGUARD VO Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Marketing at the Vanguard Group Marketing at the Vanguard Group What does the Vanguard BRAND stand for? According to the case, the Vanguard brand stands for the following: Customer owned- In this case, it is referred to as “mutual fund” which implies
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Sustainable Operations And Strategy Of Wal-Mart Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The team of Wal-Mart executives had identified 3 primary areas of environmental goals which mainly included; energy, waste, and products. All these are divided into two sections; direct goals and indirect goals. Direct goals include increasing energy efficiency, transitioning to renewable energy and reducing waste in retail operations.
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Degree Program in Marketing at Norton Business School Marketing Personal Statement
2 pages (555 words) , Download 1 , Personal Statement
Free
I am interested in doing my research at Norton Business School, which includes research in a master's and a Ph.D. degree program in marketing. My reason for wanting to expand my base of knowledge is that the current faculty of home management at Umm Al Qura University will be developed to include all aspects of management.
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Appropriate Multinational Fast-food Restaurant Chain Marketing Case Study
11 pages (3119 words) , Download 0 , Case Study
Free
The research methodology used is both primary and secondary research. The current strategies adopted by Mc Donald are explained and the segmentation, the target customer, and the positioning statement have been defined properly. Apart from the STP, the company’s USP, the SWOT, and PESTEL analysis has been analyzed and stated in the report. 
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Coca Cola Company Internal Structure Marketing Coursework
2 pages (500 words) , Download 0 , Coursework
Free
Coca Cola Company Internal Structure 1) Structure In order to find the structure of the Coca Cola Company, The Official Board available at: http://www.theofficialboard.com/org-chart/coca-cola provides a detailed discussion on the organizational
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The Snog Pure Frozen Yogurt: A Comprehensive Marketing Plan Marketing Business Plan
22 pages (5817 words) , Download 1 , Business Plan
There are a number of multinational brands that are already successful such as the Oreo biscuit in the city of Shangai in China. To capture more customers, Snog Company has developed a way to fit into the Chinese market since the customers prefer less sugar content. Snog company flavors have also been improved to attract more consumers. 
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Marketing strategies for a product launch (canada) Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
Marketing strategy for product launch Marketing strategy for MouthX launch Establish the launch plan: Product launch is a long process that involves a number of people whose individual input determines success of the process. Some companies do this
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Ikea questions 3&4 Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
IKEA QUESTIONS 3 & 4 Additional features of IKEA concept that that contribute to to creating exceptional value for the One of the characteristic features of IKEA that allows it to develop value for its customers is its competitiveness with respect to
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Flowing Waters Mini-Case Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Flowing Waters Mini-Case Flowing Waters Mini-Case Analysis Market segmentation refers to the division of the market into different groups of customers with similar needs and products and services. This is considered one of the marketing strategies
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Individual Digital Marketing Marketing Business Plan
12 pages (3392 words) , Download 2 , Business Plan
Free
The company also has a sister company I Want I Want who sells toys to individual customers as well. The company is focused on rendering professional services to its customer base across the UK with the ease of purchase and delivery within 24 hours of purchasing the product. They have the logistics to deliver to their overseas customers in 48 hours.
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Building your marketing plan/ week 4 Marketing Essay
3 pages (750 words) , Download 0 , Essay
Free
Product Strategy The overall focus of our product strategy will be to offer variety- variety in number of foods available for s to buy. As discussed, the overall differentiating point of our business from others will be to offer products which are
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Marketing Through Online Social Networking Communities Marketing Coursework
6 pages (2040 words) , Download 0 , Coursework
Free
The shift in the business paradigm to tapping users through social networking media is gaining momentum. Consumers are becoming more informed and the strategies aimed at them need to be chiseled to perfection in order to induce the desired response from them. Social networks make this quite simple when employed correctly. 
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Market Opportunity and Marketing of Grilld Marketing Coursework
10 pages (2622 words) , Download 1 , Coursework
Free
Grill’d is an illuminating example of how an idea can be converted to a large-scale retail chain. Simon Crowe, the founder of the company, anticipated growing demands for burgers and he started his own business, providing franchising contractual relationship, with a view to providing quality and fresh hamburgers.
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Social Media's Increasingly Use for Public Relations, Advertising, and Marketing Marketing Case Study
10 pages (2974 words) , Download 0 , Case Study
Free
The paper “Social Media’s Increasingly Use for Public Relations, Advertising, and Marketing” is a pathetic example of the marketing case study. Advertising can be identified as one of the most imperative components of marketing in the current era. It is a communication process used for the purpose of endorsing or persuading the audiences to continue or to take certain actions regarding the product.
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Marketing Strategy Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Olympic Games are hugely important sports events that are highly regarded. As such, the products that highlight its special characteristics serve as souvenirs for spectators or collectors who cherish memories of Olympic Games. The uniquely shaped
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Competition in the United Kingdoms Local Bus Market Marketing Essay
2 pages (513 words) , Download 0 , Essay
Free
This is an important concern as the establishment of competitive markets promotes innovation and allows the invisible hand to ensure prices remain low. When monopolies occur a significant barrier to the competitive market is established, as one or a small number of firms assume a dominant position.
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Impact of Brand Extension Strategy on the Brand Image and Business Marketing Literature review
8 pages (2645 words) , Download 0 , Literature review
Free
The paper "Impact of Brand Extension Strategy on the Brand Image and Business" is an outstanding example of a marketing literature review. Different strategies and techniques are being used by organisations in order to manage the brands and increase brand value and worth (Mzungu, Merrilees, and Miller, 2010).
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Innocent Drinks Retail Promotion Marketing Business Plan
16 pages (4463 words) , Download 1 , Business Plan
Free
Drinks, beverages, and juices are the primary choices an individual seeks for on numerous occasions. Scores of organizations on a local and international basis exists that fulfills the need of thirst for millions and billions of people in the form of producing carbonated drinks, fresh fruit juices, and many more of the same kind.
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Competitive Situation and Strategic Dilemmas Faced by British Airways Marketing Report
20 pages (5691 words) , Download 0 , Report
Free
BA and Iberia are well matched with complementary route networks seen as vital in airline mergers and alliances, the idea being that the traffic strengths of the respective airlines feed into the other. BA and Iberia do complement one another for example BA's strength is in North America and Asia and Iberia's in South America.   
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Market analysis, 3Cs analysis, recommendations Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
Free
Case Write-Up Porsche: The Cayenne Launch Porsche is a well-known in the world of automobiles. Itentered the market for sports cars more than six decades ago and developed a niche for itself as an expensive, top-of-the-line sporting vehicle. For
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GAS & LNG Market of JAPAN Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
The country has experienced blackouts following its low reserves in electricity generation capacity. This has most of the time due to vicious incentives of its market schemes which have contributed to higher profits for private companies which source gas and liquefied natural gas. Such have been common especially during power shortages
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Corporate Sponsorship Marketing Essay
8 pages (2367 words) , Download 0 , Essay
Free
The paper ''Corporate Sponsorship'' is a great example of Marketing essay.Various kinds of companies use the sponsorship of arts, social cause, sports, and entertainment (also known as event marketing) to build brand equity.
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Environmental Factors Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
Environmental Factors Task Environmental Factors Introduction Walt Disney Company (Company) is one of the organizations that Iam familiar with as it conducts both the domestic and global marketing. Disney Company is well much committed to the
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Marketing Analysis Research Paper Marketing Research Paper
4 pages (1000 words) , Download 0 , Research Paper
Free
Marketing Analysis:  Pancreatic Cancer Action Network (PCAN) (Add (Add (Add This paper intends to analyze the resource development strategies of the non-profit organization Pancreatic Cancer Action Network (PCAN). It will also make recommendations to
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Price_Performance Value Map Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
Price Performance Value Map Value Table and Model Overall Performance Relative Performance Price($) Relative Price Customer Value Black & Decker Digital Advantage D2020 D2000 85 132 50 109 23 Rowenta Perfect DX9800 75 117 140 3067 -2950 Hamilton
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Analysis of Subaru Company Marketing Case Study
6 pages (1698 words) , Download 1 , Case Study
Free
It is important to note that the loyal customers of the firm is their ability to hold the car for almost 7.5 years thus making a secondary market for cars as relatively less liquid. Given the preferences of new customers to own used cars, this critical difference between the two groups may further, forcing potential customers to buy new cars. 
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Gaining Competitive Advantage through Marketing Strategy Marketing Coursework
18 pages (4500 words) , Download 2 , Coursework
Free
Kotler (2008) in his explanation of the organizations’ competitive advantage discuss that any organization wish to gain the market competitiveness must render the service with a justifiable price. The tern justifiable price does not mean the actual value of the product or service instead, the price in relation to the value of the product.
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BUILDING YOUR MARKETING PLAN Marketing Term Paper
2 pages (500 words) , Download 0 , Term Paper
Free
Our Product: CookieCraze is a bakery, providing freshly baked goodies to s. Company CookieCraze creates delicious baked items,with specialization in cookies; the company also offers a wide variety of first-rate brownies, pastries, cakes, breads and
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Use of Social Media in Small Businesses Marketing Coursework
7 pages (1988 words) , Download 0 , Coursework
Free
In Social Media Marketing for small businesses, it is important to establish connections with those people who visit and contribute often. To do so, conversations must be maintained for a certain period of time. Conversations must occur in real-time with real people. Customers do not merely wish to be offered products and services.
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Marketing Challenges Developing a New Board Game Marketing Report
4 pages (1261 words) , Download 0 , Report
Free
Obviously, the player of the board game will not be the purchaser. Here, parents are the purchasers whereas children the players. Therefore, my board game must appeal to both the parents and children to be successful. The board game will be completely childproof; it will be harm-free.
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