The Snog Pure Frozen Yogurt: A Comprehensive Marketing - Business Plan Example

The success of Snog Company in China will be as a result of its change in the advertising and distribution pattern. In addition to that, advertising of the product will be significant in boosting its sales and creating new brands with varied tastes and flavors widely accepted in the Chinese market. Having its main competitors’ products concentrated in the city, Snog Company plans to market its products with university students. This is because; the younger generation has higher purchasing power than the older generation.

Moreover, they will help market the Snog Company’s product among their peers and family members. As a result, Snog Company will expand itself and compete favorably in the market arena.Snog Company being foreign in the Chinese market has conducted market research for purposes of acquiring detailed information on the way the consumers operate. It has come up with various flavours for their yoghurt brands. Moreover, the products exhibit Chinese characteristics. Furthermore, it has channelled much of its resources in advertising its products in the market.

This is because it is unknown in the Chinese market and has no customer base.Demographic changes lead to mass market splintering for products and supermarkets. There exists a relationship between various demographic factors. These are such as income, marital status, sex, age, and status of the working females. As the population composition demography continues changing, alterations will be experienced in terms of supermarket shopping and food purchasing. For instance, chocolate, ice cream, and yogurt purchasing in SNOG Pure Frozen Yogurt Company would be affected.

As a result, there will be a significant impact on its growth and sales (Arnott and Chaves, 2012, p.1798).Snog company target group is the universities and higher institutions of learning.