Aesthetics of Art Nature - Essay Example

Art depends mainly on the use of illustrations to express ideas. The artist ensures that the viewer understands the message by simply looking at the illustration. The brain of the viewer is set to cope with the mood portrayed by the art. It may be an image portraying a holy place, a dirge which is a sign of sorrow or a painting to portray cheerful events. Aesthetically, it is not that art is confused for advertisement, but it is because it is necessary for all aspects of advertising. Without art, advertising cannot achieve the desired goals.

The importance of promoting the brand name is taken more seriously by many multinational companies than the real production of goods. The diversity of products from these multinational companies calls for continuous and earnest marketing of the brand name so that it acquires a strong base by informing consumers about their products. Third world countries have changed their orientation to artistic advertising in order to compete effectively with strong multinational companies. (Naomi Klein 2000 pp. 44-46).According to Bart Rosier (2008), “Art is a historical blueprint of human vision and imagination.

” It is an imaginative attempt which integrates many characteristics of the human being. It is a sign of intelligence and the ability to combine several resources to come up with a resourceful image which is intended to be educative, informative and forewarning of impending dangers. Art is used to expressing differences in various cultures of the world, and the changes that occur with time. It is mostly a symbol of its cultural setting hence there is the immense effect of culture established in the art environment.