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Analysis of Subaru Company - Case Study Example

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"Analysis of Subaru Company" paper argues that though more Subaru cars are used in the Portland area than any city within the US however, it does not mean that consumers of Subaru are geographically concentrated. The overall success of Subaru is based on design, durability, and fuel efficiency.  …
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Analysis of Subaru Company
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Download file to see previous pages What distinguishes Subaru from other brands on the market is fuel-efficient cars therefore saving on fuel creates a better overall consumer experience.

Convenience refers to the ability to actually buy the product with relative ease as consumers often have to go through a conscious process of making a buy decision. (Ratneshwar, Mick and Huffman). Subaru maintains a very well-oiled network of dealers offering customers a larger choice to buy their cars. This network is also leveraged through an efficient network of parts distributors thus creating a further convenience for existing customers. Convenience also offers a better opportunity for consumers to have acquired Subaru cars because the same is leveraged through offline and online distribution channels where the firm can actually sell its cars.

Cost often refers to the cost to satisfy the customers i.e. determining the overall cost to the consumers to purchase and finally utilize the product. This often includes the ability of a customer to easily obtain the product and at a relatively cheaper cost.

Subaru’s dealership network is relatively well spread and is also duly supported by distributors selling parts. This well-organized distribution network, therefore, allows Subaru to actually reduce the cost for its customers. Customers can gain easy access to dealers in their neighborhood thus reducing costs for themselves. Affordable cost also entices the customers to actually acquire the product with relative ease. (Butterworth)

On average, a Subaru user keeps the vehicle for almost seven years, therefore, the overall disposition of the product may be relatively slow as consumer tends to prefer to use the product for a longer period of time. This may however increase the cost to finally dispose of the product and start using a newer one.

Communication outlines the way consumers of Subaru actually interact with the firm at the time of making their buying decisions and after-sales services. ...Download file to see next pages Read More
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