StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing module 9 - Research Paper Example

Cite this document
Summary
Answer Only after one has analysed the data using the descriptive techniques like frequency distributions and cross tabulations, can one decide the tools for further analysis. This also saves time that would otherwise be spent on the wrong tools…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.9% of users find it useful
Marketing research module 9
Read Text Preview

Extract of sample "Marketing module 9"

Answer Only after one has analysed the data using the descriptive techniques like frequency distributions and cross tabulations, can one decide the tools for further analysis. This also saves time that would otherwise be spent on the wrong tools. Merits of using frequency distributions: Frequency distribution can have a number of uses. Frequency distribution can immediately tell you of the outliers present in the data. For further analysis, these outliers can be excluded. For example, suppose the real estate agency is studying perspective customers.

The income of only one customer is above a certain level. This customer can be excluded for further study. If he is considered for further study, we may get a higher mean and the average income level may appear higher than it actually is. Visual representations of frequency distribution are a good way to summarize data. For example, the frequency polygons can tell you if there are more values to the right of the peak or the left of the peak. Thus, for the above example, you can easily understand if more number of people earn above a certain level or below it.

Merits of using cross tabulations: Let us extend the above example. Now we have the data of income of people from two different localities. We have divided the income into three different brackets: 1.less than A 2.Between A and B 3.More than B (A

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Marketing research module 9 Paper Example | Topics and Well Written Essays - 500 words, n.d.)
Marketing research module 9 Paper Example | Topics and Well Written Essays - 500 words. https://studentshare.org/marketing/1770249-marketing-research-module-9
(Marketing Research Module 9 Paper Example | Topics and Well Written Essays - 500 Words)
Marketing Research Module 9 Paper Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/marketing/1770249-marketing-research-module-9.
“Marketing Research Module 9 Paper Example | Topics and Well Written Essays - 500 Words”. https://studentshare.org/marketing/1770249-marketing-research-module-9.
  • Cited: 0 times
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us