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Marketing Services of Damia Spa - Case Study Example

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"Marketing Services of Damia Spa" paper focuses on the Damai spa was founded in Singapore by the people of Chinese, Indian, and European deserts as a reflection of the harmony of Singapore people. The Spa was built in a harmonious community, combining cultures and fostering peace of diverse cultures…
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Marketing Services of Damia Spa
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Download file to see previous pages At this Spa treatments are based on traditional Chinese medicine, Indian Ayurveda, Malay Jammu philosophy and European spa therapy. The health facility embraces the people from this wide and diversified culture all interested in harmony of Singapore (Damai Spa Singapore n.d.). Damai symbolizes the peaceful and harmonious coexistence of these various cultures as practiced in Singapore.

Numerous services are offered at the Damia Spa. The Spa treatment offers customers services that are beyond their expectations and that they would enjoy. The naturally beautiful and serene environment ensures that the patients enjoy their stay in the Spa. Damai Spa offers treatments that are based on the different healing philosophies (Damai Spa Singapore n.d.). This makes the patient get customized treatment and services depending on their traditional beliefs and practices. The traditional Chinese medicine ensures balancing by unblocking the vital energy. The Malay Jamu philosophy heals by the use of herbal and natural well being. Moreover, the European spa therapy energies the body connection while the Indian Ayurveda purifies and detoxifies the body (Zeithaml & Mary, 1996).

When customers attend treatment at Damai Spa, they are guaranteed other supplementary services. These include the provision of robes and sandals for comfort. Secured lockers will make the patients keep safe their personal belonging even though the management is not responsible for the losses (Damai Spa Singapore n.d.). The Spa further prohibits smoking and drinking on the premises to ensure patients enjoy tranquility and peace. In addition, the spa etiquette enables the patients to shower before body checks and
Damai Spa has the fitness center that is geared towards wellness enthusiasts while looking for innovative ways that restore balance in the lives and for total rejuvenation. The fitness center includes yoga, Bollywood, capoeira, and hip hop dance. ...Download file to see next pagesRead More
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