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According to the management, the firm has a focus on satisfying the needs of consumers, with the aim of providing comfort, safety and protection and achieving market leadership in all parts of Switzerland. Security is an important issue, and each member is checked for a postal address. The transactions are insured with an insurance charge and there is encryption of user data. Members enjoy a modern, simple and secure website. Members can avail a six-language customer service by phone during office hours, and on all days via e-mail.
The management has emphasized that one of the aims of the firm is to make services affordable for all people, and the firm strives to offer its members a high quality of services at minimal fees. Partnerships include major Swiss websites such as www.bluewin.ch; www.romandie.com; www.ticinonline.ch, and ch.msn.com. There are over 5000 affiliate advertisers.
The management team includes Heiner Kroke as CEO, Eveline Duschletta as Head of Customer Service, Christian Kunzler as Director of Finance and Controlling, and Luke Thoma as Head of Marketing and Communications.
The portal has been successful for over ten years and is the largest and most popular eCommerce site in Switzerland. The site is listed at number three behind Google and Facebook in Switzerland. The success of the firm can be attributed to ease of use, optimal pricing, performance and safety. Safety lies at the heart of the Ricardo.ch site. This is in sync with the needs of 84 percent of users who place safety at the top of online shopping (Ricardo.ch, 2010).
One of the services from Ricardo.ch is shops from particular areas. Shops provide over 2.5 M products continuously at a fixed price. Products can be inserted and purchased comfortably on Ricardo.ch. Shop articles can be found by selecting search category and entering the search term. Well known shops have
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(“Marketing services Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
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(Marketing Services Essay Example | Topics and Well Written Essays - 1000 Words)
“Marketing Services Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1566663-marketing-services.
The crux behind marketing is that we need to identify the customer, earn the goodwill of the customer and also retain the customer. It is a very difficult task but if the customer satisfaction is kept as prominence for the business then it is quiet easy to know the customer.
In the case of the present study, the report has been broadly divided into two categories – satisfactory and dissatisfactory. The aspects of satisfaction as well as dissatisfaction are such that it varies from time to time and from person to person. However, certain parameters have been selected in the case of the present report in order to refer to the managerial frameworks available to us that would let us analyse these experiences and make the claim valid as well as reliable.
This way, they tend to point at marketing as a concept only tailored for products which is misleading as the growth and competitiveness in the service industry has warranted adoption of marketing. The growth in service industry has been evident over the past half a century and it is not surprising that in major countries such as United States, Germany, Australia and Canada services account for about 70% of the gross domestic product (GDP).
Many new industries have been emerged since last two decades. Industries can be categorized as per their nature of business activities. Primarily, there are two major kinds of industries that include the manufacturing industries and services industry. The manufacturing industries are engaged in production using multiple of resources and they deal with tangible products.
This is true even in a service-oriented company. The front-stage is where the front liners or employees deal with the customers, while the back-stage is where the company “cooks” up the services they provide to customers (Teboul, 2007, p.19). For example, “CVG,” a company that provides customer service that has representatives answer every customer queries and concerns has a front-stage that is called “production floor” where calls from customers come in.
A service providing organisation is also another firm which provide different kinds of services to the host organisation. Service organizations have been the major consumers as well as the producer of refined services. In the present scenario information plays the most fundamental role in order to target new customers and also helps to embrace the existing customers of the firm.
These are the various external factors which are observed to be quite favourable for Beehive marketing when performing its business operations in an effective manner.
The internal environment of the company can be analysed in-depth with the identification of its internal strengths as well as weaknesses.
Deregulation called for private players which induced competition in an earlier subsidised monopoly market. Industry grew by a series of cost cutting measures simultaneously followed by volume increasing approaches and a lot of acquisitions in a highly competitive market (Stagecoach Group, 2013A).
2012). Moreover, the firm requires modifying its marketing strategies to make them adapted to the international market conditions. This essay focuses on international service marketing, its difference from product marketing, issues associated
mers to shop more reliably, use a more prominent offer of wallet, and feel good when having an experience of shopping, helping pull in purchasers to recognizable brands notwithstanding an aggressive environment. To comprehend client loyalty one must understand that there are
8 Pages(2000 words)Essay
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