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Analysis of Blogging at BzzAgent - Case Study Example

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The work called "Case Analysis of Blogging at BzzAgent" describes one of the leading companies in the social marketing arena. The author outlines the features of word-of-mouth activity, various aspects like PESTEL analysis, SWOT analysis, marketing mix of BzzAgent, and the necessary recommendations. …
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Case Analysis of Blogging at BzzAgent
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Download file to see previous pages The company conducts its operations by creating quantifiable business outcomes particularly for the marketers through a significant support system and commanding commitment platform along with proven logical methods. BzzAgent’s proven logical approaches and media networks allow the marketers to activate various different conversations and to understand their consequences on product sales. Moreover, the company offers a variety of programs in order to meet a marketer’s specific needs (BzzAgent Inc., 2011).
The features and the access of the Internet have inspired the marketers to expand opportunities in order to take control of the word-of-mouth process. It has been realized that there is an increasing volume of hiring buzz marketing agencies that maintain large numbers of volunteer consumer buzz agents who inform other consumers about a particular product that they have been familiar with and feel that they would like to talk about (Schiffman & Kanuk, 2007).
In lieu of this, BzzAgent acts as such a type of consulting agency that completely assists its clients in creating word-of-mouth selling operations. For instance, for chicken sausage producers and a publisher of mass appeal books, the agents of BzzAgent help these clients to get an idea about these products and ultimately raise their market success (Schiffman & Kanuk, 2007).
In relation to word-of-mouth companies, the concept of street teams is regarded as a variation of the strategy from a political environment viewpoint in order to strengthen the groups of volunteers and creating a local buzz among others. In very practical ways, there lies not so much of differences between political volunteer groups and artist street teams particularly in word-of-mouth companies such as BzzAgent (Hutchison & et. al., 2009).
By the year 2007, BzzAgent had begun to diversify its business. The core business had been profitable since its primary quarter of finance operation. At the initial stage, the company accepted two rounds of financing which eventually increased the growth of the business along with the emergence of huge numbers of employees and agents. The top line of 2007 revenues grew by 60% as compared to 2006 (Godes, 2008). ...Download file to see next pagesRead More
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