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Analysis - Case Study Example

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Case Analysis for: GO.COM Overview and Introduction Go.co is a commercial company that has been in existence since 1991. The company has operated as the official Internet and website delivery country code top-level domain (ccTLD) for Colombia (Snyder, 2012)…
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Download file to see previous pages As of now, at the second level, no forms of registration limitations exist for .co domains, which take their parent entity from go.co. What this means is that any individual or company at all can get registered unto a .co domain. Internet and website pundits such as Alexa classify go.co to generally fall under web portals (Management Study Guide, 2012). For the purpose of the present case study therefore, the company, Go.co will be analyzed as a separate and independent company from the ccTLD category but pushed into the wider web portal category as key competitors seem to be springing up quickly on a daily basis in that broader industry scope as a web portal. Industry Analysis Major International Competitors .com Countries: USA, Argentina, Mexico, Brazil, Italy, Romania Type of Company: Common Stock 30 Day Average Volume: 3,607,911 Domain Name System Security Extensions (DNSSEC): Yes Yahoo Country: Germany, Japan, USA, Mexico, Italy Type of Company: Common Stock and ADR 30 Day Average Volume: 23,252,490 DNSSEC: Yes AOL Countries: Germany, USA Type of Company: Common Stock Shares outstanding: 93.97 DNSSEC: No Baidu Country: Singapore, Germany, Mexico, USA Type of Company: Common Stock 30 Day average Volume: 4,581,215 DNSSEC: No .uk Country: UK, Germany Type of Company: Common Stock Shares outstanding: 2.32 DNSSEC: Yes GO.CO Country: France Type of Company: Common Stock Shares outstanding: 1.34 DNSSEC: Yes Xing Countries: Germany, UK Type of Company: Common Stock 30 Day Average Volume: 548 DNSSEC: No Source: Bloomberg (2012) GO.CO is comfortably treated as part of the web portal competitive industry because of the line of business and area of web operation under taken by .CO and the other web portals. In a typical scenario, almost all of these companies provide search engine and online sale services and so can all come under the same umbrella in a comfortable manner (Quick, 2009). From the table, there are two major competitors identified for go.com if the company wants to position itself at a point where it would gain its accolade as an international force in the web portal industry. These companies or competitors are .com and .uk. Already, .com is ranked as the number most popular internet TLD by Alexa, whiles the same source ranks .uk as number two (Roberts, 2009). From the table, which presents the 30 Day Average Volume and shares outstanding, not much can be said to refute this fact. Strategic Analysis Models SWOT Analysis Strengths A globally strong parent company, GO.CO and other major TLD, which is the .com domain. Multi-operational web system and function Reduced capital intensive growth path as a result of existing franchise model Brand equity, which creates a competitive edge. Weaknesses Inability to rise as a third force in the global web portal industry Over dependence on franchise ownership by other subsidiaries of its parent company Static innovative growth to match modern trends of web browsing. Opportunities Ever growing need among internet users for search engines and other web portals Ever growing population of internet users (Quick, 2009) Growing affordability of companies to promote internet use (Vancouver, 2006) Threats Rapid growth of smaller competitors such as AOL and Xing as competitive web portals. Global economic rebasing (Garderner, 2006) Larger competitors entering into further alliances for growth. Porter’s Five Forces Analysis Intensity of Competitive Rivalry Very High The revenue turnover of the key competitor namely Yahoo, and that of the ...Download file to see next pagesRead More
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