Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

Creative Portfolio: IKEA Magazine Advertisement, TV Commercial, and Website Banner - Case Study Example

Comments (0) Cite this document
"Creative Portfolio: IKEA" paper analyzes the magazine advertisement, tv commercial, and website banner of IKEA company. A study of advertising policy would be supportive to spot where the company can make enhancements on the techniques that it uses to boost the demand for the newly launched product…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Creative Portfolio: IKEA Magazine Advertisement, TV Commercial, and Website Banner
Read Text Preview

Extract of sample "Creative Portfolio: IKEA Magazine Advertisement, TV Commercial, and Website Banner"

Download file to see previous pages The target audience was the general public, so this ad was a simple but emotional method of publicizing the way “IKEA can make people Happy Inside” (Stenebo, p. 183, 2010). Evaluating the content of this advertisement, there is not any duplication. However, it is very practical to add cats that are attached to soft and puffy things like sofa or armchair. Hence, this shows the excellence of the IKEA products that even cats find them irresistible. IKEA used its shop for this ad so the customers can see it and want to visit the store in person. The most obvious aspect of this ad is that it is emotional; using adorable animals (especially pets) or kids always “touches the heart of people” (Dahlvig, p. 98, 2011).

This campaign did immensely well with consumers online - having more than 4 million views for different versions of this print ad and the company’s website was visited by 250,000 potential buyers. The brand tracking system of IKEA has revealed an increase in understanding and the awareness that the brand is “warm and human” (Lewis, p. 193, 2008).

‘Lamp’ is a TV advertisement by IKEA to promote its new chain of furniture stores in the United States of America. This ad is of 60 seconds duration and was released in September 2002 (Kamprad & Torkull, p. 123, 2009).

Advantages of using TV commercials are: (1) it allows the company to get in touch with a large number of individuals on a countrywide or provincial level during a small span of time; (2) self-regulating stations in addition to cable present innovative prospects to identify locally targeted audience; (3) commercials on television effectively make use of “print, video, audio, still photos, motion, light and graphics” to catch the interest of prospective customers; (4) as an image-building and visual medium, television gives the facility to communicate the message with the display, sound, and action; and (5) TV commercials allow a company to inform a broader range of viewers regarding its product and/or service (Bengtsson & Bjorkbom, p. 211, 2011). ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(Creative Portfolio: IKEA Magazine Advertisement, TV Commercial, and Case Study, n.d.)
Creative Portfolio: IKEA Magazine Advertisement, TV Commercial, and Case Study.
(Creative Portfolio: IKEA Magazine Advertisement, TV Commercial, and Case Study)
Creative Portfolio: IKEA Magazine Advertisement, TV Commercial, and Case Study.
“Creative Portfolio: IKEA Magazine Advertisement, TV Commercial, and Case Study”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Creative Portfolio: IKEA Magazine Advertisement, TV Commercial, and Website Banner

Marketing automobiles to male U.S. Hispanics ages 18-35

...Creative Portfolio IKEA Magazine Advertisement TV Commercial and Website Banner... Creative Portfolio IKEA Magazine Advertisement TV Commercial and Website Banner... A strategy document on how to market a specific product to a specific target in the US Hispanic market. of Submission Table of Contents Table of Contents 2 1.Definition of the Problem 3 2.Product and Industry Overview 4 2.1.Automobile Industry 4 Over the years there has been a significant hike in the gas prices in the United States, however this does not reflect on the sales of automobiles that are currently at a five year high (Snavely, 2012). One of the key reasons that the auto sales have been unchallenged by the gas prices is that the US economy is also strengthening. This...
13 Pages (3250 words) Research Paper

Semiotic OR discourse analysis of a magazine advertisement OR TV advertisement

...? Semiotic Analysis This paper semiotically analyzes a print advertisement of the movie ‘The Dark Knight’. Semiotics is the assumption and study of symbols and representations, particularly as components of language or other structures of communication, and consists of semantics, syntactic, and pragmatics. Semiotics is directly linked to the field of linguistics, which within its branch, studies the formation as well as connotation of language more explicitly. It symbolizes a tactic for the study of wordings or images not considering the modality. For these reasons, ‘wordings’ is any note maintained in a type whose existence is free of both correspondent and recipient. It can develop ergonomic design in circumstances where it is vital...
4 Pages (1000 words) Essay

Comparison and Contrast - TV Commercial Analysis

...?Compare & Contrast – TV commercial analysis Television media and advertisements are perhaps are best psychoanalysts! Advertisements attempt to tap the abstract elements of life including beauty, happiness, lifestyle and looks. Some of these components are often specific to gender. The traditions notions of beauty essentially centered on women and fairness offcourse has always been a key parameter to measure beauty. In topical times media and advertisements have often portrayed the notions that success depends not only on material achievements but popularity with the opposite sex. The ability to attract the opposite sex gives an individual a unique sense of happiness and confidence, which perhaps provide a boost to his success. Hence...
5 Pages (1250 words) Essay

Portfolio in Islamic Commercial Law

...? Portfolio in Islamic commercial law Portfolio in Islamic commercial law An Islamic law covers all areas of human behaviour. It is much wider than the western understanding of the term laws. These laws govern the Islamic laws in all details from politics to obtaining and selling of property, from the process of etiquette to dinning, from worship to sexual relationships and prayers. These laws guide the commercial transactions in Islamic countries. This paper presents, portfolio in Islamic commercial law on two short essays. The first essay covers the history and the development of Islamic commercial law that is inter-related with political will of the state by presenting one case study of South-East Asia region. Meanwhile the second essay...
8 Pages (2000 words) Essay

A Futuristic Commercial Advertisement Video

... been motivated by the urge to adventure the commercial advertisements especially in real-time has really won the heart of many through its feasibility is still debatable within some quarters (Mullen and Rahn 64). Although it has not gained wide acceptance now, the project will certainly be a pioneer one in the sense that it will perhaps provoke the imagination of everyone, as people will be able to experience commercial advertisements in their dreams and in the natural world (Chun 428). Since this will be a pilot project, there are many factors to be envisioned in the project, as its success will entirely depend on the creativity of the professionals behind it (Vacche 56). This actually means that before the launch and eventual...
4 Pages (1000 words) Research Proposal

Commercial Environment of IKEA

...The project at hand is one of interior design. The general issue of the project is commercial environments, and this will be examined by a case studywhich will explore this topic. The chosen topic is the furniture business, and I focused on the renowned company IKEA. In order to know how to successfully design such a business or company, one needs to familiarize him or herself with it- determine their key demographic group, their needs and their wants, and what they will pay for. Several goals and objectives are pertinent in order for this project to be completed successfully. First, the needs, preferences and hopes of the key demographic will have to be understood and translated into a design project that will satisfy customers. Second...
1 Pages (250 words) Case Study

Marketing Advertisment: TV Commercial Analysis

... 23 April TV Commercial Analysis The Old Spice deodorant TV commercial is one ofthe most interesting TV commercials of all time. This TV commercial (“Old Spice”) emphasizes upon the concept that men can improve the quality of their life by using the Old Spice deodorant. This TV commercial links the quality of life of a man with his satisfying relationship with his woman. The more the satisfaction, the better the quality of life gets. It is the very satisfaction in relationship that the commercial links to the use of the Old Spice deodorant. This paper discusses the intended message of the sponsor, the targeted audience of the commercial, and the way that message has been conveyed through the commercial. The audiences of this TV...
4 Pages (1000 words) Essay

Leadership Scrapbook Style: Creative portfolio

...Leadership Scrapbook d: September 5, Entry My Views about writing a Journal Writing journal isn’t a new experience for me. It is my habit to pen down my emotions daily from a very small age. This habit has helped me stay stress free during my formative years as I used to jot down all my publicly non-expressible feelings on the paper. I often laugh at myself reading back those journals wondering how the focus of importance shifts in our life from time to time. Writing a scrapbook on leadership is something quite different as this is the first journal I am writing for someone to actually read. Personally, I feel most of our leaders today are actually villains in disguise. I like to explore what went wrong with our world leaders... Scrapbook d:...
8 Pages (2000 words) Essay

Rhetorical analysis for a TV commercial

... Rhetorical analysis for If You See Something, Say Something" The short documentary or commercial was about national security asking people to report to local authority suspicious behavior that they see. The clip was very short where the characters have no dialogues and they only talked with their body language. The commercial, unlike other advertisements that sell products or service is an information campaign to increase the awareness of people about security and its threat. The clip may be easily understood by somebody who grew up and lived in America especially if one has experience the fright of terror during the September 11 attack. But for somebody who did not live in America and did not experience the fear of terror when...
4 Pages (1000 words) Essay

Commercial Project Creative Writing

... How to boost up declining sales of My Product: There can be certain reasons behind the decreasing ratio of the sales of any product. It is necessary to find out the real reason behind the decreasing trend in the sales of the glasses. It is possible that the marketing strategies are not very much strong. A strong and effective marketing campaign can enhance the sales up to a profitable level. Therefore, it is the need of the hour that the glasses manufacturing company should review their target audience and their marketing tools and strategies. The reason behind the decline in the sales can be the wrong selection of target market. Another possible solution is to review the pricing strategies of the company. It is possible... How to boost up...
1 Pages (250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Creative Portfolio: IKEA Magazine Advertisement, TV Commercial, and Website Banner for FREE!

Contact Us