Marketing Statistics - Assignment Example

 Marketing Statistics 1) The average number of boxes sold during the years 2006-2008 and the average dollar amount is shown below in the table below. Table 1 showing total number of boxes and the average dollars realized during the years 2006-2008. For Samoa, total cases are 1856, Each case has 12 boxes Total number of boxes = (1856 * 12) = 22272 Total Realized ($) = 22272 * 3.50 = $ 77 952. This is the turnover realized from the sale of Samoa cookies in this organization . 2) The graph below shows the total number of sales of different cookies as sold in the year 2007. Samoa and thin mint recoded a highest number of sales in the year 2007, (659+637) = 1296 as compared to the total number of all cookies sold in the same year. % of Samoa and thin mint = 1296/1761 = 0.736 *100 = 73.6% Where 1 is the percentage of Samoa and thin mint out of the total 2, which are the total sale cases in 2007. 3) The standard deviation of this cases will calculated on a handwritten and it will easier if I calculated separately, scanned and send it to you later. Variance (2006) =   = 1804 – 464 916 =  Standard deviation =  =  = 680.52 Other standard deviation can be calculated in similar manner. N/B. This standard deviation is so large and therefore worrying. 4) As evidenced from the table, the financial year 2008 had more sales than in 2007, by 816 cases. The reasons are that the organization had improved its customer excellence strategies, increased were more responsive on the customer demands by tailor-making their products to align the product towards customer-driven. It was also because of a better organization structure, better expertise and skills in the area of production. 5) A critical analysis of the cases containing chocolate sold in 2006 reveals that chocolate is a vital ingredient that customers like very much. If we assume, however, the number of chocolate cokes were in the each product, it is noted that there no correlation between the number of cookies in the box and the chocolate (x) and the number of cases sold, as shown below. However, there is logic in chocolate as an ingredient. This is because , those products that lack chocolate as an ingredient have very low sales implying that chocolate has an influential impetus in determining the number of sales realized from the sale of products in that restaurant. x y 18 659 24 223 36 637 78 1519 6) A critical examination of the shortbread sales in the three years reveals that there was a light increase of sales in 2007, by 8 cases or 96 boxes which translate to approximately 10.6% increase in sales. However, a year later, sales of trefoil that contained shortbread had dropped to 80, a decrease of 4.76% .This is very low compared to those products (cookies) that contained chocolate which seems to have attracted and retained customers for a longer period because of its performance characteristics- aesthetics, functionality, a higher rate of satisfaction among other attributes. This implies that shortbread has a negative triple effect in terms of attracting more customers to the brand than those other cookies which had higher sales margins. Secondly, chocolate has a profound effect on the sales margin as noted in the chart above , where the sales of cookies containing chocolates has a higher market share than the rest of cookies summed up. This implies that customers like chocolate-related cookies than the rest of the cookies. In the year 2006, was a dismally perfumed year as compared to the subsequent years due to the presence of shortbread which discourages customers from buying the butter peanut. However, there was need for customers to maximize their utilities by consuming little of shortbread and little of butter in Samoa products (cookies). In tagalong cookies, the effect of chocolate is still highly evidenced as the number of sales or rather slightly above those products that do not contain chocolate as their ingredients. A slight increase inn sales case is witnessed in the three subsequent years, with an increase of 19 cases in 2007 and 29 cases as compared to 2006 sales. Furthermore, chocolate-mint cookie has also experienced a tremendous three-year record with sales cases increasing rapidly in 2007 from 507 cases in 2006 to 659 cases in 2007 and 673 cases in 2008.This is remarkable performance attributed to the presence of chocolates in the cookies in this mint cookies. On the other hand, a survey from the above data reveals no relationship between the number of cookies in the box and the numbers of cases sold in the years 2006, 2007 and 2008.This is because, there were 18 cookies in Samoa and the number of sales is even above Thin-mint meat which has more cookies (by a difference of 18) yet its sales are still below Samoa that has less number of cookie in the box. This logically implies that there is no logical relationship between the number of cookies and the total number of sales realized in those three years. Sales therefore, could be attributed a totally different quality apart from the number of cookies in those products (cookie type) 7) Assuming the role of purchasing manager for Cache Valley Girls Scouts, a total of 21000 cases will be ordered. First, a critical examination on the demand trends between the years 2006 and 2007 and between 2007 and 2008 is decreasing with time. This implies that the expected demand for the years 2009 will be lower than 2008.This is because the law of marginal proportion has applied in the consumption of the products. Second, this number of orders will ensure a maximum return on my capital in terms of profits as all the cookies will be sold. Another version could be that because the cookies ordered will fewer than the previous years’, the demand will be pushes up pushing prices up thus realizing a higher return in terms of profits. Ordering will depend on individual cookie’s demand. This is to enable the products to have a higher stock turnover, for instance, I will order those products (cookies) that contain more chocolates as they have a higher turnover. Those products that have higher sales cases have a higher rate of customers’ loyalty as compared to those products that have lesser turnovers. References Data provided Market research statistics, accessed on 14th Nov.2011. Read More