Social Media Marketing - Assignment Example

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The essay "Social Media Marketing" describes marketing in social networks is a form of marketing that involves promoting a brand, product, event or company using social networks and other technological tools such as blogs, instant messaging and news feed…
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Download file to see previous pages The major advantage associated with Social media marketing is that it presents the potential for reaching the customers that other traditional methods of advertising cannot be able to reach. Social media marketing applies technological tools such as the internet, social media platforms and mobile phones to pass and circulate messages regarding a company, brands or products. In this respect, there is no limitation as to the number of people who can be reached by the message, as opposed to the traditional advertisement, where the print or mass media may be limited in accessibility to a certain category of the audience. The other advantage of Social media marketing is that it offers a far easier strategy of building brand loyalty, through allowing the engagement of the customers through every stage of the brand products, such that the final product is tailor-made for customer satisfaction, thus making the customer loyal to the brand. Social media marketing is also advantageous in that it offers the brand owners and company’s opportunities to improve their products, by learning the customer needs from the feedbacks generated through social media.
Nevertheless, the disadvantage associated with Social media marketing is that the effectiveness of social media marketing highly depends on the marketer’s talent and time commitment to developing the advertisement message, as opposed to traditional media which can reach the target audience even without overburdening the marketer with time and talent commitments. ...Download file to see next pagesRead More
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