Influence of IT - Social Media Marketing - Essay Example

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Summary

The paper “Influence of IT - Social Media Marketing” claims that IT has drastically changed how businesses operate. IT has become an integral part of any organization. It has not only allowed businesses to improve their productivity but it has helped in each and every process of the organization…

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Influence of IT - Social Media Marketing

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Subject: Business
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: cristnyah

Extract of sample "Influence of IT - Social Media Marketing"

However, this report specifically analyzes the influence of IT in using the latest marketing tools in the field of marketing, social media marketing. Social media marketing has become an important part of businesses today. Many big organizations today use social media marketing and formulate specific social media marketing strategies in order to attract new customers and make sure that they are in contact with them so that social media can help in satisfying the customers (Kim, and Ko, 1480-1486).

Social media marketing is also important in building more long-term customers and more loyal customers (Mangold, and Faulds, 357-365). Different businesses have reported improvement in sales and profitability as well because of using social media marketing (Fisher, 189-195). Therefore this report aims to analyze the influence of IT in the marketing of businesses particularly with a focus on the role of social media marketing in businesses today. Social media marketing has been considered today as the latest emergence in the field of marketing and this platform has excited a large number of entrepreneurs and marketers.

Many predict that the future of social media is very bright (Asur, and Huberman).

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