Influence of IT - Social Media Marketing - Essay Example

Summary

The paper “Influence of IT - Social Media Marketing” claims that IT has drastically changed how businesses operate. IT has become an integral part of any organization. It has not only allowed businesses to improve their productivity but it has helped in each and every process of the organization…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER92.2% of users find it useful

Influence of IT - Social Media Marketing

Read Text Preview

Subject: Business
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: cristnyah

Extract of sample "Influence of IT - Social Media Marketing"

However, this report specifically analyzes the influence of IT in using the latest marketing tools in the field of marketing, social media marketing. Social media marketing has become an important part of businesses today. Many big organizations today use social media marketing and formulate specific social media marketing strategies in order to attract new customers and make sure that they are in contact with them so that social media can help in satisfying the customers (Kim, and Ko, 1480-1486).

Social media marketing is also important in building more long-term customers and more loyal customers (Mangold, and Faulds, 357-365). Different businesses have reported improvement in sales and profitability as well because of using social media marketing (Fisher, 189-195). Therefore this report aims to analyze the influence of IT in the marketing of businesses particularly with a focus on the role of social media marketing in businesses today. Social media marketing has been considered today as the latest emergence in the field of marketing and this platform has excited a large number of entrepreneurs and marketers.

Many predict that the future of social media is very bright (Asur, and Huberman).

Cite this document

APA
MLA
CHICAGO

(“Proposal Essay Example | Topics and Well Written Essays - 250 words - 9”, n.d.)
Proposal Essay Example | Topics and Well Written Essays - 250 words - 9. Retrieved from https://studentshare.org/business/1626365-proposal

(Proposal Essay Example | Topics and Well Written Essays - 250 Words - 9)
Proposal Essay Example | Topics and Well Written Essays - 250 Words - 9. https://studentshare.org/business/1626365-proposal.

“Proposal Essay Example | Topics and Well Written Essays - 250 Words - 9”, n.d. https://studentshare.org/business/1626365-proposal.

Cited: 0 times

CHECK THESE SAMPLES OF Influence of IT - Social Media Marketing

Influence of Social Media on Consumer Behaviour

The dissertation "Influence of social media on Consumer Behaviour" states Web 2.... The paper examines how user-generated content and social media influences consumer behavior in the age of ubiquitous computing.... social media sites, including Facebook, MySpace, Twitter, and user-generated content servers, such as YouTube now attract all those with Internet connectivity, especially the younger generation.... ecause consumers can now share their experiences with brands, products, and services on social media and present user-generated content, online narratives help individual consumers make sense of consumption and decide about brands, products, and services....

69 Pages (17250 words) Dissertation

Influence of Social Media on Customer Relationship Management

The paper "Influence of social media on Customer Relationship Management" asserts customer engagement demands to know about what customers are saying on social media, identification of customer needs, information requirements for customer decision-making, value customers and influencers, etc.... This dissertation presents an examination of influences of social media on CRM and critical factors for customer engagement in an age of social media by presenting salient themes from published literature in a review of relevant literature, and an examination of expert insights acquired from semi-structured interviews involving experts....

41 Pages (10250 words) Dissertation

The Advantages and Disadvantages of Social Media Marketing for Business Entrepreneurs

The paper highlights the advantages and disadvantages of social media marketing for business entrepreneurs.... social media marketing entails using social media platforms for direct marketing.... Apple or its iPod and iPad, CNN and Starbucks have been extensively using social media marketing for building brand awareness and brand community (Palmer & Koenig-Lewis, 2009).... Companies are increasingly becoming engaged in social media marketing because they believe they will be 'out of touch' if they do not do so....

8 Pages (2000 words) Assignment

Impact of Social Media Marketing on Consumer Behavior

This assignment "Impact of social media marketing on Consumer Behavior" aims to analyze the impact of social media marketing on the purchase behavior of consumers.... n the basis of the findings from the analysis, the study will recommend few techniques to the companies regarding how they can improve their social media marketing campaign.... social media marketing The usage of social media has been increasing at a robust rate....

7 Pages (1750 words) Assignment

Social Media Marketing

However, it is important to understand that the success of social media marketing is not realized in a single day.... At this point, it, therefore, becomes essential to ask the question; what is social media marketing?... social media marketing refers to the concept of gaining traffic and attention through launching and running promotional campaigns, through identifying and engaging with influencers and interested parties through social media....

4 Pages (1000 words) Research Paper

The Impact of social Networking on Customer Loyalty

The number of users of social media is increasing with the passage of time however youngsters are more inclined towards using of social media than people of other ages.... Moreover most of the people are logging their accounts on a daily basis and thus, it has encouraged businesses to use social media to convey their marketing messages as well.... social media websites are used for different purposes, one of them is that people do research and gather information about the products and services....

60 Pages (15000 words) Thesis

Social media

The selection of Facebook as a social media marketing tool is influenced by the fact that the site offers a massive market that could be utilized.... Specifically, my family business main participation in social media in through Facebook.... In addition, the use Facebook has been embraced by all social media Affiliation social media As a beneficiary and part of a family business, social media has played an important role in the creation, development and marketing of our brand....

2 Pages (500 words) Research Paper

Social Media Marketing

The paper "social media marketing" will begin with the statement that the current business world is not immune to any arising aspect of growth.... social media offers opportunities to meet new friends and discover new products.... In the past, social media began as a form of internet.... social media partly evolved gaining smart backs with some sites like Friendster and LinkedIn giving social media life.... Suddenly, social media sites rose to hundreds and counting more millions of users who had joined the platforms (Forbes....

13 Pages (3250 words) Research Paper