Kindle3 - Essay Example

Kindle 3: Packaging and labeling Task: Kindle 3: Packaging and labeling. Introduction Kindle 3 E-book reader is a third-generation wireless e-book reading tool that enables holders to shop for electronic books from Amazon.com. Moreover, one can read the free e-books instead of the ordinary paper books. Though e-readers are expensive devices, they are supremely effective, since one does not need to go to the bookshops to purchase large volumes of ordinary paper books. There is a variety of e-readers available for consumers to choose from, in an attempt to satiate their reading habits.

As a result, packaging and labeling is critical in marketing of these products. In this view, if Amazon.com wants to win in the competitive world, it needs to apply packaging and labeling tactics strategically in an effort to promote the new Kindle 3 and improve the company’s image. Packaging and Labeling in supporting Kindle 3 Image Packaging and labeling depicts the value of any product in the market. As a result, marketers at firms must conduct a comprehensive study in order to come up with an improved kindle 3 packaging and labeling that is both appealing and realistic, at the same time, which is noticeable over other e-reader brands.

The labeling part should also be legible and easy to understand to potential customers. Moreover, during the packaging and labeling of the new Kindle 3, marketers should be innovative enough to provide potential customers with relevant and persuasive information about the efficacy of the brand over other e-readers (Pride & Ferrell, 2010). Moreover, a firm needs to package and label the Kindle 3 in environmentally friendly materials, since purchasers these days tend to go green in a bid to save the environment.

Additionally, Amazon.com should not stop at Kindle 3, but should be creative enough to manufacture an even improved version of the Kindle 3 e-reader. Packaging and labeling to sell more units of Kindle 3 In order to sell more units of the Kindle 3 e-reader, its packaging should have a user manual that is easy to use for potential customers. Moreover, while packaging, marketers should have their target customers in mind, and produce a packaged brand to which customers can relate. Moreover, in order to eliminate doubts of inefficiency from potential consumers, the package should be in a non-tampered material that can tolerate harsh weather conditions (Pride & Ferrell, 2010).

The packaging should also be stable while transporting over long distances. In addition, due to the dynamism of market competition, marketers should improve on the shape and size of the packaging material through redesigning, in order to remain at the top of the competition. Additionally, with every redesigning, it is crucial for marketers to do a product re-launch, in order acquaint current and potential customers of the changes made to improve the Kindle 3. The packaging and labeling material should be able to draw attention of the customers, who may be attracted towards buying the product (Pickton & Masterson, 2010).

In order for the Kindle 3 to attract more customers, it must conform to the legal packaging regulations that make the packaging safe for human handling and usage. Additionally, in order to increase sales of the Kindle 3, it the manufacturers must use packaging materials that are cost-effective. In this way, the production output will be fast and hence increase sales. Conclusion Packaging and labeling are indispensable tools in storage and marketing of any product brand, since they portray the products’ value and the image of the manufacturing company.

As a result, manufacturers and marketers of Kindle 3 need to work together to come up with a packaging and labeling plan that is appealing to potential customers, in order to increase sales. The packaging should also conform to all legal requirements. In this way, the Kindle 3 e-reader will stand out of other similar brands, hence lead to increased profits. References Pickton, D., & Masterson, R. (2010). Marketing: An Introduction. London, LDN: Sage Publication Ltd. Pride, W., & Ferrell, O. (2010). Foundations of Marketing.

Ohio, OH: Cengage Learning Inc.