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How are Menstrual Products Sold - Coursework Example

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The author states that the media today, through advertising, is opening up the communication of this hitherto taboo topic. The commercialization of menstruation products has over the years influenced how society perceives the female reproductive cycle, and in particular, the process of menstruation…
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How are Menstrual Products Sold
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Download file to see previous pages Many of the materials or products used as protection during menses are sold as any other normal products in shops, stores and on the internet. There are many different types of menstrual supplies which are commercially available today. The most common are menstrual pads which have been in use since time immemorial. Their form has seen drastic changes over the centuries, but their core function remains the same. The first commercialized disposable sanitary pads may have started in the late 19th century when Germany-based Hartmann Company and Johnson and Johnson in the USA started advertising for these products. Kortex and Curads later started advertising their products in the early 1920s. During the 1970s, the smaller pads which had adhesive strips were created (Hardie and McMurray 26). This marked a change in the pads industry, change which saw more commercials about the different products being aired and presented in the mainstream media more boldly than before.
Due to media exposure of menstrual products to the general public, stores that stocked household items started displaying the products on their shelves. Before the 20th century, most menstrual products were discreetly sold in stores that specifically sold women sanitary items. This was mainly due to the unfortunately negative connotation the society had regarding the menstruation cycle of women (Hardie and McMurray 27). In many communities, the process was used as one of the reasons why women subjected to male egocentrism and unfair dominance, something that kept women from achieving as much as they would have wished to achieve in their lives.  ...Download file to see next pagesRead More
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