Gender: Menstruation Product Analysis - Essay Example

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Gender: Menstruation Product Analysis The name of the product is “Always ultra thin”, the proponent found it at CVS. It is somewhere at the right corner inside the store. The product is there because there are feminine items such as vaginal moisturizer and urinary pain relief (tablets)…
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Gender: Menstruation Product Analysis
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"Gender: Menstruation Product Analysis"

So, the moon and stars are described as feminine here. In addition, on the same part of product’s packaging, there are six pink flowers. Here we have two gendered characteristics: pink always represent a girly color. Also, the flower represents a feminine symbol because flowers are known to be delicate in the same way as how we think women in society. On the left side of product’s packaging, there is a green woman’s underwear (a brief with a ribbon attached to it). On the other hand, there is a text from the packaging which reads “Enjoy being a woman…everyday”. The text could simply imply that menstruation is not part of productive womanhood. One is not a fulfilled woman if she has menstruation. Thus, a woman who has menstruation is not enjoying her normal life. Additionally, in a practical sense the text implies that menstruation is something negative and it will contradict/ruin a woman’s everyday life, employment, pleasure and etc. So, menstruation is something a woman needs to hide and to be embarrassed and ashamed of. It is therefore undesirable. To support this point of view, the external packaging of “Always ultra thin” if critically considered provides a good illustration of the idea of Emily Martin. Martin starts her argument by presenting the woman’s reproductive system as structurally analogous to man’s reproductive system; both not equal though (Martin 27). Along her discussion, it is apparent that she is emphasizing the design of woman’s reproductive system and trying to epitomize it through employing the machine metaphor (Martin 43-44). This eventually leaves the point that nature must have substantially orchestrated special function or purpose for the woman’s reproductive system as a machine designed towards the perpetuation of life. Regarding this, to strengthen her argument Martin does not contest the point of evolutionary development in which it postulates that for the preservation of life, woman’s reproductive system should be able to reproduce. In fact, she substantially added that menstruation has relevant connection with this entire evolutionary process (Martin 45). For her, menstrual blood flow could substantially represent a failure production of the ovary making it to qualify as an idle machine (Martin 44). Even though woman’s reproductive system produces blood during menstrual cycle, this does not connote productivity, as Martin tries to imply based on her substantial arguments that nature designs the womb to produce a baby. Clearly, it is evident that the external packaging of “Always ultra thin” supports Martin’s argument about menstruation. The text from the packaging which says, “Enjoy being a woman … everyday” promotes the idea that menstruation is something a woman needs to hide or be embarrassed of. As menstrual flow is unhygienic, a woman should do something about it and so it would make sense to use a feminine hygiene product designed to deal with menstrual flow. In this case, menstrual flow is viewed to be undesirable. This is also how Martin views menstrual flow. It is unhygienic, but more than that, it is totally undesirable for a woman. The issue about hygiene might be superficial, but Martin strongly emphasizes that a woman’s life must only be fulfilled if the womb accomplishes its main function, to produce a baby rather than blood. The production of blood in the womb instead of a baby is a sign of living unproductive life on the Read More
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The body was perceived, metaphorically, as a system of dynamic interactions with its surroundings. I agree with Martin’s argument that perceives menstruation as a negative process because of its inability for continuation of a species, and will use the external packaging, ‘Alwaysultra thin’, to prove the fact.
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