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Marketing Analysis for David Babaii Company - Research Paper Example

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The paper contains the marketing analysis for the David Babaii for Wildaid company and the product chosen is hydrating shampoo which aims at replenishing the thirsty hairs and contains Cupuacu Butter which is from the South American Amazon. The target market was chosen for the study in Australia…
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Marketing Analysis for David Babaii Company
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Download file to see previous pages The main benefits that the users of the product receive when buying the product are that the hydrating shampoo is rich in a lather that assists in cleansing the scalp as well as the hairs. It also assists in purifying, protecting and eliminating the dirt, oil as well as the styling residue that tends to damage the hair and makes the hair look dull and dry. In addition to this, the users of the product can also keep their hair color longer since the color-treated hair is re-hydrated and revitalized (David Babaii for Wildaid 2011).
The unique feature that the product has is that it is completely Sulfate, Parabens as well as petroleum-free shampoo. It has been evident that the consumers who bought hydrating shampoo of this company have also purchased David Babaii for Wildaid hydrating conditioner and amplifying (Amazon 2011).
The current price of David Babaii for Wildaid Hydrating shampoo is AUD $22.95 for 400 ml while the RRP of the product has been $23.50. Therefore, the customers of the product can save 2%. It has been evident that the company quite frequently offers its products at a discount rate.
From the name itself, it has been evident that the company strives to support the beauty of nature since it donates ten percent of all profits to the ‘Wildaid’. Wildaid is the global wildlife conservation organization (Discount Vitamin Express 2011).
The close competitors of the company are Abba, Alchemy, Art of Shaving and Head Organics. It has been apparent that most of the shampoos are formulated along with certified ‘organic ingredients’ that assist in gently cleansing the hair and the scalp. The Seven Wonders have also proved to be a close competitor for David Babaii hydrating shampoo. Matrix Biolage HydraTherapie Hydrating Shampoo is also one of the close competitors of the product. It is evident that the company uses competitive pricing strategies.   ...Download file to see next pagesRead More
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