Marketing analysis - Essay Example

Comments (0) Cite this document
Lecturer’s Date: Market Analysis Introduction Market analysis is a procedure that aims at studying the dynamics and the attractiveness of a unique market in a unique industry. This is a process which is part of a company in which the strengths, weaknesses and threats of the company can be identified…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
Marketing analysis
Read TextPreview

Extract of sample
"Marketing analysis"

Download file to see previous pages Information provided mainly helps a firm to make decisions on fields such as purchases, expansion or contraction of work force, inventory, promotional activities and expansion of facilities among other important fields that require decision making process in an organization. From this perspective, market analysis is useful to any organization because it acts as a guide through to how activities will be carried out in the firm. Without this process of analyzing the market, a company is not in a position to make decisions and know what products to distribute in the market. It is the demand in the market that guides firms on what to produce this means market analysis is of importance to every firm since the aim of a firm is to make sales and earn profits rather than experience loss. Marketing research is important in decision making as it plays some roles in the system of marketing. Marketing research is part of the intelligence feedback procedure of marketing. This research process helps to provide information used by decision makers to help them make necessary changes in regards to the situation of the market mix. Marketing research also acts as a means for carrying out exploration of new opportunities. In this case, new product research and segmentation research help to identify the most profitable opportunities in the market place (MacDaniel, 5). It is therefore; clear that market research is useful as managers of different companies undertake this process so that they can make decisions on how to run their daily activities. This is a process that provides information on the situation of the market making it possible for managers to know the changes of demand in the market for them to change their supply rates. This implies that companies that use market research technique as a guide are able to avoid surplus production meaning they always produce what is needed in the market and in the correct amounts to avoid wastage and loss. There are various dimensions that are usually included in the nature and content of analyzing a market. According to Aaker these dimensions are: Submarkets that are emerging The definite and prospective size of the market and submarket. The growth of markets and submarkets. Profitability of the markets. The structural cost. Nature of distributing systems. Changes in developments and trends, The major success factors. The major success details. These are the dimensions that are mostly used in the modern society market to identify opportunities, strategic uncertainties and threats that are there in the markets so as to control production for the betterment of the company (Aaker, 61). BIOTOP is an Austrian company offering Natural Swimming Pool services. These services were initiated in Austria and have with time been extended to other parts including nations outside Austria. There has been significant growth in this industry since it was initiated, as many companies offering the same type of services have been developed. With the development of these other companies it is clear that this BIOTOP Company faces competition. This essay will major on providing information on analysis of competitors of BIOTOP companies in the Unites States market. The two major competing companies that will be discussed in the essay are BioNova and Gartenart companies. One among the many companies that compete against BIOTOP ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing analysis Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1475157-marketing-analysis
(Marketing Analysis Essay Example | Topics and Well Written Essays - 1500 Words)
“Marketing Analysis Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/marketing/1475157-marketing-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing Analysis Report
The airline was founded courtesy of the federal government of Canada, as Trans-Canada Airlines, a public institution, but was later named Air-Canada and was subsequently privatized in the year 1988. It ranks as the world’s ninth largest airline, in relation to the number of destinations served (Yerema & Leung, 2013).
3 Pages(750 words)Essay
Apple Marketing Analysis
Apple Company needs to know how to combine the four Ps so as to garner a competitive advantage against its competitors and hence increase the customer preference of its products and services. This further increases the revenues of Apple Company (Kunz, 2010, p.
6 Pages(1500 words)Essay
Marketing analysis
A novel idea may be able to generate significant revenue over the short term but the long term growth and sales are only possible when the customer perceptions are successfully shifted positively in a firm’s favor by using the correct marketing mix of: product, price, place and promotion.
12 Pages(3000 words)Essay
IKEA UK Marketing Analysis
According to the report for most businesses, this has been challenging to attain due to the prevailing harsh economic times globally, which have solely contributed to challenging business conditions for businesses in the world today. Every business attempts to adopt business strategy that they deem to be effective and efficient.
10 Pages(2500 words)Essay
Marketing Analysis
This paper summarizes the key features of the market for pizza and pasta restaurants in the UK. It proposes the target market for the new restaurants as well as a proposed
4 Pages(1000 words)Essay
Marketing Analysis
In short, let thehappiness of the customer do the talking. Systems Insurance is currently ranked amount the 500 largest U.S. companies, in terms of revenue, by FORTUNE Magazine.
1 Pages(250 words)Essay
Ford Case (Marketing) Analysis
It seems that staff of the company is unaware of the fact that consistent success in marketing products cannot be achieved unless the marketing efforts are coupled with follow-up actions,
5 Pages(1250 words)Essay
Marketing Analysis
While the governments do this, they collect revenues based on the way the auction is designed. Studies from the recent data of the auctioning process in Europe
5 Pages(1250 words)Essay
Marketing Analysis
The goal of the political re-alignments includes reducing tariffs by 5% in the next decade. The implication on the limb manufacturing industry is a downward trend in
6 Pages(1500 words)Essay
Individual Marketing Analysis Paper
Market analysis comprehensively gives unbiased answers to some questions like; Who will buy a certain product, the price to be charged, the size of the market to be served, who else is offering similar product and at what cost, and what market constraints exist.
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing analysis for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us