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Questions about Marketing - Research Paper Example

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The author of the paper answers the questions about marketing research. The author discusses the following statement "Quantitative research is more important than qualitative research because it results in statistical information and conclusive findings" …
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Questions about Marketing Research
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Download file to see previous pages Marketing plays a vital role in the development of an organization. It is a necessary part of every business and no business can sustain in the market without proper marketing strategies and techniques. When we look deep into the oceans of marketing, we observe many things that are pre-requisites and are required necessarily to perform proper marketing. Market Research is one of them.
Marketing research is basically a simple function, which interlinks consumers, public, and customers to the marketer through the flow of information. It helps to get the idea of what a layman thinks about the product and in which manner a marketer should market the products. Marketing research specifies the information required to solve an issue, manages and implements the data collection process, analyses results, and communicates the findings and their implications. (Journal of Marketing Research 2011)
It is basically about understanding consumer behavior, like how a particular person quenches his thirst while he is at work. It helps you to get an idea of the consumers’ minds. It also helps in ascertaining the current position of the company in the eyes of a consumer. A company can never improve its products unless it is aware of its current product standings. Therefore, market research creates an opportunity by conducting in-depth research and helps organizations to progress on regular basis. Moreover, a thorough marketing research can also help in getting answers to the following questions, by remaining unbiased.
There are many similar questions that need to be answered in order to improve the performances of businesses among competitors (Alberta 2003). ...Download file to see next pages Read More
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