Design a scientific study to investigate the effects in any of green M&Ms (libido) on men - Research Paper Example

Therefore, it is important to regard how this cultural myth might actually affect males in terms of their self report on libido and green M&Ms. A trend sampling analysis will be used as a sampling design. The sample will be chosen regarding one determination, that the respondent be involved in, having knowledge about what M&Ms are currently, but not have been involved in, receiving money or employed by M&Ms or its parent company, or in the past five years. The sample size will be small, consisting of less than one hundred individuals contacted for participation.

The population the research wants to draw conclusions about is a sample group consisting of males only. Since self report is being used, ethical problems seem to be limited. However, self-report surveys often bring inherent limitations to a survey methodology, because the information obtained tends to be superficial and encourages non-contradictory responses, when actual issues may be more complicated and contradictory. There is also the danger that those surveyed will not respond appropriately to the presented issues because they are not instantaneous in terms of response time.

The collusion of independent variables also represents a sensitive subject for many, and of course there is no way to match words and actions in definitive terms provided in the current report. Those studied do represent larger populations, because this research will use qualitative sampling. The degree of randomization in sampling will have to be restricted somewhat due to geographical and cost constraints. The selected group for sampling is that of those males familiar with M&Ms who can reasonably be assumed to have some cognition of the issues presented in this report, due to their proximity to and involvement in the American cultural and advertising systems.

There are no specific criteria for selecting participants other than proximity, gender and knowledge of M&Ms, so to that extent,