Dell Case - Research Paper Example

DELL CASE Dell is a company that designs, manufactures and sells a wide range of products and services to its s. The companyis one the world’s largest computer manufacturers and distributors with many subsidiary offices in many locations across the world. It is also dominantly known for its quality production of world class computer products and accessories. The company also sells an outstanding number of units making a huge gross income annually. However, dell has seen its profit margins diminish in the recent past due to a bad reputation that the company has had.

This has seen one of the company’s competitors, Hewlett-Packard; overtake the company in terms of sales and profit margins (Chekhov, Ibsen, Shaw, OCasey, Miller & Williams, 1967). In the proceeding discourse, an evaluation of Dell is one. In doing that, there are selected variables used. In this case, the variables in q8, 1-13 can be replaced by set of factors which are more manageable. The interpretation of these factors would bear relevance to the variables. For instance, these would include such factors as innovativeness as well as opinion leadership.

The other set of variables, q10, 1-13, can also be represented by reduced se of factors. The bad reputation that the company has faced has also been caused by negative feedback from the customers who are not satisfied with the poor customer services at the company. Dell, however, is now striving to recover its lost glory and improve its image in the industry of computer manufacturing. Dell manufactures products that are compatible with most desktops, laptops and other computers using AMD and Intel processors.

The company is also involved in the marketing of rebranded and hand-held computers together with other accessories such as mice and computer keyboards. It is also involved in the marketing and distribution of televisions and computer monitors as well as printers and scanners which are designed and outsourced after production. Dell is also involved in third-party distribution of products for other companies such as Microsoft and Sony. This company mostly uses its website to market its products.

Dell was founded by Michael Dell in 1984 when he was then a university student. He founded the company as PC’s Limited which was later on rebranded as Dell. During this time, the company used to assemble and sell computers right from the dormitory room of its founder, Mr. Dell. This venture was so successful for him that he had already established distribution centers in various parts of Europe within the first two years. The company was already listed in various stock markets within the first seven years after beginning business (Cohen, 2004).

The company organizes its services and products into categories according to their clients and enterprises. The products of the company’s enterprises are among others: storage products, networking and servers. The client products, on the other hand, include the desktops computer products. The company also offers services in software management, although on a smaller scale that the other products. Its servers are well designed to offer reliable services to customers. Apart form these, the entire Dell also offers expert services in business services and information and infrastructural technology as well as consultation services for other companies (Hitt, Ireland, & Hoskisson, 2009).

Among the range of its products are the Latitude line of products, Vostro and Precision brand of computer products. These brands are well designed to offer quality services to customers and give them value for their money. This portfolio of quality products are secure and easily manageable without any chance of being returned to the company for mechanical failures or substandard quality. There are also financial services offered by the company to a portfolio of its customers in the United States.

This is done through a subsidiary of the company. The services offered by this subsidiary include servicing customer receivables collected through chartered banks (Kotler & Lee, 2005). References Chekhov, A. P., Ibsen, H., Shaw, B., OCasey, S., Miller, A., & Williams, T. (1967). Six great modern plays. New York: Dell. Cohen, W. A. (2004). The art of the strategist: 10 essential principles for leading your company to victory. New York: American Management Association. Craig, C., Famous Funnies, Inc.

, Walt Disney Productions., Dell Publishing Company., & Eastern Color Printing Co. (1939). Chase Craig comic book collection. Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2009). Strategic management: Competitiveness and globalization : cases. Mason, OH: South-Western Cengage Learning. Kotler, P., & Lee, N. (2005). Corporate social responsibility: Doing the most good for your company and your cause. Hoboken, N.J: Wiley. The American Heritage dictionary. (2004). New York: Dell.