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Marketing Essays

Result for Subject Marketing:
19895 essays
Market Situation and Consumption of Coffee Products in Abu Dhabi Market Marketing Term Paper
15 pages (4007 words) , Download 0 , Term Paper
Free
The paper “Market Situation and Consumption of Coffee Products in Abu Dhabi Market” is a  great version of a case study on marketing. Abu Dhabi is a federal capital located at the center of the (United Arab Emirates) UAE government and is said to be one of the most modernized cities in the world. The population is about 1.5 million.
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Strategic Marketing of Wal Mart Marketing Case Study
8 pages (2210 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing of Wal Mart” is an impressive example of a case study on marketing. Recently, organizations have established a system of sharing their mission statement which is to be applied across a strategic framework.
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Managing Communication between the Public and the Organization Marketing Assignment
6 pages (1629 words) , Download 0 , Assignment
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The paper “TManaging Communication between the Public and the Organization” is an engrossing version of an assignment on marketing. Public Relations basically deal with maintaining a good public image for an organization or business. Others consider it as a process of managing communication between the public and the organization.
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Virgin Airways Corporation - Customer Service Failure Recovery Marketing Case Study
16 pages (4746 words) , Download 0 , Case Study
Free
The paper “Virgin Airways Corporation - Customer Service Failure Recovery” is an intriguing version of a case study on marketing. I am writing on behalf of Virgin Airways Corporation to apologize for the frustration and inconvenience that you experienced with our services during your flight from Mumbai to Heathrow.
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Heuristics and Print Advertising Marketing Essay
8 pages (3052 words) , Download 0 , Essay
Free
The paper “Heuristics and Print Advertising” is a  thrilling version of an essay on marketing. Marketing may be defined as - the process by which products and services are introduced to the marketplace. Furthermore, it highlights every characteristic of the firm and product. As a result, research in marketing has to have an overall approach.
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Challenges in the Vermont Teddy Bear Company Marketing Case Study
16 pages (4278 words) , Download 0 , Case Study
Free
The paper “Challenges in the Vermont Teddy Bear Company” is a  spectacular example of a case study on marketing. As the years go by, there are strong forces changing the markets and significantly transforming the ways of conducting business.
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International and Comparative Employment Relations - Qantas and Jetstar's Capabilities Marketing Case Study
12 pages (3416 words) , Download 1 , Case Study
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The paper “International and Comparative Employment Relations - Qantas and Jetstar's Capabilities” is a great example of a case study on marketing. In this report, there is an internal analysis of the Qantas Group where there has been the identification of the group’s capabilities, its competitive advantages, and its core competencies.
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Market Entry for International Marketing Marketing Essay
13 pages (3721 words) , Download 0 , Essay
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The paper "Market Entry for International Marketing" is an outstanding example of an essay on marketing. International marketing involves a process where a business or a country distributes its products and services to consumers in other countries. The marketing concept is the same throughout the world but the marketing plan environment may be completely different.
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Market Assessments of the Pet Care Products Marketing Case Study
15 pages (4310 words) , Download 0 , Case Study
Free
The paper "Market Assessments of the Pet Care Products" is a perfect example of a case study on marketing. The main objectives are being discussed in this paper in relation to developing a comprehensive business report for Australian Pet Food & Treat Manufacturer. One of these objectives is ensuring that the company is not saturated in its domestic market with various of its pet care products.
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Samsung Electronics in the UK Market Marketing Case Study
13 pages (3756 words) , Download 5 , Case Study
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Entering a new market with a new product is a nightmare for all companies, but with good planning, all the hurdles can be gradually overcome. In order for Samsung Company to prosper in the UK market, it is imperative for the UK division to have a comprehensive plan that would call for frequent review meetings.
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Kingsize Big & Tall - Marketing Activities Associated with the Product and Promotional Strategy Marketing Case Study
10 pages (2813 words) , Download 0 , Case Study
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The paper “Kingsize Big & Tall - Marketing Activities Associated with the Product and Promotional Strategy” is a fascinating example of a case study on marketing. Kingsize Big and tall opened its door back in the year 1972, the company started with opening a big store for men’s clothes in Inglewood Western Australia.
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Learning in Consumer Behavior Marketing Coursework
10 pages (2782 words) , Download 0 , Coursework
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The paper "Learning in Consumer Behavior" is a brilliant example of coursework on marketing. Consumer behavior is the process leading to the acquisition of products, experiences, and services aimed at satisfying certain individual needs. I deduce that consumer behavior revolves around the understanding of why, when, where, how, how often, how much, use or dispose of goods, services or experience.
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Technologies: Hongkong and Shanghai Banking Corporation Marketing Research Paper
8 pages (2320 words) , Download 0 , Research Paper
Free
Along with it, different types of features should be provided by electronic means but the integrity This will be a step in developing relationships and will be helpful in the survival of banks in the competitive environment. Banking institutions need to provide different facilities to their customer to ensure satisfaction.
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Toyota's Recall of Its Cars between 2009 and 2010 Marketing Case Study
14 pages (4176 words) , Download 0 , Case Study
Free
The paper “Toyota’s Recall of Its Cars between 2009 and 2010” is an inspiring example of a case study on marketing. One of the all-time greatest inventions that will go into the annals of history as a reflection intellect capacity of human beings is the invention of the automobile. After General Motors, Toyota is ranked as the second-largest vehicle manufacturer globally.
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Last Chance's Brand Plan for Soft Drinks Marketing Case Study
12 pages (3247 words) , Download 0 , Case Study
Free
The paper “Last Chance’s Brand Plan for Soft Drinks” is a  spectacular version of a case study on marketing. The soft drinks industry presents numerous opportunities for interested companies to introduce brands into the market. The increased use of soft drinks among the youth presents Last Chance with an opportunity to target its brand on the youth.
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Difference between a Marketing Plan and a Business Plan Marketing Essay
10 pages (3043 words) , Download 0 , Essay
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The paper “Difference between a Marketing Plan and a Business Plan” is a  thrilling example of an essay on marketing. A marketing plan is a detailed outline that is meant to show the efforts in marketing that an organization has. A marketing plan, therefore, shows the goals that an organization seeks to achieve in selling its products be they goods or services.
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How Have the Strategies Used by William Grant and Sons Made Hendricks Such a Successful Gin Brand Marketing Case Study
4 pages (1540 words) , Download 0 , Case Study
Free
The paper “How Have the Strategies Used by William Grant and Sons Made Hendricks’ Such a Successful Gin Brand?” is a  fascinating variant of case study on marketing. William and Sons Company has been in operation since 1887 as a family company and was incorporated in Scotland. The company is currently third in terms of Scotch whiskey market share after Diageo and Pernod Ricard.
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Apple Inc - Customer Insight for Competitive Advantage Marketing Case Study
7 pages (2049 words) , Download 0 , Case Study
Free
The paper “Apple Inc  - Customer Insight for Competitive Advantage” is a  great version of a case study on marketing. The role of customer service excellence for competitive advantage that is sustainable is important to any business that wants to remain ahead despite the changing trends in the market.
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The Effect of Using Celebrity Endorser Toward a Luxury Brand Marketing Research Proposal
8 pages (2496 words) , Download 2 , Research Proposal
Free
The paper "The Effect of Using Celebrity Endorser Toward a Luxury Brand" is an excellent example of a research proposal on marketing. Definition and background context: Celebrity is an individual having wide public following and recognition and celebrity endorser is this individual when he supports a consumer good or a luxury or a non-luxury brand through an advertisement.
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The Mission of Energizer-Refreshers Marketing Case Study
13 pages (3683 words) , Download 0 , Case Study
Free
The company is dedicated to offering quality services and hence forging an excellent working relationship with its clientele. The company, therefore, aims to gain recognition as offering the best services within the university premises not only to the student population but also to the members of staff.
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Introduction of the New Blackberry 10 by Research In Motion as a Major Event in the Firm's History Marketing Case Study
7 pages (2020 words) , Download 0 , Case Study
Free
The paper “Introduction of the New Blackberry 10 by Research In Motion as a Major Event in the Firm’s History” is an inspiring example of a case study on marketing. The recent case of Blackberry is bound to catch the eye of not only an investor but also the curious marketer. The modern way of doing business has shifted from the adage selling concept to a strictly marketing concept.
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Understanding the Impact of Green Marketing on Blue Star & Philips Corporate Strategy Marketing Research Proposal
15 pages (4274 words) , Download 0 , Research Proposal
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The paper “Understanding the Impact of Green Marketing on Blue Star & Philips’ Corporate Strategy” is an affecting example of a research proposal on marketing. Blue Star & Philips have been using green marketing strategy for a period of time but haven’t been able to gauge the manner in which it will help to create a positive impact on the corporate strategy.
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Austar United Communications and Australand Property Group - Strategies to Satisfy Consumer Needs Marketing Case Study
6 pages (1785 words) , Download 0 , Case Study
Free
The paper “Austar United Communications and Australand Property Group - Strategies to Satisfy Consumer Needs” is an exciting example of a case study on marketing. The fundamental philosophy of today's marketing strategies and techniques since the 1960s is mainly the outward focus on the consumers as the core of the universe.
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Ways in Which Not-for-Profit Organizations Can Raise Their Profile by Using Social Media Marketing Assignment
5 pages (1759 words) , Download 0 , Assignment
Free
The paper “Ways in Which Not-for-Profit Organizations Can Raise Their Profile by Using Social Media” is a spectacular example of an assignment on marketing. The available mediums in social media that not for profit organizations can use are Twitter, Facebook, and MySpace categorized under network builders, Google hangout and Wikis categorized under collaboration tools, YouTube, and blogs.
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Marketing Plan for De Pappilon for Wedding and Occasions in UAE Marketing Case Study
10 pages (2545 words) , Download 0 , Case Study
Free
The paper “Marketing Plan for De Pappilon for Wedding and Occasions in UAE” is an engrossing example of a case study on marketing. De Pappilon is a medium-size wedding and occasions company that is located in Abu Dhabi, UAE. It was founded in June 2012 and offers services relating to planning for weddings and other occasions such as companies’ annual dinner parties, fundraising events, etc.     
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Factors of Dyson's Competitiveness and Sustainability Marketing Case Study
10 pages (2681 words) , Download 0 , Case Study
Free
The paper “Factors of Dyson’s Competitiveness and Sustainability” is an impressive version of a case study on marketing. Dyson has looked at making a change in marketing and other strategies so that the business is able to gain a competitive advantage. Dyson has developed its strategy based on the changing market environment and ensured that the firm is able to withstand competition.
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Strategic Marketing for Colgate-Palmolive Marketing Case Study
8 pages (2302 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing for Colgate-Palmolive" is a good example of a case study on marketing. Colgate-Palmolive Company is a personal care product based in the US. Its main competitors are Procter and Gamble, Avon Products and Unilever. The mission of the company to provide products that meet customers’ specifications and expectations within a specified time and place.
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Google Nexus' Strategic Marketing Marketing Case Study
10 pages (2575 words) , Download 0 , Case Study
Free
The paper “Google Nexus’ Strategic Marketing” is a thrilling example of a case study on marketing. It has grown to a strong competitive corporation owing to its diverse and strong strategies. The paper will look at the strategic marketing plan employed in the production of the novel product-Google Nexus.
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Sony Computers Entertainment: Playstation Vita Marketing Case Study
17 pages (4707 words) , Download 0 , Case Study
Free
The company is likely to follow a matrix form of organizational structure to ensure easy decision making and clear communication of decisions along with participative management from its employees. It is to be noted that the complete report is prepared to throw light on both the theoretical and practical approaches of the company in a systematic.
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Marketing Strategy of Bean Bar Coffee Shop Marketing Case Study
11 pages (2875 words) , Download 4 , Case Study
Free
An analysis of the changing pattern in Coffee and other beverage industry has been explained to provide in-depth knowledge of future growth. Further, a SWOT analysis has been prepared to identify future opportunities and three future marketing opportunities most viable for Bean Bar with a limited budget of $25000.
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Starbucks - Strengths and Weaknesses of the Company in the American and Australian Markets Marketing Case Study
6 pages (1636 words) , Download 0 , Case Study
Free
The paper “Starbucks - Strengths and Weaknesses of the Company in the American and Australian Markets” is an outstanding version of a case study on marketing. It is the dream of every company to expand and conquer as many markets throughout the world (Grant, 2003). However, Elbanna (2009), states that very few companies manage this fete.
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Marketing Plan: Parmalat Australia Marketing Case Study
8 pages (2568 words) , Download 0 , Case Study
Free
To date, the company is one of the major producers of pasteurized milk, yogurt, fruit drinks, desserts, butter, creams, custard. Most of the company’s products are marketed under brand names such as. Nevertheless, due to the competitive nature of the Australian market and the global market in general, the company is faced with numerous challenges.
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Advertising Management in Match Play Holidays Marketing Case Study
8 pages (2304 words) , Download 2 , Case Study
Free
In general, given that Match Play Holidays (Client-3) is a complete novice in terms of advertising, the agency should set for it a comprehensive communication plan comprising a clear advertising objective as well as creative and media strategies. Moreover, it has to work out an advertising budget for Client-3.
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Business Planning for Cosy Health and Beauty Club Marketing Case Study
11 pages (2968 words) , Download 0 , Case Study
Free
The paper “Business Planning for Cosy Health and Beauty Club” is a  persuading version of a case study on marketing. It was after realizing the high demands placed on the health and beauty club that I decided to start one of my own. This would also help in averting the increased stress levels in the workplace experienced by a huge percentage of workers in the globe. 
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Techniques and Effective Marketing for Small Business and Its New Approach Marketing Research Proposal
6 pages (1814 words) , Download 0 , Research Proposal
Free
The paper "Techniques and Effective Marketing for Small Business and Its New Approach" is an excellent example of a research proposal on marketing. The problems regarding small businesses are regarding the cost of health insurance, cost and availability of liability insurance, worker’s compensation, cost of fuel, federal taxes and income, etc.
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Marketing of Pure General Insurance Company Marketing Case Study
8 pages (2203 words) , Download 0 , Case Study
Free
The paper "Marketing of Pure General Insurance Company" is a perfect example of a case study on marketing. The PGI Company has long been facing hurdles in terms of its competitors, however, it boasts of a very huge strength in terms of being very strong in motor insurance. The situational analysis of this company reveals the company’s strengths and weaknesses.
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Reiss - Company Analysis, Segmentation, Financial Ratios, and SWOT Analysis Marketing Case Study
6 pages (1268 words) , Download 2 , Case Study
Free
The paper “Reiss  - Company Analysis, Segmentation, Financial Ratios, and SWOT Analysis” is a meaty variant of case study on marketing. The study starts with MACRO-ENVIRONMENT AUDIT (External Analysis) - learning of political, economic, social and technological factors that affect the company’s activities.
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Marketing Mix and the Impact of the Mix on the Development of Starbucks Corporation Marketing Essay
6 pages (1705 words) , Download 0 , Essay
Free
The paper "Marketing Mix and the Impact of the Mix on the Development of ‘Starbucks Corporation’" is an outstanding example of an essay on marketing. The marketing concept emerged in the 1950s where the total emphasis was laid on the product-centric approach which has completely transformed itself into a customer-centric approach in the new millennium.
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CitySnacks Restaurants - Market Research Program Analysis and Marketing Plan Formulation Marketing Case Study
13 pages (3297 words) , Download 0 , Case Study
Free
The paper “CitySnacks Restaurants - Market Research Program Analysis and Marketing Plan Formulation” is an inspiring example of a case study on marketing. CitySnacks restaurant, being a major retailing division of the Pleasure Food Restaurant Group PLC (PFRGPLC) based in Manchester, is an example of fast food that is very successful and rapidly growing with restaurants in most U.K. city centers.
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The Concept of Marketing as an Art or Science Marketing Essay
5 pages (1465 words) , Download 13 , Essay
Free
The paper “Is Marketing Management an Art or Science?" is a dramatic example of term paper on marketing. In today's world, marketing is treated differently. Marketing is not only restricted by selling goods and services. Often managers believe marketing means the distribution of goods, promotion, pricing, and sales but it is not, marketing means how to satisfy customers by fulfilling their needs.
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Marketing Plan: Home Appliances Repairs Marketing Case Study
11 pages (3246 words) , Download 0 , Case Study
Free
The paper "Marketing Plan: Home Appliances Repairs" is a perfect example of a case study on marketing. Electronics Company is an organization that deals with repairs and maintenance of home appliances. It is six years old but currently, the business is facing competition and other problems that are out off the management control.
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CitySnacks Restaurants Market Oriented Approach Marketing Case Study
12 pages (3276 words) , Download 0 , Case Study
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Rapid growth and expansion have been seen in the operations and property of the business in the past years.  A wide and popular range of fast foods is being offered at CitySnacks.  The meals range from breakfast to mid-evening meals.  CitySnacks supports all kinds of customers including businessmen, service workers, shoppers, tourists, children’s parties, and families.
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Market Situations of Music Industry: Case of EMI Marketing Case Study
18 pages (4687 words) , Download 0 , Case Study
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The paper "Market Situations of Music Industry: Case of EMI" is a perfect example of a case study on marketing. The case gives an introduction about the market situations of the music industry which are drastically changed over a period of time. Due to the innovation in the technologies, the industry has seen significant changes in the mode of providing and distributing music.
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Enzymes LTD UK Planning Guide Marketing Case Study
2 pages (664 words) , Download 0 , Case Study
Free
Enzyme ltd is defensive and this is evident from the discontinuation of textile enzyme production due to high competition and specialising by producing only a number of enzymes compared to other large companies that produce over 500 enzymes.
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Antecedent Factors in the Mobile Phone Industry Marketing Research Proposal
10 pages (2940 words) , Download 0 , Research Proposal
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The paper "Antecedent Factors in the Mobile Phone Industry" is an excellent example of a research proposal on marketing. The mobile phone market has become increasingly competitive over the 25 years of its existence with about 1 billion units being sold a year (Woyke, 2008). The demand for mobile phones is not simply as a communication device but more as an entertainment and fashion product.
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People's Perception of Marketing Practices and the Ethical Side of Marketing in the UK Marketing Research Paper
8 pages (2275 words) , Download 0 , Research Paper
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The paper “People’s Perception of Marketing Practices and the Ethical Side of Marketing in the UK” is a  spectacular version of the research paper on marketing. There have been several efforts in the U.K. to change the unethical behavior of organizations when it comes to doing business especially in marketing their products and services.
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Marketing Plan for Rejuvenation of the Coco Krispies Brand of Kelloggs Co Marketing Case Study
10 pages (2859 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Rejuvenation of the Coco Krispies Brand of Kellogg’s Co." is a perfect example of a case study on marketing. With 2008 sales of more than $ 12 billion, Kellogg’s is the world’s largest producer of cereal products and one of the largest in the convenience products industry.
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Back to Basics: Marketing Strategies for Pepsi-Cola Marketing Case Study
14 pages (4657 words) , Download 0 , Case Study
Free
The paper "Back to Basics: Marketing Strategies for Pepsi-Cola" is a brilliant example of a case study on marketing. Pepsi-Cola was first formulated by Caleb Bradham, a pharmacist from New Bern, North Carolina in 1898, and the company in its present form, PepsiCo Inc., was formed in 1965 by the merger of Pepsi-Cola with the Frito-Lay Company.
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What CRM Is and What It Can Do for an Organisation Marketing Essay
6 pages (1717 words) , Download 0 , Essay
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The paper "What CRM Is and What It Can Do for an Organisation" is a great example of an essay on marketing. “CRM is the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. It is grounded on high-quality customer data and enabled by IT.”
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Strategies Needed for CitySnacks Restaurants Marketing Case Study
17 pages (4510 words) , Download 0 , Case Study
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The paper "Strategies Needed for CitySnacks Restaurants" is a wonderful example of a case study on marketing. CitySnacks is a well-established business organization in the fast-food market in the United Kingdom. The fast-food market poses some opportunities which need to be exploited by the company in order to remain competitive.
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