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Marketing Essays

Result for Subject Marketing:
19877 essays
The Effect of Using Celebrity Endorser Toward a Luxury Brand Marketing Research Proposal
8 pages (2496 words) , Download 2 , Research Proposal
Free
The paper "The Effect of Using Celebrity Endorser Toward a Luxury Brand" is an excellent example of a research proposal on marketing. Definition and background context: Celebrity is an individual having wide public following and recognition and celebrity endorser is this individual when he supports a consumer good or a luxury or a non-luxury brand through an advertisement.
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The Mission of Energizer-Refreshers Marketing Case Study
13 pages (3683 words) , Download 0 , Case Study
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The company is dedicated to offering quality services and hence forging an excellent working relationship with its clientele. The company, therefore, aims to gain recognition as offering the best services within the university premises not only to the student population but also to the members of staff.
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Introduction of the New Blackberry 10 by Research In Motion as a Major Event in the Firm's History Marketing Case Study
7 pages (2020 words) , Download 0 , Case Study
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The paper “Introduction of the New Blackberry 10 by Research In Motion as a Major Event in the Firm’s History” is an inspiring example of a case study on marketing. The recent case of Blackberry is bound to catch the eye of not only an investor but also the curious marketer. The modern way of doing business has shifted from the adage selling concept to a strictly marketing concept.
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Understanding the Impact of Green Marketing on Blue Star & Philips Corporate Strategy Marketing Research Proposal
15 pages (4274 words) , Download 0 , Research Proposal
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The paper “Understanding the Impact of Green Marketing on Blue Star & Philips’ Corporate Strategy” is an affecting example of a research proposal on marketing. Blue Star & Philips have been using green marketing strategy for a period of time but haven’t been able to gauge the manner in which it will help to create a positive impact on the corporate strategy.
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Austar United Communications and Australand Property Group - Strategies to Satisfy Consumer Needs Marketing Case Study
6 pages (1785 words) , Download 0 , Case Study
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The paper “Austar United Communications and Australand Property Group - Strategies to Satisfy Consumer Needs” is an exciting example of a case study on marketing. The fundamental philosophy of today's marketing strategies and techniques since the 1960s is mainly the outward focus on the consumers as the core of the universe.
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Ways in Which Not-for-Profit Organizations Can Raise Their Profile by Using Social Media Marketing Assignment
5 pages (1759 words) , Download 0 , Assignment
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The paper “Ways in Which Not-for-Profit Organizations Can Raise Their Profile by Using Social Media” is a spectacular example of an assignment on marketing. The available mediums in social media that not for profit organizations can use are Twitter, Facebook, and MySpace categorized under network builders, Google hangout and Wikis categorized under collaboration tools, YouTube, and blogs.
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Marketing Plan for De Pappilon for Wedding and Occasions in UAE Marketing Case Study
10 pages (2545 words) , Download 0 , Case Study
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The paper “Marketing Plan for De Pappilon for Wedding and Occasions in UAE” is an engrossing example of a case study on marketing. De Pappilon is a medium-size wedding and occasions company that is located in Abu Dhabi, UAE. It was founded in June 2012 and offers services relating to planning for weddings and other occasions such as companies’ annual dinner parties, fundraising events, etc.     
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Factors of Dyson's Competitiveness and Sustainability Marketing Case Study
10 pages (2681 words) , Download 0 , Case Study
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The paper “Factors of Dyson’s Competitiveness and Sustainability” is an impressive version of a case study on marketing. Dyson has looked at making a change in marketing and other strategies so that the business is able to gain a competitive advantage. Dyson has developed its strategy based on the changing market environment and ensured that the firm is able to withstand competition.
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Strategic Marketing for Colgate-Palmolive Marketing Case Study
8 pages (2302 words) , Download 0 , Case Study
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The paper "Strategic Marketing for Colgate-Palmolive" is a good example of a case study on marketing. Colgate-Palmolive Company is a personal care product based in the US. Its main competitors are Procter and Gamble, Avon Products and Unilever. The mission of the company to provide products that meet customers’ specifications and expectations within a specified time and place.
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Google Nexus' Strategic Marketing Marketing Case Study
10 pages (2575 words) , Download 0 , Case Study
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The paper “Google Nexus’ Strategic Marketing” is a thrilling example of a case study on marketing. It has grown to a strong competitive corporation owing to its diverse and strong strategies. The paper will look at the strategic marketing plan employed in the production of the novel product-Google Nexus.
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Sony Computers Entertainment: Playstation Vita Marketing Case Study
17 pages (4707 words) , Download 0 , Case Study
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The company is likely to follow a matrix form of organizational structure to ensure easy decision making and clear communication of decisions along with participative management from its employees. It is to be noted that the complete report is prepared to throw light on both the theoretical and practical approaches of the company in a systematic.
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Marketing Strategy of Bean Bar Coffee Shop Marketing Case Study
11 pages (2875 words) , Download 4 , Case Study
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An analysis of the changing pattern in Coffee and other beverage industry has been explained to provide in-depth knowledge of future growth. Further, a SWOT analysis has been prepared to identify future opportunities and three future marketing opportunities most viable for Bean Bar with a limited budget of $25000.
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Starbucks - Strengths and Weaknesses of the Company in the American and Australian Markets Marketing Case Study
6 pages (1636 words) , Download 0 , Case Study
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The paper “Starbucks - Strengths and Weaknesses of the Company in the American and Australian Markets” is an outstanding version of a case study on marketing. It is the dream of every company to expand and conquer as many markets throughout the world (Grant, 2003). However, Elbanna (2009), states that very few companies manage this fete.
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Marketing Plan: Parmalat Australia Marketing Case Study
8 pages (2568 words) , Download 0 , Case Study
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To date, the company is one of the major producers of pasteurized milk, yogurt, fruit drinks, desserts, butter, creams, custard. Most of the company’s products are marketed under brand names such as. Nevertheless, due to the competitive nature of the Australian market and the global market in general, the company is faced with numerous challenges.
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Advertising Management in Match Play Holidays Marketing Case Study
8 pages (2304 words) , Download 2 , Case Study
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In general, given that Match Play Holidays (Client-3) is a complete novice in terms of advertising, the agency should set for it a comprehensive communication plan comprising a clear advertising objective as well as creative and media strategies. Moreover, it has to work out an advertising budget for Client-3.
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Business Planning for Cosy Health and Beauty Club Marketing Case Study
11 pages (2968 words) , Download 0 , Case Study
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The paper “Business Planning for Cosy Health and Beauty Club” is a  persuading version of a case study on marketing. It was after realizing the high demands placed on the health and beauty club that I decided to start one of my own. This would also help in averting the increased stress levels in the workplace experienced by a huge percentage of workers in the globe. 
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Techniques and Effective Marketing for Small Business and Its New Approach Marketing Research Proposal
6 pages (1814 words) , Download 0 , Research Proposal
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The paper "Techniques and Effective Marketing for Small Business and Its New Approach" is an excellent example of a research proposal on marketing. The problems regarding small businesses are regarding the cost of health insurance, cost and availability of liability insurance, worker’s compensation, cost of fuel, federal taxes and income, etc.
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Marketing of Pure General Insurance Company Marketing Case Study
8 pages (2203 words) , Download 0 , Case Study
Free
The paper "Marketing of Pure General Insurance Company" is a perfect example of a case study on marketing. The PGI Company has long been facing hurdles in terms of its competitors, however, it boasts of a very huge strength in terms of being very strong in motor insurance. The situational analysis of this company reveals the company’s strengths and weaknesses.
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Reiss - Company Analysis, Segmentation, Financial Ratios, and SWOT Analysis Marketing Case Study
6 pages (1268 words) , Download 2 , Case Study
Free
The paper “Reiss  - Company Analysis, Segmentation, Financial Ratios, and SWOT Analysis” is a meaty variant of case study on marketing. The study starts with MACRO-ENVIRONMENT AUDIT (External Analysis) - learning of political, economic, social and technological factors that affect the company’s activities.
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Marketing Mix and the Impact of the Mix on the Development of Starbucks Corporation Marketing Essay
6 pages (1705 words) , Download 0 , Essay
Free
The paper "Marketing Mix and the Impact of the Mix on the Development of ‘Starbucks Corporation’" is an outstanding example of an essay on marketing. The marketing concept emerged in the 1950s where the total emphasis was laid on the product-centric approach which has completely transformed itself into a customer-centric approach in the new millennium.
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CitySnacks Restaurants - Market Research Program Analysis and Marketing Plan Formulation Marketing Case Study
13 pages (3297 words) , Download 0 , Case Study
Free
The paper “CitySnacks Restaurants - Market Research Program Analysis and Marketing Plan Formulation” is an inspiring example of a case study on marketing. CitySnacks restaurant, being a major retailing division of the Pleasure Food Restaurant Group PLC (PFRGPLC) based in Manchester, is an example of fast food that is very successful and rapidly growing with restaurants in most U.K. city centers.
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The Concept of Marketing as an Art or Science Marketing Essay
5 pages (1465 words) , Download 13 , Essay
Free
The paper “Is Marketing Management an Art or Science?" is a dramatic example of term paper on marketing. In today's world, marketing is treated differently. Marketing is not only restricted by selling goods and services. Often managers believe marketing means the distribution of goods, promotion, pricing, and sales but it is not, marketing means how to satisfy customers by fulfilling their needs.
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Marketing Plan: Home Appliances Repairs Marketing Case Study
11 pages (3246 words) , Download 0 , Case Study
Free
The paper "Marketing Plan: Home Appliances Repairs" is a perfect example of a case study on marketing. Electronics Company is an organization that deals with repairs and maintenance of home appliances. It is six years old but currently, the business is facing competition and other problems that are out off the management control.
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CitySnacks Restaurants Market Oriented Approach Marketing Case Study
12 pages (3276 words) , Download 0 , Case Study
Free
Rapid growth and expansion have been seen in the operations and property of the business in the past years.  A wide and popular range of fast foods is being offered at CitySnacks.  The meals range from breakfast to mid-evening meals.  CitySnacks supports all kinds of customers including businessmen, service workers, shoppers, tourists, children’s parties, and families.
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Market Situations of Music Industry: Case of EMI Marketing Case Study
18 pages (4687 words) , Download 0 , Case Study
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The paper "Market Situations of Music Industry: Case of EMI" is a perfect example of a case study on marketing. The case gives an introduction about the market situations of the music industry which are drastically changed over a period of time. Due to the innovation in the technologies, the industry has seen significant changes in the mode of providing and distributing music.
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Enzymes LTD UK Planning Guide Marketing Case Study
2 pages (664 words) , Download 0 , Case Study
Free
Enzyme ltd is defensive and this is evident from the discontinuation of textile enzyme production due to high competition and specialising by producing only a number of enzymes compared to other large companies that produce over 500 enzymes.
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Antecedent Factors in the Mobile Phone Industry Marketing Research Proposal
10 pages (2940 words) , Download 0 , Research Proposal
Free
The paper "Antecedent Factors in the Mobile Phone Industry" is an excellent example of a research proposal on marketing. The mobile phone market has become increasingly competitive over the 25 years of its existence with about 1 billion units being sold a year (Woyke, 2008). The demand for mobile phones is not simply as a communication device but more as an entertainment and fashion product.
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People's Perception of Marketing Practices and the Ethical Side of Marketing in the UK Marketing Research Paper
8 pages (2275 words) , Download 0 , Research Paper
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The paper “People’s Perception of Marketing Practices and the Ethical Side of Marketing in the UK” is a  spectacular version of the research paper on marketing. There have been several efforts in the U.K. to change the unethical behavior of organizations when it comes to doing business especially in marketing their products and services.
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Marketing Plan for Rejuvenation of the Coco Krispies Brand of Kelloggs Co Marketing Case Study
10 pages (2859 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Rejuvenation of the Coco Krispies Brand of Kellogg’s Co." is a perfect example of a case study on marketing. With 2008 sales of more than $ 12 billion, Kellogg’s is the world’s largest producer of cereal products and one of the largest in the convenience products industry.
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Back to Basics: Marketing Strategies for Pepsi-Cola Marketing Case Study
14 pages (4657 words) , Download 0 , Case Study
Free
The paper "Back to Basics: Marketing Strategies for Pepsi-Cola" is a brilliant example of a case study on marketing. Pepsi-Cola was first formulated by Caleb Bradham, a pharmacist from New Bern, North Carolina in 1898, and the company in its present form, PepsiCo Inc., was formed in 1965 by the merger of Pepsi-Cola with the Frito-Lay Company.
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What CRM Is and What It Can Do for an Organisation Marketing Essay
6 pages (1717 words) , Download 0 , Essay
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The paper "What CRM Is and What It Can Do for an Organisation" is a great example of an essay on marketing. “CRM is the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. It is grounded on high-quality customer data and enabled by IT.”
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Strategies Needed for CitySnacks Restaurants Marketing Case Study
17 pages (4510 words) , Download 0 , Case Study
Free
The paper "Strategies Needed for CitySnacks Restaurants" is a wonderful example of a case study on marketing. CitySnacks is a well-established business organization in the fast-food market in the United Kingdom. The fast-food market poses some opportunities which need to be exploited by the company in order to remain competitive.
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Cathay Pacifics Brand Equity Marketing Case Study
13 pages (3830 words) , Download 1 , Case Study
Free
The paper "Cathay Pacific’s Brand Equity" is a perfect example of a case study on marketing. Cathay Pacific is one of the oldest airlines company in the world. It is one of the few surviving full-service carriers from the Asia Pacific region, where a number of low-cost carriers have quickly captured the market.
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Entertainment and Arts Marketing Marketing Assignment
9 pages (2404 words) , Download 0 , Assignment
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The paper "Entertainment and Arts Marketing" is a worthy example of a marketing assignment. Global marketing is an imperative venture for any organization that seeks to appeal to a wider market in the twenty-first century. Art exhibition business has important features that either affects the business positively or negatively.
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The Nike Brand Name Marketing Case Study
5 pages (1546 words) , Download 0 , Case Study
Free
Men are associated with numerous sporting activities such as running, basketball and football while they like wearing sport shoes.  Due to changing environmental requirements and technology, many organisations and institutions have started appreciating the presence of sport shoe that is related to casual work attire.
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7Ps in Service Industries Marketing Coursework
9 pages (2444 words) , Download 0 , Coursework
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Whereas in traditional goods-based business the goods are tangible, not depends on the reputation of a single person, can be returned & can be compared with other similar type of goods. In this highly competitive environment marketing plays a key role in gaining competitive advantage.
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New Zealand Heritage Park - Market Targets and Promotional Strategies Marketing Case Study
5 pages (1499 words) , Download 15 , Case Study
Free
The paper “New Zealand Heritage Park - Market Targets and Promotional Strategies" is a perfect example of a case study on marketing. New Zealand Heritage Park is a theme park in Auckland New Zealand Park and it is the brainchild of Terry Beckett who realized New Zealand had tourism potential but lacked the facilities to retain the tourists.
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Establishment of a Small Proprietary Limited Company: Case of Hot and Cold Drink Shop Marketing Case Study
23 pages (6291 words) , Case Study
Nobody downloaded yet
The paper "Establishment of a Small Proprietary Limited Company: Case of Hot and Cold Drink Shop" is a perfect example of a case study on marketing. The main goal is the establishment of a small (proprietary limited) company that would have a flagship coffee shop near the London Tower. The location for the shop has been finalized already. 
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The Current Market Trends for Joe's Products and Its Market Share Marketing Research Paper
5 pages (1459 words) , Download 0 , Research Paper
Free
The paper “The Current Market Trends for Joe’s Products and Its Market Share" is a worthy variant of a research paper on marketing. This is a questionnaire prepared by Joe’s Wraps and Subs enterprise in the endeavor to gaining an understanding of its market base and development possibility for enhanced better service delivery to its customers.
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Consumer Behaviour and Decision Matrix Marketing Assignment
10 pages (3043 words) , Download 0 , Assignment
Free
The paper "Consumer Behaviour and Decision Matrix" is a worthy example of an assignment on marketing. The decision matrix used in this context has seven evaluative criteria, namely; relaxation, excitement, physical challenge, mental challenge, romance, share with friends and the desire to be outdoors. The scale used is a 1-5 scale.
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Advertising and Promotion Marketing Essay
6 pages (2118 words) , Download 0 , Essay
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The paper "Advertising and Promotion" is an outstanding example of an essay on marketing. Advertisements whether seen on print, radio, television and now on the Internet offer myriad ways for consumers to interpret or understand the meaning being conveyed by them (Aaker, 1992; Argyris, 1996; Cameron, 2001; Cook, 2001).
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How Useful Is the Marketing Mix Concept in Developing Services Marketing Strategies Marketing Essay
11 pages (3095 words) , Download 0 , Essay
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The paper "How Useful Is the Marketing Mix Concept in Developing Services Marketing Strategies?" is an outstanding example of an essay on marketing. It is evidently clear from the discussion that the term "marketing mix" was popularized after the publication of Neil H. Borden in his 1964 article, The Marketing Mix Concept.
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Foundations of Marketing Theory: Case of Contiki Company Marketing Case Study
7 pages (1955 words) , Download 1 , Case Study
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The paper "The Way Contiki Company Deals with Competitors in the Market" is a good example of a case study on marketing. Contiki Holidays is a leading coach tour operator company based in Australia and offering transport services to close to 100,000 travelers annually on up to 2,000 tour excursions. Contiki’s excursions are intended solely for individuals aged between 18 and 35 years.
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The Kunst 1600 Dry Piston Vacuum Pump Model Marketing Research Paper
13 pages (3627 words) , Download 0 , Research Paper
Free
These properties are its horsepower, its speed, and weight (it weighs lighter compared to other conventional pumps). Additionally, it has fewer working parts, its running time is longer compared to other conventional pumps, and it is associated with a lot of cost cutting measures.
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SWOT Analysis Report on Nike Shoes for Men Marketing Case Study
10 pages (2852 words) , Download 0 , Case Study
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The report establishes that Nike’s Air Jordan men’s shoes brand has numerous strengths such as dominant brand recognition, brand loyalty, brand supplementation, strong international presence and growth, an aggressive marketing strategy and continued innovation and product research.
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Business-To-Business Marketing Management: Case of Victorian Fine Furnishing Marketing Case Study
11 pages (3085 words) , Download 1 , Case Study
Free
The paper "Business-To-Business Marketing Management: Case of Victorian Fine Furnishing" is a great example of a case study on marketing. Victorian Fine Furnishing is a company that produces crafted furniture and accessories. Recently, the company acquires a contract with Snoozarama to supply some goods. The commodities must be delivered after eight weeks.
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The Marketing Strategy Starbucks Company Intends to Follow Marketing Case Study
9 pages (2528 words) , Download 0 , Case Study
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The paper "The Marketing Strategy Starbucks Company Intends to Follow" is a delightful example of a case study on marketing. Starbucks has its presence in the coffee market and with gaining popularity along with all generation the coffee chain has extended its stores and growth potential by launching different stores worldwide.
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The Impact of Global Financial Crisis on Loyalty Programs of HSBC Marketing Case Study
19 pages (4295 words) , Download 0 , Case Study
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The paper “The Impact of Global Financial Crisis on Loyalty Programs of HSBC” is a  meaningful example of a case study on marketing. This study took an analytical look at how HSBC bank’s loyalty program has fared amid the recent global financial crisis. Many banks went under during the financial meltdown. Much of this is attributed to the low level of loyalty the customers have with their banks.
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Halfords Bicycle Marketing Planning Marketing Case Study
13 pages (3931 words) , Download 0 , Case Study
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The paper "Halfords Bicycle Marketing Planning" is a perfect example of a case study on marketing. Halfords Group is a retail group that is involved in the selling of car accessories and bicycles. Halfords group takes the largest share of the
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Consumer Behaviour for Marketing Marketing Essay
6 pages (1593 words) , Download 0 , Essay
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The paper "Consumer Behaviour for Marketing" is an excellent example of an essay on marketing. Consumer behavior is a term used to describe the behavior exhibited by consumers in the searching for, evaluating, purchasing, using and disposing of services and products that have the capability of satisfying their needs.
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