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Marketing Essays

Result for Subject Marketing:
19895 essays
The Most Important Features of the Bretton Woods Agreement Marketing Essay
9 pages (2791 words) , Download 0 , Essay
Free
The paper "The Most Important Features of the Bretton Woods Agreement" is an outstanding example of an essay on marketing. According to studies, globalization has led to tremendous changes in the economic environment. The capital movements continue to become bigger as well as less controllable with time (Wildand Wild, 2011).
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A Model Marketing Communications Program for The North Face Marketing Case Study
7 pages (2124 words) , Download 0 , Case Study
Free
The paper "A Model Marketing Communications Program for The North Face" is a perfect example of a case study on marketing. This paper will present a basic marketing communications model, which is applied to The North Face, a well-known retailer of adventure sports apparel and equipment. The North Face was selected for this exercise because of its unique product mix.
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Theories and Models in Marketing Strategy: Case of So Fair Marketing Case Study
8 pages (2224 words) , Download 0 , Case Study
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The paper "Theories and Models in Marketing Strategy: Case of So Fair" is a delightful example of a case study on marketing. Every organization will always want to win the market place. This normally requires managers to equip themselves with all aspects of marketing strategies starting from formulation, all the way to execution.
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Marketing Environment of Union National Bank Marketing Case Study
8 pages (2335 words) , Download 0 , Case Study
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The paper "Marketing Environment of Union National Bank" is an excellent example of a case study on marketing. Union national Bank is one of the leading local banks in the UAE or the United Arab Emirates. It has its headquarters at Abu Dhabi and was established back in 1982 primarily as a public joint-stock company.
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A Brand Development of Lee Peck Group Advertising Company Marketing Case Study
8 pages (2448 words) , Download 0 , Case Study
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The paper "A Brand Development of Lee Peck Group Advertising Company" is a good example of a case study on marketing. Brand development determines the long term success of any organization as it helps the organization to have a pool of loyal customers. This helps organizations to gain maximum efficiency as even in difficult times the organization is able to reduce the shocks.
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Internal Factors Influencing Consumer Decision-Making process: The ase of Coke Consumers Marketing Literature review
9 pages (2512 words) , Download 2 , Literature review
Free
The paper "Internal Factors Influencing Consumer Decision-Making process: The Сase of Coke Consumers" is a good example of a literature review on marketing. The consumer decision-making process is a road map that represents thoughts, evaluations, and actions that lead an individual to accept or reject particular products.
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Attracting and Retaining Customers Marketing Essay
8 pages (2177 words) , Download 0 , Essay
Free
The paper "Attracting and Retaining Customers" is a great example of a marketing essay. One of retailing and service managers’ primary objectives is attracting and retaining customers. Consumer–self congruity takes on an important role since it links customer loyalty and the service setting’s features. Particularly, consumers preferably go for a shopping setting that matches their self-concept.
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Purchasing Behaviour Associated with Fashion Clothing Marketing Research Paper
8 pages (9221 words) , Download 0 , Research Paper
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The paper "Purchasing Behaviour Associated with Fashion Clothing" is an excellent example of a research paper on marketing. The aim of this study was to find out and determine the purchasing behavior associated with fashion clothing. The exploratory research approach was used with thematic analysis employed to analyze the qualitative data information.
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Introducing Sale of New Cars by Tesco Marketing Case Study
8 pages (2861 words) , Download 0 , Case Study
Free
The paper "Introducing Sale of New Cars by Tesco" is a perfect example of a case study on marketing. Tesco PLC is a multinational company which offers groceries as well as other non food goods and services. The Company has been operational for close to a century. The company has a huge customer base with people spread across three continents.
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Reflective Journal of Negotiations Marketing Coursework
8 pages (2088 words) , Download 2 , Coursework
Free
I had to perform some research regarding the construction of the bridge, things to be kept in mind regarding cost, worker’s safety est. come across a lot of information which gave a deep insight into the experience of people engaged with bridge construction projects, accidents which can happen in this process, cost-saving and so on.
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Promotions and Other Marketing Approaches Marketing Assignment
14 pages (3672 words) , Download 0 , Assignment
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Such processes succeed in moving people closer to making a decision to purchase and facilitate a sale. In the long run, these processes will anticipate, identify and try to satisfy customer requirements successfully and profitably. This paper will hence handle three assignments in one.
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How Mass Communication Media Impact to Culture and Society Marketing Term Paper
8 pages (2199 words) , Download 0 , Term Paper
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Mass media is a tool or medium to transmit “information communicated to larger groups of people” (Akin 2005:1). Radio, television, newspapers and books are the forms of mass media that are used to relay information to a broad range of people. However, with the advent of technology other advance forms of mass media communication came to light through the internet.
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Identifying and Assessing Starbucks' CRM Program Marketing Case Study
7 pages (2146 words) , Download 0 , Case Study
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The paper “Identifying and Assessing Starbucks’ CRM Program” is a worthy example of a case study on marketing. As a customer, I can tell the difference between ‘customer service’ and ‘customer relations’ when the service is personalized. I visit Starbucks at frequent, regular intervals, usually four or five mornings per week, and two or three afternoons or evenings.
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Globalization and Marketing Strategies in Wine Industry Marketing Case Study
12 pages (3302 words) , Download 0 , Case Study
Free
The current global market currently characterized by international capital inflows and outflows, world trade, global portfolio investments, foreign direct investment, e-commerce, and technological diffusion, form realties that firms face in launching products on international markets. Ignorance of these global trends by a firm amounts to business suicide.
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The Way in Which Direct Marketing Will Be Beneficial for Non-Profit Organizations Marketing Term Paper
9 pages (2294 words) , Download 0 , Term Paper
Free
The paper “The Way in Which Direct Marketing Will Be Beneficial for Non-Profit Organizations” is a persuading example of a term paper on marketing. Today non-profit organizations are increasing but the increase in the number of organizations doesn’t match the increase in funds received. This is due to the fact that the younger generation is not willing to donate.
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Interactive and Internet Marketing: Napster Brand of Products Marketing Case Study
14 pages (3817 words) , Download 0 , Case Study
Free
The paper "Interactive and Internet Marketing: Napster Brand of Products" is a perfect example of a case study on marketing. The Napster case study is a real testimony on how technology can actually change the sale output of the business strategies. This is so given the fact that the old Napster was really running at a loss due to the low revenues it was generating.
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Business Plan: First Choice Drive-in Marketing Case Study
25 pages (7212 words) , Case Study
Nobody downloaded yet
The paper "Business Plan: First Choice Drive-in" is an amazing example of a case study on marketing. The drive-ins in Australia were popular in the 1960s and 1950s and only a handful of them have survived since then. However, some have been expanded and an example of which is the Coburg drive-in Melbourne which since been upgraded to accommodate three screens.
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Feeding the Marketing Management and Planning Process Marketing Literature review
14 pages (3902 words) , Download 0 , Literature review
Free
The paper "Feeding the Marketing Management and Planning Process" is a good example of a literature review on marketing. Before settling on the ideal marketing objectives to use in any organization, the marketers need to understand what the objectives really are, and their role in the marketing activities.
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The Current Shortcomings, Challenges, and Planned Recruitment and Training Process at ABC Marketing Case Study
15 pages (4089 words) , Download 0 , Case Study
Free
The paper "The Current Shortcomings, Challenges, and Planned Recruitment and Training Process at ABC" is a good example of a case study on marketing. ABC is a multinational corporation that manufactures and sells electronics globally. The company is one of the best performing firms in the electronic and mobile phone manufacturing industry.
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Customer Loyalty and Relationship Marketing, the Benefits Associated with a CLRM Program Marketing Term Paper
15 pages (4469 words) , Download 0 , Term Paper
Free
The paper “Customer Loyalty and Relationship Marketing, the Benefits Associated with a CLRM Program” is a fascinating example of a term paper on marketing. The report is about a fictitious MA-TO Company which deals with manufacturing and distribution of computer as well as aim at determining the benefit of a CRM program and providing recommendations about a CLRM program for the company.
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The Effectiveness of Service Marketing in Virgin Atlantic Marketing Case Study
17 pages (5074 words) , Download 0 , Case Study
Free
The paper "The Effectiveness of Service Marketing in Virgin Atlantic" is a great example of a case study on marketing. It is with sheer amazement that I get to stare at the horrifying assorted items that you encountered during your flight on a fateful day. As a customer, you deserve to be angry at the grueling state of service that was delivered to you in spite of your love for our brand Virgin.
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Coca-Cola Company's Situation Analysis and the Association of the Company with Olympics Marketing Research Proposal
10 pages (4342 words) , Download 0 , Research Proposal
Free
The paper “Coca-Cola Company’s Situation Analysis and the Association of the Company with Olympics” is a breathtaking example of a research proposal on marketing. The Coca-Cola Company has just launched its Global 2012 Olympic marketing campaign on 29th September 2011. The marketing campaign is titled “Move to the Beat” and it is led by Mark Ronson, a British Grammy award-winning music producer.
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Market Situation of Kodak-Camera Firm Marketing Case Study
8 pages (2100 words) , Download 0 , Case Study
Free
The paper “Market Situation of Kodak-Camera Firm” is a breathtaking example of a case study on marketing. Kodak is a company based in the United States and carries out global business operations. It offers different types of imaging products as well as services. The company has been recognized as a leading organization in the development and production of new imaging products and services.
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Eternal and Internal Factors That Influence the Decision-Making, a Decision Matrix Marketing Term Paper
8 pages (2693 words) , Download 0 , Term Paper
Free
The paper “Eternal and Internal Factors That Influence the Decision-Making, a Decision Matrix” is an impressive example of a term paper on management. On a daily basis, people are faced with decisions some of which are small while others are big. However, people arrive at their decisions in different ways depending on various factors.
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Customer Relationship Marketing of Kentucky Fried Chicken Restaurants Marketing Case Study
13 pages (3450 words) , Download 4 , Case Study
Free
The paper “Customer Relationship Marketing of Kentucky Fried Chicken Restaurants” is a convincing example of a case study on marketing. KFC is a chain of fast-food restaurants operating globally and was established by Harland Sanders in 1952 and it one of the most popular fast-food restaurants worldwide. In order to maintain its customers, KFC has several loyalty programs.
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Mars Bars: Brand Performance in the Chocolate Market Marketing Case Study
8 pages (2580 words) , Download 0 , Case Study
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The report found that Mars Bars occupied a significantly higher market share as compared to the other brands and commanded a significantly higher sole loyalty than the other brands. Thus its brand salience was higher and that is the reason for its increased market share. More men consumed Mars Bars than any other brand.
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Service product Marketing: Service Failure and Recovery Marketing Case Study
11 pages (3228 words) , Download 1 , Case Study
Free
This also influences the quality of the long-relationship that will be emanating from these interactions. It is imperative to briefly explore the undertakings of this company aimed at gaining an insight into some of the activities they are involved in and the initial reason for choosing them as the prudent service provider prior.
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Relationship Marketing Orientation of HSBC Bank Marketing Case Study
14 pages (4085 words) , Download 0 , Case Study
Free
The paper "Relationship Marketing Orientation of HSBC Bank" is a brilliant example of a case study on marketing. HSBC Bank is a major bank. It operates worldwide. It has more assets than liabilities. It has its origin in the UK. They have a very high loan deposit ratio. This makes is preferred among customers. The ratio is as high as 90%. It has a good presence in Asia.
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Carlton Hotel - Positioning Strategies, and Customer Service Marketing Case Study
13 pages (3638 words) , Download 0 , Case Study
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The paper “Carlton Hotel - Positioning Strategies, and Customer Service” is a thoughtful example of a case study on marketing. Every organization is seeking new ways to continuously acquire, retain as well as increase business. This is due to the rising cost of losing customers. Organizations that provide services such as hotels require putting in place strategies for competitive marketing.
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Marketing of Woolworth Marketing Research Proposal
9 pages (2569 words) , Download 0 , Research Proposal
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The paper "Marketing of Woolworth" is an excellent example of a research proposal on marketing. Woolworth Limited was established in Australia in 1924 in Sydney. The Key principles adopted for Woolworth was that: “Every man, woman, and child needs a Handy place where good things are cheap”. This principle became the fundamental philosophy that has kept Woolworth within its vision.
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Reading in Intergrated Marketing Communication Marketing Research Paper
13 pages (4233 words) , Download 0 , Research Paper
Free
The paper "Reading in Integrated Marketing Communication" is an excellent example of a research paper on marketing. With the diversified adoption of technology in communication, marketing has since benefited from the same. Marketing has revolutionary changed from the traditional print adverts to electronic and online campaigns.
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The Luxurt Colletion Hongta Hotel Shanghai Marketing Strategy Marketing Case Study
10 pages (2799 words) , Download 0 , Case Study
Free
The paper "The Luxury Collection Hongta Hotel Shanghai Marketing Strategy" is a great example of a case study on marketing. Marketing is arguably the most important function of business in today’s contemporary world. The primary reason why marketing id deemed a critical function is that competing is getting stiffer each day in all industries.
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Internal Factors Affecting Customers Decision Making Marketing Coursework
8 pages (2233 words) , Download 0 , Coursework
Free
The paper "Internal Factors Affecting Customer’s Decision Making" is a brilliant example of coursework on marketing. Apparently, the customer is the most important stakeholder in a business. This is for the straightforward reason that, it is because of the demand created by the customers’ needs that an organization is in operation (Wright 2006).
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The Effectiveness of Internet Advertising of Lorna Jane Marketing Case Study
14 pages (4119 words) , Download 1 , Case Study
Free
The paper "The Effectiveness of Internet Advertising of Lorna Jane" is a perfect example of a case study on marketing. Lorna Jane is a retail store dealing with fitness inspired clothes and accessories. The company has exploited online advertising before and consequently, the company’s sales increased and they have expanded their stores across Australia.
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Business Strategy: Organisational Direction Over the Long-Term Marketing Literature review
8 pages (2243 words) , Download 0 , Literature review
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Some argue that a planned approach to strategies will ensure that the organization will have a direction and as a result, act rationally. Others argue that an emergent approach to strategies will ensure the development of new strategies over time in order to adapt reactively to unfolding circumstances.
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Marketing Mix Elements of Boost Company Marketing Essay
10 pages (2675 words) , Download 0 , Essay
Free
The paper "Marketing Mix Elements of Boost Company" is a brilliant example of an essay on marketing. Boost Company is a company that is the manufacturer of juice drinks and snacks. It started as a single and small retail outlet but expanded its operations and up to now, it’s operating in more than 14 countries.
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Marketing-Measuring and Interpreting Brand Performance - Buyer and Consumer Behaviour Marketing Assignment
8 pages (2849 words) , Download 0 , Assignment
Free
The paper "Marketing-Measuring and Interpreting Brand Performance - Buyer and Consumer Behaviour" is a wonderful example of an assignment on marketing. Marketing is a very vital component of every business. This is because marketing places the products of a specific company into the limelight and enhances its visibility in the eyes of the clients.
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Balancing between Planned and Emergent Approaches to Business and Marketing Strategy Marketing Term Paper
8 pages (2290 words) , Download 0 , Term Paper
Free
The paper “Balancing between Planned and Emergent Approaches to Business and Marketing Strategy” is a convincing example of a term paper on management. Planning refers to the process of brainstorming, designing, and organizing the most important activities which are necessary for the achievement of the desired goals.
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External Marketing Environment of Walkers Crisps Marketing Case Study
8 pages (2361 words) , Download 2 , Case Study
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Interface that is online adapted makes it easy to interprets and share the data of the market. To any business strategy, purchasing habits and consumer attitudes are critical. Advertising campaigns and marketing strategy are an effective development foundation that provides reports for marketing research.
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Airbus and Its Activities in the Civil Aircraft Manufacturing Industry Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
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From the analysis of the strategies of Airbus it is evident that Airbus has clearly taken the rightful strategies to take advantage of the market condition. But Airbus has to take necessary steps to reduce the delay in the delivery of aircraft. If the company can rectify those problems, it can recoup the lost market share.
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International Marketing: Analysis of Teas.Com.Au Marketing Case Study
11 pages (3086 words) , Download 2 , Case Study
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The concept of the tea website is one that shows different aspects of tea. The strengths of this site are based on the strong presence of images, layout and the ability to see the cost of different teas and tea categories easily. However, there is not the ability to gain information and a level of trust about the brand that is being used.
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The Most Profitable Place the OYBike Should Extend Its Business Marketing Case Study
7 pages (1852 words) , Download 0 , Case Study
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The paper “The Most Profitable Place the OYBike Should Extend Its Business” is an intriguing example of a case study on marketing. OYBike is a bicycle docking system that uses mobile phones to hire and terminate the leasing of bicycles. Mr. Henning discovered in 2000 discovered this method of bicycle hire. He then developed this technology and in 2004 he started to operate this system in London.
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Situational Analysis for Nike Boots Marketing Case Study
10 pages (2801 words) , Download 0 , Case Study
Free
The paper "Situational Analysis for Nike Boots" is a great example of a case study on marketing. Nike is a major sports gear manufacturer and plays a dominating role in the global markets. Nike Boots are a recently introduced product of the company and hence are not as famous as other Nike products but the brand is gradually making strong inroads into the footwear markets of the world.
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Devita Energy Drink Marketing Case Study
7 pages (2076 words) , Download 0 , Case Study
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The role that I play in the group is to research on the market of the product that we are to launch. There are different research that I intend to carry out which include product research, market research, price research, promotional research and distribution research.
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Etihad Airways' Competitors in the First and Business Class in Asian Market Marketing Case Study
7 pages (1948 words) , Download 0 , Case Study
Free
The hub of the airline is Abu Dhabi, which is the capital city of the United Arab Emirates (Etihad Airways, 2010). The airline has about 54 aircraft, which operates about 1000 flights on weekly basis, and serves 64 international network destinations in 42 countries (Delfmann 45). The airline is seeking to be a reflection of the best Arabian hospitality and enhancement the prestige of Abu Dhabi.
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Cadburys - Market Size and Potential, the Category and Structure, the External Environment Marketing Case Study
17 pages (4478 words) , Download 1 , Case Study
Free
The paper “Cadburys -  Market Size and Potential, the Category and Structure, the External Environment” is an inspiring example of a case study on marketing. Cadbury as a brand has been performing for decades. Cadbury “is a confectionery company ranking second among the world in that line of business”.
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Do Country-of-Origin Labels Incur an Effect on Young Consumer Attitudes towards Fashion Luxury Brands Marketing Dissertation
11 pages (3485 words) , Download 0 , Dissertation
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The paper “Do Country-of-Origin Labels Incur an Effect on Young Consumer Attitudes towards Fashion Luxury Brands?” is an informative example of a dissertation on marketing. International business and trade have increased more than any time in history which has led to consumers being increasingly bombarded with products and services from a variety of foreign companies.
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Marketing Tools That Can Help Marketers Capture Their Target Market Better Marketing Term Paper
9 pages (2759 words) , Download 0 , Term Paper
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The paper "Marketing Tools That Can Help Marketers Capture Their Target Market Better" is a brilliant example of a term paper on marketing. The world has been using different media of communication to market their product. With the advent of technology; the growth in this sector has been a phenomenon. The human world has been using different forms of media to advertise their product.
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Amazon's SWOT Analysis, the Porter Five Forces Model, and the Future Trends Marketing Case Study
6 pages (1791 words) , Download 0 , Case Study
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The paper “Amazon’s SWOT Analysis, the Porter Five Forces Model, and the Future Trends” is an affecting example of a case study on marketing. Amazon has been in existence and has become a leader in online shopping. The company has been able to develop its product line and launch different segments of goods by growing its business line.
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Volkswagen Brand Traits Marketing Case Study
7 pages (2232 words) , Download 0 , Case Study
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Consumer behaviour theory refers to the process through which people decide what, where, when, how, from where, and whether to buy a particular product. The theory explains the process through which consumers goes through when making the decision as to whether to buy or not.
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