Our FreshSelect disposable diapers are designed with build in odor control and poop detection signal (PDS) - Essay Example

FINANCIAL OBJECTIVES Our financial objectives include the following Fresh Select, Poop Detection Signal “PDS’ Disposable diaper intends to generate $10,000 during the first one year and in excess of $1000 during the second year of its operation. Have a growth rate in sales of 10% which should increase geometrical for the first five years. Ensure that the variable cost is reduced by 5% and 2% after the second and fifth year respectively. Realize 90% profitability on the total sales of Fresh Select, Poop Detection Signal “PDS’ Disposable diaper sold.

Seek loan funding for expansion and research purposes by the end of the second financial year – in line with marketing Ensure that the company operates within the stipulated budget with an error term of 2% To break even by the end of the second year in operation. Reduce the existing level of credits to a minimum value of $6,000 Maintain a positive cash flow for the entire period of operation. An annual consistent growth of 5% Strategies The single and most important objective is to make and position Fresh Select, Poop Detection Signal “PDS’ Disposable diaper the better option for customers looking for diapers in the market, with a command of a better market share after fifth year of operation.

Our first marketing strategy will seek to carry out campaigns which are meant to create customer awareness regarding Fresh Select, Poop Detection Signal “PDS’ Disposable diaper, ensure the customers are maintained, the database is grown and finally work towards creating customers loyalty and referrals which will be a way of marketing. Initially Fresh Select, Poop Detection Signal “PDS’ Disposable diaper will have a number of marketing strategies, which will include. 1) Increased awareness.

This will be through campaigns and outdoor advertising, giving the general public information on the product and directing them to our website. Explore the web based advertisement for a period of a bout one and a half a year. This will be an opportunity to present organizations uniqueness. 2. Leveraging present customers; we believe that our present customers will understand us better, and therefore give us the best sales. Creating good relationship with customer through perfect service and service follow ups will be more than a reason for customers to come for more diapers. 3. Marketing research; this will be important as it will be an opportunity to know what the clients need from us and the improvements we need to make.

References Westwood J. (2006), How to write a marketing plan, Kindle Edition Sheri B. R. 5 Tips for Writing Your Marketing Plan to Sell More Books, Retrieve from www.polkadotbanner.com. On 17th May 2012.