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Marketing Essays

Result for Subject Marketing:
19702 essays
Thoughts and Opinions about Smartphone Marketing Assignment
6 pages (1862 words) , Download 0 , Assignment
Free
A mobile phone is a device that makes and receives and receives telephone calls over a radio link. This happens whilst it’s moving around a large or wide area geographically.  It does this by belonging to a cellular network provided by a mobile phone operator.  Upon introduction, cell phones were bulky, expensive, and weak in receiving quality signals. 
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Reliability of the Computer-Driven Shoe Machines Process in the Shuzworld Shanghai Plant Marketing Term Paper
7 pages (1750 words) , Download 3 , Term Paper
Free
As the discussion stresses, the distribution system is based on the principle of allocating quotas to the option that offers the least possible costs for as long as it is possible. Once the option offering the least costs has been fully exploited, the remaining allocation is transferred to the next option that offers the least cost amongst the remaining options. 
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Internet Technology, Marketing and Security Marketing Essay
8 pages (2312 words) , Download 0 , Essay
Free
The paper "Internet Technology, Marketing and Security" is an outstanding example of a marketing essay. Information and communication technology has demonstrated benefits or advantages in its application within various sectors of the economy. It is in this regard that the contemporary business environments have embraced the application of technology as a tool that facilitates the achievement of their strategic goals.
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Internet Technology, Marketing and Security Marketing Assignment
8 pages (2449 words) , Download 0 , Assignment
Free
The paper "Internet Technology, Marketing and Security" is an outstanding example of a marketing assignment. First and foremost, Social Media Marketing (SMM) has been defined as “a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach”.
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Market Strategy: Defining the Target Market and Positioning Jims Cleaning Marketing Research Paper
8 pages (2325 words) , Download 0 , Research Paper
Free
Its top-class cleaning service is guaranteed by its several divisions in cleaning that specializes in the following area such as homes and office, carpet, window, pressure, blind as well as suburb cleaning. Given the exceptional reputation of Jim’s Cleaning in Australia, different individuals, families, and businesses continue to call and deal with them for their quality cleaning services.
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Marketing Plan Echeverry Vodka Marketing Essay
8 pages (2155 words) , Download 0 , Essay
Free
In order to reinforce the marketing strategy, Echeverry Vodka will position itself on the internet and different trade shows of the wine industry. For further reinforcement of this strategy, Echeverry will publish letterheads, brochures and business correspondence will be made with corporate clients.
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An Innovative Premium Brand in WestQue Marketing Essay
8 pages (2093 words) , Download 0 , Essay
Free
So, this paper will provide a detailed analysis of the current market scenario of this shopping center. This includes an overview of diverse categories of retail businesses in WestQue, purchasing behavior of the people of Southampton who are frequent visitors of the shopping centers, demand for retail products, etc.
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Situation in Footwear Industry - Nike vs Competition Marketing Case Study
6 pages (1709 words) , Download 0 , Case Study
Free
Nike is one of the top shoe companies that started in 1964 as a casual agreement and handshake between Coach Bill Bowerman from the University of Oregon and a middle-distance runner called Phil Knight. The two men started by forming blue ribbon sports and introduced the Japanese brand Onitsuka running shoes that they later exported to U.S.
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Clubs Western Australia Marketing Report
7 pages (1918 words) , Download 0 , Report
Free
Established in 1893 as the Exchange Club, The Western Australian Club was formed to create a platform for those working towards the growth of Swan River Colony. The club moved to St Georges Terrace in 1897 and changed its name from the exchange Club to Western Australian Club.
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Integrated Marketing Communications Turbo Charger Marketing Essay
7 pages (1871 words) , Download 0 , Essay
Free
Through this research, the promotional mix and the promotional tools will be analyzed that can be used by the turbochargers. The promotional mix needs to be very strong to be effective, and this depends upon the tools and the forms of promotional tools that are implemented.
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The CSR Benchmarks and Models of the Cooperative Bank Marketing Essay
6 pages (1755 words) , Download 0 , Essay
Free
The main focus of CSR is to find a sustainable solution for natural resources use, to help reduce the company’s impact on its environment. Over a couple of a number of years, environmental responsibility has grown to include more than compliance with all appropriate government regulations or participating in energy efficiency.
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A Repositioned Target Market for MP3 Marketing Case Study
5 pages (1320 words) , Download 0 , Case Study
Free
It is difficult to immediately supply MP3 across the US. It is appropriate to segmentize the entire US market and target one state or city within the US. The biggest benefit of this approach would be that a concentration would be given to the target market and attempts would be made to ensure continued supply and sale of MP3 in the target market.
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Ensuring Product Expansion and Addressing Profitability Concerns Marketing Case Study
4 pages (1067 words) , Download 0 , Case Study
Free
Profitability of its produced products in the future knowing that it is known for its floor-cleaning equipment, expansion of product offerings through its value proposition, and profitability of products from narrow technical functions to offerings with holistic outcomes while considering value creation for society and environment. 
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Home Depot vs Lowes Marketing Research Paper
3 pages (750 words) , Download 0 , Research Paper
Free
Home Depot Versus Lowe’s Service and Advertising The mission ment of Home Depot reveals that the company has a competitive advantage because of the excellent services it offers to its customers. The first core value of Home Depot is to offer
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Shift Energy Marketing Case Study
3 pages (750 words) , Download 0 , Case Study
Free
Company Analysis- SHIFT Energy due Company Analysis- SHIFT Energy White Labeling According to Egan & John(2008), white labeling which is actually using other companies to sell one’s product under their brand name is an effective way of penetrating
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Context Analysis and IMC Recommendation: VOLVO MOVE Marketing Coursework
8 pages (2093 words) , Download 1 , Coursework
Free
Pasty shops in the above-mentioned case need to select a communication strategy to create awareness on the basis of their financial resource, local presence, and target market. The success of the shop finally depends on three things, Q- the quality of the food, S-Service offered to customers, P-reasonable pricing of food items. 
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Product Campaign Plan Marketing Research Paper
8 pages (2000 words) , Download 4 , Research Paper
Free
To conclude by following these steps it will be helpful to know if the hard work has paid off or not and also have an idea of what previous consumers need and what future consumers want from Miyagi as a restaurant and new experience. Measuring the effectiveness will allow improvement of the quality of the future work
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Consumer Choice Behaviour in Online and Traditional Supermarkets Marketing Assignment
1 pages (485 words) , Download 0 , Assignment
Free
The paper "Consumer Choice Behaviour in Online and Traditional Supermarkets" is a wonderful example of an assignment on marketing. The company provides a very illustrative mechanism for managing orders and even in various advertising and marketing scenarios, such levels convey ideal concepts relevant to modern businesses.
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The Role of Regulators in Providing Regulations for Effective Alcohol Marketing Across United Kingdom Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
There are also a lot of benefits that the company gets with self-regulatory as opposed to other methods of regulations. First is the improvement in expertise. When companies improve in quality, due to their own regulations, then the staffs who works for them has a very high capability of attaining a high level of expertise in that particular field.
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Pricing Strategy for a Reopened Upscale Casual Restaurant Marketing Business Plan
5 pages (1732 words) , Download 0 , Business Plan
Free
The restaurant is an inheritance, and the new owner has to reopen it after it was closed for quite a while. This creates an opportunity for the new owner to rebrand the restaurant and fit it to the current business environment for maximum benefits. The paper also attempts to determine the pricing strategy that will benefit the restaurant the most.
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Principles of Marketing Management- Current Situational Analysis of Thorntons Plc Marketing Report
8 pages (2461 words) , Download 0 , Report
Free
In this paper, a proper situational analysis of the company is going to be carried out, so as to determine the decisions that need to be made. A situational analysis gives the exact position of the company, which will consequently aid in the drawing of the strategic plan. 
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Cereal Aisle Analysis Marketing Case Study
6 pages (1736 words) , Download 1 , Case Study
Free
The stores use several means to motivate purchases. They adopt some of these behaviors and tactics on their own while others are adapted with the assistance of the manufacturers where in-store promotion is one of such joint tactics. In this kind of tactic the product from a specific manufacturer is promoted in a specific store. 
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Las Vegas as a Leading Tourist Resort in the USA Marketing Essay
9 pages (2436 words) , Download 0 , Essay
Free
Las Vegas is a leading tourist resort the in the U.S.A. It is a chief shopping, vacation, and gambling destination that attracts numerous visitors on a yearly basis.  Purportedly, virtually everything regarding Las Vegas is apparently excessive and extravagant, with numerous numbers of tourists bringing foreign income to the U.S.A. dispensation for the betterment of its economy. 
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Postal and Shipping Sector of the Homeland Security Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
The Postal and Shipping Sector is divided into three major components: Fixed infrastructure which comprises capital resources or critical infrastructure including roadways, information networks, facilities, and voice and facts communication networks. Secondly are the conveyances which include mediums of transport.
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Impact of Culture on International Marketing Strategy Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
From the international business perspective culture refers to the distinct way of living for the people of a particular society. The term culture includes but is not limited to values, beliefs, assumption, moral, ethics, religion, etc of a society. These factors of culture are gradually learned from the members of the society and are passed from one generation to others.
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Store evaluation Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Store Evaluation There are many departmental and retail stores in my vicinity but one of the most popular, busy and profitable retail store is “IMTIAZ SUPER STORE”, located at Bahadarabad (Gulshan-e-Iqbal Town) from where I prefer shopping frequently
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Fed-Ex: Employing Strategy in a Competitive Environment Marketing Case Study
6 pages (1674 words) , Download 2 , Case Study
Free
 FedEx was incorporated in 1997 as a holding company. The company provides numerous services including transportation, e-commerce, and other business services under the FedEx brand. It has four business segments which include FedEx Ground, FedEx services, Federal Express Corporation, and FedEx Freight. 
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Goals And Objectives Of The Boutique Business Marketing Term Paper
8 pages (2000 words) , Download 3 , Term Paper
Free
Boutique Outlet will produce and serve its women customers of US with the unique designed dresses and accessories. Boutique Outlet also produces products according to the designs demanded by the customers. The other feature of this organization is it will produce a single piece product for a customer in the market.
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Good Hope Company Marketing Case Study
6 pages (1788 words) , Download 1 , Case Study
Free
Good Hope tries to develop a new Elder Care Model that gets based on the idea that the elderly people are also persons with thoughts, ideas and experiences no matter the situation they are going through. Good Hope promotes the dignity and the self-worth of all its residents and strives through all means to provide them with an excellent quality of life, as wanted by the residents. 
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Pick any product and write a paper with the instructions attached Marketing Research Paper
2 pages (500 words) , Download 0 , Research Paper
Free
The product would mainly be sold in the showrooms and aggressive marketing would be done to ensure that the product does well in the
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Analysis of Marketing Strategies of Cowgirl Chocolates Marketing Book Report/Review
5 pages (1250 words) , Download 2 , Book Report/Review
Free
The industry offers a number of opportunities. The most important opportunity lies in its distribution. The companies can target other established restaurants and can also consider exclusive store operation. However, threats are also there from substitute products. Beverage sector and fast food sector are the biggest threats of the industry.   
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Strategic Analysis and Future Strategic Direction of Virgin Atlantic Marketing Case Study
8 pages (2360 words) , Download 0 , Case Study
Free
Given the fact that travel services have a consequential demand, new entrants have the ability to have a share in the rather concentrated market. This effort might eventually lead to other considerable resources to be invested. The establishment of new airline firms eventually poses a threat to Virgin Atlantic airlines. Nevertheless, strategic alliances work miracles in this industry.
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Market Segmentation, Targeting and Positioning Marketing Essay
9 pages (2472 words) , Download 1 , Essay
Free
Consumers are different and come from different backgrounds. This uniqueness offers different interests and goals. Such diverse needs and wants require to be satisfied. Needless to say, marketers should understand the needs and wants of their customers to enable them to provide goods and services that satisfy their needs.
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Perform SWOT analysis on Metacafe Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
SWOT Analysis on Metacafe Element Analysis Metacafe Company Metacafe website deals with sharing short-form videos in a variety of categories such as video games, movies, music, sports and TV. The website was among the earliest entertainment site
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Johnson & Johnsons Marketing Strategy Marketing Essay
4 pages (1114 words) , Download 0 , Essay
Free
The concept may be based on the product itself or the needs and interests of the consumer. For example, there two different institutions: Lanier Law firm and Johnson and Johnson, a healthcare giant these two organizations use different marketing concepts in trading their products; Johnson and Johnson uses a concept that is based on the products they manufacture.
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Marketing: Principles and Practice Marketing Essay
8 pages (2385 words) , Download 0 , Essay
Free
The main defy faced by various marketers entails the complication in understanding some of the basic factors that influence purchases of products among different customers. This challenge applies to all type of products marketers ranging from fast selling products in the market to high street fashions.
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Green Marketing and Corporate Social Responsibility Marketing Assignment
17 pages (4250 words) , Download 2 , Assignment
Free
In the past few years, the environmental issues have received significant attention from the people and companies are coming forward to create the awareness among the people. Green consumers are those people who prefer to buy green or eco-friendly products from the market. It is also important to analyze the attributes, personality, motives, lifestyle.
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IBM Marketing Strategies Analysis Marketing Case Study
4 pages (1143 words) , Download 0 , Case Study
Free
Marketing through mobile devices and social media provides a significant edge such that high-performing companies have a likelihood of utilizing these channels to provide a companywide customer experience. Mobile devices and social media are a marketing force that is pulling in a lot of players to the point that marketing executives are considering it.
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Analysis of the Strategic Situation of HTC, the Mobile Phone Handset Firm Marketing Report
9 pages (2586 words) , Download 0 , Report
Free
HTC prepares products sold under other brands that belong to mobile phone operators and computer-designers. It is recognized as a manufacturer of a number of preferred OEM-branded devices of mobile phones. HTC is guided towards attaining excellence in its provided products/services by keeping in focus the requirements of the customers as its topmost precedence.
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Resort in Havana, Cuba Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
La Experencia Cubano Overview This resort aims at providing the most extraordinary and exclusive experience throughoutCuba. Its main goal is to grow to the most popular hotel and casino complex in Latin America. It will be mainly involved in
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Marketing of Old Spice & the Axe Effect Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
According to the paper, the visual representation effectively addresses the slogan: “The Axe Effect” indicating that the extraordinary fragrant could bring mermaids of their domain to check what the fragrance was all about; there is a mysterious concept as brought about from using the mermaids as symbols of representation. 
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Marketing Communication Strategy - Sales Promotion Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The three major marketing mixes are the public relation, direct marketing and advertising. Public relation is a process by which the organisation manages the information between the organisation and the public. Managing and building relationships between the organisation and the public can be done effectively.  
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Health organization Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Health Organization Unlike other business organizations, health organizations are faced with various marketing challenges. These challenges affect different aspects of marketing such as price and promotion. Saint Anthony is a leading diabetes
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What Marketing Exactly Is Marketing Research Paper
2 pages (537 words) , Download 0 , Research Paper
Free
Marketing is a very unique set of doings, which shows a great and valuable impact on the entire organization. Marketers and experts in these fields have developed three perspectives on this after deep-sea research. This environment influences the organization directly. Caster guitar is a big name in the field of transporting guitars worldwide.  
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Vision, Mission and Primary Stakeholders of Tesco Marketing Case Study
5 pages (1361 words) , Download 0 , Case Study
Free
Foreign discounters which were not considered as a potential threat before have also undermined Tesco’s leading position in the grocer market.  These two factors have affected Tesco because almost half of its product line is considered to be premium brands and this has affected Tesco because the recent economic crisis made buyers become price-conscious.
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Twitter Case Marketing Case Study
4 pages (1000 words) , Download 0 , Case Study
Free
Twitter Case Executive Summary Twitter has gained immense popularity in the social-networking industry helping its user base to send small text messages in around 140 characters to several acquaintances. Thus as a micro-blogging site it attracts its
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Manufacturing Strategies Marketing Case Study
2 pages (500 words) , Download 0 , Case Study
Free
1995 The Hoffmann Tobacco Company with Director Curt Muller: The main market is producing cigarettes for overseas and domestic market. The company had many competitors abroad. Imperial Tobacco Company, BAT and Rothmans companies, Philip Morris and
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Marketing Planing for Automobile Industry Marketing Coursework
6 pages (1500 words) , Download 3 , Coursework
Free
Tailoring the make for purposes of gaining and retaining customers will serve as bait for more demand for the automobile products. Targeting young, technology savvy and wealthy individuals, on the other hand, will be a successful marketing strategy since the target market is continuously able to sustain its demand for the company’s products
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Internet Network Marketing Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Daisy Blue Naturals Wealth Creation Tips By Aldo Desjardins Currently, there are a number of ways to make money for those in the United s. Many seek greater financial opportunities through self-employment, which makes sense when the main factor that
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IRITC Press Release Marketing Article
2 pages (500 words) , Download 0 , Article
Free
Press Release Retail Training Solutions Flexibility in training solutions for business people is the contemporary driving factor in contemporary business world. International Retail Industry Training Council (IRITC) takes into account this factor,
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