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Douglas Holt - how brands become icons
Douglas Holt - how brands become icons
3 pages (750 words) , Essay
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The author, Douglas Holt, has focused on the ways to create iconic brands. The three groups of consumers discussed in the book include insiders, followers, and feeders. About feeders, the author says that they are the group of consumers who stop using the brand if they feel that the brand is not going to meet their social needs anymore.
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Utility of Concept of Marketing to Organizations
Utility of Concept of Marketing to Organizations
8 pages (2000 words) , Essay
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The production and promotional activities are largely dependent on the concepts of marketing for the accomplishment of the goals of the organization. The manufacturing and marketing oriented organizations are also largely dependent on the concepts of marketing for the creation of the goods and then creating the form and possession of utility.
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Why was the original marketing mix extended for the service sector
Why was the original marketing mix extended for the service sector
7 pages (1750 words) , Essay
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Why was the original marketing mix extended for the service sector? Table of Contents Table of Contents 2 Introduction 3 Discussion 4 A Definition and importance of service marketing 4 What is service marketing? 4 The importance of 4p’s 4 B the service marketing Triangle 5 The extended P’s for the services marketing 6 Effectiveness of Expanding Traditional Marketing Mix to Service Organization 6 Effectiveness of the elements of service sector 9 Findings 9 Conclusion and recommendations 10 References 11 Introduction In this age of competitiveness and economic downturn, presentation of appropriate services to the customer is the prime requirement of any service organization without which an
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Branding - Facebook Development Opportunities
Branding - Facebook Development Opportunities
10 pages (2500 words) , Assignment
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In this age of competition, each and every entrepreneur desires to remain safe and secure. This might be possible only through rapid promotion and advertisements. And now a day, maximum extent of promotion is performed with the help of online media or social networking sites such as face-book, twitter, bing, yahoo and many others.
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Marketing management
Marketing management
11 pages (2750 words) , Download 1 , Essay
However, the industry is also reaching an alarming stage due to the increasing level of saturation within the industry. The only positive factor among these negativities is the increased penetration level of the smart phones, which is helping the industry to embrace growth at a modest rate.
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Marketing Research- Report on service encounters
Marketing Research- Report on service encounters
8 pages (2000 words) , Download 1 , Assignment
Furthermore, services marketing as a core competency will be also evaluated along the course of the study. In order to accomplish this assignment theories and literature of services marketing will be consulted and the service experiences encountered by me in the first week of the assignment will be evaluated on the backdrop of the theories.
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Abercrombie & Fitch Positioning Strategy
Abercrombie & Fitch Positioning Strategy
3 pages (750 words) , Download 1 , Research Paper
Marketing mix refers to factors and conditions that a business has control over, and which are great contributors to success of failure of the business. Positioning strategy for a brand is very important and any company that is well and able to do it has great chances of registering success (Powers and Loyka, 2010).
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Marketing discusion questions
Marketing discusion questions
11 pages (2750 words) , Book Report/Review
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Customers always estimate the value that a product or service will give to them and this may not be met by the product or service during its use (Mullins & Walker, 2010). Marketing plays an important role in the acceleration of the markets for the acceptance of the new products.
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Marketing planning of Roddick Foundation
Marketing planning of Roddick Foundation
7 pages (1750 words) , Assignment
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This paper presents brief report on the management strategy of Roddick Foundation and gives detailed analysis of both the macro and microenvironment analysis. In order to analyze the business environments, various business analysis tools such as SWOT analysis, gap analysis and strategic recommendation, possible competitor reactions etc will be included in the paper.
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10 conditions to invest in Deep Dyve Organisation
10 conditions to invest in Deep Dyve Organisation
11 pages (2750 words) , Essay
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10 CONDITIONS TO INVEST IN DEEP DYVE ORGANISATION Table of Contents Table of Contents 2 Introduction 3 Demand Conditions 3 Knowledge Conditions 5 Industry Life Cycle 5 Technological Evolution Patterns 6 Identification and Satisfaction of Real Market Needs 7 Barriers to Entry 8 Understanding Customer Adoption 9 Feasibility Analysis 9 Managing Intellectual Property 10 Industry Structure 11 Conclusion and Recommendations 11 References 13 Introduction DeepDyve, Inc.
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Tesco
Tesco
10 pages (2500 words) , Download 1 , Essay
ation 9 Conclusion 10 References 11 Introduction Tesco, a multinational retailer of general merchandise, was founded in London in 1919 by Jack Cohen. Over its 93 years of existence, the organisation has expanded its operations different countries totalling 14 and where an estimated number of 500,000 personnel have been disclosed to serve millions of clientele in a week’s time (Tesco Plc: Our history, 2012).
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Joseph Heler Cheese
Joseph Heler Cheese
18 pages (4500 words) , Essay
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In the historical development of the company, many challenges and opportunities impacted on its level of operation in ways that led to strategic changes and structural adjustments for purposes of contributing to its general operations within the industry (Joseph-Heler, 2013).
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False and Puffery Advertising
False and Puffery Advertising
8 pages (2000 words) , Essay
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Advertising has been part of communication as a means to convey and receive accurate information about a certain product or services. This information is usually channeled through a commercial communication carrier such as newspapers, magazines, television, radio, posters, billboards, etc.
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International marketing
International marketing
18 pages (4500 words) , Dissertation
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The findings of this research will provide insight of marketing strategies for their products, the major cultural factors that affect their marketing strategies and how they deal with these issues, explain if the company consider culture a challenge for them and how do they overcome this challenge, demonstrate the important factors which results in successful international marketing
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International Marketing Plan for Monmouth Coffee House
International Marketing Plan for Monmouth Coffee House
8 pages (2000 words) , Download 1 , Essay
Monmouth Coffee House was established in 1978 in London. The Coffee house opened its doors first in Covent Garden before it opened a branch in the Borough in 2001 and later in Bermondsey. Monmouth is looking to extend its operations in the international market by setting up business in the Asian market.
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Marketing Communications: Written Assignement
Marketing Communications: Written Assignement
4 pages (1000 words) , Essay
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It is also targeted towards the audience who are busy in their lives that they do not get any time to socialize or interact with people. The ad is targeted toward the audience who are living a very fast and busy life that they do not get time for anything else.
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Creating a Diffusion Line For the Stella McCartney Brand
Creating a Diffusion Line For the Stella McCartney Brand
5 pages (1250 words) , Essay
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This paper analyzes the business benefit to Stella McCartney brand by having defined brand personalities and organized value chains. Stella McCartney has established itself as favourite brand for young women offering fashion wear, and targeting women aged 16-28 years old. Because of having defined brand personality, she has managed its brand.
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Consumer Behavior in Social Networking Sites: Implications for Marketers
Consumer Behavior in Social Networking Sites: Implications for Marketers
3 pages (750 words) , Download 1 , Article
In my opinion the age grouping and the target population is fine, but they should have expanded the study to around 100 or 150 participants, this way they would have gotten a more holistic view of the whole situation. Also, what I feel is that they should have included one more range of ages, as there are older people who are also tech savvy and spend a lot of time on the social networking sites and on the internet in general.
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Organic Food
Organic Food
7 pages (1750 words) , Download 1 , Essay
Organic Food Organic food products are products which are produced without conventional fertilizers, pesticides, biotechnology, irradiation, growth hormones, antibiotics, genetic engineering and artificial ingredients. (Cccindia, n.d.) Since the 1990s the organic product market has experienced rapid growth.
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Driver Designated Service
Driver Designated Service
5 pages (1250 words) , Research Paper
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The business is highly competitive because it is being operated by several individuals who strive to impress through different tactics incorporated in the business. This unit examines the procedure of developing a suitable marketing plan for a designated driver service.
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Marketing And Media: The Effect Of Marketing On Public Opinion
Marketing And Media: The Effect Of Marketing On Public Opinion
8 pages (2000 words) , Essay
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Marketing is an endeavor, which entails publicizing the goods and services produced by a business organization. Business enterprises employ the use of the mass media in marketing. This helps in attracting a wide section of the public since the media has a significantly large coverage. 
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Home Depot vs Lowes
Home Depot vs Lowes
3 pages (750 words) , Download 0 , Research Paper
Free
Others include taking care of employees, giving back, ethical values, entrepreneurship spirit, and creating shareholders value. Despite the many years of operation, the company maintains its core value in the mission, which is to satisfy their customers effectively (CCK web).
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Personal and Professional Practice
Personal and Professional Practice
4 pages (1000 words) , Essay
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When a student copies another student’s work, it will automatically results in plagiarism. Taking parts from books without properly referencing the sections amount to plagiarism. Plagiarism is a grave crime that can lead one to be expelled from the school or even suspended (Braniac 2012, p.6).
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Reflection
Reflection
3 pages (750 words) , Download 0 , Research Paper
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The Striver VALS type is a secondary characteristic. 2. The VALS information can be used to identify consumer behavior and therefore, identify the characteristics of the target group. By identifying these characteristics the business can be able to identify the products to provide.
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Individual case study analysis(Money is not always the best reward )
Individual case study analysis(Money is not always the best reward )
7 pages (1750 words) , Essay
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In this regard, the sole intention of Tim Johnson has been to improve the performances of the employees through empowerment practicing leadership based on the philosophy that ‘money is not always the best reward’. Emphasizing on this case scenario, the issues has been recognized as well as analyzed with the application of varied theories and models.
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Competitor analysis on Tesla
Competitor analysis on Tesla
3 pages (750 words) , Download 1 , Assignment
The escalating costs of fuel and the environmental hazards of emissions make electric vehicles (EVs) the best viable option in the present times. As such, a major share of consumers will prefer EVs such as Tesla
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Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Your Chosen Compe
Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Your Chosen Compe
9 pages (2250 words) , Essay
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This concept emphasizes upon the harmonizing of different marketing channels and utilizing them in order to penetrate the minds of consumers. Major components of Integrated Marketing Communications include personal selling, direct marketing, advertising, public relations, publicity etc.
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Quality Assurance
Quality Assurance
5 pages (1250 words) , Essay
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This is done by giving satisfactory results to the people that need the products and services of the stated business. As such, a firm strategizes on various activities that will improve its performance. In many cases, it is done by ensuring customers are treated with decency and are satisfied with the products that are offered (Hill, 2008:19).
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Moyou financial projection
Moyou financial projection
3 pages (750 words) , Essay
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The financial information is used to determine whether the business is viable in such a way that the investors’ returns will be optimally maximized. Therefore, the financial information has to be convincing to the investors. The information includes the balance sheet projections, income statement projections, cash flow projections, break even analysis and capital requirements and strategy.
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Management consultancy
Management consultancy
10 pages (2500 words) , Essay
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Management consulting is a growing field with a lot of expertise found in every sector of business. It is therefore made up of big, medium sized as well as small companies. These companies all go through a process known as the consulting process as they engage with their clients in their consulting role.
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Advertisements to compare
Advertisements to compare
3 pages (750 words) , Download 1 , Term Paper
This ad shows how the Huggies brand appeals to needs for love according to Maslow’s hierarchy of needs. The pose of the mother and the baby have been used to do so as the baby is being cleaned single-handedly by the mother (Belch & Belch, 2012). This shows how the wash cloth is so gentle that only one hand is required for washing so that the other one is free for the mother to hold her child.
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Marketing
Marketing
12 pages (3000 words) , Essay
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This study will focus on a brief analysis of the current retail marketing strategy commonly followed within Australia, captivating various parameters i.e. retail format, pricing strategy, Customer Relationship Management (CRM) or Customer Loyalty Program (CLP), merchandising strategy as well as effective communication strategies among others.
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IMC and Customer Satisfaction
IMC and Customer Satisfaction
5 pages (1250 words) , Assignment
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The scope of integrated marketing communications has been realized by various companies in different countries, but it has been understood differently in different contexts. Hence there is no rigid definition of this term that can be used to explain its utility in the context of the present company in its present marketing activities (Smith, Berry & Pulford, 1999).
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Marketing Professional Practice
Marketing Professional Practice
5 pages (1250 words) , Essay
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They are established with the objective of engaging and supporting activities of private or public interest without having any monetary or commercial profit (Murphy, 2010). Not for profit organization are active in the field of environment, animal protection, humanitarian aid, arts, education, social issues, politics, health care, sports, research and many other fields.
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Astro All Asia Networks ( DBA CONSULTANCY )
Astro All Asia Networks ( DBA CONSULTANCY )
3 pages (750 words) , Assignment
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The company has a vision of maximizing the wealth of its shareholders by engaging into production, acquisition and commissioning of media, films, etc (Astro Malaysia Holdings Berhad, 2013). Starting with subscription based services for 22 channels in 1996; Astro All Asia Networks now runs 119 paid channels in television in Malaysia and Brunei that caters to 2.93 million customers at home.
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Case Analysis.Sustainable Development
Case Analysis.Sustainable Development
8 pages (2000 words) , Case Study
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The association was formed by a merger of Business Council for Sustainable Development and World Industry Council for Environment. The association is situated in Geneva, Switzerland with its branch office located in Washington. The association provides a platform to the companies to explore the various dynamics of sustainable development, knowledge sharing and experiences.
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Product Reaaessent
Product Reaaessent
5 pages (1250 words) , Research Paper
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The United States constitutes the greatest consumer for bottled water, but the market demand is projected to grow by 6.7% in the year 2013 (Worldwatch Institute, 2013). Data released in March 2013 by the Beverage Marketing Corporation indicates that this is the smallest growth in demand experienced in this decade.
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Lyon College Taking Advantage of its Social Media Ecosystem
Lyon College Taking Advantage of its Social Media Ecosystem
3 pages (750 words) , Case Study
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The social medial has taken the world by storm and nobody wants to be left behind in this robust marketing tool. Lyon College is taking advantage of its social media to reach thousands of people including the donors and he alumni across the globe using its social site which is well developed to relay variety information to the audience.
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The Importance of Branding in the Constantly Changing Market Environment
The Importance of Branding in the Constantly Changing Market Environment
8 pages (2000 words) , Essay
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The conclusion from this study states that the art of delivering a consistent message across all the channels has become critically important for organizations in today’s business environment. Starbucks is one of the organizations that have continually focused on the branding of its products and services offered to the customers.
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Marketing research for Ice pad and Outline the process for gathering data for research and explain how you would analyze the inf
Marketing research for Ice pad and Outline the process for gathering data for research and explain how you would analyze the inf
4 pages (1000 words) , Research Paper
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Market research can also be done to establish whether or not a new product will be profitable or not when introduced to a market. Based on the results of a market research, management can make decisions regarding what to offer in the market or what changes they need to make to their product(s) for better performance in the market (Babin & Zikmund, 2012).
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Preparing the marketing audit for market entry
Preparing the marketing audit for market entry
8 pages (2000 words) , Essay
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The following marketing audit report is all about a FMCG healthy soft drink and fruit juice brand named Minute maid. The coca Cola Company is the parent organization of Minute Maid. The organization decided to introduce Minute maid in potential England market due to favourable external environmental aspects.
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Supply Chain Management
Supply Chain Management
8 pages (2000 words) , Essay
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As function of this, the first section of this brief analysis will focus upon the history of the actual problem that Nissan Motor Company faced, the realization of the fact that changes needed to be engaged, a delineation of what changes were settled upon, and a discussion of the way in which implementation of the supply-chain management model that was accepted took place.
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Brands and branding
Brands and branding
10 pages (2500 words) , Essay
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The second type of brand is heritage outwear. Which are termed as “wear to work” items and the last type of the brand is Burberry Brit which is the most accessible brand that includes the perfumes and other types of outwear that are commonly used by a lot of people.
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Customer Service Excellence
Customer Service Excellence
11 pages (2750 words) , Essay
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In fact customer service is being looked at as an opportunity to gain competitive advantage. Organizations try to use customer service as their unique selling point. In their effort they try to deliver service beyond the expectations of the customer thereby leading to excellence in customer service.
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Marketing Communication and Branding
Marketing Communication and Branding
4 pages (750 words) , Assignment
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From this paper, it is clear that the Integrated Marketing Communication (IMC) is the process of building a proper link between the messages and the communication forms. Integrated marketing communication is a promotional tool for the marketing mix. Marketing promotion also involves marketing communications.
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Marketing Environment
Marketing Environment
8 pages (2000 words) , Essay
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It was formed in 1905 and currently operates with the employee strength of 100 people in various Australian locations. It has won at least 200 awards for its good quality of wine since its formation. It is worth mentioning that Company A is a privately owned, Australian based, producer of Red and White wine.
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Marketing plan
Marketing plan
15 pages (3750 words) , Download 1 , Essay
ives 13 4.3: Core Strategy 13 4.4: Target Market 13 4.4.1: PESTLE Analysis of the Target market 14 4.5: Competitor Targets 16 4.6: Competitive Advantage in the Target Market 16 5.0: Marketing Mix 17 5.1: Products 17 5.2: Promotion 17 5.3: Price 18 5.4: Place 18 6.0: Budget 19 7.0: Organization and Implementation 19 7.1: Weakness and control 20 References 21 Appendices 24 1.0: Executive Summary Due to increase in competition in global automotive industry, BMW have embarked on various marketing plans that are aimed at enhancing it survival in the market.
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Undergraduate Internship Report
Undergraduate Internship Report
10 pages (2500 words) , Essay
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The professionals, staff and the entire workforce in the organization gave me the support that I needed during my internship. They further entrusted me with all my tasks without considering me as a mere learner.
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Samsung company analysis
Samsung company analysis
10 pages (2500 words) , Essay
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The consumer electronics industry involves the manufacture, distribution and sale of communications and entertainment devices such as digital and video cameras, telephones, stereos MP3 players, DVDs, VCRs, calculators and televisions (Reportlinker 2013). The industry is constantly evolving and changing at a dizzying pace that products can easily get obsolete with new products constantly being introduced in the market churning out easily the old ones.
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Marketing Final Term
Marketing Final Term
12 pages (3000 words) , Essay
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In the Middle East, it is the largest airline. It was established by the ministry of Dubai in the year 1985 with just purely two aircrafts. Emirates expanded its empire after two decades in more than 55 countries with 83 aircrafts who are soaring to 78 destinations worldwide.
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