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Marketing Essays

Result for Subject Marketing:
19881 essays
Beer Advertisement in Australia Marketing Assignment
8 pages (2186 words) , Download 0 , Assignment
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The paper "Beer Advertisement in Australia" is an outstanding example of an essay on marketing. Marketing communication is concern about how messages and information are delivered in the business world to enhance the effective marketing of the products and services. This mostly involves creating public awareness of the existence of a commodity of concern.
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Yobel TI Design Company Marketing Plan Marketing Term Paper
21 pages (5571 words) , Term Paper
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The paper "Yobel TI Design Company Marketing Plan" is a brilliant example of a case study on marketing. This paper gives an overview of the launch of the new product thus home-crafted unique clay jewelry in the Jewelry market by Yobel TI design Company which currently is located in Australia. Yobel TI Design is one of the recently launched homes owned Jewelry manufacturing company in Australia.
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Relationship Marketing in Relation to Company Employees and Customers Marketing Essay
11 pages (3222 words) , Download 0 , Essay
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The paper "Relationship Marketing in Relation to Company Employees and Customers" is an amazing example of an essay on marketing. In the course of dealing with the decreased funding provisions, FIT Rangers Limited is being encouraged to uncompromisingly do market their products, which are in the form of recreational programs and services.
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The Launch of Wal-Mart UAE in the United Arab Emirates, a Branch Company of Wal-Mart Stores Inc Marketing Case Study
47 pages (12320 words) , Case Study
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The paper “The Launch of Wal-Mart UAE in the United Arab Emirates, a Branch Company of Wal-Mart Stores Inc” is a forceful example of a case study on marketing. Wal-Mart is one of the greatest assets in the world. The company provides a place in which the consumers can go to virtually purchase anything they need from car repairs to groceries, prescriptions, the latest toys, and electronics.
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The Role of Using the Digital Campaign on Customer Satisfaction Marketing Essay
7 pages (2271 words) , Download 0 , Essay
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The paper "The Role of Using the Digital Campaign on Customer Satisfaction" is an outstanding example of an essay on marketing. Digital campaign has brought about a revolution in the way business was conducted. The change has been very strong and has been reflected in the sales of consumer products.
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Situation Analysis and Marketing Objectives for Toyota Aurion Marketing Case Study
7 pages (2047 words) , Download 0 , Case Study
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The paper "Situation Analysis and Marketing Objectives for Toyota Aurion" is a great example of a case study on marketing. Toyota Aurion is the first car to be designed and manufactured in Australia by Toyota Motor Corporation (TMC). Other brands manufactured by TMC in Australia were designed in either Japan or the US and customized for the Australian consumers.
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Applications of Consumer Behavior and Consumer Loyalty Marketing Term Paper
6 pages (1654 words) , Download 0 , Term Paper
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The paper "Applications of Consumer Behavior and Consumer Loyalty" is a brilliant example of a term paper on marketing. Consumer behavior refers to the study of how, when, why, and where individuals do or do not purchase a product. It is about understanding the decision making the process of the buyer, both personally and within groups.
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The Use of Interactive and Internet Marketing in Companies Marketing Term Paper
10 pages (2911 words) , Download 0 , Term Paper
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The paper "The Use of Interactive and Internet Marketing in Companies" is a great example of a term paper on marketing. Internet marketing is used in both companies to company product and services marketing and company to consumer marketing. CQUnibookshop is an example of a B2B website that is used in marketing various types of stationery to bookshop owners (CQUniBOOKSHOP.2010).
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Tourism Marketing: Great Wall of China as a Tourist Attraction Marketing Term Paper
12 pages (3285 words) , Download 0 , Term Paper
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The paper "Tourism Marketing: Great Wall of China as a Tourist Attraction" is a good example of a term paper on marketing. The paper seeks to synchronize the various concepts that are harbored in tourism, their developments, and their shortcomings. The report is to analyze the Great Wall of China as a tourist attraction in relation to the segmentation strategy that the attraction employs.
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Red Bull Attempting to Create a Culture for Its Brand Marketing Essay
6 pages (1801 words) , Download 0 , Essay
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The paper "Red Bull Attempting to Create a Culture for Its Brand" is an outstanding example of an essay on marketing. Brands are collections of functional and emotional values that promise stakeholders unique experiences. A brand is a culture because the consumers who use a particular brand a number of times often identify themselves with that brand.
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Appropriate Internationalization Model for Senseo Marketing Case Study
9 pages (2572 words) , Download 0 , Case Study
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The paper "Appropriate Internationalization Model for Senseo" is an amazing example of a case study on marketing. In many years internationalization has remained a big challenge for many companies especially those do operate in the global arena. This is because different economic environments are presented by different countries.
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Major Decision Making and Implications for Marketers Marketing Term Paper
12 pages (4073 words) , Download 0 , Term Paper
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The paper "Major Decision Making and Implications for Marketers" is a great example of a term paper on marketing. The objective of this report is to analyze the consumer decision-making behavior of three respondents in choosing accommodation options. The report is based on an analysis of the three respondent’s ratings of five evaluative criteria often considered by consumers in making choices.
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Revolutionary Marketing Strategies for New Carbon Tax Marketing Case Study
12 pages (3343 words) , Download 0 , Case Study
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The paper "Revolutionary Marketing Strategies for New Carbon Tax" is a perfect example of a case study on marketing. The marketing concept is well appreciated in quite a number of disciplines. An effective formulation and implementation of the Integrated Marketing Communication (IMC) plan that will seemingly overwhelm the stakeholders should continuously trail a good marketing concept.
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Interrogating the Challenges That Face Cosmetic Trading Marketing Research Proposal
12 pages (3232 words) , Download 0 , Research Proposal
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The paper "Interrogating the Challenges That Face Cosmetic Trading" is a great example of a research proposal on marketing. It may be said that there is some strength when a company realizes its points of strength and weakness. This helps the management in knowing where more effort is needed and what kind of resources must be allocated to this area to uplift the performance of the product.
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Marketing Nutella in the United Arab Emirates Marketing Case Study
13 pages (4620 words) , Download 1 , Case Study
Free
The paper "Marketing Nutella in the United Arab Emirates" is an excellent example of a case study on marketing. The contemporary business world is characterized by increased competition. Businesses must make every effort to secure significant market share, through customer loyalty while increasing their profits.
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Selling Performance of Stevens Marketing Case Study
7 pages (2094 words) , Download 0 , Case Study
Free
The paper "Selling Performance of Stevens" is a great example of a case study on marketing. The accounts manager, Stevens of Fletcher Company got the wrong impression about the buying behavior and needs of her customer which is Tymco Company. According to her the main priority of the company was to make profits despite the risks and quality of the products.
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Factors That Influence Consumer Decisions for Purchasing and Use of Luxury Products Marketing Literature review
12 pages (3176 words) , Download 0 , Literature review
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The paper “Factors That Influence Consumer Decisions for Purchasing and Use of Luxury Products” is a forceful example of a literature review on marketing. One of the research objectives is to explore how different literature has conceptualized luxury to establish a definition of luxury for the purpose of the research.
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Joe Restaurant Marketing Plan Marketing Case Study
6 pages (1735 words) , Download 1 , Case Study
Free
The paper "Joe Restaurant Marketing Plan" is an amazing example of a case study on marketing. Joe Restaurant marketing plan provides the management of the restaurant with reliable, up to date and implementable tips that will help to reach to the potential clients. Joe's restaurant marketing plan is drawn from a point of view of a restaurant profession.
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Brand Royalty in Sports Industry: Nike Company Marketing Case Study
20 pages (5745 words) , Download 0 , Case Study
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In addition, the following are the objectives that the present study aims to meet: Establish how customer relationship management programs affect and enhance brand equity in the sports industry. Analyze the effects of customer relationship management in promoting customer satisfaction and hence client retention.
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Hospitality Organisation Marketing: Case of Crowne Plaza Marketing Case Study
21 pages (5884 words) , Download 1 , Case Study
The paper "Hospitality Organisation Marketing: Case of Crowne Plaza" is an excellent example of a case study on marketing. The Intercontinental Hotels Group (IHG) is a multinational hotel company from Britain whose headquarters is in Denham in the UK (Hephaestus Books 2011). IHG happens to be the largest company on the globe with 646,000 as found in January 2010.
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Use of Social Media in Marketing Marketing Essay
7 pages (2197 words) , Download 0 , Essay
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The paper "Use of Social Media in Marketing" is a good example of an essay on marketing. With the progressive change in technology, virtually everything is going digital. Marketing, one of the most fundamental aspects of business is among the most notable elements that have taken a digital stance. Digital marketing, also referred to as online promotion, makes prominent use of social media.
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International Marketing of Transit Clothing Marketing Assignment
6 pages (1974 words) , Download 0 , Assignment
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The paper "International Marketing of Transit Clothing" is a wonderful example of an assignment on marketing. To make any strategic, investing or business decision it is important to gather the relevant information so that decisions are better. This requires complete information about the market especially the economic scenario and other environmental factors that have a role in an economy.
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Food Products Consumption Pattern Based on the Consumers Appraisal and Evaluation Marketing Research Proposal
14 pages (3959 words) , Download 0 , Research Proposal
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The paper "Food Products Consumption Pattern Based on the Consumer’s Appraisal and Evaluation" is an excellent example of a research proposal on marketing. The unwritten rule in the successful marketing of any product is the accurate comprehension of consumer behavior. This timeless fundamental concept has prompted extensive research in an attempt to understand the consumers’ behavior.
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Eco Shack Marketing Marketing Case Study
9 pages (2561 words) , Download 0 , Case Study
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The paper "Eco Shack Marketing" is a perfect example of a case study on marketing. The demand for environmentally friendly products and services has driven the producers to develop products, which fulfill the requirements of consumers. Different products ranging from beauty to airline products and services have been developed with the aim of sustaining the environment.
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Client and Customer Relationship Management and Strategies Marketing Assignment
9 pages (2366 words) , Download 0 , Assignment
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The paper "Client and Customer Relationship Management and Strategies" is a worthy example of an assignment on marketing. As Gibbon puts it, we cannot specifically certain the possible height the human species is aspiring to achieve in his own heart. We can accept in a comforting position that every generation of the world is increasing in terms of real wealth, happiness, knowledge, and morals.
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International Marketing Strategy in Saudi Arabia for Billabong International Limited Marketing Case Study
17 pages (4718 words) , Download 0 , Case Study
Free
The paper "International Marketing Strategy in Saudi Arabia for Billabong International Limited" is a perfect example of a case study on marketing. Billabong is a holding company that deals in a range of apparel materials such as clothes and footwear as well as sports equipment. Other materials that are marketed and distributed by the company include accessories, eyewear suits, and hard goods.
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Food Labeling as an Important Set in Food Packaging Marketing Term Paper
8 pages (2166 words) , Download 1 , Term Paper
Free
Food labeling is a significant procedure in the food processing and packaging chain and should not be neglected by consumers.  The label acts as the initial contact point between the producer and a consumer.  Consumers use food labels to identify different products and decide which food product to buy. The food label is a crucial marketing tool for a food product.
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Communication Strategy to Promote Range of Brown Sugars Marketing Case Study
15 pages (4006 words) , Download 0 , Case Study
Free
The paper "Communication Strategy to Promote Range of Brown Sugars" is a good example of a case study on marketing. There is a strong reason for the Chelsea Sugar Company to proudly boast of its brand Chelsea Sugar, for it is an iconic brand name in the true sense, and the company has continued to occupy its place amongst the top 100 companies of New Zealand.
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Marketing Mix, the Supply and Management Chain Equations for Blackmores Marketing Case Study
10 pages (2652 words) , Download 0 , Case Study
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The paper "Marketing Mix, the Supply and Management Chain Equations for Blackmores" is a wonderful example of a case study on marketing. Marketing is ‘the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’, (Kotler, et al., 2006)
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Taking Red Bull to Russia Marketing Case Study
8 pages (2313 words) , Download 0 , Case Study
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The paper "Taking Red Bull to Russia" is a great example of a case study on marketing. The purpose of this stud is to asses the most suitable market for Red Bull. The study will look into the Russian macroeconomic situation to establish whether it is a lucrative market for Red Bull. Red bull is a leading energy drink in the world. 
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The Effectiveness of the Marketing Communications Mix Marketing Coursework
8 pages (2454 words) , Download 0 , Coursework
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The paper "The Effectiveness of the Marketing Communications Mix" is a brilliant example of coursework on marketing. Audi automotive Company is a German luxury car company that has its sub-companies all over the world. The company has several competitors, for example, the BMW, Lexus, and Mercedes-Benz that also produce luxurious cars.
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The Relationship between Global Integrated Marketing Strategies and Firms Marketing Essay
8 pages (2441 words) , Download 0 , Essay
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The paper "The Relationship between Global Integrated Marketing Strategies and Firms" is an outstanding example of an essay on marketing. The study examines the consequences of globally integrated marketing strategies аnd the firm’s performance. The study investigates the connection between globally integrated marketing strategies the performance of firms, utilizing аn industry exact perspective.
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The Renewable Energy Market in Australia Marketing Essay
12 pages (3270 words) , Download 0 , Essay
Free
The paper "The Renewable Energy Market in Australia" is an outstanding example of an essay on marketing. This paper tells that the renewable energy market in Australia consists of the electricity consumption generated via geothermal, hydroelectric, solar, and wind means, as well as through waste combustion or wood.
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Marketing System: Case of Sony Playstation 3 Marketing Case Study
10 pages (2735 words) , Download 0 , Case Study
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The paper "Marketing System: Case of Sony Playstation 3" is an outstanding example of a case study on marketing. The understanding of marketing systems, their emergence, and their role in influencing economic growth is a necessary and first step towards the valuable engagement of marketing with society.
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Marketing Plan for the Nanoholder Marketing Case Study
11 pages (3145 words) , Download 0 , Case Study
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The paper "Marketing Plan for the Nanoholder" is a perfect example of a case study on marketing. Madison Inc is a fictitious company involved in developing and marketing a number of utility products in the market. The firm has entered into agreements with other firms to distribute a number of gadgets among them game consoles from Microsoft and Sony, video games, board games, toys, among others.
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A Strategy of Global Marketing at Loreal Marketing Case Study
9 pages (2407 words) , Download 0 , Case Study
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The paper "A Strategy of Global Marketing at Loreal" is an amazing example of a case study on marketing. The L’Oreal Group is considered as the largest company which produces beauty and cosmetics across many countries of the world. With its main offices in Paris, it has so many units and plants in the other nations of the world.
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The Most Important Features of the Bretton Woods Agreement Marketing Essay
9 pages (2791 words) , Download 0 , Essay
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The paper "The Most Important Features of the Bretton Woods Agreement" is an outstanding example of an essay on marketing. According to studies, globalization has led to tremendous changes in the economic environment. The capital movements continue to become bigger as well as less controllable with time (Wildand Wild, 2011).
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A Model Marketing Communications Program for The North Face Marketing Case Study
7 pages (2124 words) , Download 0 , Case Study
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The paper "A Model Marketing Communications Program for The North Face" is a perfect example of a case study on marketing. This paper will present a basic marketing communications model, which is applied to The North Face, a well-known retailer of adventure sports apparel and equipment. The North Face was selected for this exercise because of its unique product mix.
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Theories and Models in Marketing Strategy: Case of So Fair Marketing Case Study
8 pages (2224 words) , Download 0 , Case Study
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The paper "Theories and Models in Marketing Strategy: Case of So Fair" is a delightful example of a case study on marketing. Every organization will always want to win the market place. This normally requires managers to equip themselves with all aspects of marketing strategies starting from formulation, all the way to execution.
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Marketing Environment of Union National Bank Marketing Case Study
8 pages (2335 words) , Download 0 , Case Study
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The paper "Marketing Environment of Union National Bank" is an excellent example of a case study on marketing. Union national Bank is one of the leading local banks in the UAE or the United Arab Emirates. It has its headquarters at Abu Dhabi and was established back in 1982 primarily as a public joint-stock company.
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A Brand Development of Lee Peck Group Advertising Company Marketing Case Study
8 pages (2448 words) , Download 0 , Case Study
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The paper "A Brand Development of Lee Peck Group Advertising Company" is a good example of a case study on marketing. Brand development determines the long term success of any organization as it helps the organization to have a pool of loyal customers. This helps organizations to gain maximum efficiency as even in difficult times the organization is able to reduce the shocks.
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Internal Factors Influencing Consumer Decision-Making process: The ase of Coke Consumers Marketing Literature review
9 pages (2512 words) , Download 2 , Literature review
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The paper "Internal Factors Influencing Consumer Decision-Making process: The Сase of Coke Consumers" is a good example of a literature review on marketing. The consumer decision-making process is a road map that represents thoughts, evaluations, and actions that lead an individual to accept or reject particular products.
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Attracting and Retaining Customers Marketing Essay
8 pages (2177 words) , Download 0 , Essay
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The paper "Attracting and Retaining Customers" is a great example of a marketing essay. One of retailing and service managers’ primary objectives is attracting and retaining customers. Consumer–self congruity takes on an important role since it links customer loyalty and the service setting’s features. Particularly, consumers preferably go for a shopping setting that matches their self-concept.
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Purchasing Behaviour Associated with Fashion Clothing Marketing Research Paper
8 pages (9221 words) , Download 0 , Research Paper
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The paper "Purchasing Behaviour Associated with Fashion Clothing" is an excellent example of a research paper on marketing. The aim of this study was to find out and determine the purchasing behavior associated with fashion clothing. The exploratory research approach was used with thematic analysis employed to analyze the qualitative data information.
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Introducing Sale of New Cars by Tesco Marketing Case Study
8 pages (2861 words) , Download 0 , Case Study
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The paper "Introducing Sale of New Cars by Tesco" is a perfect example of a case study on marketing. Tesco PLC is a multinational company which offers groceries as well as other non food goods and services. The Company has been operational for close to a century. The company has a huge customer base with people spread across three continents.
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Reflective Journal of Negotiations Marketing Coursework
8 pages (2088 words) , Download 2 , Coursework
Free
I had to perform some research regarding the construction of the bridge, things to be kept in mind regarding cost, worker’s safety est. come across a lot of information which gave a deep insight into the experience of people engaged with bridge construction projects, accidents which can happen in this process, cost-saving and so on.
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Promotions and Other Marketing Approaches Marketing Assignment
14 pages (3672 words) , Download 0 , Assignment
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Such processes succeed in moving people closer to making a decision to purchase and facilitate a sale. In the long run, these processes will anticipate, identify and try to satisfy customer requirements successfully and profitably. This paper will hence handle three assignments in one.
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How Mass Communication Media Impact to Culture and Society Marketing Term Paper
8 pages (2199 words) , Download 0 , Term Paper
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Mass media is a tool or medium to transmit “information communicated to larger groups of people” (Akin 2005:1). Radio, television, newspapers and books are the forms of mass media that are used to relay information to a broad range of people. However, with the advent of technology other advance forms of mass media communication came to light through the internet.
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Identifying and Assessing Starbucks' CRM Program Marketing Case Study
7 pages (2146 words) , Download 0 , Case Study
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The paper “Identifying and Assessing Starbucks’ CRM Program” is a worthy example of a case study on marketing. As a customer, I can tell the difference between ‘customer service’ and ‘customer relations’ when the service is personalized. I visit Starbucks at frequent, regular intervals, usually four or five mornings per week, and two or three afternoons or evenings.
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Globalization and Marketing Strategies in Wine Industry Marketing Case Study
12 pages (3302 words) , Download 0 , Case Study
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The current global market currently characterized by international capital inflows and outflows, world trade, global portfolio investments, foreign direct investment, e-commerce, and technological diffusion, form realties that firms face in launching products on international markets. Ignorance of these global trends by a firm amounts to business suicide.
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