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Marketing Essays

Result for Subject Marketing:
19901 essays
Trust and Distrust: the Dynamics of Relationship Marketing Marketing Literature review
12 pages (3418 words) , Download 0 , Literature review
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According to Wikipedia (2006), trust, as defined in the social sciences, is the belief in the good character of one party; the parties are believed to seek to fulfill policies, ethical codes, laws, and their previous promises. As noted above, the concept of trust is not new in the history of mankind. In fact, it is in the ideas of trust and cooperation that humans are able to flourish as a species.
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The Marketing Approach of the Gap Company Marketing Case Study
11 pages (3095 words) , Download 0 , Case Study
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The company has obviously enjoyed a period of success which is why it has been able to expand to many parts of the world, notably Asia. In recent years, however, the company seems to be floundering, jumping from one marketing campaign to another without necessarily seeing an increase in the number of people patronizing its shops or actually buying products.
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Developing Marketing Strategy for New Product Line Marketing Report
17 pages (4370 words) , Download 0 , Report
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The new product which is devised by Alstom and which is known by the name of Amos, operates as an autonomous system to facilitate and optimize the power plant processes and ongoing operations. . The system is capable of polling, transmitting, and receiving data, both analog and digital, at a high rate of speed, using secure digitizing protocols and error avoidance methods.
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The Management of Markets Marketing Essay
21 pages (5738 words) , Essay
Nobody downloaded yet
The commodity may either be a good or service. The transaction is required to be a potential transaction and for this, the buyer has to have something which he can give in exchange. It is very necessary that the (2) market definition should be made the foundation for the selection of the strategy for a business. This has often been either neglected or misunderstood by the management.
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Human Resource Management: Managing People in a Multinational Context by Peter J. Dowling Marketing Book Report/Review
8 pages (2265 words) , Download 0 , Book Report/Review
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Obviously, technological development had shaped how we conduct business, the home country could easily dispatch its manager anywhere in the world. You have the jets to ferry these people. Arrangements could be done in a jiffy yet there is no quick and sure way of compressing the “u” curve or speed up the learning process in a foreign posting.
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Strategic Marketing Management and Consumer Behavior of Aer Lingus Marketing Assignment
6 pages (1673 words) , Download 1 , Assignment
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A bill was proposed to privatize the company in 2003. There are always two sides to any decision. Privatization could help bring in better management and run the operations more efficiently but it would charge higher prices from customers thus, negatively affecting the economy class passengers. Recently a survey was conducted to find out passenger views about Aer Lingus.
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Multinational Companys and Marketing Marketing Research Proposal
7 pages (2029 words) , Download 3 , Research Proposal
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The study would be limited to the framework of developing economies’ paradigms that have an impact on the international business negotiations and hence the sampling would be limited to the individuals and domestic and international businesses that are directly linked with business negotiations with their counterparts in developing economies.
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Professionalism in Public Relations Marketing Coursework
9 pages (2517 words) , Download 3 , Coursework
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PR practice, in the world and presumably even in Australia, is not viewed by the public with trust and confidence not because the practice as a whole sorely lacks standards of professionalism but because there are a few practitioners who do practice very low standards of professionalism and have sullied it as a whole.
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What Is the Role of Advertising on Persuasion in the Public Sphere Marketing Literature review
6 pages (1772 words) , Download 0 , Literature review
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Whereas some information presented by professional advertising targets to convince the consumer to buy, the manner in which the information or knowledge is represented, is very important. Customers or consumers have to be aware of distortion of information in order to over-formed attitudes towards certain products. 
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Roles of Public Relations in Organization and Ethical Practise as a Hallmark Profession Marketing Essay
6 pages (1797 words) , Download 1 , Essay
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The ethical practices used in public relation shows the consideration or the philosophical moral lessons and attitudes that individual and organization are adopting to assist the members of the public sphere in understanding the principles binding them to relate effectively with one another (Josephson, 2009, p. 16).
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The Significance of Social Marketing Marketing Essay
7 pages (2355 words) , Download 2 , Essay
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The fundamental concepts of 4ps of marketing – Product, Price, Place, and Promotion – have a crucial role in determining the effectiveness of the social marketing efforts also. it's worth mentioning that this paper is a brief attempt towards understanding what impact the Ps concept of marketing has on social marketing efforts. 
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Electronic Marketing and Singapore Jewelry Website Marketing Case Study
11 pages (3199 words) , Download 2 , Case Study
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Teen Bling Accessories aims to provide high fashion jewelry at affordable prices to teenagers through consistent marketing efforts directed towards teenaged girls. Having tasteful young designers in its team, growth rates of Teen Bling Accessories will rise only if coupled with a proper customer-oriented approach.
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Customer Diversity and Interaction at Big Heart Foundation Marketing Case Study
6 pages (1876 words) , Download 0 , Case Study
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Customer service can be defined as a collection of activities or services offered to the customers in any social or business set up with an aim of boosting or fostering the level of satisfaction of the customers under consideration. Customer service is an entity common mostly in the business sector. 
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The Housing Market of the UK Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
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The housing market has a strong correlation with the macroeconomic variables of any country as it not only impacts consumer spending but also results in the substantial outlay of funds to the sector. Due to its correlation with the financial markets, its impacts can also be felt on the financial system of a country also.
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Uk Universities and Market Forces Marketing Case Study
10 pages (3006 words) , Download 0 , Case Study
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The paper "Uk Universities and Market Forces" is a good example of a case study on marketing. The higher education scenario in the UK has been undergoing a fast change in the last few decades. The higher education has moved from being a privilege of select few to the mass system. There has been a tremendous increase in students opting for higher education.
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Strategy for Adopting Discontinuous Innovation Marketing Coursework
6 pages (1804 words) , Download 1 , Coursework
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The paper "Strategy for Adopting Discontinuous Innovation" is a brilliant example of a term paper on marketing. The paper tries to answer the three Ws of discontinuous innovation. That is it answers the what, why and when of discontinuous innovation.
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Strategies of Argos to Enter Chinese Retail Market Marketing Case Study
14 pages (4338 words) , Download 0 , Case Study
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The paper "Strategies of Argos to Enter Chinese Retail Market" is a good example of a case study on marketing. The Argos is an organization that provides general products for the homes through online or telephone. The retailing business is done through a catalog. It is serving over 130 million customers in a year through its stores and takes four million customer orders online or over the phone.
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Brand Development and Marketing Marketing Assignment
15 pages (3892 words) , Download 0 , Assignment
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The paper "Brand Development and Marketing" is a wonderful example of an assignment on marketing. As the paper outlines, the reading set by the teacher was Brand Development and Marketing, Chapter I of the text. This was the first lecture on brand management so the lecturer began by defining what a brand is.
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Marketing Strategy for HSBC Bank Company Marketing Case Study
8 pages (2103 words) , Download 0 , Case Study
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The paper "Marketing Strategy for HSBC Bank Company" is an amazing example of a case study on marketing. PESTLE analysis is the investigation of the external macro-environment including the factors that affect the business. These factors may be political, economic, social, technological, legal and environmental factors.
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The Relevancy of the Prospect Theory Marketing Term Paper
9 pages (2438 words) , Download 0 , Term Paper
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The paper "The Relevancy of the Prospect Theory" is a brilliant example of a term paper on marketing. Prospect theory is the critique made on the utility theory to create a descriptive model that is an alternative model in decision making for risk management. This theory was discovered by Kahneman in collaboration with Tversky.
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The Market Segments That Chewton Glen Hotel Spa and Country Club Is Targeting Marketing Case Study
7 pages (1941 words) , Download 0 , Case Study
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The paper "The Market Segments That Chewton Glen Hotel Spa and Country Club Is Targeting" is a delightful example of a case study on marketing. The purpose of this report is to determine the market segments that Chewton Glen Hotel Spa and Country Club are targeting in order to maximize its profitability and remain relevant in the market.
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Beer Advertisement in Australia Marketing Assignment
8 pages (2186 words) , Download 0 , Assignment
Free
The paper "Beer Advertisement in Australia" is an outstanding example of an essay on marketing. Marketing communication is concern about how messages and information are delivered in the business world to enhance the effective marketing of the products and services. This mostly involves creating public awareness of the existence of a commodity of concern.
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Yobel TI Design Company Marketing Plan Marketing Term Paper
21 pages (5571 words) , Term Paper
Nobody downloaded yet
The paper "Yobel TI Design Company Marketing Plan" is a brilliant example of a case study on marketing. This paper gives an overview of the launch of the new product thus home-crafted unique clay jewelry in the Jewelry market by Yobel TI design Company which currently is located in Australia. Yobel TI Design is one of the recently launched homes owned Jewelry manufacturing company in Australia.
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Relationship Marketing in Relation to Company Employees and Customers Marketing Essay
11 pages (3222 words) , Download 0 , Essay
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The paper "Relationship Marketing in Relation to Company Employees and Customers" is an amazing example of an essay on marketing. In the course of dealing with the decreased funding provisions, FIT Rangers Limited is being encouraged to uncompromisingly do market their products, which are in the form of recreational programs and services.
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The Launch of Wal-Mart UAE in the United Arab Emirates, a Branch Company of Wal-Mart Stores Inc Marketing Case Study
47 pages (12320 words) , Case Study
Nobody downloaded yet
The paper “The Launch of Wal-Mart UAE in the United Arab Emirates, a Branch Company of Wal-Mart Stores Inc” is a forceful example of a case study on marketing. Wal-Mart is one of the greatest assets in the world. The company provides a place in which the consumers can go to virtually purchase anything they need from car repairs to groceries, prescriptions, the latest toys, and electronics.
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The Role of Using the Digital Campaign on Customer Satisfaction Marketing Essay
7 pages (2271 words) , Download 0 , Essay
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The paper "The Role of Using the Digital Campaign on Customer Satisfaction" is an outstanding example of an essay on marketing. Digital campaign has brought about a revolution in the way business was conducted. The change has been very strong and has been reflected in the sales of consumer products.
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Situation Analysis and Marketing Objectives for Toyota Aurion Marketing Case Study
7 pages (2047 words) , Download 0 , Case Study
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The paper "Situation Analysis and Marketing Objectives for Toyota Aurion" is a great example of a case study on marketing. Toyota Aurion is the first car to be designed and manufactured in Australia by Toyota Motor Corporation (TMC). Other brands manufactured by TMC in Australia were designed in either Japan or the US and customized for the Australian consumers.
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Applications of Consumer Behavior and Consumer Loyalty Marketing Term Paper
6 pages (1654 words) , Download 0 , Term Paper
Free
The paper "Applications of Consumer Behavior and Consumer Loyalty" is a brilliant example of a term paper on marketing. Consumer behavior refers to the study of how, when, why, and where individuals do or do not purchase a product. It is about understanding the decision making the process of the buyer, both personally and within groups.
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The Use of Interactive and Internet Marketing in Companies Marketing Term Paper
10 pages (2911 words) , Download 0 , Term Paper
Free
The paper "The Use of Interactive and Internet Marketing in Companies" is a great example of a term paper on marketing. Internet marketing is used in both companies to company product and services marketing and company to consumer marketing. CQUnibookshop is an example of a B2B website that is used in marketing various types of stationery to bookshop owners (CQUniBOOKSHOP.2010).
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Tourism Marketing: Great Wall of China as a Tourist Attraction Marketing Term Paper
12 pages (3285 words) , Download 0 , Term Paper
Free
The paper "Tourism Marketing: Great Wall of China as a Tourist Attraction" is a good example of a term paper on marketing. The paper seeks to synchronize the various concepts that are harbored in tourism, their developments, and their shortcomings. The report is to analyze the Great Wall of China as a tourist attraction in relation to the segmentation strategy that the attraction employs.
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Red Bull Attempting to Create a Culture for Its Brand Marketing Essay
6 pages (1801 words) , Download 0 , Essay
Free
The paper "Red Bull Attempting to Create a Culture for Its Brand" is an outstanding example of an essay on marketing. Brands are collections of functional and emotional values that promise stakeholders unique experiences. A brand is a culture because the consumers who use a particular brand a number of times often identify themselves with that brand.
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Appropriate Internationalization Model for Senseo Marketing Case Study
9 pages (2572 words) , Download 0 , Case Study
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The paper "Appropriate Internationalization Model for Senseo" is an amazing example of a case study on marketing. In many years internationalization has remained a big challenge for many companies especially those do operate in the global arena. This is because different economic environments are presented by different countries.
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Major Decision Making and Implications for Marketers Marketing Term Paper
12 pages (4073 words) , Download 0 , Term Paper
Free
The paper "Major Decision Making and Implications for Marketers" is a great example of a term paper on marketing. The objective of this report is to analyze the consumer decision-making behavior of three respondents in choosing accommodation options. The report is based on an analysis of the three respondent’s ratings of five evaluative criteria often considered by consumers in making choices.
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Revolutionary Marketing Strategies for New Carbon Tax Marketing Case Study
12 pages (3343 words) , Download 0 , Case Study
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The paper "Revolutionary Marketing Strategies for New Carbon Tax" is a perfect example of a case study on marketing. The marketing concept is well appreciated in quite a number of disciplines. An effective formulation and implementation of the Integrated Marketing Communication (IMC) plan that will seemingly overwhelm the stakeholders should continuously trail a good marketing concept.
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Interrogating the Challenges That Face Cosmetic Trading Marketing Research Proposal
12 pages (3232 words) , Download 0 , Research Proposal
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The paper "Interrogating the Challenges That Face Cosmetic Trading" is a great example of a research proposal on marketing. It may be said that there is some strength when a company realizes its points of strength and weakness. This helps the management in knowing where more effort is needed and what kind of resources must be allocated to this area to uplift the performance of the product.
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Marketing Nutella in the United Arab Emirates Marketing Case Study
13 pages (4620 words) , Download 1 , Case Study
Free
The paper "Marketing Nutella in the United Arab Emirates" is an excellent example of a case study on marketing. The contemporary business world is characterized by increased competition. Businesses must make every effort to secure significant market share, through customer loyalty while increasing their profits.
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Selling Performance of Stevens Marketing Case Study
7 pages (2094 words) , Download 0 , Case Study
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The paper "Selling Performance of Stevens" is a great example of a case study on marketing. The accounts manager, Stevens of Fletcher Company got the wrong impression about the buying behavior and needs of her customer which is Tymco Company. According to her the main priority of the company was to make profits despite the risks and quality of the products.
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Factors That Influence Consumer Decisions for Purchasing and Use of Luxury Products Marketing Literature review
12 pages (3176 words) , Download 0 , Literature review
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The paper “Factors That Influence Consumer Decisions for Purchasing and Use of Luxury Products” is a forceful example of a literature review on marketing. One of the research objectives is to explore how different literature has conceptualized luxury to establish a definition of luxury for the purpose of the research.
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Joe Restaurant Marketing Plan Marketing Case Study
6 pages (1735 words) , Download 1 , Case Study
Free
The paper "Joe Restaurant Marketing Plan" is an amazing example of a case study on marketing. Joe Restaurant marketing plan provides the management of the restaurant with reliable, up to date and implementable tips that will help to reach to the potential clients. Joe's restaurant marketing plan is drawn from a point of view of a restaurant profession.
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Brand Royalty in Sports Industry: Nike Company Marketing Case Study
20 pages (5745 words) , Download 0 , Case Study
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In addition, the following are the objectives that the present study aims to meet: Establish how customer relationship management programs affect and enhance brand equity in the sports industry. Analyze the effects of customer relationship management in promoting customer satisfaction and hence client retention.
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Hospitality Organisation Marketing: Case of Crowne Plaza Marketing Case Study
21 pages (5884 words) , Download 1 , Case Study
The paper "Hospitality Organisation Marketing: Case of Crowne Plaza" is an excellent example of a case study on marketing. The Intercontinental Hotels Group (IHG) is a multinational hotel company from Britain whose headquarters is in Denham in the UK (Hephaestus Books 2011). IHG happens to be the largest company on the globe with 646,000 as found in January 2010.
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Use of Social Media in Marketing Marketing Essay
7 pages (2197 words) , Download 0 , Essay
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The paper "Use of Social Media in Marketing" is a good example of an essay on marketing. With the progressive change in technology, virtually everything is going digital. Marketing, one of the most fundamental aspects of business is among the most notable elements that have taken a digital stance. Digital marketing, also referred to as online promotion, makes prominent use of social media.
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International Marketing of Transit Clothing Marketing Assignment
6 pages (1974 words) , Download 0 , Assignment
Free
The paper "International Marketing of Transit Clothing" is a wonderful example of an assignment on marketing. To make any strategic, investing or business decision it is important to gather the relevant information so that decisions are better. This requires complete information about the market especially the economic scenario and other environmental factors that have a role in an economy.
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Food Products Consumption Pattern Based on the Consumers Appraisal and Evaluation Marketing Research Proposal
14 pages (3959 words) , Download 0 , Research Proposal
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The paper "Food Products Consumption Pattern Based on the Consumer’s Appraisal and Evaluation" is an excellent example of a research proposal on marketing. The unwritten rule in the successful marketing of any product is the accurate comprehension of consumer behavior. This timeless fundamental concept has prompted extensive research in an attempt to understand the consumers’ behavior.
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Eco Shack Marketing Marketing Case Study
9 pages (2561 words) , Download 0 , Case Study
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The paper "Eco Shack Marketing" is a perfect example of a case study on marketing. The demand for environmentally friendly products and services has driven the producers to develop products, which fulfill the requirements of consumers. Different products ranging from beauty to airline products and services have been developed with the aim of sustaining the environment.
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Client and Customer Relationship Management and Strategies Marketing Assignment
9 pages (2366 words) , Download 0 , Assignment
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The paper "Client and Customer Relationship Management and Strategies" is a worthy example of an assignment on marketing. As Gibbon puts it, we cannot specifically certain the possible height the human species is aspiring to achieve in his own heart. We can accept in a comforting position that every generation of the world is increasing in terms of real wealth, happiness, knowledge, and morals.
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International Marketing Strategy in Saudi Arabia for Billabong International Limited Marketing Case Study
17 pages (4718 words) , Download 0 , Case Study
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The paper "International Marketing Strategy in Saudi Arabia for Billabong International Limited" is a perfect example of a case study on marketing. Billabong is a holding company that deals in a range of apparel materials such as clothes and footwear as well as sports equipment. Other materials that are marketed and distributed by the company include accessories, eyewear suits, and hard goods.
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Food Labeling as an Important Set in Food Packaging Marketing Term Paper
8 pages (2166 words) , Download 1 , Term Paper
Free
Food labeling is a significant procedure in the food processing and packaging chain and should not be neglected by consumers.  The label acts as the initial contact point between the producer and a consumer.  Consumers use food labels to identify different products and decide which food product to buy. The food label is a crucial marketing tool for a food product.
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Communication Strategy to Promote Range of Brown Sugars Marketing Case Study
15 pages (4006 words) , Download 0 , Case Study
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The paper "Communication Strategy to Promote Range of Brown Sugars" is a good example of a case study on marketing. There is a strong reason for the Chelsea Sugar Company to proudly boast of its brand Chelsea Sugar, for it is an iconic brand name in the true sense, and the company has continued to occupy its place amongst the top 100 companies of New Zealand.
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Marketing Mix, the Supply and Management Chain Equations for Blackmores Marketing Case Study
10 pages (2652 words) , Download 0 , Case Study
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The paper "Marketing Mix, the Supply and Management Chain Equations for Blackmores" is a wonderful example of a case study on marketing. Marketing is ‘the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’, (Kotler, et al., 2006)
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