What Marketing Exactly Is - Research Paper Example

The methods of transportation, as a CEO, I would recommend being utilized in transporting Caster guitars from Mexico are the trains, trucks, and intermodal more than other methods. I would even consider it good of using water travel because it is the least costly nowadays. It could be very possibly considered using ships on the Pacific Ocean as part of the transportation method. In the point of fact and under the lights of research, it is because this method is the least expensive; water could be utilized as the primary method. Once the goods were on land, in the United States, they could be transported using trains or trucks. And since trains are cheaper than trucks, it would be more practical for them.

Moreover, depending on how quickly the goods needed to be at the U. S. location, trucks might be considered (Bardi, et al., 2006). The recommended methods of transporting guitars from Asia: The recommended and most useful methods of transportation suggested to be used when transporting Caster guitars from Asia to the United States again would be water, trains, and trucks. And also the intermodal can be an easy way of transportation. Air transportation would not be considered as good because of its high rates and expenses.

Even though water travel takes too much time and is the longest way, it is the most practical method. Once on U. S. land, the goods, again, could be transported using trains because of their dependability and fewer rates, and low expense. Transportation through trucks would be used from the stations to the final destination (Market Delivery Methods, 2012). Part 2 Factors, which influence marketing strategies in the transportation of guitars: Caster Guitars is a big name and a pioneer company that sells its products mainly in the United States.

Due to its wide sales within the U.S.A., the global influence factor at play for this company is more national than worldwide. Technological factor and their influence are also important. Caster Guitars is manufacturing the first class guitars which is a product created by technology; this factor would be a vital one. The technology behind the product could change dramatically in a short period. Another important way that can help Caster Guitars in remaining at the top is the use of the Internet as it is the easier way of the time which can save a lot of time for the company through online booking and orders. Another important factor when marketing guitars would be the sociocultural aspect (Rouse, 2011).