Nobody downloaded yet

Marketing Planing for Automobile Industry - Coursework Example

Comments (0) Cite this document
The author applies the PEST analysis for BMW corporation. The subsequent step is the examination of the immediate operational setting. This paper covers the theme of customers’ challenges and the market share. The third step is a trailing of the company’s shares in the final months…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
Marketing Planing for Automobile Industry
Read TextPreview

Extract of sample "Marketing Planing for Automobile Industry"

Download file to see previous pages Existing substitutes comprise public transportation like buses, boats, trains as well as aircraft. Furthermore, consumers can apply other conservative means of shipping like bicycling or walking. Some dealers are smaller in addition to those that never have a great deal of power over the pricing as well as the distribution of their merchandises. Nevertheless, there are not that numerous small parts producers in this market and so, the greater part of suppliers for main automotive makers is average to large businesses. Accordingly, they have a little flex in determining merchandise pricing, deliverance, and distribution.
While purchasers are people and are not clustered together, they still possess an enormous amount of information existing for them concerning the pricing as well as the cost to make a BMW. Accordingly, buyers do have some influence in being capable to bargain a purchasing outlay from BMW.
Any challenger in this market is usually a global corporation with billions of dollars in materials and can contend on any echelon that BMW can (Handlechner, 2008, 8). Besides, there is strong competition on all fronts in the vehicle market in broad; not to mention the luxury vehicle market.BMW has numerous product categories which underscore the automobile corporations diversity of product (Hooley et al, 2008, 24-34), two common automobile product classifications are BMW-CR, BMW-VCR. The X3 (E83), BMW's subsequent crossover started in 2003 and is founded on the E46/16 3 Series stage. Sold in Europe as an off-roader, it gains from BMW's xDrive all-wheel drive organization (Evans, 2012, 46). The all-wheel drive X5 (E70) was BMW's initial crossover SUV (SAV), found on the 5 successions, moreover, it is a mid-size lavish SUV (SAV) marketed by BMW since 2000. A 4-seat crossover SUV launched by BMW in December 2007, the X6 is distributed as a "Sports Activity Coupe" (SAC) by BMW. The X1 expands the BMW Sports Activity succession model lineup (Kennedy, 2000, 15).  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Marketing Planing for Automobile Industry Coursework, n.d.)
Marketing Planing for Automobile Industry Coursework. Retrieved from
(Marketing Planing for Automobile Industry Coursework)
Marketing Planing for Automobile Industry Coursework.
“Marketing Planing for Automobile Industry Coursework”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Planing for Automobile Industry

Marketing Planing

...Advantage Apart from being one of the first cola beverages companies to manufacture sparking drinks it also imparts training and development programs to suppliers to increase the efficiency. Macro Environmental Analysis PEST Analysis This analysis will help in determining the external threats and opportunities faced by the beverages industry of UK. Political Presently, the corporate tax rate in UK for multinational corporations is 23 percent which is very high (Government of UK, 2013). The UK economy is recovering from an economic slowdown and the government has increased its corporate tax rate for the betterment of the common people. The beverage market has been growing steadily compared to the other...
11 Pages(2750 words)Essay

Marketing Planing

...sofa sets (IKEA, 2013c). In addition to the variety of products the inclusion of the restaurant to each store outlets of IKEA was very popular among the customers. The company is famous for manufacturing the four legged easy to assemble table. In spite of the global economic crisis IKEA has witnessed an increase in the sales of furniture by 1.4 percent in the year 2009 from 2008 (IKEA, 2013e). The company yielded profits from the UK sector in spite of the slow economic growth in furniture industry. Figure 1: Annual Sales of IKEA Market Planning Changing &Assessing Capability The market planning method helps in developing plans which help in identification and satisfaction of customer...
11 Pages(2750 words)Essay

Marketing planing

...? Marketing planning Table of Contents Introduction 4 Changing pattern 5 Marketing audit 6 Barriers in Marketing Planning 8 Ways to overcome the barriers 9 Overcoming strategy by M&S 10 Marketing Plan 12 Marketing strategies 14 Ethical Issues in Marketing Planning 15 Marketing ethics by M&S 16 Reference List 17 Introduction Marks and Spencer (M&S) is one of the leading retailers of United Kingdom (UK). It has a customer base of about 21 million. M&S deals in trendy, high quality and stylish clothing and home product that render high value. They also deal in quality food products, which are sourced from 2000 suppliers from...
10 Pages(2500 words)Assignment

Marketing planing

...? Boots UK Limited Table of Contents Table of Contents 2 Introduction 3 Boots UK Limited- Business Overview 3 Task 3 Task 2 9 Task 3 10 Task 4 12 Reference List 13 List of Figures Figure No. Figure Name Page No. 1 Trend in UK Pharmacy Industry 5 2 Competitive Pharmacy Environment in UK 6 List of Tables Table No. Table Name Page No. 1 PEST 7-8 2 SWOT Analysis 8-9 3 Marketing Plan 10-11 4 Promotional Plan-2014 11 Introduction In this paper, the researcher will shed light on business operation of Boots UK Limited which is one of the renowned pharmacy chains in UK. The researcher will try to emphasize more on marketing operation of the company in comparison to other operational activities. Analyzing marketing plan of Boots UK Limited... centres...
10 Pages(2500 words)Assignment

International marketing (Automobile Industry)

...? International Marketing Table of Contents Answer 4 Overview of Automobile Industry 4 Company profile 4 Marketing Mix of Evoque Targeted At the Low End Of The Market 5 Segmentation: 7 Targeting: 7 Positioning: 7 Answer 2 8 Marketing Mix Of A Premium Evoque Product For Upper End Of The Market 8 SWOT analysis of Evoque range of vehicles along with BMW X3 and Audi Q5 9 Strength of Evoque range of vehicles: 9 Weakness: 9 Threats: 9 Strengths of BMW X3 and Audi Q5: 9 Weakness: 10 Opportunities: 10 Threats: 10 Marketing Mix of Evoque range of vehicles: 10 Product: The element of product is divided into three...
10 Pages(2500 words)Essay

Automobile Industry

...and specification variations were offered to customers. Then Mr. Henry Ford came up with an idea of Car for Every one. With this idea he laid down the foundation of Ford Motor Company and start manufacturing cars at a large scale to reduce price, what we call mass production. New players also entered the market with different products than that of Ford like Mercedes, BMW, and GM. Automobile Industry Today Automobile industry is facing immense competition these days which has shifted manufacturers' concern to reduce their cost. A right balance of input and outputs can give manufacturers the edge which will be helpful for them to increase their sales and...
9 Pages(2250 words)Research Paper

United States Automobile Industry

...Running Head: US AUTOMOBILE INDUSTRY United s Automobile Industry of the of the United s Automobile Industry Introduction The US automobile segment is a huge industry producing durable consumer goods and using a nationally oriented advertising strategy to market its product. The auto industry is one of the most influential segments in the US economy, providing a substantial fraction of the national employment and having a major impact on GDP. Considering all the intermediate products used in auto construction and distribution (rubber, machine tools, trucking, etc.), the...
14 Pages(3500 words)Essay

The Automobile industry

...industry is a textbook example of an industry where economies of scale pay a very important role. While there may be dozens of players around the world who produce, support and work with the industry, there are only a few producers who can claim to have a significant share of the market. Similarly, even though cars are produced in almost every developing and developed nation, only a few countries contribute in a significant manner to the global car production and consumption statistics. This can be attributed to the fact that the first automobiles were produced and developed soon after the industrial revolution by countries that had the...
8 Pages(2000 words)Essay

Integrate Marketing Communication and Automobile Industry

... Integrated Marketing Communication (IMC) and Automobile Industry – The case of Mazda 1. Integrate Marketing Communication and Automobile Industry Integrated Marketing Communication (IMC) is a managerial concept that intends to unify different aspects of marketing communication giving them the shape of a joint workforce in order to increase the effectiveness of marketing communication process (Gonring, 1994, p8). It is often regarded as a holistic approach towards the notion of marketing communication that inhibits different marketing communication segments like online and off-line advertising, sales promotion, public relation and direct marketing to work separately in isolation but it proposes their combined effort towards... the...
16 Pages(4000 words)Case Study

Automobile Industry

...Executive Summary This paper attempts to analyse the automobile industry with special emphasis on car manufacturing sector. The economy of a nation is indebted in huge measures to the automobile industry for its growth and development. Free trade policies opened the floodgates for many new car manufacturers which in turn led to a radical increase in competition. Analytical tools like PESTLE and Porter’s five forces have identified the major drivers of this industry. Among macro-environmental factors, technology and governmental support are the two major factors. High entry barrier lowers the threat of potential entries but rivalry among existing key...
6 Pages(1500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Marketing Planing for Automobile Industry for FREE!

Contact Us