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Marketing Essays

Result for Subject Marketing:
19895 essays
Situation Analysis - Jelly Belly, Otis Sofware Marketing Case Study
7 pages (1945 words) , Download 0 , Case Study
Free
The paper 'Situation Analysis - Jelly Belly, Otis Sofware" is a good example of a marketing case study. Jelly Belly is considering the re-investment options into Otis and had several proposals. This report is an insight into the strategic analysis carried out to arrive at decisions regarding various investment and strategy options available to Jelly Belly.
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Services Marketing Analysis of Starbucks Marketing Case Study
14 pages (3577 words) , Download 4 , Case Study
Another good strategy to increase the customer satisfaction of Starbucks’ loyal customers is to continuously develop new product and service innovation from time to time. Conducting an in-store experiment and free market testing could arouse the interest of Starbucks loyal customers to try a new variety of coffee even at a premium price. 
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Understanding the UK Customers Satisfaction When Purchasing Dell Computers Marketing Research Proposal
15 pages (4061 words) , Download 3 , Research Proposal
Free
The collection and assimilation of data would entail internet responses gained from the 240 respondents collected through an online questionnaire system. This would be gathered and assimilated by a professional Online Research Consultant Group who would be primarily responsible for all aspects relating to this research study.
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Contemporary Societys Obsession with Brands in Relation to Identity Marketing Coursework
9 pages (2476 words) , Download 2 , Coursework
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The advertisement has been useful in the development of the brands. The brands become successful when they relate to the consumers and the business houses around the world have been working towards it. This has resulted in an increase in brand loyalty and there are instances where people use a particular brand.
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A Marketing Communications Plan for an Eco-tourism Company Marketing Term Paper
9 pages (2575 words) , Download 2 , Term Paper
Free
The evaluation of the campaign would be done by measuring the change in the number of tourists visiting Tourindia Kerala. An increase in the number of tourists would prove the success of the campaign and vice versa. The success of the advertisements can be analyzed by taking feedback from the tourists regarding the advertisement.
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False and Puffery Advertising Marketing Term Paper
8 pages (2407 words) , Download 2 , Term Paper
Free
Advertising is considered to be an important element of business success. However, the use of advertising nowadays has been subject to ethical and legal concerns considering their different interpretations. These interpretations are carried by the puffery and false or deceptive advertising among businesses.
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Viral Marketing and Social Networking Marketing Thesis
29 pages (8261 words) , Download 2 , Thesis
The study finds the relationship and interdependency of marketing and online social networks on each other and questions whether the data collected by the social marketing intelligence is an ethical dilemma or not. The study is conducted with the help of a small-scale survey and formal interviews that have been conducted over college premises.
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The Managerialistic Ideology of Organisational Change Management Marketing Admission/Application Essay
7 pages (2030 words) , Download 2 , Admission/Application Essay
Free
For this, we used the power of position and authority for leading the change process on the right path. The most important task during this period was to encourage group members to work as one team. We encouraged and motivated the key organizational leaders such as the legal head and operations head, by showing commitment and enthusiasm.
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Famous Mobile Telephone Brand Affects Consumer Behaviour Marketing Coursework
12 pages (3333 words) , Download 0 , Coursework
Free
The paper "Famous Mobile Telephone Brand Affects Consumer Behaviour" is a great example of marketing coursework. Consumers generally, may see the brand identification of a company and be tempted to purchase the company’s products. The common aim of all activities in an organisation as far as marketing is concerned is making new and loyal customers.
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Growth Plans of Gower Ltd Marketing Case Study
6 pages (1746 words) , Download 0 , Case Study
Free
The paper "Growth Plans of Gower Ltd" is a perfect example of a marketing case study. The aim of this report is to analyze the possible implications of the proposed growth for each of the functional areas of the business. The report also tries to find out the biggest problem the business is likely to face. It explores the production, marketing, organizational and structural changes that will be needed for its growth.
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Manchester City as a Potential Market for a Rent-a-Bike Scheme in the UK Marketing Case Study
9 pages (2290 words) , Download 0 , Case Study
Free
The paper 'Manchester City as a Potential Market for a Rent-a-Bike Scheme in the UK" is a good example of a marketing case study. Universal proceedings and competition affect approximately all contemporary businesses and organizations are more and more facing confrontations as a result of the ever-altering external and internal business environments.
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Marketing Strategy, Market Segmenting - Vinos Andinos Marketing Case Study
12 pages (3212 words) , Download 0 , Case Study
Free
The paper 'Marketing Strategy, Market Segmenting - Vinos Andinos" is a good example of a marketing case study. In today’s market, consumers are becoming more and more sophisticated in terms of their needs. With the diversity of the global consumer as well as the global suppliers, the markets become more and more complex where the organizations need to identify the specific customer groups.
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Emaar Company - Competitive Position, SWOT Analysis, Global Strategic Map, Means, and Tasks Marketing
17 pages (4436 words) , Download 0
Free
The paper “Emaar Company - Competitive Position, SWOT Analysis, Global Strategic Map, Means, and Tasks” is a well-turned example of the report on marketing. Emaar Company is a public joint-stock company that is based in Dubai and it is currently the world’s leading real estate company. It was established in 1997 as a construction company.
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Applied Marketing Marketing Article
20 pages (4988 words) , Download 0 , Article
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The paper  “Applied Marketing”  is a provoking example of a marketing article. The objective of this project is to closely review the market channels of Industrial gas products, to establish these channels that include defining clearly the relationship with third-party compression stations.
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Multi-Segment Model and Buyers Perspective Analysis of a Hotel Accommodation Marketing Assignment
16 pages (4475 words) , Download 0 , Assignment
Free
The paper "Multi-Segment Model and Buyers Perspective Analysis of a Hotel Accommodation" is an outstanding example of a marketing assignment. This paper discusses the use of a multi-segment model and buyers’ perspective analysis for hotel accommodation. We have chosen the Marco Polo hotel chain in the Asia-pacific region as our case study.
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Titan Watches and Strategies for Its Market Marketing Case Study
11 pages (2675 words) , Download 1 , Case Study
Free
The paper 'Titan Watches and Strategies for Its Market" is a good example of a marketing case study. This report summarizes an in-dept analysis of Titan Watches and assesses strategies for its market. Titan Watches is a product of Titan Industries Limited, an extremely successful company in India having captured more than 50% of the market.
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Toyota Motor Corporation - Marketing Strategies Marketing Case Study
8 pages (2254 words) , Download 0 , Case Study
Free
The paper "Toyota Motor Corporation - Marketing Strategies" is a good example of a marketing case study. Incorporated in the year 1933 and based out of Japan, Toyota Motor Corporation operates in the automotive sector world over. The company has roughly around 219 subsidiaries globally of which 53 companies were accounted through the equity method.
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Customer Experiences Marketing Essay
6 pages (1659 words) , Download 0 , Essay
Free
The paper "Customer Experiences " is a great example of a marketing essay. The need to develop a customer experience is directly related to the proceedings that accompany needs to apply in order to make a correct entry in the market. It is also applicable for the up-gradation of the product presentation in the market.
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Buyer Behaviour in Retail Context Marketing Report
8 pages (2236 words) , Download 0 , Report
Free
The consumer is aware of the products but the buying is mostly price and demand-driven. He is not the end-user of the product. Since the purchase is repetitive, the buyer’s demands need to be weighed carefully for both short and long-term commercial impact for the organization as against the gain in market share.
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Strategic Marketing Plan the Firefly Mobile Model Marketing Case Study
26 pages (6657 words) , Case Study
Nobody downloaded yet
According to the expert analysis as Firefly put up for sale their phone for £299.99 on the Internet companies such as Dial a Phone the internet mobile shop has lately obtainable this phone free following only being in the market since October 2002. Firefly has extremely minute authority on how it is sold on distribution channels such as these. 
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The Impact of Marketing on the Customers Marketing Case Study
9 pages (2573 words) , Download 0 , Case Study
Free
The company owner must encourage the use of entrepreneurship within the company because there is a need for the employees to also look at the innovative side and find better ways of serving the customers unlike what has already been done. There is a need to keep pace with the changing world and this is why the company needs to be creative.    
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Media Strategy of Toyota Corporation Marketing Case Study
7 pages (2131 words) , Download 0 , Case Study
Free
Toyota recognizes the want for vehicles while we are at the mercy of further countries to supply the United States with the amount of gasoline Americans consume. So in its place of looking at additional ways of obtaining gasoline Toyota has redefined their vehicles to be needy upon electricity (Advertising and Marketing, 2004).
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The Creative Work Plan of Advertising Strategy in Wal-Mart Marketing Assignment
4 pages (1211 words) , Download 0 , Assignment
Free
At the end of the day, it’s the business done that really matters in any Organization. The financials though is a very important factor in making the decision of using the channels of advertisement the other financial factors are Revenue, Gross margin, Gross margin Return on investment IRR. Operating income, Net margin.
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The Program on Ohio's Pre-Admission Screening System Providing Options and Resources Today Marketing Report
6 pages (1806 words) , Download 0 , Report
Free
Based on the information from the Catholic Services for the Miami Valley (2007), “the PASSPORT refers to the Pre-admission Screening System Providing Options and Resources Today” (Ohio Department of MR/DD WDS Glossary, 2007). This is an elderly nursing program financed by Medicaid. Elderly people can usually stay in the shelter of their real homes with the services of the PASSPORT program.
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Consumer Culture and Advertising in IKEA Marketing Case Study
6 pages (1578 words) , Download 0 , Case Study
Free
The paper discusses why there is a lot of enthusiasm to go visit IKEA on weekends or with a family. The paper will encapsulate the main idea of critically analyzing a certain location or a shop on the basis of the products being sold and what kind of products are being sold. The physical layout and the atmosphere along with various other factors will also be discussed in the paper.
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Effects of Advertising and Marketing Communications on Social Behaviors Marketing Term Paper
20 pages (5612 words) , Download 0 , Term Paper
Free
Advertising has a strong influence over social behaviors, attitudes, and expectations of individuals involved in intimate relationships between men and women Companies spend millions of dollars on advertising every year. The companies are very aware of the effect of advertisement on the community.
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Definition of Integrated Marketing Communications Marketing Literature review
20 pages (5548 words) , Download 0 , Literature review
Free
We can safely say that Levine’s statement that “You can fool all the people all of the time if the advertising is right and the budget is big enough.” does not hold true fully.  Though advertising has the initial effect, it does not or cannot induce long-term association with the brands unless it has something which the consumer actually wants. 
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The Critical Success Factors to Send an Appropriate Marketing Message Marketing Term Paper
7 pages (2039 words) , Download 2 , Term Paper
Free
The over-50 consumer group is constantly growing as the projected lifespan of individuals is projected to steadily increase, making them a very viable market opportunity for today's companies searching for new target audiences. This research intends to uncover the critical success factors to send an appropriate marketing message.
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Market Strategy Analysis on the Recent Problems of Ryanair Marketing Case Study
8 pages (2599 words) , Download 2 , Case Study
Free
The market strategy used by Ryanair is effective in terms of capturing a bigger market share but not in terms of generating good profit. To enable Ryanair to deliver good quality service to its customers, the company should slightly increase the price of airfare to enable the company to have sufficient contingency and training funds in case of negative global economic condition.
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Sustainable Practices of Pepsi Co in India Marketing Case Study
7 pages (2118 words) , Download 2 , Case Study
Free
Stiff competition from competitors, rising production cost and heavy criticisms from the health-conscious people are some of the challenges faced by Pepsi in India. The Indian public is very keen on preserving its natural resources and Pepsi is facing many challenges and legal issues in exploiting the underwater resources of India.
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Effect of Recall on Toyotas Brand Image and Consumer Confidence Marketing Research Proposal
7 pages (1940 words) , Download 2 , Research Proposal
Free
Primary data is much more reliable in nature as compared to the secondary data. However collection of secondary data involves less cost and time (Kelly, n.d.). This research will be based on both the primary as well as secondary data. Primary data will be collected by interviewing the customers and dealers of Toyota.
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Success of Starbucks Marketing Strategy in United States Marketing Case Study
7 pages (2023 words) , Download 2 , Case Study
Free
Starbucks is now one of the largest coffee shop franchises in the world with more than 17,000 stores operating in over 55 countries, and more than 11,000 of those are in the United States. Though the company had been through the toughest times as a result of the recession, it is still the world’s best coffee brand.  
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The Marketing of SantralIstanbul Art Gallery Marketing Essay
8 pages (2314 words) , Download 2 , Essay
Free
The main barriers to the visits in a museum are identified to be physical accessibility, an image of the museum and the awareness among the general public regarding the resources and exhibits of the museum. The physical accessibility factor is less important in the case of the SantralIstanbul museum.
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Franchising as Entry Option in International Hospitality Industry Marketing Case Study
12 pages (3265 words) , Download 0 , Case Study
Free
The paper “Franchising as Entry Option in International Hospitality Industry” is a convincing example of the case study on marketing. The global hospitality industry is undergoing a transformation. Over the past, international hotel chains typically grew in the west, that is, in the United States, Canada, Europe, and Australia.
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First Choice Holidays - Public Relations Marketing Case Study
12 pages (3509 words) , Download 0 , Case Study
Free
The paper 'First Choice Holidays - Public Relations " is a good example of a marketing case study. The company is in two major segments, Holiday and Air travel. A common niche for both segments is identified as corporate tours and commuting packages. The audience for this segment – corporate users are identified and targeted.
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Marketing Communication Strategies for Newcastle International Airport Marketing Case Study
10 pages (2789 words) , Download 0 , Case Study
Free
The paper 'Marketing Communication Strategies for Newcastle International Airport" is a perfect example of a marketing case study. Newcastle International Airport (NIA), in North-east England, is the 9th largest international airport in the United Kingdom. The airport handles over 5 million passengers a year traveling to 85 countries.
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Throckmorten Furniture - the Buying Process Model and Price Value Marketing Assignment
6 pages (1659 words) , Download 0 , Assignment
Free
The paper 'Throckmorten Furniture - the Buying Process Model and Price Value" is a great example of a marketing assignment. Going concern value - Throckmorten has been able to fulfil the going concern value in that it has been able to sell the product as an aggregate value. In essence, the going concern value advocates for the expansion of market research in order to gather enough information as possible concerning the needs of the customers.
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Corporate Social Responsibility and Sustainable Market Marketing Coursework
23 pages (5988 words) , Coursework
Nobody downloaded yet
The paper "Corporate Social Responsibility and Sustainable Market" is a good example of marketing coursework. Competition in the business industry is that strong today. No one is stable in the field of business. You may be the market leader today but you’ll never know if you still top tomorrow. Being the topmost is not that enough for a sustainable market.
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The Market Analysis of the MBA Program at Alhosn University Marketing Case Study
6 pages (1695 words) , Download 0 , Case Study
Free
The paper “The Market Analysis of the MBA Program at Alhosn University ” is a worthy version of a case study on marketing. Alhosn university of Abu Dhabi in the United States Arab Emirates launched its MBA program at the onset of June 2006. This was a move to protect Sheikh Khalifa Al Nahyan’s vision.
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EBay the Perfect eBusiness Marketing Case Study
10 pages (2836 words) , Download 0 , Case Study
Free
The organization is a facilitator between cultures. Merchant and bidders come from different parts of the globe. They have different languages. Merchants and bidders understand the cost published because there are available currency exchange calculators. The products have photos and specifications. Merchants’ backgrounds are published and rated with symbols that most languages understand.
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Lifestyle and Benefits Analysis in the Automobile Industry Marketing Research Proposal
4 pages (1207 words) , Download 0 , Research Proposal
Free
An online car dealer examined has the fifth largest market share in the sector. In recent months, however, the company has faced stiff competition, resulting in sluggish sales. It has also observed negative changes in the behavior of its customers. These developments are adversely affecting its market position.
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Tourism Marketing and Its Issues Marketing Case Study
7 pages (2005 words) , Download 0 , Case Study
Free
As we enter a new era of tourism, even the highest and a least hospitable spot in the world, the top of Mount Everest, has become something of a tourist destination. Interested parties can pay up to US$65,000 to one of several competing commercial companies in an attempt to get their name in the roll call of those who have reached its summit.
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Retail Marketing Analysis on Next Plc Marketing Case Study
11 pages (3117 words) , Download 0 , Case Study
Free
Next plc is a company based in the United Kingdom that specializes in the home shopping and retailing of womenswear, menswear, childrenswear, interiors, accessories, fashion jewelry, and telecommunication software services. It falls into the industry sector of retailing, more specifically, apparel retailing.
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Trust and Distrust: the Dynamics of Relationship Marketing Marketing Literature review
12 pages (3418 words) , Download 0 , Literature review
Free
According to Wikipedia (2006), trust, as defined in the social sciences, is the belief in the good character of one party; the parties are believed to seek to fulfill policies, ethical codes, laws, and their previous promises. As noted above, the concept of trust is not new in the history of mankind. In fact, it is in the ideas of trust and cooperation that humans are able to flourish as a species.
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The Marketing Approach of the Gap Company Marketing Case Study
11 pages (3095 words) , Download 0 , Case Study
Free
The company has obviously enjoyed a period of success which is why it has been able to expand to many parts of the world, notably Asia. In recent years, however, the company seems to be floundering, jumping from one marketing campaign to another without necessarily seeing an increase in the number of people patronizing its shops or actually buying products.
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Developing Marketing Strategy for New Product Line Marketing Report
17 pages (4370 words) , Download 0 , Report
Free
The new product which is devised by Alstom and which is known by the name of Amos, operates as an autonomous system to facilitate and optimize the power plant processes and ongoing operations. . The system is capable of polling, transmitting, and receiving data, both analog and digital, at a high rate of speed, using secure digitizing protocols and error avoidance methods.
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The Management of Markets Marketing Essay
21 pages (5738 words) , Essay
Nobody downloaded yet
The commodity may either be a good or service. The transaction is required to be a potential transaction and for this, the buyer has to have something which he can give in exchange. It is very necessary that the (2) market definition should be made the foundation for the selection of the strategy for a business. This has often been either neglected or misunderstood by the management.
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Human Resource Management: Managing People in a Multinational Context by Peter J. Dowling Marketing Book Report/Review
8 pages (2265 words) , Download 0 , Book Report/Review
Free
Obviously, technological development had shaped how we conduct business, the home country could easily dispatch its manager anywhere in the world. You have the jets to ferry these people. Arrangements could be done in a jiffy yet there is no quick and sure way of compressing the “u” curve or speed up the learning process in a foreign posting.
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Strategic Marketing Management and Consumer Behavior of Aer Lingus Marketing Assignment
6 pages (1673 words) , Download 1 , Assignment
Free
A bill was proposed to privatize the company in 2003. There are always two sides to any decision. Privatization could help bring in better management and run the operations more efficiently but it would charge higher prices from customers thus, negatively affecting the economy class passengers. Recently a survey was conducted to find out passenger views about Aer Lingus.
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Multinational Companys and Marketing Marketing Research Proposal
7 pages (2029 words) , Download 3 , Research Proposal
Free
The study would be limited to the framework of developing economies’ paradigms that have an impact on the international business negotiations and hence the sampling would be limited to the individuals and domestic and international businesses that are directly linked with business negotiations with their counterparts in developing economies.
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