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Marketing Essays

Result for Subject Marketing:
19702 essays
Analysis of Target Corporation Marketing Coursework
7 pages (1950 words) , Download 1 , Coursework
Free
The SWOT analysis of Target Corporation providing a description of strength, weakness, opportunity, and the threat of the company has been discussed. After SWOT analysis the report contains an analysis of the macro environment of the company which includes details about its economy, culture, politics, and technology.
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Analysis of HEB Grocery Store Marketing Case Study
7 pages (2401 words) , Download 4 , Case Study
Free
HEB is owned by the H.E. Butts since the commencement of the 21st century when it was established and is the major private company in the state of Texas. The H-E-B slogan possesses the same acronym as its slogan, which reads out, as “Here Everything is better”. HEBN has committed itself to low prices, exceptional service, and friendly shopping. 
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International Marketing-Introducing DHL in Canada Marketing Essay
9 pages (2429 words) , Download 0 , Essay
Free
The introduction of a new business venture like DHL will be a great opportunity for Canada’s economy to even prosper to greater heights and compete with other G8 countries at a more advantaged position. Canada has fat corporate profits, elevated raw material prices, and high capacity utilization which have the tendency of boosting business investments for years.
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The Development of the Sport Perfume Marketing Report
5 pages (1400 words) , Download 0 , Report
Free
Longevity was the major concern for all those interviewed. Apart from longevity, the other complaints were about the design of the pack. About 50% of the customers interviewed agree that the cover design is not attractive to the consumer and advised on the expected change in package design to increase user-friendliness.
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Differences in equivalence. Atomistic versus organic approaches to marketing research Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Topic: Cultural Issues in Marketing Affiliation: Marketing practices exhibit diversity and dynamism depending on the markets and consumers being targeted. Consumer behaviour, tastes, and preferences must be accounted for in order to enhance the
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Company Profile and Entrepreneurial Skills: Virgin Group Marketing Case Study
6 pages (1675 words) , Download 0 , Case Study
Free
The groups’ employees enjoy employment benefits like health facilities and medical covers provided by the company. In addition, they also have meal allowances, transport systems, and house allowances (Podmoroff, 2005, p.33). To emphasize staff performance, the group has a rewarding scheme that ensures the best performers are recognized.
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Start-up Executive Summary Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Start-up Executive Summary Executive Summary (Cubie Inc) Elevator Pitch Cubie is a private SME(Small Medium Enterprise) firm based in Taiwan since 2011. The company was established by the co-founders Cjin Cheng and Yenwen Feng, whose vision is to
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Theoretical Perspectives of Customer Relationship Management and Marketing Mix Marketing Essay
7 pages (2173 words) , Download 2 , Essay
Free
CRM is viewed as the combination of three key elements i.e. customer strategies, technology, and business processes; when these three aspects are taken into account, an organization can get in-depth information about its customers and achieve even higher levels of customer loyalty and increased profitability.
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A Marketing Audit Report for Poundworld Marketing Report
11 pages (2933 words) , Download 0 , Report
Free
It is evident that the bargain shops have rapidly increased in numbers along most high streets in the United Kingdom, partly because of the strict pricing policies or business strategy that focuses on physiological pricing. The other names for the bargain shops include pound shops or GBP1 shops.
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State and Market Actions Marketing Dissertation
10 pages (2500 words) , Download 3 , Dissertation
Free
The author states that whereas market can be defined as a place, where group of consumers is willing to search for products in order to buy them, and in most cases, these consumers are equipped with all the necessary resources in terms of buying those products provided that permission from the state is taken in this regard.
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Marketing Private Business on the Internet Marketing Literature review
7 pages (1908 words) , Download 1 , Literature review
Free
Individuals and businesses are reaching and introducing the business on an international level through the World Wide Web, an ideal environment for business and individuals. As per reports about 30 million people are connected with the largest information portal and the number is growing at an unprecedented rate.   
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Global Marketing for Boeing Company Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The author states that through strategic management Boeing Company has been able to thrive in the American market. Strategic management is a field that composes on the emergent initiatives that are undertaken by managers on behalf of the owners in terms of resource utilization, and organization performance in relation to their relative environments.
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What is the most important step in the market research process Why What might occur if an error is made in this step Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Market research demonstrates a continuous process that involves the collection and analysis of data on products and services, and business practices within the market in order to satisfy the needs of the customers (Stokes, n.d). It is essential to
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Customer Compliance Models Marketing Literature review
7 pages (1993 words) , Download 0 , Literature review
Free
In the article “Towards a New Model of ‘Customer Compliance’ Service Provision,” Kasabov and Warlow (2010) used secondary sources to determine the similarities and differences between customer-centric business models and the “customer-compliance business model” (CCBM) in service industries.
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Effects of Quantitative Easing on Food Prices Marketing Research Paper
4 pages (1000 words) , Download 0 , Research Paper
Free
The researcher states that there could be various reasons for rising in food prices but it needs to be ascertained what role does quantitative easing plays in the rise of food costs. The stock market of commodities is deeply linked to Quantitative Easing (QE), as there have been riots in the stock market for food items like wheat, soybeans, and corn.
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Service Marketing Marketing Essay
9 pages (2250 words) , Download 0 , Essay
Free
Nonetheless, the paper will dwell on the service-dominant-products. Furthermore, the service marketing concept will be explained including tools, models, and supplemental concepts that will pave the way to a better understanding of services marketing as an academic subject and an organizational function.
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Marketing Leverage to Dezeen and Apple Marketing Report
8 pages (2351 words) , Download 0 , Report
Free
This report gives full credit to the marketing initiative of Apple for including Dezeen as a strategic partner and showing its customized home page through an email link. Based on the scholarly research done recently and in the past on the innovative marketing strategies used, business management is thoroughly analyzed from different marketing-related perspectives. 
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Analyze iPhone in the Context of Broader Corporate Design Marketing Article
7 pages (1811 words) , Download 1 , Article
Free
Companies hire corporate designers to do this job for them. Corporate designers are responsible for designing the corporation’s brand identity as well as the identity of its products and their individual designs.
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Marketing of Southwest Airline Marketing Research Proposal
8 pages (2578 words) , Download 0 , Research Proposal
Free
Southwest Airlines’ decision to acquire AirTran Airways will definitely increase the number of routes wherein Southwest Airlines could take-off and land. Furthermore, the acquisition of AirTran Airways will not only allow Southwest Airlines to enjoy the benefit of economies of scale but also immediately increase Southwest Airlines’ existing customer base.
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Nashville Predators: Marketing Strategy for an NHL Franchise Marketing Assignment
5 pages (1328 words) , Download 1 , Assignment
Free
The paper "Nashville Predators: Marketing Strategy for an NHL Franchise" is a wonderful example of an assignment on marketing. The success of a team mainly depends on some key variables within the home city, which will have a direct impact on the key measures of the team performance other than the league standing.
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Marketing Plan for the Product: GPS-HUD 2.0 Marketing Case Study
7 pages (2099 words) , Download 0 , Case Study
Free
The product will be placed as the ultimate solution provider for those customers who are looking for a realistic solution for hands-free devices so that they can carry on their everyday activities in the car while driving. It will provide superb multiple communication features such as information exchange, entertainment, and fast communication.
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Principles of Responsible Commerce Marketing Case Study
8 pages (2308 words) , Download 1 , Case Study
Free
This study is based upon the numerous bases that can assist the business houses to become accountable. It has been recognized that a responsible business is developed on the pillars of trust as well as confidence. On betraying the customers through business misconduct, it becomes quite difficult for a company to re-create the trust as well as confidence that it had with its customers.
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Competition in Supermarket Industry Marketing Essay
7 pages (2313 words) , Download 1 , Essay
Free
This static competition explains why in marking out the boundaries within the supermarket sector, there are numerous problems that oftentimes arise. When trying to capture a large market, especially during the peak periods of the year, most supermarkets tend to lower their prices in comparison to that of their rivals in a bid to retain and get more customers due to the competitive advantages that they seek to leverage within the market
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Marketing Issues Portfolio Marketing Assignment
6 pages (1963 words) , Download 1 , Assignment
Free
The concept of a hotel brand relates to such where the hospitality service company gains the potential of creating considerable awareness among the people about the pattern of services offered and the price and value factors. Moreover, it also relates to competitive preference reflected by the people for the hotel in gaining repetitive visits. 
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Living brands Marketing Essay
5 pages (1250 words) , Download 0 , Essay
Free
LIVING BRANDS Living Brands A brand is a term that refers to the symbol of a product or service which is registered in the minds of the people. The brand dwells in the mind of the customers which constitute to a mental connection of the product or
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Target market and competition for chinese restaurant Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
SCHOOL OF HOSPITALITY & TOURISM HOSPITALITY MANAGEMENT- HOTEL & RESTAURANT Menu Planning Analysis & Design HOS2220 F Project: Phase Last Name First Name Student # Student (1) Student (2) Student (3) Section # Due Date Name of restaurant Type of
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Understanding Customers- Analysing Customers Using Mosaic Marketing Report
9 pages (2501 words) , Download 0 , Report
Free
It helps to increase customer loyalty and thereby thwarts customers from switching to the products offered by other companies. Mosaic UK is a useful tool utilized by many companies to develop their segmentation strategy based on the consumer classifications provided in the Mosaic profile system.
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Integrated Marketing Communications for Various Market Segments Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
I would use both primary and secondary data sources to collect data. Secondary data would involve past researches on women fashion stores in Australia. Along with that, fashion magazines, Newspapers, and Annual reports of our competitors would be taken into account. Primary research would involve a questionnaire, interviews, and focus group.
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Entrepreneur Marketing Marketing Case Study
4 pages (1000 words) , Download 0 , Case Study
Free
Entrepreneur Marketing: Vickers A Case Study Analysis Vickers-Willis graduated from Harvard School of Business in 1999. Vickers-Willis started UBUBU.com with three of his fellow HBS classmates. Their business concept involved the development of
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Futures Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Futures Answer Door to door transport business is one unique type of public transport business. This type of transport service are generally developed targeting the communities around major cities or downtown of urban and semi urban areas. This
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New Product Launch Marketing Essay
1 pages (379 words) , Download 2 , Essay
Free
The customers can call or register online to avail of the service and payment to be made accordingly. However, there are substitutes if not at the highest level but to a minimum level. Customer’s instead of opting for Movers Company such as daycare 24 hours, can transport the furniture through local vehicles such as trucks or even personal vehicles.
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Brand analysis Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Brand Analysis Table of Contents Table of Contents 2 0 Brand Equity 3 2.0 Coca-Cola 4 3.0 Brand Auditing for Coca-Cola 4 3 Brand Promise 4 3.2 Brand Personality 5 3.3 Brand Values 5 3.4 Brand Attributes 6 3.5 Visual Identity 7 7 References 8 1.0
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Why SNAP Benefits Need Social Marketing Marketing Research Paper
4 pages (1000 words) , Download 0 , Research Paper
Free
The author states that the authorized SNAP retailers promote healthy food like fruits and vegetables and other food items which have high nutrition value. Social marketing is a marketing approach for a social good. Research reveals that in 2010, nearly 15% of US households had experienced food insecurity with 1/3 of them being acute.
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Marketing Video Review - ECHOs Marketing Movie Review
2 pages (500 words) , Download 0 , Movie Review
Free
ID Lecturer Marketing Video Review – ECHOs Do you agree with these findings? Please also tell me what generation you represent (Baby Boomer, Gen X, or Millennial) and how you think that may affect your opinion(s). I actually agree with these
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The History and Achievements of Dominos Pizza Marketing Term Paper
8 pages (2301 words) , Download 2 , Term Paper
Free
The trends of globalization are believed to have led to the increase in demand for fast food in the market. It needs to be mentioned in this regard that the aspect of globalization also influenced Domino’s Pizza owing to which the company has been making constant attempts to enter or expand their operations in the new global markets.
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Advertising and Sales Management Marketing Report
5 pages (1401 words) , Download 0 , Report
Free
The imagery and wording should also intermarry in order to give the advertisement the desired effect. In the case of this advert, the aspects were proportional to each other except the fact that the wording was too much. A readership may not have the time to go through all the details of the advert thus minimal use of use should have applied.
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Future of Employee Training and Development Marketing Coursework
6 pages (1916 words) , Download 0 , Coursework
Free
Training helps in developing employees to realize their full potential and job satisfaction. The current competitive business environment requires organizations to improve their training methods to accommodate changing trends in the technology world. Human development and knowledge are necessary to meet the changing trends in consumption.
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Cango Second Analysis Marketing Case Study
7 pages (1798 words) , Download 0 , Case Study
Free
Correct evaluation of technological and operational benefits: It can be said that the in-depth knowledge regarding the new technology has automatically contributed to a better understanding of the new technology’s ability of contribution and change in the company’s already existing business process. 
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Balanced HR Score Card for Google Inc Marketing Case Study
7 pages (1900 words) , Download 0 , Case Study
Free
Understanding the fundamentals of an integrated and intuitive online experience through intelligent, self-learning, and interactive tools that communicate with online users and present relevant information is what Google Inc endeavors for through the launch of its application portfolio and its constant expansion.
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Understanding the Concept and Process of Marketing Marketing Coursework
9 pages (2323 words) , Download 1 , Coursework
Free
Retaining the existing customers can help in increasing the revenue generation of a company in a big way and is thus given high priority in the marketing strategies followed by various organizations. Another key marketing concept is customer profitability which means how the customers of a company add to its profitability.
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The Modernisation of Brand Identity of Sony Corporation Marketing Research Proposal
20 pages (5630 words) , Download 1 , Research Proposal
Free
From the perspective of the company, brand identity provides the vehicle by which the firm projects to the public the image by which it wants to be perceived (Neumeier, 2004). This research is intended to lay the groundwork for enhancing and revitalizing the Sony brand and its sub-brands.
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PNC BANK Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
PNC BANK PNC Bank Social Strategy The urgency and efficiency aspects mainly vital in the delivery of servicesto a large clientele in the baking field prompted PNC Bank to adopt Web 2.0 application (Adams, 2012). The core purpose of this application
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Strategies and Tactics for Xtreme Gymnastics Marketing Essay
5 pages (1610 words) , Download 0 , Essay
Free
As part of the strategy to offer premium, differentiated services, the rest of the staff, including maintenance, are to undergo training as well on hospitality and related areas, to make sure that the total experience in the facilities is excellent, akin to the level of service offered in facilities such as spas and country clubs.
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Digital Marketing Strategy of Samsung and Apple Marketing Case Study
6 pages (1732 words) , Download 0 , Case Study
Free
The concept of integrated marketing communication has drastically changed in recent years. The effectiveness of print advertisements and television commercials has decreased due to the evolution of digital marketing. In today’s world, a small firm can outplay big players in the industry by taking the help of viral video. 
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Lack of Consolidated Measurement Tool in Client Service Marketing Research Proposal
9 pages (2402 words) , Download 2 , Research Proposal
Free
Client services are an essential component of the business undertaking. This is because they promote the growth of a company and makes it more competitive. Organizations have been using several means to measure their client services. However, these measurement tools have not been consolidated and thus have not been yielding the required results.
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Digital Marketing and Opportunities to Organisations Marketing Essay
5 pages (1576 words) , Download 0 , Essay
Free
Marketing in the new age technological world informs as well as empowers the customer and drives sales. With information technology as a tool to market an organization’s products, customer interaction is enabled, which creates many opportunities as well as challenges for the organization. Deciding to go digital has a tremendous impact on the very nature of business. 
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Virgin Mobile UK Marketing Report
12 pages (3396 words) , Download 0 , Report
Free
In the first phase of the research, there would be an examination of the leadership and management of Virgin Mobil. This will give an understanding of the core concepts that keep the business going. There would be an examination of the vision and mission and the rationale for leadership.
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Research and Markets: Domino's Pizza Marketing Case Study
7 pages (2306 words) , Download 4 , Case Study
Free
This process is significant because it affects customer relations as well as the acquisition of human, financial and natural resources, raw materials and information. The significance of good market research besides environmental scanning in the success of other marketing-related activities in a business is explored.
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Ethical and Sustainability Issues with Your Product Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Company (XYZ)- Ethical ment Ethics in XYZ The success of XYZ has been highly related to ethics. In fact, ethical rules have been a key element of the firm’s strategies. The promotion of ethics in XYZ is based on Trust, Equality, Social Responsibility
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Has the Marketing Mix for Volkswagen Been Successful Marketing Case Study
11 pages (3234 words) , Download 0 , Case Study
Free
The paper "Has the Marketing Mix for Volkswagen Been Successful" is an outstanding example of a marketing case study. Volkswagen, a large multi-national automobile producer, has had a very difficult history in terms of finding a connection with customers, establishing brand loyalty and brand preference, and emerging from its more traditional brand positioning from the 1970s.
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