CHECK THESE SAMPLES OF Theoretical Perspectives of Customer Relationship Management and Marketing Mix
During the length of this paper, due consideration is paid on the marketing research discussions, the understanding of the marketing mix concept, the philosophies of segmentation and positioning in the related avenues of marketing and lastly the activity of having brands within the marketplace.... In the end, it is important, to sum up, the whole discussion that has been mentioned here with regards to marketing philosophies, research basis, branding strategies, and segmentation and positioning....
15 Pages
(3750 words)
Research Paper
he most common understanding of customer relationship management (CRM) that it comprises of technology based customer related solutions like the sales force & customer service automation system.... The business strategies of an organization form the foundation of customer strategies, whereby the former is formed at the CEO & board level comprising of business objectives comprising of strategies & directions pertaining to organization wide competencies and the latter is formed at the marketing department level that use the business strategies to target market segments & customers....
15 Pages
(3750 words)
Case Study
In addition, the Profit of Impact marketing Strategies (PIMS) study conceptualized value as the relationship between quality and price, stressing that the ascertained competitive success can be obtained through the perceived relative value of the total package of products and services that influence the customer's behaviour.... The main driver for this development is that if business organizations engage in value management, they can gain competitive advantage, the type of advantage that is sustainable, and at the same time is difficult to be imitated and that it is essentially non-substitutable, making it all the more valuable and rare....
8 Pages
(2000 words)
Literature review
Today marketing not only means to sell products but also embraces various operations related to customer services and customer satisfaction.... o state the history or origination of marketing is indeed a difficult task.... But evidences from decades have been emphasising on the issue to unleash the actual period when the thought and need of marketing were recognised by organisations.... According to few researchers, authors, and analysts, revising the initiation of the marketing concept occurred in late 90s while the others argue it to crop up in ancient Greek....
9 Pages
(2250 words)
Essay
This report provides a theoretical overview of relationship marketing paradigm and to identify measure concepts, principles, models and benefits of it.... Relationship marketing is defined as “Total relationship marketing is marketing based on relationships, networks and.... Relationship marketing is closely intersected with sustainability – “a form of development that meets the needs of the present without compromising the ability of future generations to meet their own needs” (Benn & Martin, 2014:742)....
28 Pages
(7000 words)
Assignment
With the introduction of the CRM, Arguments made by Johnson and Selnes (2004), states that focus should be made on the wider managerial perspective that considers the company's entire customer portfolio rather than focusing on the few close customer relationship in order to maintain profitability, shareholder's value and company growth.... yals (2003) also stresses on the need to analyse the total relationships as an investment portfolio where the balance would be the consequence of the customer relationship related long term revenues and risks....
12 Pages
(3000 words)
Essay
Kitchen, Schultz, and Kim (2003) found that there were two contradictory articles in the same issue of Journal of Advertising Research, 2000, one arguing that IMC is a new concept but only a management fad and the other argued that IMC is a new and emerging business and marketing concept for the 21st century which is characterized by digital business environment (p.... The paper gives detailed information about integrated marketing communication.... In modern highly compound and dynamic marketing environments, products are similar in design, price, representation, so they must vary due to benefit augmentation to attract targeted consumers' segments....
24 Pages
(6000 words)
Research Paper
Although advertising is a major part of the communication mix, we cannot consider it the only tool.... (Rossiter & Bellman, 2005) The Marketing Communication mix, sometimes known as Promotional mix consists of the following tools:These tools are further subdivided.... The marketers now use a mix of different tools and mediums in order to communicate their message.... This paper discusses how marketing communication is carried out in today's world with the emergence of Integrated marketing Communication concept....
11 Pages
(2750 words)
Assignment