Marketing Video - ECHOs - Movie Review Example

ID Lecturer Marketing Video Review – ECHOs Do you agree with these findings? Please also tell me what generation you represent (Baby Boomer, Gen X, or Millennial) and how you think that may affect your opinion(s). I actually agree with these findings because Baby Boomers, Gen X, Echo Boomers and Millennial represent age segments which are quite renowned for their peculiar ways and sets of doing things their own way. This is true because these individuals belonging to different groups manifest how well they are able to showcase who they are and how they comprise true value for the rest of the world around them.

I also agree with the findings because these groups have more or less been credited with the technological changes over the years and the manner under which such amendments have come about suggests their success in more ways than one. The video highlights how well a particular age segment has been able to fathom the society at large, and its due role within changing the landscape of things. This global strategy to tackle different ideologies through Baby Boomers, Gen X, or any other age segment has largely been a successful one because various age groups bring with them their own experience, their respective thinking domains and so on and so forth. 2. What stood out to you as an "a-ha" or was just memorable from the video?

The “a-ha” moment in the video is depicted by the kind of proper examples that have been suggested which speak volumes about the kind of research that has been done. The video has been spot-on as far as an understanding of the varied age segments and groups is concerned, and there is reason enough to believe such premises more than anything else. It will however be the basis of knowing where one is going wrong with regards to the related equations and how corrective measures can be incorporated within the shortest possible time since the entire society is one big stakeholder (Author Unknown, 2012).

Hence the “a-ha” moment revolves around the proper divisions of the groups and then going about comprehending where they come from within the different domains of the society. It would be so important to understand these groups because they have a huge role within the making up of such knowledge realms. 3. What marketing implications or lessons can we take from this video? (Good and bad) The marketing implications that can be grasped from this video comprise both good points as well as bad.

This means that the understanding can only be reached upon once there is a fair enough basis of knowing how well things have been planned. As for the age groups and segments that have been discussed thus far within the video, it would be a good idea to give the credit where it is due, no matter if the individuals belong to the Baby Boomers or Gen X ones. The role played by just about everyone here is suggestive of their significance within the relevant thick of things. However, the bad point that has been raised within this video and which connects itself directly with the marketing comprehensions surrounds the demarcations that have been unnecessarily drawn up.

Since this is a world of competition, it would not be a good idea for one age group or segment to compete with an individual belonging to another one. Rather the emphasis should be on getting the job done and that can only come about through amalgamation of talent, irrespective of these people belonging to some specified groups or age segments. References Author Unknown. (2012). Echo Boomers. Found Online at: http://www.cbsnews.com/video/watch/?id=7380286n&tag=mncol;lst;2