StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19895 essays
The Success of the KiddieLand Company Marketing Case Study
4 pages (1024 words) , Download 28 , Case Study
Free
The paper “The Success of the KiddieLand Company” is a great variant of a case study on marketing. KiddieLand is a retail store that deals with toys, and it is located in the Midwest. The headquarters of KiddieLand is located in Chicago, which is also a distribution center, while the second distribution center is located in Columbus. Generally, KiddieLand has 70 stores located in six regions.
Preview sample
Telstra - Environmental. Competitive, and Strategic Analysis Marketing Case Study
11 pages (3108 words) , Download 0 , Case Study
Free
The paper “Telstra – Environmental. Competitive, and Strategic Analysis” is a forceful example of the case study on marketing. Telecommunication has grown. “It forms a very important part in the Australian economy”. There are many providers. Telstra is a leader in it. Others are Optus, AAPT, Powertel, Hutchison, and many more. It contributes to the economy. “It makes use of all technology.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
How Could a Small Organisation Grow with the Help of Online Marketing Marketing Coursework
10 pages (3053 words) , Download 0 , Coursework
Free
The paper "How Could a Small Organisation Grow with the Help of Online Marketing" is a great example of marketing coursework. Today, the world has become a small place to live in. National boundaries are vanishing and trade is spreading its feet to every nook and corner of the world. It has become imperative that to sustain in the long run companies need to think big.
Preview sample
Telephone Survey Meant for Use in Joes Wraps and Subs Survey Marketing Case Study
8 pages (2114 words) , Download 0 , Case Study
Free
The paper 'Telephone Survey Meant for Use in Joes’ Wraps and Subs Survey" is a good example of a marketing case study. Presented is a sample of telephone surveys meant for use in Joes’ Wraps and Subs survey, premeditated by the use of computer-assisted telephone interviewing (CATI) system. The system enhances pronged questioning which is listed herein below (Trullinger Associates 1995).
Preview sample
International Marketing Management Marketing Article
7 pages (1990 words) , Download 1 , Article
Free
The paper "International Marketing Management" is an outstanding example of a marketing article. Fresh Direct Services employs several strategies to create and capture customer value. One strategy is to carry out proactive brand management. The management carries out this activity through the employment of a broad range of promotional concepts with a view to enhancing the customers’ attitudes and perceptions of particular products.
Preview sample
The Extent of Governments Interference in the Free Market Marketing Coursework
8 pages (1757 words) , Download 0 , Coursework
Free
The paper "The Extent of Government’s Interference in the Free Market" is a good example of marketing coursework. In a free market, it is the forces of demand and supply that controls the market. The government exercises little or no control over the market. Ideally, in a free market economy, the buyers and sellers transact business freely based on mutual consent without government intervention by way of taxes, regulation, and subsidies.
Preview sample
Marketing Strategy: Apple Inc Marketing Case Study
10 pages (2696 words) , Download 0 , Case Study
Free
Its most common products include the iPod, Macintosh computer line, iPad, and iPhone. Their software includes iTunes media browser, Mac OS X operating system, the living suit of multimedia, Aperture among others. By October 2010 Apple Inc was running 317 retail stores found in 10 countries. It is the largest company that is traded publicly in the entire world considering market capitalization.
Preview sample
Marketing and Its Importance Marketing Assignment
6 pages (1888 words) , Download 0 , Assignment
Free
The key stakeholders in this project include the public, several industries operating in the region, and the business community operating in the region. It would be imperative to consider getting information from these people because they are the major beneficiaries of the project and the success of the project has a direct effect on them.
Preview sample
Successful Marketing Strategies in its Operations is Virgin Blue Marketing Case Study
11 pages (3077 words) , Download 0 , Case Study
Free
The changes seen in the workforce diversity due to the opening up of economies have resulted in Virgin Blue looking towards having a tool that ensures that they are able to integrate the workforce. Virgin Blue as a result of it has been able to create a positive workplace environment (Kramar, Bartram, Cieri, Noe, Hollenbeck, and Wright, 2011).
Preview sample
Successful Marketing Story: Apple iPad Marketing Case Study
13 pages (3651 words) , Download 1 , Case Study
Free
For these recent crops of innovative products, it is said that Apple is currently enjoying its most profitable quarter with record sales and profits figures.  Its unprecedented growth is attributed to numerous factors, including sound and innovative marketing strategies and its former and now deceased CEO, Steven P. Jobs.
Preview sample
The Significance of Marketing Research Marketing Case Study
9 pages (2487 words) , Download 2 , Case Study
Free
Marketing research provides a wide range of information on key marketing issues as well as opportunities, facilitating better-informed decision making in marketing. Due to the vast scope and specialized nature and skills required for marketing research and its potential implications for successful business operation. 
Preview sample
Modes of Market Entry of Coca-Cola Company Marketing Case Study
11 pages (2992 words) , Download 10 , Case Study
Free
In general, it is quite essential to notice that now, the company Coca Cola has captured a large share of the market in the food & beverages market only by focusing on its strategies. In spite of the severe competition it faces in various parts of the world it operates, the company has emerged as a leader.
Preview sample
Analysis of Civil Aerospace Market Marketing Case Study
8 pages (2252 words) , Download 2 , Case Study
Free
The aerospace industry of the US has been one of the most flourishing industries. But now, some challenges have cropped up for the industry. The three main issues that the aerospace industry is facing are – rising competition at the international level, continuing reductions in the defence budget, and a poor worldwide economy.
Preview sample
Attractiveness of India and China for Australian Companies Marketing Case Study
12 pages (3680 words) , Download 0 , Case Study
Free
This is one major challenge that new companies, particularly foreign investors, are poised to grapple with. A methodical evaluation of the business environment is therefore supposed to be carried out before any major investments are implemented. It has been noted in this report that China offers more investment opportunities.
Preview sample
Advertisement Management Project - Media Plus Marketing Coursework
15 pages (3897 words) , Download 0 , Coursework
Free
The paper "Advertisement Management Project - Media Plus" is an outstanding example of marketing coursework. Media Plus, W.L.L will undertake a campaign project for the development and marketing of a Gulf Business Directory. The project will accomplish the following five specific objectives: To provide a one-stop document for investors, businesses and clients to access information about potential business partners.
Preview sample
Madura Tea in the Tea Market in Thailand Marketing Report
4 pages (1363 words) , Download 0 , Report
Free
Now, with hopes of penetrating the already-saturated tea industry of this country, the premier Australian tea company is faced with challenges to ride the competition and establish a niche of its own against some giant names who started early in this country such as Uni-President Co. Ltd., T.A.C. Beverage Co. Ltd., and Oishi Group Co.
Preview sample
Customer Relationship Management Marketing Assignment
9 pages (2459 words) , Download 0 , Assignment
Free
The paper "Customer Relationship Management" is an outstanding example of a marketing assignment. There can be good CRM software and not as good CRM software. The actual thing is that the success of the CRM depends on how it is implemented by its practitioners. They cannot simply set up the software and leave it alone, hoping to attain gains through it.
Preview sample
Exploring the Success Factors of eCRM Strategies in Practice by Qimei Chen and Hong-Mei Chen Marketing Article
6 pages (2004 words) , Download 0 , Article
Free
The paper “Exploring the Success Factors of eCRM Strategies in Practice by Qimei Chen and Hong-Mei Chen” is a perfect variant of the article on marketing. Most of the companies have an online presence. Whenever a customer clicks on an ad or views a product specification, web site operators make a note of this and record his digital trail.
Preview sample
Competitive Advantage of Traditional Wine Producing Nations such as France, Spain and Italy Marketing Case Study
6 pages (1586 words) , Download 0 , Case Study
Free
The paper "Competitive Advantage of Traditional Wine Producing Nations such as France, Spain and Italy " is a good example of a marketing case study. Basic economic theories have always given three key sources of wealth or competitive advantage for stakeholders in business economics: land and natural resources, capital, and labour (Amit, 1993).
Preview sample
Strategies of David Jones, Kmart, and Coles Supermarket Using Porter's Competitive Strategies Marketing Case Study
7 pages (1872 words) , Download 1 , Case Study
Free
The paper “Strategies of David Jones, Kmart, and Coles Supermarket Using Porter's Competitive Strategies” is an affecting variant of the case study on management. Strategic planning is an organization's development of describing its strategy and generating resolutions on allowing its resources to pursue this strategy (Bradford et al, 2000). Among the organization's resources are its people and its capital.
Preview sample
Planned Versus Emergent Approaches Marketing Assignment
8 pages (2407 words) , Download 0 , Assignment
Free
The paper "Planned Versus Emergent Approaches" is a perfect example of a marketing assignment. Using business literature, a strategy can be said to be a broad course of action planned to enable an organization to achieve its objectives. This word was derived from a Greek word strategos, which means the art of the general or the commander of the armies (Price, 2007).
Preview sample
Public Involved in the IKEA Product Recall Marketing Case Study
9 pages (2777 words) , Download 0 , Case Study
Free
The paper 'Public Involved in the IKEA Product Recall" is a good example of a marketing case study. Product recall takes place when a product violates consumer product safety regulations. This is often carried out in order to limit the blame for corporate negligence and for protecting the business reputation. A product recall is a public concern because it concerns business reputation.
Preview sample
The Marketing Mix of Burger King Company Marketing Case Study
10 pages (2817 words) , Download 2 , Case Study
Free
Burger King must check its strategy first if it is supportive of its objectives before it can decide to change the marketing mix. As apparent in the failure of its ad campaigns during the previous years, the company’s failure to establish a clear brand framework to communicate to its target market is traced by its less strategic approach to marketing.
Preview sample
Viral Marketing - the Case of Ryanair Marketing Case Study
9 pages (2613 words) , Download 2 , Case Study
Free
The popular public image of Ryanair further prompted the event to be panned by criticized in the full glare of the customers and the media. The uncalled responses on the part of Ryanair, especially resorting to personal remarks have clearly shown that the airline needs to make use of social media for marketing in a better manner.
Preview sample
International Business Marketing: Hong Kong Disneyland Marketing Case Study
7 pages (1919 words) , Download 2 , Case Study
Free
Geographical dispersion of the members of a group allows the networks to provide the basis for the development of both regional and international business organizations” (Casson & Cox, 1993, p.47). This is partially true in the case of HKD. It was able to prevent the same thing that happened in France.
Preview sample
International Marketing of Marks & Spencer Company Marketing Case Study
9 pages (2777 words) , Download 2 , Case Study
Free
It was a partnership business between Michael Spencer and Tom Spencer. The business grew and became a business empire over a period of time. At present Marks & Spencer is one of the leading retailers in the UK. The expansion can only be seen in the number of retail outlets it has in the UK as well as in other countries. 
Preview sample
Marketing Communications for Patagonia Town Council's Project on Recycling Water for Drinking Marketing
14 pages (3820 words) , Download 0
Free
The paper “Marketing Communications for Patagonia Town Council’s Project on Recycling Water for Drinking” is a creative example of the business plan on marketing. Throughout the world, water and wastewater businesses are rising rapidly. Recycling of water is a major measure being employed more and more to diminish the demand for drinkable water.
Preview sample
The Holiday Decision-Making Marketing Essay
9 pages (2427 words) , Download 0 , Essay
Free
The paper "The Holiday Decision-Making" is a great example of a marketing essay. The baseline of this topic is to find out the factors that influence decisions making process before going for a holiday. To have the best result a matrix will be used to determine the preferences of individuals and what makes it impossible to attain them.
Preview sample
Dassan Ltds Market Environment Analysis Marketing Term Paper
9 pages (2616 words) , Download 1 , Term Paper
Free
Contextual and market issues such as the culture of the Australia people must also be considered. Porter’s five forces analysis is used to assess the industry dynamics while the Hofstede cultural dimensions are used to capture the socio-cultural issues that affect the operations of Dassan.
Preview sample
Consumer Behaviour - Holiday Destination Choice Marketing
8 pages (2352 words) , Download 1
Free
The paper "Consumer Behaviour - Holiday Destination Choice " is a perfect example of a marketing report. Life involves a lot of decision-making process whereby some seems to be less important while others are major and very crucial. The best example of a major decision in life is when a person wants to marry, choosing a wife, career, buying a house, vehicles and so on.
Preview sample
The Marketing Systems for Toyota Prius Marketing Case Study
9 pages (2613 words) , Download 0 , Case Study
Free
The paper 'The Marketing Systems for Toyota Prius" is a perfect example of a marketing case study. Business survival depends on the marketing strategy used by the company. Toyota Prius has been a model of choice for many car owners. New car models have been introduced in the market; but for Toyota Prius, it has been a success.
Preview sample
Multilateral Bodies and Globalised Economic Environment Marketing Coursework
12 pages (3326 words) , Download 0 , Coursework
Free
The paper "Multilateral Bodies and Globalised Economic Environment" is an outstanding example of marketing coursework. International organisations and bodies such as the World Trade Organisation (WTO) and the European Union (EU) play important role in the continued development of global business opportunities.
Preview sample
Market Development - a Growth Strategy for Hewlett Packardto Sell Its Products in New Markets Marketing
7 pages (2111 words) , Download 0
Free
The paper “Market Development -  a Growth Strategy for  Hewlett Packard to Sell Its Products in New Markets” is a forceful example of the report on marketing. HP is an abbreviation commonly used to refer to Hewlett-Packard a firm that is spread all over the world and its headquarters are at Palo Alto, California in the United States of America.
Preview sample
The Success of a Video Game Console Marketing Assignment
8 pages (2127 words) , Download 0 , Assignment
Free
The following paper 'The Success of a Video Game Console' is a perfect example of a marketing assignment. Many buyers in the video game market carefully analyze video game consoles; they do so to look for defaults and make comparisons of materials used in the manufacturing of a particular video game.
Preview sample
Marketing and Design of products Marylebone Oxygen Bar Marketing Case Study
15 pages (3890 words) , Download 0 , Case Study
Free
This paper performs a marketing plan for new venture creation, namely the Oxygen Bar on the campus of Westminster Business School. It does it through three parts: the first part of the paper includes the product, its equipment, and its features evaluates the target group, sufficient for this business.
Preview sample
International Marketing of Malaysia Marketing Case Study
8 pages (2208 words) , Download 0 , Case Study
Free
To the south, Malaysia is separated by the South China Sea with two regions namely; the peninsular Malaysia and Malaysian Borneo. It borders Thailand Indonesia and Brunei with maritime borders such as Singapore and Vietnam. The capital city of Malaysia is known as Kuala Lumpur.  The Malaysian population is approximately 28.5 million (Colin, 2001).
Preview sample
Advertisings Effect on Childrens Nutrition Marketing Case Study
9 pages (2596 words) , Download 2 , Case Study
Free
New channels such as Nickelodeon and Disney Cartoon, designed to specifically cater to the young child, make efforts to provide quality programming without some of the violence, drug use and sexual innuendo featured in more primetime shows making many parents feel more comfortable about this T.V. watching time. 
Preview sample
The Mini Advertising Campaign Marketing Case Study
7 pages (1972 words) , Download 2 , Case Study
Free
The car was in vogue in the 1960s because it was small, stylish and easy to drive and park anywhere. Larger models edged out the Mini in the 70s when it began to look dated. But when BMW took over the Mini Cooper car in 2002, it created an advertising campaign that changed the perception about the small size of the car and turned it into a cool, fun vehicle.
Preview sample
The Relative Merits of Weak and Strong Advertising Theories Marketing Case Study
8 pages (2142 words) , Download 2 , Case Study
Free
A basic understanding of these theories can be deepened through the application of associated advertising models such as the ELM model or the ATR model respectively. The ELM model is a model of persuasion demonstrates how consumer’s attitudes are formed and changed through the messages contained in advertisements.
Preview sample
Marketing Mix Plan: Mitsubishi Outlander Marketing Case Study
7 pages (1878 words) , Download 3 , Case Study
Free
A compact crossover SUV created by Japanese carmaker Mitsubishi, the Outlander is presently in its 2nd generation and remains one of the most popular models for this important manufacturer. Seeking to understand the target market for the Mitsubishi Outlander as well as the marketing objectives for this audience, the following proposes a comprehensive marketing mix of this leading automobile.
Preview sample
A Comparison of Atmospherics in Two Retail Outlets Marketing Case Study
9 pages (2545 words) , Download 2 , Case Study
Free
In creating the proper atmospherics, the outlet has designed space the conveys a particular aspect of their branding in such a way that the consumer understands the intent of the shopping experience. Everything from the lighting to the music played has been brought together in order to verify to the customer the branding image and to make their experience conducive to buying their product.
Preview sample
Market Segmentation Strategy of Nokia Company Marketing Essay
10 pages (2915 words) , Download 2 , Essay
Free
The essay presents the central aspects defining market segmentation. The case study of the Nokia Company and its market segmentation strategies follow in the second section of the essay. The final section of the essay offers conclusions and recommendations that the Nokia Company can adopt in an effort to be more successful in the market.
Preview sample
Product Managers of Socially Harmful Products Marketing Term Paper
8 pages (2523 words) , Download 0 , Term Paper
Free
The following paper entitled 'Product Managers of Socially Harmful Products' is a perfect example of a marketing term paper. Marketing any product or service carries with it strong ethical responsibilities. Most marketing decisions have ethical ramifications on whether business executives realize it or not.
Preview sample
GE Money Australia Consumer Relationship Management Marketing Case Study
11 pages (3001 words) , Download 0 , Case Study
Free
The paper 'GE Money Australia Consumer Relationship Management " is a good example of a marketing case study. The concept of consumer relationship management has rapidly gained popularity. The corporations today are helping themselves evolve into a different organizational setup, better known as the more customer-oriented companies than the product-oriented ones.
Preview sample
Internet Marketing Project for MarketNet Facebook Group Marketing Assignment
14 pages (3844 words) , Download 0 , Assignment
Free
The paper “Internet Marketing Project for MarketNet Facebook Group” is a thoughtful example of a marketing assignment. The purpose of this report is to suggest ideas in which the Facebook group MarketNet can be promoted to business and marketing students of CQU, and how the features of the site can be enhanced. This task presents several opportunities and challenges.
Preview sample
Retailing and Marketing of the Sales of Goods or Commodities in Small Quantities Marketing Research Paper
16 pages (4613 words) , Download 0 , Research Paper
Free
The paper "Retailing and Marketing of the Sales of Goods or Commodities in Small Quantities" is an excellent example of a research paper on marketing. This paper aims to outline and justify how the research on foreign market strategies and operations will be carried out. The paper highlights the research methods that will be used and how the research will be carried out.
Preview sample
Trends in Consumer Behaviour - Compaq Presario Marketing Assignment
12 pages (3291 words) , Download 0 , Assignment
Free
The paper "Trends in Consumer Behaviour - Compaq Presario " is a perfect example of a marketing assignment. In any market, there is the belief that the customers require a certain product because of some factors that tend to fulfil a certain aim. Thus, in the case of Compaq Presario evident consumer behaviour trends are the demographics, value and social.
Preview sample
Customers, Markets and Products & Their Importance Marketing Coursework
9 pages (2348 words) , Download 0 , Coursework
Free
The paper 'Customers, Markets and Products & Their Importance" is a perfect example of marketing coursework. Customers are individuals who buy products/avail services of companies for a price. Example, a person buying a car/getting hair-cut in the salon. Customers are important as they are the main drivers of the market and economy.
Preview sample
Sustainable Market for Juice Plus Shop Marketing Case Study
6 pages (1892 words) , Download 0 , Case Study
Free
The paper "Sustainable Market for Juice Plus Shop" is a perfect example of a marketing case study. Beverages the world over are taken by people from all walks of life at various functions whether formal or informal. Fruit juice specifically is recommended with every meal due to its nutritious value to the human body.
Preview sample
Why to Invest in Land in Dubai Marketing Case Study
8 pages (2141 words) , Download 0 , Case Study
Free
The paper "Why to Invest in Land in Dubai" is a good example of a marketing case study. A good investment is taken into consideration as a result of good returns. Investment always seeks the best available options but the question is How to select the best available option so the answer is any option which fulfills the below mentioned, is a good investment option
Preview sample
    7551 - 7600 results of 19895 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us