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Marketing Essays

Result for Subject Marketing:
19702 essays
Main Issues of Services and Relationship Marketing Marketing Coursework
8 pages (2269 words) , Download 0 , Coursework
Free
Moreover, it involves the marketing of services such as telecommunication, car rental services, air travel, health services, and professional services among others.  Also, services are more widely denoted as economic facilitators that create added value and provide benefits to consumers, customers, or organizations.
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Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia Marketing Essay
61 pages (9873 words) , Download 2 , Essay
In order for marketing managers to develop and implement effective marketing strategies, it is necessary to understand the impact that price changes have on consumers’ purchasing behavior and purchasing decisions. In particular, the market price of automobiles is one of the most significant factors that can influence consumers’ purchasing behavior and purchasing decisions.
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Costa Cafe Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
Service quality at Costa Café al affiliation Service quality at Costa Café Established in 1971, Costa Café is one of the leading coffee brand shops in the UK. Selling an array of roasted coffee, Costa Café is a chain coffee shop with over 300
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Focus of the Ipad Marketing Mix Marketing Case Study
7 pages (1904 words) , Download 0 , Case Study
Free
Another notable target market is that of the aging demography who wants to explore new things (Hughes, 2011). In addition students and the younger generation have not been left behind, notably are the students who desire trendy and innovative devices that provide various options in performing tasks.
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The Role of Word of Mouth in Business Marketing Coursework
8 pages (2133 words) , Download 0 , Coursework
Free
The current business world is extremely competitive and to create a niche in the market, it has to depend on various social media techniques. One of the marketing strategies which benefit the business most in becoming prosperous is the word of mouth, which has a prominent place in expanding the face value of a business.
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Market Structures: Monopoly Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
The author states that the structure of the market that is not in line with the assumptions of perfect competition is regarded as the market for imperfect competition. This type of markets disregards the rules of perfect competition. The imperfect competitive market structure resembles the structures of the realistic market.
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Leading the Way Start with a Marketing Audit Marketing Coursework
6 pages (1838 words) , Download 0 , Coursework
Free
"A marketing audit is a systematic, comprehensive examination of a firm's marketing organization, strategies, tactics, and activities. A marketing audit allows top management to discover the firm's strengths and weaknesses in relation to threats and opportunities it faces in the marketplace, and identify more effective uses for the accessible marketing resources".
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Market Entry into the Chinese Market by Thorntons Chocolate Marketing Case Study
11 pages (3213 words) , Download 1 , Case Study
Free
The paper "Market Entry into the Chinese Market by Thornton’s Chocolate" is an outstanding example of a marketing case study. Thornton’s Chocolate was established in the United Kingdom in 1911 by Joseph William Thornton. Through a series of business model evolutions, Thornton’s now boasts annual revenues in the contemporary market of £218 million.
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Tata Nano International Market Selection with the Worlds Cheapest Car Marketing Case Study
11 pages (2991 words) , Download 0 , Case Study
Free
The objective of creating new market segments underpinned Tata Nano’s entry into the ultra-low-cost car market. An understanding of the network of forces that culminated in the market choice should begin with the understanding of the different challenges that attend to the Indian transport sector.
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Social Networking and Enterprise Marketing Coursework
9 pages (2655 words) , Download 0 , Coursework
Free
With the emergence of social network marketing, agents have been induced to embrace social media marketing to achieve a better understanding of customer needs, and build a better relationship with customers. Social marketing pursues in an elaborate manner the online marketing strategy a  business can adopt, the opportunities and challenges associated with social marketing.
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Creating Innovation in Firms Marketing Essay
6 pages (1763 words) , Download 2 , Essay
Free
As a marketing advisor by profession, I have been contacted by Talent Management Team from Virgin Company Limited to advise them on how to develop and encourage creativity and innovative behavior in their company. The company has been in operation for a period of fifteen years and it has grown tremendously over the years.
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Marketing Promotion of Samsung Company Marketing Assignment
12 pages (3000 words) , Download 4 , Assignment
Free
The promotional plan is this context will be developing a site through the Samsung Company’s fan page where people are going to vote by liking the new product and those who do not like it will also place cast their votes. There will be a place for general comments about the release of the new product
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Marketing Plan for LumiCore Marketing Assignment
16 pages (4000 words) , Download 3 , Assignment
Free
It can be stated that the paint market of the UK is quite attractive in terms of business opportunities. However, there are several challenges which can be faced by LumiCore while diversifying the business and entering the market of the UK. The major constraints for entering in the market of the UK are cost, competition, and environmental aspects
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Observation of Consumer Shopping and Browsing Behaviour Marketing Essay
8 pages (2307 words) , Download 2 , Essay
Free
Consumer behavior can be referred to as the study of groups, organizations, or individuals and the methods use to choose the products and services. It also takes into account elements from social anthropology sociology, economics, and psychology. Consumer buying behavior is about studying the aspects of individual consumers in terms of their behavioral and demographics variables.
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Real World Marketing Marketing Coursework
8 pages (2285 words) , Download 0 , Coursework
Free
The author will try to shed light on the purchase decisions of consumers with the help of mean end chain analysis. In the last phase of the analysis, the study will identify various value drivers for LEGO and describe their role in achieving excellence in the field of innovation for the company.  UK has been selected to conduct STEP analysis in order to assess the macro-environmental opportunity for LEGO.   
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Organic Food Restaurant Market in Dublin Marketing Research Proposal
12 pages (3000 words) , Download 2 , Research Proposal
Free
The author states that the organic food industry is growing at a rate of 8% per year globally transacting over £ 44.5 Billion in the UK alone. People in Europe are more concerned about consuming safe food. Nora and Brandon have ample experience in growing organic food and using it to prepare tasty and healthy recipes.
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Marketing Action Programs Marketing Essay
3 pages (750 words) , Download 0 , Essay
Free
MARKETING ACTION PROGRAMS Marketing Action Programs Action Program Television advertisement This is a form of non-personal communication that is the most effective tool when introducing a new product into the market (Westwood, 2010). It will be done
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Hospitality Marketing in Hilton Hotels and Resorts Marketing Case Study
5 pages (1269 words) , Download 0 , Case Study
Free
Hilton Hotels and Resorts is one of the largest chains of hotels in the world. With its headquarters in Tysons Corner, Virginia the hotel operates in more than 78 countries. The hotel offers a wide range of services for example rooms for visitors, wedding ceremonies, and quality breakfasts among others.
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Analysing Companies: Business Models, Narrative and Numbers about Pfizer Marketing Essay
10 pages (2968 words) , Download 1 , Essay
Free
While studying the business model, prominent issues like intellectual property rights disputes and financial data of Pfizer would also be taken into account so that every dimension of the business model can be presented. The theoretical concepts of the business model are explained so that the readers have an idea regarding the strategies of the business model. 
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Ethical Consumer Behavior Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
Various codes of ethics on the individual as well as national levels are applied in order to ensure the prevalence of ethical consumerism in revised manner. This fact is not obvious only in the consumer buying behavior or organizations' marketing strategies but is also apparent in the current behaviors of consumers over the social media technology
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The Superior Brand Strength of Sainsburys Marketing Case Study
11 pages (3281 words) , Download 0 , Case Study
Free
Sainsbury’s ability to sustain a 15.5 percent market share in a dynamic and highly competitive market environment is a major accomplishment considering the very high costs of operations needed to sustain over 1000 hypermarkets, convenience stores, and supermarkets requiring facility management and development capital allocation.
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Ethical Consumer Behaviour Marketing Coursework
5 pages (1652 words) , Download 0 , Coursework
Free
The study revealed that the factors or the issue that fosters ethical consumer behavior are age, the maturity of the individual, and emotions. On the other hand, the societal factors include weakening of government, intensification of the extensive corporate social responsibility, and the strong influence of the marketing campaigning among others. 
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Exploring the Dispute Between Samsung and Apple Marketing Essay
6 pages (1748 words) , Download 3 , Essay
Free
Samsung and Apple have been involved in a legal conflict concerning their patents in relation to tablets and smartphones, whereby Apple is raising accusations that Samsung is imitating its products. Samsung was accused of violating the laws of infringement concerning several patents belonging to Apple Company.
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International Marketing in Australia Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
Sweeney Sports Report states that surfing is now making an impact on almost one-third of the population in Australia. This clearly shows that most people are interested in surfing. Since we have our new and advanced surfboard which we are introducing in the market, there is a need to ensure our estimated market is aware of its existence and the services it brings.
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HarperCollins Publishers International Marketing Strategy Marketing Case Study
6 pages (1873 words) , Download 0 , Case Study
Free
The outstanding publishing program of HarperCollins publishers came to my attention after the much advocated for literature by Steve Harvey “Act like a Lady, Think like a Man.” The recently published book leaves an impression in the lives of readers by revealing how men think and empowers women on strategies of how to domesticate the opposite gender. 
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Ad Campaign Analysis: Cadbury Marketing Essay
9 pages (2656 words) , Download 2 , Essay
Free
In 2011, Cadbury launched its “glass and a half full of joy” campaign, focusing more on tangible product benefits and quality than traditionalism linked with a long-standing brand with much brand equity. Instead, under the new campaign, Cadbury introduces relevant celebrity endorsers fitting the lifestyle and attitude characteristics of current target market consumers
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Cougar CM LLC Marketing Plan Marketing Business Plan
7 pages (1858 words) , Download 0 , Business Plan
Free
Cougar construction management is well known for its unique and special residential designs and renovations according to the needs of the clients to the core. Without compromising the quality and value, the business has done well in gaining the attention of the residential and commercial clients but still aims to enhance the market so that it could fulfill the needs and wants of the new clients.
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Main Aspects of Marketing Plan Creating Marketing Report
9 pages (2596 words) , Download 0 , Report
Free
The elements entailed in the marketing plan will also be reviewed. Lastly, there are different assumptions derived from the marketing plan that is vital in everyday’s operations in terms of the effectiveness of the managerial team of any venture involving in any business. Its essence and contents will be discussed.
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Marketing Strategies of Pizza Hut Marketing Report
6 pages (1994 words) , Download 0 , Report
Free
Pizza Hut's sole aim was to increase its market share through the allocation of franchises to entrepreneurs all over the world (Daszkowski, 2012). This has seen the brand expand its networks to countries all over the world. Pizza Hut employs various marketing strategies including free pizza delivery to consumers and the use of unique toppings. 
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Identify and explain the key factors for the commercial success of the movie Hunger Games Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Commercial Success of the Hunger Games XXXXXXXXX XXXXXXXX XXXXXXXX XXXXXXXX XXXXXXX The Hunger Games is an internationally acclaimed movie produced in 2012 under the direction of Gary Loss. The movie captured and is still capturing the attention of
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Marketing the IPad 4 in Italy Marketing Essay
8 pages (2276 words) , Download 2 , Essay
Free
Apple produced the new iPad with the hope of having the users enjoy comfort and relaxation, which is one factor that Italy is known for from the numerous products that the Italians purchase to make life easier. In the successful marketing of any product, it is important to analyze various aspects of the particular market.
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Specific Theory of Compliance in Marketing Marketing Essay
7 pages (1988 words) , Download 0 , Essay
Free
In such business interrelations, customers are required to act according to the regulations given by a service provider. In this business service providers and customers do not meet face to face and they, therefore, interact actively or passively through media. Examples of such businesses include education, banking services, health services.
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E-Business Applications for Product Development and Competitive Growth Marketing Assignment
12 pages (3431 words) , Download 2 , Assignment
Free
There are many parameters that should be considered before one engages in online advertising. The Internet is complex and presents a dynamic market platform that requires regular and daily training. Online marketing is far much different from the world of print, broadcast, and out-of-home advertising markets.
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Market Research Implementation Plan for Wal-Marts Business Venture in India Marketing Essay
3 pages (750 words) , Download 0 , Essay
Free
 Marketing Research Implementation Plan Survey Instruments In order to do an effective market research for Wal-Mart’s business venture in India, questionnaires and Likert Scale will be used as the most effective survey instruments for conducting the
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Marketing Planning-Nokia Marketing Case Study
10 pages (2841 words) , Download 2 , Case Study
Free
Nokia, known worldwide for its phones, and for its dominance of the smartphone market worldwide for many years, actually operates as a going concern with three different business lines or groups. These three business groups are NAVTEQ, which is its mapping arm; Nokia Siemens Network or NSN.
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Product Launch Plan Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Wholesome Muffins: Product Launch Expenses Wholesome Muffins is opening its first shops in British Columbia, Canada and in the United s to provide a healthier alternative to doughnuts and a cheaper alternative to Starbucks’ expensive muffins and
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Assignment 3 Marketing Research Paper
2 pages (500 words) , Download 0 , Research Paper
Free
Assignment 3 5.The boutique will be situated at the regional shopping centre mall will is a central place of many activities thereby making it is easier for it to be known making it efficient in getting customers. This is because at this place most
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Defining Marketing PaperWK1_421 Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Marketing AFFILIATION: Marketing In my opinion marketing can be defined as a process in which individuals or organizations have to create an awareness of the products and services they are trying to sell. Without creating awareness, the target market
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Marketing Plan Project Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
Marketing Plan Project Table of Contents Current Situation (Microenvironment) 4 Economy  4 Legal  4 Government  4 Technology  5 Ecological  5 Socio cultural  5 Supply Chain  6 2. SWOT Analysis (Mobil Food Cart) 6 External threats  6 External
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Marketing Strategies - Birmingham Marketing Case Study
9 pages (2539 words) , Download 0 , Case Study
Free
The paper "Marketing Strategies - Birmingham" is an outstanding example of a marketing case study. Birmingham is found in the culture-rich country of Britain. The city is blessed with a rare-to-find combination of geography and history, dating back to 1400 BC. With its proximal local to the city centre, tourists are treated to a combination of the latest fashions, exotic foods, and traditional bands.
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Marketing Plan Part One Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Marketing Plan Part One Task One Communication is defined as a process of passing the value and or importance of a service or product to the customers (Marsh 2007, pp. 24). It can also be seen as the art of selling a product or service. In an
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Strategic Marketing Marketing Case Study
7 pages (2184 words) , Download 0 , Case Study
Free
The company started competing with branded glass manufacturers from the early 1990s and cemented their position as premier glass manufacturers in Singapore, Malaysia, and Hong Kong. Sales growth for the company slowed down during the period of 2003 due to external factors. In the initial years, Henrik Skagen used two types of marketing strategies to increase sales revenue.
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Cause-Related Marketing Marketing Report
7 pages (2152 words) , Download 0 , Report
Free
Through this partnership, both brand awareness and money is raised. The most common means through which these partnerships are beneficial to charities and causes are donations from companies that comprise of monies contributed by customers, suppliers, or employees (Business in the Community 102).
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Churn Management Marketing Research Paper
7 pages (2306 words) , Download 0 , Research Paper
Free
There is a common tendency among customers to switch various service providers such as insurance companies, telecommunication companies, healthcare companies, and internet connection providers. The industry trend shows churn rate increases for some common reasons. Those reasons can be summarized in the following manner.
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The Factors That Maximize the Success of Footwear in the Market Marketing Essay
6 pages (1578 words) , Download 0 , Essay
Free
Since the shoe has a unique idea, it also becomes important to patent the product so that others in the market do not steal the idea of the different tops. This is a very special character and is what sets the shoe apart from other shoes. The logo and the brand of the product also need to be patented so as to not be stolen from other competitors in the market.
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Strategic Marketing Audit at John Lewis Marketing Essay
8 pages (2353 words) , Download 2 , Essay
Free
John Lewis is a renowned departmental store chain in the United Kingdom. The store chain has expanded the business throughout the country within the last hundred years. The company is headquartered in London, United Kingdom. The departmental store chain was founded by John Lewis in the year 1864.
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Entry of KM Labs Inc into the Azerbaijan Market Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
Free
The legal procedures observed can be considered inefficient and the organizational requirements, during the launching of business are relatively complex. Due to this limiting factor, it may be difficult to plan the entry of the company into the Azerbaijani economy; as such inefficiencies may affect the levels of profitability.
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Fortified Wine in the UK Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
This research will begin with the statement that fortified wine refers to that wine which has distilled beverage, normally brandy added to it. The wine was fortified with intentions of preserving it. This is attributed to the fact that ethanol, which is a key component of the distilled brandy added to wines for fortification, is a natural antiseptic.
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National Culture and Financial Systems Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The research will involve an examination of secondary sources to ascertain the importance of cultural awareness and its impact on the three levels of individuals. This will include a critique of journals, articles and other authoritative theories and studies on the matter. The research will go further and apply important models in cultural analysis.
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Marketing Mix and its Importance for the Marketers Marketing Essay
8 pages (2124 words) , Download 2 , Essay
Free
Shimizu has defined the four Cs as a commodity, communication, cost, and channel (Solis, 2011, p. 201). Basically, the commodity in C is the same as the product in P, communication in C broadens the concept of promotion in P, the cost in C is the replacement of price in P, whereas channel or convenience in C takes the concept of place in P to the next level.
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