Marketing Essays

The paper "Advertisement Management Project - Media Plus" is an outstanding example of marketing coursework. Media Plus, W.L.L will undertake a campaign project for the development and marketing of a Gulf Business Directory. The project will accomplish the following five specific objectives: To provide a one-stop document for investors, businesses and clients to access information about potential business partners.

Now, with hopes of penetrating the already-saturated tea industry of this country, the premier Australian tea company is faced with challenges to ride the competition and establish a niche of its own against some giant names who started early in this country such as Uni-President Co. Ltd., T.A.C. Beverage Co. Ltd., and Oishi Group Co.

The paper "Customer Relationship Management" is an outstanding example of a marketing assignment. There can be good CRM software and not as good CRM software. The actual thing is that the success of the CRM depends on how it is implemented by its practitioners. They cannot simply set up the software and leave it alone, hoping to attain gains through it.

The paper “Exploring the Success Factors of eCRM Strategies in Practice by Qimei Chen and Hong-Mei Chen” is a perfect variant of the article on marketing. Most of the companies have an online presence. Whenever a customer clicks on an ad or views a product specification, web site operators make a note of this and record his digital trail.

The paper "Competitive Advantage of Traditional Wine Producing Nations such as France, Spain and Italy " is a good example of a marketing case study. Basic economic theories have always given three key sources of wealth or competitive advantage for stakeholders in business economics: land and natural resources, capital, and labour (Amit, 1993).

The paper “Strategies of David Jones, Kmart, and Coles Supermarket Using Porter's Competitive Strategies” is an affecting variant of the case study on management. Strategic planning is an organization's development of describing its strategy and generating resolutions on allowing its resources to pursue this strategy (Bradford et al, 2000). Among the organization's resources are its people and its capital.

The paper "Planned Versus Emergent Approaches" is a perfect example of a marketing assignment. Using business literature, a strategy can be said to be a broad course of action planned to enable an organization to achieve its objectives. This word was derived from a Greek word strategos, which means the art of the general or the commander of the armies (Price, 2007).

The paper 'Public Involved in the IKEA Product Recall" is a good example of a marketing case study. Product recall takes place when a product violates consumer product safety regulations. This is often carried out in order to limit the blame for corporate negligence and for protecting the business reputation. A product recall is a public concern because it concerns business reputation.

Burger King must check its strategy first if it is supportive of its objectives before it can decide to change the marketing mix. As apparent in the failure of its ad campaigns during the previous years, the company’s failure to establish a clear brand framework to communicate to its target market is traced by its less strategic approach to marketing.

The popular public image of Ryanair further prompted the event to be panned by criticized in the full glare of the customers and the media. The uncalled responses on the part of Ryanair, especially resorting to personal remarks have clearly shown that the airline needs to make use of social media for marketing in a better manner.

Geographical dispersion of the members of a group allows the networks to provide the basis for the development of both regional and international business organizations” (Casson & Cox, 1993, p.47). This is partially true in the case of HKD. It was able to prevent the same thing that happened in France.

It was a partnership business between Michael Spencer and Tom Spencer. The business grew and became a business empire over a period of time. At present Marks & Spencer is one of the leading retailers in the UK. The expansion can only be seen in the number of retail outlets it has in the UK as well as in other countries. 

The paper “Marketing Communications for Patagonia Town Council’s Project on Recycling Water for Drinking” is a creative example of the business plan on marketing. Throughout the world, water and wastewater businesses are rising rapidly. Recycling of water is a major measure being employed more and more to diminish the demand for drinkable water.

The paper "The Holiday Decision-Making" is a great example of a marketing essay. The baseline of this topic is to find out the factors that influence decisions making process before going for a holiday. To have the best result a matrix will be used to determine the preferences of individuals and what makes it impossible to attain them.

Contextual and market issues such as the culture of the Australia people must also be considered. Porter’s five forces analysis is used to assess the industry dynamics while the Hofstede cultural dimensions are used to capture the socio-cultural issues that affect the operations of Dassan.

The paper "Consumer Behaviour - Holiday Destination Choice " is a perfect example of a marketing report. Life involves a lot of decision-making process whereby some seems to be less important while others are major and very crucial. The best example of a major decision in life is when a person wants to marry, choosing a wife, career, buying a house, vehicles and so on.

The paper 'The Marketing Systems for Toyota Prius" is a perfect example of a marketing case study. Business survival depends on the marketing strategy used by the company. Toyota Prius has been a model of choice for many car owners. New car models have been introduced in the market; but for Toyota Prius, it has been a success.

The paper "Multilateral Bodies and Globalised Economic Environment" is an outstanding example of marketing coursework. International organisations and bodies such as the World Trade Organisation (WTO) and the European Union (EU) play important role in the continued development of global business opportunities.

The paper “Market Development -  a Growth Strategy for  Hewlett Packard to Sell Its Products in New Markets” is a forceful example of the report on marketing. HP is an abbreviation commonly used to refer to Hewlett-Packard a firm that is spread all over the world and its headquarters are at Palo Alto, California in the United States of America.

The following paper 'The Success of a Video Game Console' is a perfect example of a marketing assignment. Many buyers in the video game market carefully analyze video game consoles; they do so to look for defaults and make comparisons of materials used in the manufacturing of a particular video game.

This paper performs a marketing plan for new venture creation, namely the Oxygen Bar on the campus of Westminster Business School. It does it through three parts: the first part of the paper includes the product, its equipment, and its features evaluates the target group, sufficient for this business.

To the south, Malaysia is separated by the South China Sea with two regions namely; the peninsular Malaysia and Malaysian Borneo. It borders Thailand Indonesia and Brunei with maritime borders such as Singapore and Vietnam. The capital city of Malaysia is known as Kuala Lumpur.  The Malaysian population is approximately 28.5 million (Colin, 2001).

New channels such as Nickelodeon and Disney Cartoon, designed to specifically cater to the young child, make efforts to provide quality programming without some of the violence, drug use and sexual innuendo featured in more primetime shows making many parents feel more comfortable about this T.V. watching time. 

The car was in vogue in the 1960s because it was small, stylish and easy to drive and park anywhere. Larger models edged out the Mini in the 70s when it began to look dated. But when BMW took over the Mini Cooper car in 2002, it created an advertising campaign that changed the perception about the small size of the car and turned it into a cool, fun vehicle.

A basic understanding of these theories can be deepened through the application of associated advertising models such as the ELM model or the ATR model respectively. The ELM model is a model of persuasion demonstrates how consumer’s attitudes are formed and changed through the messages contained in advertisements.

A compact crossover SUV created by Japanese carmaker Mitsubishi, the Outlander is presently in its 2nd generation and remains one of the most popular models for this important manufacturer. Seeking to understand the target market for the Mitsubishi Outlander as well as the marketing objectives for this audience, the following proposes a comprehensive marketing mix of this leading automobile.

In creating the proper atmospherics, the outlet has designed space the conveys a particular aspect of their branding in such a way that the consumer understands the intent of the shopping experience. Everything from the lighting to the music played has been brought together in order to verify to the customer the branding image and to make their experience conducive to buying their product.

The essay presents the central aspects defining market segmentation. The case study of the Nokia Company and its market segmentation strategies follow in the second section of the essay. The final section of the essay offers conclusions and recommendations that the Nokia Company can adopt in an effort to be more successful in the market.

The following paper entitled 'Product Managers of Socially Harmful Products' is a perfect example of a marketing term paper. Marketing any product or service carries with it strong ethical responsibilities. Most marketing decisions have ethical ramifications on whether business executives realize it or not.

The paper 'GE Money Australia Consumer Relationship Management " is a good example of a marketing case study. The concept of consumer relationship management has rapidly gained popularity. The corporations today are helping themselves evolve into a different organizational setup, better known as the more customer-oriented companies than the product-oriented ones.

The paper “Internet Marketing Project for MarketNet Facebook Group” is a thoughtful example of a marketing assignment. The purpose of this report is to suggest ideas in which the Facebook group MarketNet can be promoted to business and marketing students of CQU, and how the features of the site can be enhanced. This task presents several opportunities and challenges.

The paper "Retailing and Marketing of the Sales of Goods or Commodities in Small Quantities" is an excellent example of a research paper on marketing. This paper aims to outline and justify how the research on foreign market strategies and operations will be carried out. The paper highlights the research methods that will be used and how the research will be carried out.

The paper "Trends in Consumer Behaviour - Compaq Presario " is a perfect example of a marketing assignment. In any market, there is the belief that the customers require a certain product because of some factors that tend to fulfil a certain aim. Thus, in the case of Compaq Presario evident consumer behaviour trends are the demographics, value and social.

The paper 'Customers, Markets and Products & Their Importance" is a perfect example of marketing coursework. Customers are individuals who buy products/avail services of companies for a price. Example, a person buying a car/getting hair-cut in the salon. Customers are important as they are the main drivers of the market and economy.

The paper "Sustainable Market for Juice Plus Shop" is a perfect example of a marketing case study. Beverages the world over are taken by people from all walks of life at various functions whether formal or informal. Fruit juice specifically is recommended with every meal due to its nutritious value to the human body.

The paper "Why to Invest in Land in Dubai" is a good example of a marketing case study. A good investment is taken into consideration as a result of good returns. Investment always seeks the best available options but the question is How to select the best available option so the answer is any option which fulfills the below mentioned, is a good investment option

The paper 'Situation Analysis - Jelly Belly, Otis Sofware" is a good example of a marketing case study. Jelly Belly is considering the re-investment options into Otis and had several proposals. This report is an insight into the strategic analysis carried out to arrive at decisions regarding various investment and strategy options available to Jelly Belly.

Another good strategy to increase the customer satisfaction of Starbucks’ loyal customers is to continuously develop new product and service innovation from time to time. Conducting an in-store experiment and free market testing could arouse the interest of Starbucks loyal customers to try a new variety of coffee even at a premium price. 

The collection and assimilation of data would entail internet responses gained from the 240 respondents collected through an online questionnaire system. This would be gathered and assimilated by a professional Online Research Consultant Group who would be primarily responsible for all aspects relating to this research study.

The advertisement has been useful in the development of the brands. The brands become successful when they relate to the consumers and the business houses around the world have been working towards it. This has resulted in an increase in brand loyalty and there are instances where people use a particular brand.

The evaluation of the campaign would be done by measuring the change in the number of tourists visiting Tourindia Kerala. An increase in the number of tourists would prove the success of the campaign and vice versa. The success of the advertisements can be analyzed by taking feedback from the tourists regarding the advertisement.

Advertising is considered to be an important element of business success. However, the use of advertising nowadays has been subject to ethical and legal concerns considering their different interpretations. These interpretations are carried by the puffery and false or deceptive advertising among businesses.

The study finds the relationship and interdependency of marketing and online social networks on each other and questions whether the data collected by the social marketing intelligence is an ethical dilemma or not. The study is conducted with the help of a small-scale survey and formal interviews that have been conducted over college premises.

For this, we used the power of position and authority for leading the change process on the right path. The most important task during this period was to encourage group members to work as one team. We encouraged and motivated the key organizational leaders such as the legal head and operations head, by showing commitment and enthusiasm.

The paper "Famous Mobile Telephone Brand Affects Consumer Behaviour" is a great example of marketing coursework. Consumers generally, may see the brand identification of a company and be tempted to purchase the company’s products. The common aim of all activities in an organisation as far as marketing is concerned is making new and loyal customers.

The paper "Growth Plans of Gower Ltd" is a perfect example of a marketing case study. The aim of this report is to analyze the possible implications of the proposed growth for each of the functional areas of the business. The report also tries to find out the biggest problem the business is likely to face. It explores the production, marketing, organizational and structural changes that will be needed for its growth.

The paper 'Manchester City as a Potential Market for a Rent-a-Bike Scheme in the UK" is a good example of a marketing case study. Universal proceedings and competition affect approximately all contemporary businesses and organizations are more and more facing confrontations as a result of the ever-altering external and internal business environments.

The paper 'Marketing Strategy, Market Segmenting - Vinos Andinos" is a good example of a marketing case study. In today’s market, consumers are becoming more and more sophisticated in terms of their needs. With the diversity of the global consumer as well as the global suppliers, the markets become more and more complex where the organizations need to identify the specific customer groups.

The paper “Emaar Company - Competitive Position, SWOT Analysis, Global Strategic Map, Means, and Tasks” is a well-turned example of the report on marketing. Emaar Company is a public joint-stock company that is based in Dubai and it is currently the world’s leading real estate company. It was established in 1997 as a construction company.

The paper  “Applied Marketing”  is a provoking example of a marketing article. The objective of this project is to closely review the market channels of Industrial gas products, to establish these channels that include defining clearly the relationship with third-party compression stations.