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Consumer behaviour - Individual Report: observation of consumer shopping/browsing behaviour - Essay Example

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It also takes into account elements from social anthropology sociology, economics and psychology. In addition, consumer buying…
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Consumer behaviour - Individual Report: observation of consumer shopping/browsing behaviour
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Download file to see previous pages the fact that the study of consumer behaviour is about the evaluation of a consumer and whether or not they get influenced by their family, relatives, society, friends and other reference groups. Thus for an origination to cater effectively to its target audience, it is essential to carry out an in-depth analysis of the consumer needs and wants (Hoyer and Macinnis, 2008, p.3-4). Although a lot of research has been carried out in this field of study but there are hardly any accepted theories that scientifically and clearly underline the buying or purchasing behaviour of a consumer.
Now in this context of the study, that is, to uncover consumer buying behaviour Leeds city centre has been chosen as the ‘shopping location’ where customers will be observed. This report will present a brief overview of the location of the Leeds city centre along with the date and time of observation. The report will also present theoretical concepts of consumer and shopping behaviour. Additionally, theories of observation as a research approach will be also enlightened. Lastly, based on the findings from the situation, regarding how people appear to conduct their shopping or browsing, the behaviour of the consumers will be presented.
Leeds City centre can be regarded as the hub of shopping in Leeds. It is also known as the central business districts of Leeds, United Kingdom. The shopping centre is situated at the parliamentary region of Leeds central. The term ‘central Leeds’ is generally used to point out to the Leeds city centre. However it refers to a wider area that is usually described as the area that covers Ring road, Holbeck and Hunslet. This place is also characterised by a large shopping area where thousands of people gather everyday to buy their favourite items. Some of the largest shops of the city are found here. Like any other major shopping destination, it is also the home of largest MNCs and also global retail chains. Global players such as Marks & Spencer, ...Download file to see next pagesRead More
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