Assignment 3 - Research Paper Example

Assignment 3 5.The boutique will be situated at the regional shopping centre mall will is a central place of many activities thereby making it is easier for it to be known making it efficient in getting customers. This is because at this place most of the activities take places as there are people who will be needing beauty services to which beauty parlors are around, banks social places like movie theaters and supermarkets among others which will boost our boutique store. This can also be said to be placed for the whole community (Boone & Krutz 366).

This is because it is a central place for different business activities put in place attracting most of the people to get service in one place. 6. The clothing to be sold in the boutique will include both for men and women and as we target the youth most of age twenty two to thirty five. We will be offering trendy clothes varying from shoes, jackets, tops, bottoms, accessories among others will help boost the profit margin. We hope to make a bigger percentage of profit as most of the people who like fashion trending are in our market target and most of them value their clothing.

Our many variety of items is what will make it a shopping stop for either type of gender and we will make this by enabling the availability of classy clothing where made from a wide range of designers. 8. This boutique will be able to balance the prices by making it affordable to everyone pockets. Its prices are opt to be medium which is fair for all consumers opening a wider range of customers to those who could not be able to afford designer clothing as each and everyone’s preference will be achieved.

The prices are fair as they cannot be compared to buying an item from the Gucci boutique in Milan, New York or Tokyo (Boone & Krutz 365) or other designers stores like Armani but this will be different with our products are of high end quality just like these boutiques. Though it is opted to be not very cheap the prices put in place will be customer friendly and the products will also be of good quality. 9. Most of the people we target are in social media and using social sites like facebook, twitter, badoo it will provide a platform for most of the people to get a glimpse of what we sell and how to get access to our store.

Online marketing has been able to promote many businesses and by adopting it, it will enable us target not only countrywide but also globally as one can purchase the items needed online and will be delivered to. By placing offers on the number of clothes or items you buy one can get a discount it will promote our store as we do not only target for profit maximization but also providing better services to our customers. We will also use word of mouth by marketing it to our friends, relatives and neighbors and also referring people to this new boutique with good offers to each and every person (Rivera 37).

This can also be improved through street marketing which opens a pathway to those around the boutique or those referred will access our boutique easily. Our packaging method is unique and standard as we will be able to package everything bought by either wrapping will our own designed paper wrapping, polythene bags among others depending on the customer’s taste. Work Cited Boone, Louis E., and David L. Kurtz. Contemporary marketing. 7th ed. Fort Worth, TX: Dryden Press, 1992. Print.