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Creativity and Innovation - Essay Example

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As a marketing advisor by profession, I have been contacted by Talent Management Team from Virgin Company Limited to advise them on how to develop and encourage creativity and innovative behavior in their company. Virgin Company is a service offering company and is mostly…
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Creativity and Innovation
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Download file to see previous pages Though the company is mostly concerned with offering its services in its local area, California, where it is based, it sometimes goes national or even international depending on the client’s needs. Virgin Company needs to understand what innovation really means and to what benefit would it be to them if they adopted such strategy. This report intends to address this concern and advise the talent management team on the strategies they can take to promote and maintain innovations that come up in their organization.
When creating innovation, many factors need to be taken into consideration. It should be understood that any innovation that one need to up with must be economical in that it contributes positively towards the growth of the company. It must also be customer oriented and as such it must focus on the customer well being and satisfaction. When the customers are satisfied, greater financial returns are likely to be realized (Rouse, 1992). For the management to be able to know how to really create innovation, they must be aware of what are it they really need, for whom it will be developed and by whom and the circumstances under which the product will be created (pg 72).
First, people are an important ingredient in the creation of innovation. Any innovation starts with creativity behavior and naturally, it is people who possess this element. People are talented in different ways and it is possible that some people will exhibit more creative behavior than others. One of the ways of identifying creative characters in a person is to focus on his skills, capability and general characteristics. This is the reason why when the companies want to hire new employees, they focus more on their academic qualifications and any past experience that they have had in related industry as the one they are considering for the job vacancy. This though, in my own view ...Download file to see next pages Read More
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