Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

Marketing Issues Portfolio - Assignment Example

Comments (0) Cite this document
"Marketing Issues Portfolio" paper examines the hotel companies that are focusing to differentiate the product and service parameters through the generation of value-additions in the form of tangible product offerings for a premium price that are contributing to attracting consumers. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful
Marketing Issues Portfolio
Read TextPreview

Extract of sample "Marketing Issues Portfolio"

Download file to see previous pages BBC News earns credibility for its unbiased stand on issues and also because of its formidable commitment towards serving the pillars of journalism. Moreover, people have a considerable amount of trust in the authenticity of the news depicted on BBC (Sterling, 2009, p.183).

The topic relates to the marketing environment of Facebook with a special focus on the social, technological, and changes in the demand scenario of the consumers. Thus the social and technological environment of Facebook herein would be the main concern.

Firstly, Social Networking Sites like Facebook are defined as an internet-enabled service medium that helps connect a person with a mass number of other individuals. The person is required to create a profile through which he or she is enabled to share content and also can effectively view the level of connectivity of others (Boyd and Ellison, 2008, p.211).
Secondly, the marketing environment of a business firm is generally dominated by factors pertaining to political, economic, social, and technological paradigms. Thus the analysis of the marketing environment of the business focuses on the level of changes along with such stated parameters and thereby impacts emanating from such on the concern’s business domain (Wright, Cairns, and Goodwin, 2009, p.5-7).

Firstly it is observed that Facebook keenly focuses on emerging markets to fulfill its market expansion drives along the international sphere. The main idea behind gaining such a focus is that the emerging markets are turning out to render a large number of opportunities for businesses to expand and diversify. The availability of business opportunities in emerging or developing regions lures the business companies in terms of enhancing their profitability and market share (Meng, 2009, p.53-54). Thus Facebook herein to enhance its social networking base is found to focus on developing economies like Africa. Africa is found to be feasible by Facebook in terms of gaining on monetary revenues for which the company focuses to modify its product and service offering while tending to gain an effective entry (Lee, 2012).  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Marketing Issues Portfolio Assignment Example | Topics and Well Written Essays - 1750 words, n.d.)
Marketing Issues Portfolio Assignment Example | Topics and Well Written Essays - 1750 words.
(Marketing Issues Portfolio Assignment Example | Topics and Well Written Essays - 1750 Words)
Marketing Issues Portfolio Assignment Example | Topics and Well Written Essays - 1750 Words.
“Marketing Issues Portfolio Assignment Example | Topics and Well Written Essays - 1750 Words”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Issues Portfolio

Contemporary issues in marketing

...Marketing Issues Portfolio... Marketing Issues Portfolio... Contemporary Issues in Toyota’s Marketing In the 21st century, changes in marketing strategies have been accelerating inevitably, more rapidly than the marketing revolution of 1960s. Successful business strategies for today’s business situations become completely irrelevant and inapplicable in a few years. This fact necessitates the adoption of flexible business marketing strategies to cope with the rapid changes. Ideal flexible marketing strategies will consider three important factors in its design stage: the possibility of technological changes that will affect the business, global forces that affect all individuals world wide, and the continuous push towards the deregulation of the...
10 Pages(2500 words)Essay

Contemporary Issues In Marketing

...Marketing Issues Portfolio... Marketing Issues Portfolio... head: CONTEMPORARY ISSUES IN MARKETING Contemporary issues in marketing Insert Insert number Insert 5th December 2011 Introduction Coca-Cola Company is an international firm that is headquartered in Atlanta, US. The company specializes in production and selling of non-alcoholic beverages which include Coke, Fanta and Sprite among others. With more than 500 brands, the company has acquired competitive position that has made it to effectively face off its competitors in the soft drink industry. One of the major products that have made the company to be successful and attain a strong customer loyalty is Coca-Cola brand that was established in 1886. Coca-Cola Company, whose annual revenue is ...
10 Pages(2500 words)Essay

Marketing Portfolio Project

...Marketing Issues Portfolio... Marketing Issues Portfolio... Marketing Portfolio Project Overview The paper focuses upon presenting a comprehensive marketing plan for International E-Z UP, Inc. which specializes in selling instant shelters. The study shall aim at identifying the present situation of the company and thus would intend to offer distinctive marketing plan strategies to further improve its position and overall sustainability. Company Analysis International E-Z UP, Inc has been one of the pioneers in the field of portable and instantly erectable shelters. The company has been functioning since the year 1983. It has been capable of developing a successful business and has a global reputation and recognition for offering quality products...
8 Pages(2000 words)Essay

Contemporary Issues In Marketing

...Marketing Issues Portfolio... Marketing Issues Portfolio... Contemporary Issues in Marketing Introduction The foundation of any marketing strategy is on the pillars of marketing mix. The strategy of a brand is established in a structured and systematic manner by the use of marketing mix. Through the mix the marketer is able to create a link with the targeted group. Marketing mix management deals with matching of resources of the organization with largely profitable marketing prospects (Ramesh, 2008; Koekemoer, 2004). The main aim of the marketing manager is to present the marketing mix to the customers or the potential customers as a coordinated entity. Though the customers perceive the whole thing as a single offering but actually customers...
10 Pages(2500 words)Essay

Marketing Information Issues

...Marketing Issues Portfolio... Marketing Issues Portfolio... Marketing Questions Section Question 6 The development of technology has come with many advantages which are to thebenefits of both the consumer and the marketers or retailers. With the emerging technologies, companies can readily afford to keep records as well as data of their customers without asking them every now and then what they need. This has been possible through the use of scanner data. Companies use scanner data in keeping the information about the products they stock which are aimed at benefiting their clients through giving them the necessary information they need concerning the products. These information’s may include the price of the commodity, date of manufacture and...
6 Pages(1500 words)Assignment

Marketing issues portfolio

...Marketing Issues Portfolio... Marketing Issues Portfolio... Issues Portfolio Marketing environment is the forces and factors that affect a firm’s capa to build and maintain lasting and relationships with the customers. These forces also affect the loyalty of the customers and what they preach to other people when they leave the company. A marketing environment can either be a micro-environment (internal) or a macro-environment (external) environment. When a marketer in an company are considering the marketing strategies to take, it is always important to consider the environment that they are operating in as it directly affects the activities that the company will need to undertake so as to achieve their goals (Oldroyd, 2004). A micro-environment ...
7 Pages(1750 words)Essay

Issues in Media: Political Communication- Portfolio

...Marketing Issues Portfolio... Marketing Issues Portfolio... in Social Media: Political Communication Presented to Location Issues in Social Media: Political Communication 1. Getting informed about politics With the advent of the social media, it is not difficult to get informed about what is happening in the political environment. People are today more connected to their government than any other time in history. Figures such as Hillary Clinton, who is the Secretary of State in the US among other major politicians can be connected through Twitter, Facebook, and Google Plus among other popular social networking sites. By connecting with them, they stand ready to answer political questions to members of the public. Moreover, with the discussions th...
5 Pages(1250 words)Essay

Contemporary Issues in Marketing

...Marketing Issues Portfolio... Marketing Issues Portfolio... the past three decades there have been changes in almost every sphere of life. There have been technological advancements, several new categories of industries have emerged, trade has become global, competition has increased due to globalization leading to cutthroat industrial wars and innumerable other things have changed. As Doyle (2000) claims, the lifestyles of people have become affected and everything has become time bound even eating food. Gone are the days when people made homemade meals for their children. Today kids like to hang around fast-food chains and have been literally addicted to the fast-food culture. It started off firstly like a fad and over the decades eating...
11 Pages(2750 words)Coursework

Vodafone Marketing Issues

...Marketing Issues Portfolio... Marketing Issues Portfolio... to curtail ad spend. Objective: To emphasize the importance of ad spend. Current Background: As one of the world’s leader in the telecommunications sector specializing in mobiles, our presence is now felt in many places viz. Middle East, U.S., Asia Pacific, Africa, Europe with our corporate office established in England. Although mobile business is the core activity of our organization, we are slowly entering into its integration services with PC to provide better connectivity to our customers (Anon 1, 2008). All these have been achieved through various advertising efforts. Our ad spend as such has increased considerably in the previous year which is being reflected in the improved income...
4 Pages(1000 words)Assignment

Professional Portfolio & Self-Marketing Plan

...Marketing Issues Portfolio... Marketing Issues Portfolio... PORTFOLIO & SELF-MARKETING PLAN Part I: Professional Portfolio Outline of contents 1.1Personal profile 1.2 CV 1.2.1 Education 1.2.2 Employment History 1.2.3 Professional Experience 1.2.4 Accomplishments 1.2.5 Professional license 1.2.6 Certifications 1.2.7 Continuing education programs completed 1.1 Personal profile I am a highly experienced master’s prepared nurse with qualifications from diverse accredited nursing institutions. I am internally motivated to offer the best to my patients by offering high quality communication and service delivery. I have worked with a variety of institutions which has given me adequate resources and skills to become a capable Director of Nursing for Lo...
8 Pages(2000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Marketing Issues Portfolio for FREE!

Contact Us