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Critical Success Factors of ABC Consultancy Services - Assignment Example

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The purpose of this assignment is to provide ABC consultancy services with advice on the critical success factors that the company has to consider before entering into an international market. These factors are beneficial and must be considered by any international venture…
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Critical Success Factors of ABC Consultancy Services
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Download file to see previous pages Hence, the assignment aims at providing the factors that should be taken into consideration when entering the new market.
The potential critical success factors in international marketing for the company ABC include; the global scale. This is known as a successful branding. ABC as a company should develop a branding strategy where targeting a certain quality and price level. In addition to the strong brand reputation, it is essential for ABC as a company to expand the operation into new areas and develop new product lines for their client. They can launch a new line of products in the education segment, and with successful branding, they can obtain a large market share in this education segment (Bell, Crick and Young, 2004).
The other success factor that should be taken into consideration by ABC as a company is the price sensitivity of the services they offer. Considering the increased costs of education services, other service providers in this field normally attempt to lower the prices of the services they offer in order to meet the demands of the consumers. It is observed that service providers who have the size to realize the economics of scale normally remain competitive for a long time. The price sensitivity and the need to continually lower prices are normally the principal forces driving consolidation in such industries (Cavusgil, 1996).
The other critical success factor that needs to be taken into consideration by ABC as a recruiting agency for students is the commercial internet presence. ABC as a company should establish an e-commerce site so as to ensure the success of the organization. The importance of e-commerce to such an organization is to ensure accuracy in the delivery of the services offered by the organization. With an e-commerce website, the company will be in a position to ensure that all the transaction procedures made are clear. With the e-commerce website. ...Download file to see next pages Read More
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