Marketing Essays

It has come to such a stage that companies cannot rely on a single promotion method to make their product or service stand out in a crowded market place. The adoption of an integrated marketing communication strategy will soon become inevitable for a company if they have to succeed commercially. This is true maybe even for the company that has built the best mousetrap in the world.

Overall graphic design dimension in city branding and marketing efforts in a small city requires a highly considerable constructive approach. Digging and sticking on just one perspective is not fitting to the fast-changing modern age. Our society is more complex and requires diversified visual communication. Graphic design is primarily important.

In today’s age of technology web2.0 is being used by many travel sites as well as hotels themselves. It is not enough to know the customer; it is important to understand the customer needs and wants. There is a dramatic shift in the power of opinion as customers can now read, post and use the blogs or social networking sites to exchange opinions.

While the discount grocery retail market may presently be strong in Slovenia, as the country steadily becomes richer it may be the case that consumer tastes will change in the near future. It is also the case that as Aldi is already established in the nation there would be a high degree of competition.

The paper 'Demand and Easyjet" is a good example of a marketing case study. Pricing is part of the four main factors considered to shape the market mix; the others are place, product and promotion (The Times 100; Learn marketing.Net). In pricing to achieve the appropriate market mix, the right price to sell at should be established.

The paper "Vodafone Entering India Market " is a good example of a marketing assignment. Vodafone Group Plc has a lawsuit brought against it for evading paying $2.5 billion in tax to the Income Tax Department after it successfully acquired Hutchison Essar Telecom services in the month of April in 2007.

The paper "Should Companies Market to Children" is a perfect example of a Marketing Essay. The issue of whether or not companies should market to children has created a lot of controversies. Today many commercials are seen on TV showing toys, cereals, toothpaste, and other kids’ stuff. Many forums have complained about how companies market expensive toys, sugary cereals, etc.

The paper "Green Initiatives Undertaken by Wipro" is an outstanding example of a marketing case study. The increased use of computers has led to an array of environmental concerns. This is because of the fact that personal computers, computer components and computer servers consume a considerable amount of energy.

The paper "Impact of Social Networking Sites" is a great example of a report on marketing. This research work critically examines the impact of social networking sites for marketing communications. Social media is recently one of the most influential ways of spreading information across nations. This is because it has established itself as a leading source of information.

The paper "Charcoal BBQ Chicken Moving to the Poland Market" is a perfect example of a marketing case study. Despite the numerous challenges operating a business in a foreign country pose, more than ever before businesses have continued to expand their operations globally. This is because many are seeking opportunities that will help them grow their businesses in terms of market share and revenue generation.

The paper 'International Marketing - GOON Drink" is an outstanding example of a marketing case study. This analysis was aimed at presenting the concept of international marketing and in particular penetrating a product into a foreign market. In this analysis, the product that has been considered is the GOON drink which is the most famous product in the country.

The paper "Difference between Chinese & American Culture" is a great example of a marketing case study. Chinese demonstrate a different culture in comparison to the American culture because the manner and lifestyle are very different in China. Negotiations fail because of different cultural opinions that remain between the Sino-American cultures.

The paper "Corporate Social Responsibility Adds to Brand Value" is a great example of a marketing essay. Corporate Social Responsibility (CSR) is how firms combine social, environmental and economic concerns in the firm’s values, culture, decision making, strategy and operations in an open and responsible manner.

The paper 'Martin College - Marketing Strategies" is a good example of a marketing case study. The purpose of this report was to take a critical view of the current market plan of Martin College and then develop the most current market for the institution. Martin College is an Australian based institution that is accredited to offering various diplomas and certificates in various courses.

The paper "Tommy Hilfiger - Charging Different Prices for Its Products in Europe and in the US" is a perfect example of a marketing case study. Internationalization is the process through which companies identify and entering into international markets. A firm may do this alone whereby it sets up subsidiaries by creating new firms or buying an existing firm.

The paper "Market Analysis - Starbucks" is a perfect example of a marketing case study. Starbucks which started its business in 1971 has grown and with continuous innovation and changes has developed the coffee industry. This has provided an opportunity for other provides to look into and has increased the opportunities for higher profits.

The paper "Brand Positioning: Apple Computer, Inc" is a wonderful example of a case study on marketing. A brand is a name, symbol, sign, term, or design that a firm uses to differentiate its products or services from those of its rivals. On the other hand, brand positioning is the approach used by a company to find a niche for their products (Olsson and Sandru, 2006).

The paper "Advantages and Disadvantages of Membership of a Trading Bloc" is a perfect example of a marketing assignment. Trade blocs will result in a number of advantages for the firms. A group of companies working together in the trade may seem to get protection from big corporations in terms of survival in price competition.

The paper "Market Opportunity, Marketing and Finance Aspects - Global Networks" is an outstanding example of a marketing case study. Global Networks is a software company to be launched by my friends and myself and our goal is to provide our customers with an “unfair” competitive advantage by helping them get their products to the market quickly and cost-effectively.

The paper 'Toyota Fun-Vii Entering China and Saudi Arabia Market" is a good example of a marketing case study. This report is about advising Toyota on branding for their forthcoming motor vehicle: Fun-Vii as they are evaluating requirements for China and Saudi Arabia’s auto market. Fun-Vii has been defined as the model of the future motor vehicle which has come with touch screen doors.

The paper 'Virgin Atlantic - Service Product Analysis" is a good example of a marketing case study. Virgin Atlantic is the second-largest carrier in Britain which was founded in 1984. It operates long haul services to quite a large number of destinations across the world and has been recognized by its innovative standards of service and has set the pace in air transport.

There are many parameters that should be considered before one engages in online advertising. The Internet is complex and presents a dynamic market platform that requires regular and daily training. Online marketing is far much different from the world of print, broadcast, and out-of-home advertising markets.

Apple produced the new iPad with the hope of having the users enjoy comfort and relaxation, which is one factor that Italy is known for from the numerous products that the Italians purchase to make life easier. In the successful marketing of any product, it is important to analyze various aspects of the particular market.

In 2011, Cadbury launched its “glass and a half full of joy” campaign, focusing more on tangible product benefits and quality than traditionalism linked with a long-standing brand with much brand equity. Instead, under the new campaign, Cadbury introduces relevant celebrity endorsers fitting the lifestyle and attitude characteristics of current target market consumers

Samsung and Apple have been involved in a legal conflict concerning their patents in relation to tablets and smartphones, whereby Apple is raising accusations that Samsung is imitating its products. Samsung was accused of violating the laws of infringement concerning several patents belonging to Apple Company.

Consumer behavior can be referred to as the study of groups, organizations, or individuals and the methods use to choose the products and services. It also takes into account elements from social anthropology sociology, economics, and psychology. Consumer buying behavior is about studying the aspects of individual consumers in terms of their behavioral and demographics variables.

As a marketing advisor by profession, I have been contacted by Talent Management Team from Virgin Company Limited to advise them on how to develop and encourage creativity and innovative behavior in their company. The company has been in operation for a period of fifteen years and it has grown tremendously over the years.

The paper 'Customer Loyalty and Relationship Marketing at 7-Eleven Stores Pty " is a good example of a marketing case study. This paper explores customer loyalty and relationship marketing the 7-Eleven Stores Pty. The paper first defines customer loyalty and relationship marketing within the context of marketing theory.

The paper 'XCITE Church Positioning Strategies" is a good example of a marketing case study. XCITE Church is a church located in Melbourne Australia. It was founded by university students in the year 2007. Its vision includes reaching out to the broader international community both in Melbourne central district as well as in the suburban areas of Melbourne.

The paper “Car Rental Industry in China” is a forceful variant of the report on marketing. Even though the global economy experienced a slowdown and recession in recent years, the car rental industry has been growing worldwide. The growth is expected to continue especially in developing economies such as China and India in addition to Australia and the Middle East.

The paper 'Virgin Atlantic Advertising Practises " is an outstanding example of a marketing case study. Virgin Atlantic is a well-known airline with a strong brand. This is because of the corporate image promoted by the Virgin Group which prides itself for its reputation for good service and innovation. Richard Branson, a well-known British entrepreneur founded Virgin Atlantic in 1984.

The paper "E-Commerce Retailer Marketing Strategies for Nature's Candy Organization" is a perfect example of a marketing case study. The situation analysis provides the first step of developing Nature's Candy’s e-commerce plan. Given that Nature’s Candy is in its initial stage of operation, activities of marketing are crucial to its business profitability and success.

The paper "Qantas Airlines - Efficient Marketing towards Maintaining Comparative Advantage" is a perfect example of a marketing case study. According to Ostertag et. al. (2007, p. 6), marketing is often perceived as the delivery of consumer satisfaction at a profit. In this regard, marketing can be viewed as a philosophy that results in an ideal process.

The paper "Using Social Media in Integrated Marketing Communication Mix: Thailand’s Tourism Authority" is a perfect example of a marketing case study. This research study explores how an organisation effectively uses social media as part of its integrated marketing communication mix using the case study of Thailand’s Tourism Authority.

The paper "The Automotive Industry in India - General Motors Holden " is a good example of a marketing case study. The automotive industry in India has been growing phenomenally over the last few years owing to rampant economic growth in the country. This paper explains six considerations which General Motors Holden brand need to make before making a hypothetical entry into the Indian market with a proposed exporting model.

It is not important that fair value should be defined as existing price or entry price. The important factors are market realities that govern exist and entry prices. If exist price is considered fair value then it implies that entry price is also a fair value, provided both prices are transacted in orderly and similar markets.

The business has only two functions - marketing and innovation.” (Milan Kundera, 1929) Marketing is one of the core elements of the manufacturing or service industry. Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques.

CRM is viewed as the combination of three key elements i.e. customer strategies, technology, and business processes; when these three aspects are taken into account, an organization can get in-depth information about its customers and achieve even higher levels of customer loyalty and increased profitability.

Shimizu has defined the four Cs as a commodity, communication, cost, and channel (Solis, 2011, p. 201). Basically, the commodity in C is the same as the product in P, communication in C broadens the concept of promotion in P, the cost in C is the replacement of price in P, whereas channel or convenience in C takes the concept of place in P to the next level.

John Lewis is a renowned departmental store chain in the United Kingdom. The store chain has expanded the business throughout the country within the last hundred years. The company is headquartered in London, United Kingdom. The departmental store chain was founded by John Lewis in the year 1864.

The paper “Service-Oriented Design of Badger Brick” is a thoughtful example of the case study on marketing. The rules as followed by the SOA are the most appropriate ways to imply the functioning of Service-Oriented Development of Badger Brick. These rules are reusable, have got granularity, modularity, and the capacitance of composability.

The paper 'Critical Role of Market Orientation in SMEs" is a great example of a marketing report. This report is written for a small textile manufacturer based in the UK which is looking for internationalizing its business through trade. The following pages give an assessment of the advantages, disadvantages and opportunities and threats of expanding outside the home country for the firm.

The paper "Marketing Plan for the Walsall Sports Centre" is a wonderful example of an assignment on marketing. This is a report on the process of preparing a marketing plan for a sports center utilizing SWOT and PESTEL analysis. The SWOT analysis defines the strengths, weaknesses, opportunities, and threats of an organization or business.

The paper "Long Term Prospects of the US-Mexican NAFTA Relationship" is an outstanding example of a marketing assignment. Firstly, the positive aspect that shows that there are several treaties has been concluded between the two nations bilaterally through NAFTA, along with the latest attempt to tear down barriers to capital mobility even as territorial demarcations were tightened for workers.

The paper "Resumption of the US Beef Exports to South Korea" is a perfect example of a marketing case study. In the contemporary globalized world scenario that is literally run by the professional collection and dissemination of information, the impact of media and news reports on international relations and current standards of historiography is often grossly underestimated.

The paper 'Civilian Aerospace Industry in Germany" is a good example of a marketing case study. The aerospace industry is involved in the manufacturing and services of aircraft, aircraft systems and components; spacecraft, avionics and other related electronics and ground-based infrastructures, which support the operations of spacecraft and aircraft.

The paper "Government’s Role in a Market Economy" is an outstanding example of a marketing essay. Theoretically, the government’s role in a market economy is limited to restoring and promoting conditions, which are necessary for the working of a free market, and producing and/or distribution of goods that the players in the free market cannot produce or distribute.

The paper "Analyzing the Impact of New Market Entry and Product Development on Business Functions " is a good example of marketing coursework. New Product Development has become very important in different organizations and companies. According to Kerzner (2009), it has not only become necessary for an organization to enhance innovativeness in New Product development.

The paper 'Free Trade and General Agreement on Tariffs and Trade" is a good example of marketing coursework. Free trade is an economic concept that refers to the selling of goods and services between different countries and nations without any imposed trade barrier and tariffs. It refers to the absence of government-imposed barriers to trade among persons as well as corporate in different countries.

As publishers are trying their best to meet the changes in technology, the reading preferences of their readers and more experiences in the media are developing. With such advances in technology, digital publishing is gradually gaining market share. This has led to a decrease in hardcopy publishing.