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Marketing Essays

Result for Subject Marketing:
19897 essays
Political and Economic Factors Affecting International Business Marketing Case Study
6 pages (1743 words) , Download 0 , Case Study
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The paper "Political and Economic Factors Affecting International Business" is a perfect example of a Marketing Case Study. This paper is on marketing in international business operations specifically for the automobile industry in the United Kingdom. Issues affecting international marketing are both internal and external to the organization. 
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Modes of Entry into a New Market Marketing Coursework
7 pages (1967 words) , Download 0 , Coursework
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The paper 'Modes of Entry into a New Market" is an outstanding example of marketing coursework. Any decision made by a company on how to enter a foreign market can be achieved through the following: joint venture, exporting licensing, direct investment among others. The joint venture has five objectives which include market entry, sharing of reward or risk, sharing of technology and joint product development.
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Online Advertising as a Method of Promotion Marketing Coursework
7 pages (1910 words) , Download 0 , Coursework
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The paper "Online Advertising as a Method of Promotion" is a perfect example of marketing coursework. Online advertising is a method of promotion. It uses the World Wide Web and the internet to deliver different marketing messages in order to attract customers. There are different forms of online advertising. These include different contextual ads blogs, rich media, banner ads and search engine result pages
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Public Relations Strategies for Permeate Milk Marketing Case Study
12 pages (3900 words) , Download 0 , Case Study
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The paper 'Public Relations Strategies for Permeate Milk " is an outstanding example of a marketing case study. Public Relations is important as it helps solve marketing issues that are affecting an organization. Public Relations is used to persuade and gain support from the company’s public and stakeholders.
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Tesco Expected to Look to Premium Positioning Marketing Case Study
7 pages (2447 words) , Download 0 , Case Study
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The paper "Tesco Expected to Look to Premium Positioning" is a wonderful example of a Marketing Case Study. This study is about presenting Tesco Plc. business situation by taking a critical analysis of the various factors surrounding its strategy choice environment. Tesco Plc was established in 1919 by Jack Cohen who by then owned a very small stall in the London region of East End. 
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Characteristics of Monopolistic and Competitive Markets Marketing Coursework
8 pages (2297 words) , Download 0 , Coursework
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The paper "Characteristics of Monopolistic and Competitive Markets" is a perfect example of marketing coursework. Monopolies refer to a market situation whereby a particular individual or enterprise is the only seller or supplier of a particular commodity. The basic characteristic of this monopoly is lack of trade competition in the supply of both goods and services and consequently lack of a viable substitute commodity.
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Starbucks Development Strategies Marketing Case Study
12 pages (3184 words) , Download 0 , Case Study
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The paper "Starbucks Development Strategies" is a perfect example of a Marketing Case Study. Starbucks is among the establishment that has demonstrated themselves at creating fresh markets, rapidly going to up-and-coming markets and fundamentally altering the behaviors and favorites of clients in reputable markets.
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McDonalds Marketing Strategy Marketing Case Study
10 pages (2825 words) , Download 0 , Case Study
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The paper "McDonald’s Marketing Strategy" is a wonderful example of a case study on marketing. Strategic analysis is one of the most important processes of strategic management. The reason many strategies fail is that many managers want to formulate and implement strategies without carefully analyzing the overarching goals as well as the internal and external environments.
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Advertisement Campaign of Dolce and Gabbana Marketing Case Study
9 pages (2534 words) , Download 0 , Case Study
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The paper "Advertisement Campaign of Dolce and Gabbana" is a good example of a marketing case study. The advert that is analyzed in this document belongs to a beauty company, Dolce and Gabbana. This commercial ad features common faces in Hollywood movies. These personalities are Scarlett Johansson and Matthew McConaughey.
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Evaluating the Impacts of Different Promotion Methods on Increasing Sales in Alounak Restaurant Marketing Case Study
6 pages (1949 words) , Download 0 , Case Study
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The paper 'Evaluating the Impacts of Different Promotion Methods on Increasing Sales in Alounak Restaurant" is a great example of a marketing case study.  This chapter will involve a comparison between the findings of this research and literature review. The influence of advertisement to patrons will be discussed, comparing what was found during the research with the existing literature.
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Ralf Lauren-The Role of Brand and Brand Equity Marketing Case Study
10 pages (2836 words) , Download 1 , Case Study
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Brand performance can be explained as the ways in which the functional needs of consumers are met. Thirdly, brand equity involves realizing brand imagery and this is largely influenced by the extrinsic properties of the services and/or product as well the ways in which the brand meets the social and psychological needs of the customers.
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The Moderating Effects of Market Orientation Marketing Assignment
8 pages (2130 words) , Download 0 , Assignment
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The moderators of market orientation determine how an organization defines its business, missions, and goals because they determine how marketing concepts will be implemented. They determine the product mix and the pricing, target market, and how a company is going to meet the satisfaction of the consumer.
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Pioneers and Market Leaders Marketing Term Paper
8 pages (2339 words) , Download 0 , Term Paper
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Business organizations have a number of options as far as accounting software is concerned. Quickbooks, Freshbooks, Sage, and MYOB are all successful businesses in this market (Mohr, Sengupta, & Slater, 2010, 15). Additionally, it seems difficult to be successful bearing in mind all the completion that is involved (Academy of Marketing Science, Sharma & Borna, 2015, 33).
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The Influencing Factors in Consumer Behaviour Marketing Assignment
7 pages (2069 words) , Download 2 , Assignment
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For immigrant Muslims, this happens when they have stayed long enough in one country to adopt the lifestyles of the host culture and go through the process of dietary acculturation. In the US, for example, 75 percent of the migrant Muslim population takes to halal (Bonne & Veirmeir, 2007), which means that 25 percent consume non-halal foods.    
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Features of Process of Strategic Planning Marketing Essay
8 pages (2236 words) , Download 2 , Essay
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To people management, we mean the planning activity that involves deciding on the types of people in the form of resources that are required to fulfill the requirements of the project. In other words the types of skills and number of workers we need to complete the project. 
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Marks and Spencer: Factors Affecting the Supply and Demand Marketing Case Study
8 pages (2508 words) , Download 5 , Case Study
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Marks & Spencer, a British-owned retail company, was established by Michael Marks and Thomas Spencer back in 1884. Despite the tight competition in the global market, M&S has maintained its reputation as one of the largest high-priced merchandise sellers of food, wine, and clothing not only in the UK market but also in more than 30 countries around the world.
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Integrated Marketing Communication Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
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It has come to such a stage that companies cannot rely on a single promotion method to make their product or service stand out in a crowded market place. The adoption of an integrated marketing communication strategy will soon become inevitable for a company if they have to succeed commercially. This is true maybe even for the company that has built the best mousetrap in the world.
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Branding a Small City in Tourism Marketing Case Study
11 pages (3247 words) , Download 3 , Case Study
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Overall graphic design dimension in city branding and marketing efforts in a small city requires a highly considerable constructive approach. Digging and sticking on just one perspective is not fitting to the fast-changing modern age. Our society is more complex and requires diversified visual communication. Graphic design is primarily important.
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Employee Improvement at Hotels Com Marketing Case Study
8 pages (2267 words) , Download 2 , Case Study
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In today’s age of technology web2.0 is being used by many travel sites as well as hotels themselves. It is not enough to know the customer; it is important to understand the customer needs and wants. There is a dramatic shift in the power of opinion as customers can now read, post and use the blogs or social networking sites to exchange opinions.
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International Marketing: Entry Strategy Marketing Term Paper
12 pages (3269 words) , Download 5 , Term Paper
Free
While the discount grocery retail market may presently be strong in Slovenia, as the country steadily becomes richer it may be the case that consumer tastes will change in the near future. It is also the case that as Aldi is already established in the nation there would be a high degree of competition.
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Demand and Easyjet Marketing Case Study
6 pages (1615 words) , Download 0 , Case Study
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The paper 'Demand and Easyjet" is a good example of a marketing case study. Pricing is part of the four main factors considered to shape the market mix; the others are place, product and promotion (The Times 100; Learn marketing.Net). In pricing to achieve the appropriate market mix, the right price to sell at should be established.
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Vodafone Entering India Market Marketing Assignment
7 pages (2077 words) , Download 0 , Assignment
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The paper "Vodafone Entering India Market " is a good example of a marketing assignment. Vodafone Group Plc has a lawsuit brought against it for evading paying $2.5 billion in tax to the Income Tax Department after it successfully acquired Hutchison Essar Telecom services in the month of April in 2007.
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Should Companies Market to Children Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The paper "Should Companies Market to Children" is a perfect example of a Marketing Essay. The issue of whether or not companies should market to children has created a lot of controversies. Today many commercials are seen on TV showing toys, cereals, toothpaste, and other kids’ stuff. Many forums have complained about how companies market expensive toys, sugary cereals, etc.
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Green Initiatives Undertaken by Wipro Marketing Case Study
6 pages (1713 words) , Download 0 , Case Study
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The paper "Green Initiatives Undertaken by Wipro" is an outstanding example of a marketing case study. The increased use of computers has led to an array of environmental concerns. This is because of the fact that personal computers, computer components and computer servers consume a considerable amount of energy.
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Impact of Social Networking Sites Marketing
13 pages (3744 words) , Download 0
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The paper "Impact of Social Networking Sites" is a great example of a report on marketing. This research work critically examines the impact of social networking sites for marketing communications. Social media is recently one of the most influential ways of spreading information across nations. This is because it has established itself as a leading source of information.
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Charcoal BBQ Chicken Moving to the Poland Market Marketing Case Study
17 pages (4796 words) , Download 0 , Case Study
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The paper "Charcoal BBQ Chicken Moving to the Poland Market" is a perfect example of a marketing case study. Despite the numerous challenges operating a business in a foreign country pose, more than ever before businesses have continued to expand their operations globally. This is because many are seeking opportunities that will help them grow their businesses in terms of market share and revenue generation.
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International Marketing - GOON Drink Marketing Case Study
7 pages (2165 words) , Download 0 , Case Study
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The paper 'International Marketing - GOON Drink" is an outstanding example of a marketing case study. This analysis was aimed at presenting the concept of international marketing and in particular penetrating a product into a foreign market. In this analysis, the product that has been considered is the GOON drink which is the most famous product in the country.
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Difference between Chinese & American Culture Marketing Case Study
7 pages (1867 words) , Download 0 , Case Study
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The paper "Difference between Chinese & American Culture" is a great example of a marketing case study. Chinese demonstrate a different culture in comparison to the American culture because the manner and lifestyle are very different in China. Negotiations fail because of different cultural opinions that remain between the Sino-American cultures.
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Corporate Social Responsibility Adds to Brand Value Marketing Essay
6 pages (1856 words) , Download 0 , Essay
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The paper "Corporate Social Responsibility Adds to Brand Value" is a great example of a marketing essay. Corporate Social Responsibility (CSR) is how firms combine social, environmental and economic concerns in the firm’s values, culture, decision making, strategy and operations in an open and responsible manner.
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Martin College - Marketing Strategies Marketing Case Study
9 pages (2717 words) , Download 0 , Case Study
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The paper 'Martin College - Marketing Strategies" is a good example of a marketing case study. The purpose of this report was to take a critical view of the current market plan of Martin College and then develop the most current market for the institution. Martin College is an Australian based institution that is accredited to offering various diplomas and certificates in various courses.
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Tommy Hilfiger - Charging Different Prices for Its Products in Europe and in the US Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
Free
The paper "Tommy Hilfiger - Charging Different Prices for Its Products in Europe and in the US" is a perfect example of a marketing case study. Internationalization is the process through which companies identify and entering into international markets. A firm may do this alone whereby it sets up subsidiaries by creating new firms or buying an existing firm.
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Market Analysis - Starbucks Marketing Case Study
7 pages (2066 words) , Download 0 , Case Study
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The paper "Market Analysis - Starbucks" is a perfect example of a marketing case study. Starbucks which started its business in 1971 has grown and with continuous innovation and changes has developed the coffee industry. This has provided an opportunity for other provides to look into and has increased the opportunities for higher profits.
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Brand Positioning: Apple Computer, Inc Marketing Case Study
7 pages (2194 words) , Download 0 , Case Study
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The paper "Brand Positioning: Apple Computer, Inc" is a wonderful example of a case study on marketing. A brand is a name, symbol, sign, term, or design that a firm uses to differentiate its products or services from those of its rivals. On the other hand, brand positioning is the approach used by a company to find a niche for their products (Olsson and Sandru, 2006).
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Advantages and Disadvantages of Membership of a Trading Bloc Marketing Assignment
12 pages (3119 words) , Download 0 , Assignment
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The paper "Advantages and Disadvantages of Membership of a Trading Bloc" is a perfect example of a marketing assignment. Trade blocs will result in a number of advantages for the firms. A group of companies working together in the trade may seem to get protection from big corporations in terms of survival in price competition.
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Market Opportunity, Marketing and Finance Aspects - Global Networks Marketing Case Study
8 pages (2284 words) , Download 0 , Case Study
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The paper "Market Opportunity, Marketing and Finance Aspects - Global Networks" is an outstanding example of a marketing case study. Global Networks is a software company to be launched by my friends and myself and our goal is to provide our customers with an “unfair” competitive advantage by helping them get their products to the market quickly and cost-effectively.
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Toyota Fun-Vii Entering China and Saudi Arabia Market Marketing Case Study
8 pages (2224 words) , Download 0 , Case Study
Free
The paper 'Toyota Fun-Vii Entering China and Saudi Arabia Market" is a good example of a marketing case study. This report is about advising Toyota on branding for their forthcoming motor vehicle: Fun-Vii as they are evaluating requirements for China and Saudi Arabia’s auto market. Fun-Vii has been defined as the model of the future motor vehicle which has come with touch screen doors.
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Virgin Atlantic - Service Product Analysis Marketing Case Study
14 pages (3933 words) , Download 0 , Case Study
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The paper 'Virgin Atlantic - Service Product Analysis" is a good example of a marketing case study. Virgin Atlantic is the second-largest carrier in Britain which was founded in 1984. It operates long haul services to quite a large number of destinations across the world and has been recognized by its innovative standards of service and has set the pace in air transport.
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E-Business Applications for Product Development and Competitive Growth Marketing Assignment
12 pages (3431 words) , Download 2 , Assignment
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There are many parameters that should be considered before one engages in online advertising. The Internet is complex and presents a dynamic market platform that requires regular and daily training. Online marketing is far much different from the world of print, broadcast, and out-of-home advertising markets.
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Marketing the IPad 4 in Italy Marketing Essay
8 pages (2276 words) , Download 2 , Essay
Free
Apple produced the new iPad with the hope of having the users enjoy comfort and relaxation, which is one factor that Italy is known for from the numerous products that the Italians purchase to make life easier. In the successful marketing of any product, it is important to analyze various aspects of the particular market.
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Ad Campaign Analysis: Cadbury Marketing Essay
9 pages (2656 words) , Download 2 , Essay
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In 2011, Cadbury launched its “glass and a half full of joy” campaign, focusing more on tangible product benefits and quality than traditionalism linked with a long-standing brand with much brand equity. Instead, under the new campaign, Cadbury introduces relevant celebrity endorsers fitting the lifestyle and attitude characteristics of current target market consumers
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Exploring the Dispute Between Samsung and Apple Marketing Essay
6 pages (1748 words) , Download 3 , Essay
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Samsung and Apple have been involved in a legal conflict concerning their patents in relation to tablets and smartphones, whereby Apple is raising accusations that Samsung is imitating its products. Samsung was accused of violating the laws of infringement concerning several patents belonging to Apple Company.
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Observation of Consumer Shopping and Browsing Behaviour Marketing Essay
8 pages (2307 words) , Download 2 , Essay
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Consumer behavior can be referred to as the study of groups, organizations, or individuals and the methods use to choose the products and services. It also takes into account elements from social anthropology sociology, economics, and psychology. Consumer buying behavior is about studying the aspects of individual consumers in terms of their behavioral and demographics variables.
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Creating Innovation in Firms Marketing Essay
6 pages (1763 words) , Download 2 , Essay
Free
As a marketing advisor by profession, I have been contacted by Talent Management Team from Virgin Company Limited to advise them on how to develop and encourage creativity and innovative behavior in their company. The company has been in operation for a period of fifteen years and it has grown tremendously over the years.
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Customer Loyalty and Relationship Marketing Marketing Case Study
14 pages (4205 words) , Download 0 , Case Study
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The paper 'Customer Loyalty and Relationship Marketing at 7-Eleven Stores Pty " is a good example of a marketing case study. This paper explores customer loyalty and relationship marketing the 7-Eleven Stores Pty. The paper first defines customer loyalty and relationship marketing within the context of marketing theory.
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XCITE Church Positioning Strategies Marketing Case Study
14 pages (3750 words) , Download 0 , Case Study
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The paper 'XCITE Church Positioning Strategies" is a good example of a marketing case study. XCITE Church is a church located in Melbourne Australia. It was founded by university students in the year 2007. Its vision includes reaching out to the broader international community both in Melbourne central district as well as in the suburban areas of Melbourne.
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Car Rental Industry in China Marketing
8 pages (2247 words) , Download 0
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The paper “Car Rental Industry in China” is a forceful variant of the report on marketing. Even though the global economy experienced a slowdown and recession in recent years, the car rental industry has been growing worldwide. The growth is expected to continue especially in developing economies such as China and India in addition to Australia and the Middle East.
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Virgin Atlantic Advertising Practises Marketing Case Study
7 pages (2012 words) , Download 0 , Case Study
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The paper 'Virgin Atlantic Advertising Practises " is an outstanding example of a marketing case study. Virgin Atlantic is a well-known airline with a strong brand. This is because of the corporate image promoted by the Virgin Group which prides itself for its reputation for good service and innovation. Richard Branson, a well-known British entrepreneur founded Virgin Atlantic in 1984.
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E-Commerce Retailer Marketing Strategies for Nature's Candy Organization Marketing Case Study
5 pages (1510 words) , Download 0 , Case Study
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The paper "E-Commerce Retailer Marketing Strategies for Nature's Candy Organization" is a perfect example of a marketing case study. The situation analysis provides the first step of developing Nature's Candy’s e-commerce plan. Given that Nature’s Candy is in its initial stage of operation, activities of marketing are crucial to its business profitability and success.
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Qantas Airlines - Efficient Marketing towards Maintaining Comparative Advantage Marketing Case Study
14 pages (3855 words) , Download 0 , Case Study
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The paper "Qantas Airlines - Efficient Marketing towards Maintaining Comparative Advantage" is a perfect example of a marketing case study. According to Ostertag et. al. (2007, p. 6), marketing is often perceived as the delivery of consumer satisfaction at a profit. In this regard, marketing can be viewed as a philosophy that results in an ideal process.
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Using Social Media in Integrated Marketing Communication Mix: Thailands Tourism Authority Marketing Case Study
21 pages (5965 words) , Case Study
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The paper "Using Social Media in Integrated Marketing Communication Mix: Thailand’s Tourism Authority" is a perfect example of a marketing case study. This research study explores how an organisation effectively uses social media as part of its integrated marketing communication mix using the case study of Thailand’s Tourism Authority.
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