Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

The Principles of Marketing - Assignment Example

Comments (0) Cite this document
"The Principles of Marketing" paper argues that traditional marketing is based on the product, price, and place; nowadays is losing its position to e-marketing. The competitive market is saturated enough and due to the increasing number of brands, retailers are adopting e-commerce to their business…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
The Principles of Marketing
Read TextPreview

Extract of sample "The Principles of Marketing"

Download file to see previous pages There are enormous career opportunities for students in international and global marketing. It increases the analytical skill of the students, as they have to deal with several international opportunities and threats from a business perspective.

The marketing students should solve the case studies on different issues that impact several global companies by implementing several competitive analytical tools of marketing. It will increase the practical knowledge and core competency of good analytical skills. Moreover, the student should up to date with current affairs in the global marketing field and have to follow several marketing articles and journals.

High involvement internet consumers do more online shopping than the low involvement consumers because the consumers who are less involved with the internet believe in traditional shopping from an outlet.

In the present era of internet marketing, the leading e-commerce retailers have targeted the young generation as they do more online shopping. Getting connected by several social media networks and the companies’ social media promotion influence them to consume products.

In India day by the bay, the price of petroleum, oil, and LPG is increasing. As there are limited oil producers and suppliers in the global market the government of India has to buy the product paying high tax. Therefore, the price is increasing.

As a result, people are looking for a substitute for these products. The consumers are selecting substitutes like induction cookers, motorbikes that run by natural energy, oil efficient small cars. The negative buying behavior of consumers towards petroleum is affecting several industries like LPG oven, big SUV family cars, etc.

The sporting goods retailer should adopt the mailed questionnaire method as the questionnaires are short and clear, simple and intelligible, and very few questions’ existences. The maximum college students have the personal email id. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(The Principles of Marketing Assignment Example | Topics and Well Written Essays - 1500 words - 1, n.d.)
The Principles of Marketing Assignment Example | Topics and Well Written Essays - 1500 words - 1.
(The Principles of Marketing Assignment Example | Topics and Well Written Essays - 1500 Words - 1)
The Principles of Marketing Assignment Example | Topics and Well Written Essays - 1500 Words - 1.
“The Principles of Marketing Assignment Example | Topics and Well Written Essays - 1500 Words - 1”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Principles of Marketing

Marketing principles

...? Marketing Principles Marketing Principles The marketing process involves a lot of pre thinking and decision making process before any specific decision is made. The marketing plan should be designed keeping in mind the things that are to be considered when you are planning the product launch. These are the factors that are involved in the marketing process. 1. Try to understand the customer you are targeting. It is very important that the customers that are being targeted should be understood clearly and communicated to others. The pictures should be clear as to what the customer wants and what the customer is demanding. The benefits that can be achieved if you understand the customer is very important it can also help avoid any pitfalls...
13 Pages(3250 words)Assignment

If you would provide a 5-6 page paper on Groupon, applying the principles of marketing

... quality products and keeping their promises. If they don’t meet the set limit for a specific coupon deal then they return the customer`s cash e.g. like for a manicure service, if they set a target that they would offer this coupon if at least eighty people purchased the coupon but they end up with only seventy, then those seventy consumers will be returned the cash as that coupon wasn’t offered. Also, they try to contact companies with quality products and services to ensure customer satisfaction. References Kotler, Phillip, and Gray Armstrong. Principles of Marketing. 12th ed. India: Dorling Kindersley. Licensees of Pearson. 2009. Print...
5 Pages(1250 words)Research Paper

Marketing Principles

...? Principles of Marketing Marketing refers to overall activities involved in transmitting goods and services from producers or sellers to consumers or buyers. It involves different activities aimed at creating satisfaction for producer and consumers (Salvatore & Diulio, 2011). Marketing helps to create both consumers and producers satisfaction through exchange activities. Marketing approaches enables marketers to avail commodities which are required by consumers at specific place cost effectively. This enables companies to generate revenue for sustaining production activities and design approaches to sustain their clients (Fuller, 1997, p.14). These approaches include effective competition through production of superior commodities cost...
3 Pages(750 words)Essay

Marketing Principles

...? Principles of marketing Introduction The prime business function of all business organizations is hinged on marketing. This rests on the assumption that organizations survive on a foundation of sales in the absence of which there would be no production or in essence any other form of managerial activity. Marketing in the simplest form is defined as the activity and processes entailed in the creation, communication, delivering and exchanging offerings that have value for customers, clients and partners. In the endeavour to be effective in marketing, certain principles must be followed. It is only when these principles are adhered to, will a business organization be well placed to experience the maximum benefits of marketing...
9 Pages(2250 words)Assignment

Marketing Principles

The main competitor has however been Pepsi Company. The latter for instance has a market share of about 75% in the Asian market. This is compared to 25% of the coca cola company in the same market. One of the main concerns in the company has been the sharp drop in the consumption of the sugary soft drinks. The drop has been witnessed in the United States, which offers the largest market, and the United Kingdom. The major cause of drop has been health concerns. For instance, majority of people with diabetes cannot drink the normal soft drinks. In addition to that, the increased lifestyle diseases have prompted majority of people to seek more healthy drinks. To achieve this, most consumers have shifted to sugarless drinks and fresh...
11 Pages(2750 words)Essay

Marketing principles

...? Marketing Principles- Nike Table of Contents I. Introduction 3 II. The 4 Marketing P's as they Apply to Nike 5 A. Product 5 B. Place 6 C. Price 6 C. Promotions 7 III. General Costs of Marketing 7 IV. PEST Analysis 8 A. Political Factors 8 B. Economic Factors 8 C. Social Factors 9 D. Technological Factors 9 V. Segmentation 9 VI. Buyer Behavior, Pricing 10 Works Cited 11 I. Introduction This paper examines key marketing principles applied to a real company, in this case Nike. Included is a discussion of the 4Ps of marketing for Nike, marketing costs and kinds of activities tied to marketing, PEST analysis, targeting and segmentation methods/strategies, effect of buyer behavior on Nike marketing and sales strategies, pricing and how...
8 Pages(2000 words)Essay

The Principles of Marketing

The product life cycle can be explained as the different stages starting from the introduction stage to the decline stage that a specific product goes through. A product life cycle assessment is conducted to find out the current life cycle stage of the product. The life-cycle assessment aims to find out the environmental burdens throughout the whole life-cycle of a product starting from raw material procurement, production, use and finally to disposal. The product life cycle stages and current status of five brands of coca coal are described below: In the product life cycle, “Fanta” is in the “Maturity” stage. This brand is in the “cash cow” category. Diet Squirt is in the “Growth” s...
8 Pages(2000 words)Case Study


...Case Study Analysis: Phillip Kenny Designs The purpose of this report is to present a well-justified approach to the four questions presented in thecase study on Phillip Kenny Designs: Crafting an Exclusive Homeware Brand. Question #1- The answer to this question is to provide commentary on the approach adopted by Phillip Kenny Designs (PKD) through providing a discussion on the implications for companies if they were to choose to ignore their marketing and planning and adopted a policy of being more product oriented. Whilst it has long been the strategy of crafts people to adopt a policy of being more product oriented and in many circumstances this may be a lucrative policy. By having trades people produce a product that is of extremely...
4 Pages(1000 words)Essay

Marketing principles

...Marketing Principles Leading Baby Product Company in the UK that consider making entry into a Westbourne in district of Bournemouth a new market would have to adopt a strategy that would enable it to achieve intended results. Thus the baby product companies in UK have to maintain their market share in the face of dwindling consumer base which is increasingly arising from falling birth rate in the country. Baby product companies sells different types of baby equipments including baby cosmetics, soap and shampoo, cots, mattresses and bedding, car seats, prams and push chairs, feeding equipments, baby walkers and bouncers, baby monitors and range of toys which would required mostly by parents who have children and younger children...
6 Pages(1500 words)Essay

Marketing principles

...Marketing Principles Table of Contents Introduction 3 Task 4 (a)Various elements of Marketing Process 4 (b)Benefits and limitations of Marketing Orientation 5 Task 2 6 (a)Macro and Micro Environmental Forces 6 (b) Market Segmentation 8 (c) Targeting Strategy 10 (d) Consumer Buying Behavior 10 (e) Product Positioning 11 Task 3 11 (a) Product development and Competitive advantages 11 (b) Distribution Strategy 12 (c) & (d) Marketing Mix 12 (e) Extended Marketing Mix (3Ps of Service Marketing) 15 Task 4 15 (a) Marketing Mix for different segments 15 (b) Marketing products and services 16 (c) International and Domestic Marketing 16 References 18 Introduction Effective marketing principles and strategies increase the core competency...
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic The Principles of Marketing for FREE!

Contact Us