StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Consumer Marketing in Terms of Marketing Strategies for the New Economy - Case Study Example

Comments (0) Cite this document
Summary
"Consumer Marketing in Terms of Marketing Strategies for the New Economy" paper incorporates consumer marketing in relation to its online facilities marketing strategies, advantages and disadvantages the building block for the web, the psychology of consumers, and the impact of social networks.   …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95% of users find it useful
Consumer Marketing in Terms of Marketing Strategies for the New Economy
Read Text Preview

Extract of sample "Consumer Marketing in Terms of Marketing Strategies for the New Economy"

Download file to see previous pages A new economy strategy entails the development of electronic commerce and the internet through the development of market hardware and software, which facilitate the growth of telecommunication services. Hence, every company requires a new economy since there are huge chances of long term prospects for doing business. It is crucial that companies examine the impact of the marketing strategy and its value in the company once it has been incorporated. If anything, other competitors may incorporate the idea and end up using it to reign the market to a point of suppressing other competitors (Lamb, 2012).

According to recent research, the internet and particularly the cybers are among the leading marketing strategies. Billions of dollars have been used in shopping pertaining to traveling, offices, homes, gardens, computer hardware and software, and apparel. However, a small number of dollars have been used on shopping for books, music, and video, food, and beverage among others (Kotler, et al. 2006).

Although marketers’ toolboxes have home networking and usage of broadband, it is clear that they lack the knowledge to understand consumer attitudes toward technology. In essence, they should be in a position to comprehend the pros and cons of embracing technology, e-commerce constituents, their use, and management. Moreover, they should be able to handle consumer behavior in relation to communication such as messages and buying services online. Applications for mixed elements and the issue of the digital divide where some customers are underrepresented should be put into consideration (Pride & Ferrell, 2012).

Apparently there are several advantages that are associated with new economy technologies. They include syndication, increase scale returns, personalization, disintermediation, global reach, full access, and the possibility of instantaneous delivery. Syndication is making the sale of one good to various customers, who might in turn combine it with information from other sources and distribute it.   ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Consumer Marketing in Terms of Marketing Strategies for the New Case Study, n.d.)
Consumer Marketing in Terms of Marketing Strategies for the New Case Study. https://studentshare.org/marketing/1793280-i-want-the-author-to-discuss-this-with-me
(Consumer Marketing in Terms of Marketing Strategies for the New Case Study)
Consumer Marketing in Terms of Marketing Strategies for the New Case Study. https://studentshare.org/marketing/1793280-i-want-the-author-to-discuss-this-with-me.
“Consumer Marketing in Terms of Marketing Strategies for the New Case Study”. https://studentshare.org/marketing/1793280-i-want-the-author-to-discuss-this-with-me.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Consumer Marketing in Terms of Marketing Strategies for the New Economy

Marketing strategies

...Consumer Marketing in Terms of Marketing Strategies for the New Economy... Consumer Marketing in Terms of Marketing Strategies for the New Economy... Marketing strategies Table of Contents 3 Introduction 3 Detailed overview of the change/ trend in macro business environment 4 Economy at a glance 4 Political trend 5 Economic trend 6 Social trend 7 Technological trend 8 Impact of the trend on South African organizations 9 Implications of the change on marketing strategies/practices 10 Conclusion 10 References 12 Bibliography 13 Abstract This paper deals with one of the most critical area of current strategic marketing of organizations. This is continuous change or trend in the macro business environment worldwide and its substantial impact on the...
12 Pages (3000 words) Assignment

Marketing strategies

...Consumer Marketing in Terms of Marketing Strategies for the New Economy... Consumer Marketing in Terms of Marketing Strategies for the New Economy... Marketing strategies Illustrate how promotional activity is integrated to achieve marketing objectives In any organization, there are established marketing strategies. The marketing strategies are usually based on the organizational goals and set objectives. Every organization has a goal to achieve in their target market and this is only achievable through implementing effective marketing strategies. In words by Kotler & Armstrong marketing strategies are based on profit expectations of an organization and the type of market an organization sets to satisfy (52). For marketing strategies to be...
12 Pages (3000 words) Essay

Consumer Decision Making and Competitive Marketing Strategies

...Consumer Marketing in Terms of Marketing Strategies for the New Economy... Consumer Marketing in Terms of Marketing Strategies for the New Economy... making The aim of this assignment is to critically evaluate and examine the future decisions and the issues which arise in connection with these decisions; it is also essential to evaluate what decisions will be the most beneficial, what factors they will involve and what will be necessary for the decision making process to take place. Identification of the problem As it is known, there is a number of theories relating to the decision making process, but it is better to use the models of soft model decision making, and it will be also essential to point the reasons of choosing this model. The prin...
12 Pages (3000 words) Assignment

Marketing Strategies

...Consumer Marketing in Terms of Marketing Strategies for the New Economy... Consumer Marketing in Terms of Marketing Strategies for the New Economy... Instructor Date Marketing The product is high-quality, low-calorie processed cereals. The value of the product relates to its health-sensitive qualities, which respond well to the tastes of a diet-conscious urban population. The target client comprise of the fast-paced urban young population, particularly the middle-income earners who have little time for family meals. The low-calorie cereals have been processed with extra vitamins to meet the tastes of the urban populations. My selection process revolves around the need to meet the concerns of a segment of the clientele that is particularly interest...
1 Pages (250 words) Essay

Marketing Strategies

...Consumer Marketing in Terms of Marketing Strategies for the New Economy... Consumer Marketing in Terms of Marketing Strategies for the New Economy... Analysis of International Marketing Environment Introduction International marketing is the practice adopted by the companies for the purpose of carrying their business across the national boundaries. It is termed as a multinational process in which planning and execution of the concept is done with adequate pricing, promotion and execution of the ideas and thoughts. This facilitates exchanging of goods and services in order to achieve individual and organisational goals (Onkvisit and Shaw 2008). Therefore, international marketing is referred to the application of marketing principles, which is done ...
10 Pages (2500 words) Research Paper

Marketing strategies

...Consumer Marketing in Terms of Marketing Strategies for the New Economy... Consumer Marketing in Terms of Marketing Strategies for the New Economy... Number: Topic: MARKETING STRATEGIES The are various types of marketing strategies discussed in this among the marketing strategies utilized by Equal include; promotion, positioning and pricing marketing strategies during the 1980’s. Promotion strategies entail a combination of several marketing techniques to attract customers to use and to continue using you products at any time they need it. In can be observed that Equal developed strong advertising strategy that exceeded all its competitors in the industry. For example in 1988, Equal spends twenty five billion dollars on advertisement while...
2 Pages (500 words) Case Study

New Consumer Marketing: Marks & Spencer

...Consumer Marketing in Terms of Marketing Strategies for the New Economy... Consumer Marketing in Terms of Marketing Strategies for the New Economy... Consumer Marketing: Marks & Spencer Introduction Marks & Spencer (M&S) is a UK based retail organisation. In the recent years, the organisation has penetrated several nations in the world. The organisation was established in 1884 and it has nearly 3,000 suppliers across the world. In the current day context, the organisation has above 85,000 employees (Marks & Spencer plc, 2015). It has an annual revenue of over £1.2 billion in the global market for the year ended 2014. The organisation attempts significantly to satisfy its customers in order to gain competitive advantages. It also makes efforts enri...
7 Pages (1750 words) Assignment

Marketing Strategies

...Consumer Marketing in Terms of Marketing Strategies for the New Economy... Consumer Marketing in Terms of Marketing Strategies for the New Economy... Strategies Q 1 The market development criterion is ideal for revenue generation. The management introduces Franchisees in four international markets-Canada, Hong Kong, Mexico, and Taiwan, which are the leading profitable business communities. The marketing team resolves on a market development model based on success factors for expansion. Ruth’s in a steak house (though offers some fish items in the menu) and thus, the primary consumption of Ruth Chris is Beefeaters. The world resource conducted a research in the year 2002 and ascertained that 17 countries with a relatively higher per capita annua...
2 Pages (500 words) Essay

The New Marketing Strategies

...Consumer Marketing in Terms of Marketing Strategies for the New Economy... Consumer Marketing in Terms of Marketing Strategies for the New Economy... Introduction Today the marketing strategists are progressively more worried about increasing their s in the face of stiff competition. Their rivals in the market offer many similarities in the goods and services and it is often impossible to retain customers. Customer loyalty is no longer guaranteed as companies adopt several marketing ploys to snatch customers from each other, especially in matured and saturated markets. It is increasingly understood in business that both loyal customers and dependable suppliers are hard to come by and it is generally desired to retain them as the effort to get them...
6 Pages (1500 words) Term Paper

Marketing Strategies

...Consumer Marketing in Terms of Marketing Strategies for the New Economy... Consumer Marketing in Terms of Marketing Strategies for the New Economy... Table of Contents Reflection Table of Contents 2 Introduction 3 Marketing Strategies 6 Financial Analysis 7 Conclusion 8 Reference 10 Introduction This report articulates the personal experiences while carrying out the project on yacht shipping company. In retrospect it seems that there were some segments which could have been done in a better way. This paper presents the effort that has been put forward to prepare the business plan. While making a business plan, a proper analysis of the respective market is very much necessary. In a group assignment, market analysis is done using secondary analysis...
6 Pages (1500 words) Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Consumer Marketing in Terms of Marketing Strategies for the New Economy for FREE!

Contact Us