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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing as the Most Important Aspect of Every Business Marketing Essay
8 pages (2207 words) , Download 2 , Essay
Free
Marketing is the core function or the backbone of any business organization. The failure of marketing department may result in the failure of the organization even if all other divisions of the organization function well. Without proper techniques, marketing functions cannot be executed effectively.
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Convergence in Telecommunication in Saudi Arabia - Market, Players and Future Potential Marketing Research Proposal
8 pages (2225 words) , Download 2 , Research Proposal
Free
Convergence is a term where operators converge or bring together multiple medias such as land telephony, Internet, TV, mobile telephony, radio and offer these services through a single channel. It is now possible to browse the Internet, watch TV, listen to the radio, dial-up landlines, use VoIP and more, by using the mobile phone, the computer or other handheld devices.
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Inflation Targeting Marketing Coursework
8 pages (2000 words) , Download 3 , Coursework
Free
Canada was comfortable with inflation targeting with a less rigid institutional structure. Inflation targeting in Canada has kept inflation low and stable. The key component of Canada’s success is a strong and increasing commitment to transparency and the communication of monetary policy strategy to the public.
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Self-Concept and Identity Marketing Case Study
8 pages (2205 words) , Download 2 , Case Study
Free
Self-identity refers to the ability of a person to realize his true self through various evaluations either in character, gender, academics, tastes, and preferences, etc (Crocker, 2000). This is a concept that marketers can capitalize on by conducting extensive research on the different personalities that their intended customers have so as to ensure that they fulfill their needs.
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Primark Strategy and Future Strategies to Ensure Survival in Tough Market Marketing Case Study
7 pages (2041 words) , Download 2 , Case Study
Free
Then taking the dynamic environment it operates into consideration, it is possible to predict possible future outcomes for such an organization, and then develop strategies that could direct the company into the direction it wishes to go. For this paper, Primark will be analyzed within the context of the fashion industry, competitors.
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Strategy of Walt Disney Studios in Asia Marketing Term Paper
8 pages (2202 words) , Download 2 , Term Paper
Free
The author of this paper states that Walt Disney deals with a number of different products and services. They are mainly into the animations, consumer products, and interactive studios, various stores that sell the Walt Disney products like soft toys and many other products and merchandise for children.
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Significance of External Environment in Marketing Marketing Research Paper
10 pages (2689 words) , Download 2 , Research Paper
Free
Paliwoda (2003) thinks SLEPT provides a more useful and feasible way of summarising those external forces. SLEPT signifies Social, Legal, Economic, Political and Technological (p 618). However differently produced and presented these accounts offer a more analytical perspective of the macro-environmental factors to be considered in the marketing strategies of an organisation.
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KFC Fast Food Industry Marketing Case Study
11 pages (2784 words) , Download 4 , Case Study
Free
Given that competition in the market is intense, KFC can entrench its position in the market by attempting to diversify its products as one of the most viable options. This gives it the opportunity to attract new customers given that it already has a unique chicken brand which is valuable to the customers. 
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The Efficient Market Hypothesis Marketing Case Study
8 pages (2384 words) , Download 2 , Case Study
Free
According to him, in an efficient market, any new information would be immediately and fully reflected in equity prices. Consequently, a financial market quickly, if not instantaneously, discounts all available information. Therefore, in an efficient market, investors should expect an asset price to reflect its true fundamental value at all times.
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Research and Markets: Domino's Pizza Marketing Case Study
7 pages (2306 words) , Download 4 , Case Study
Free
This process is significant because it affects customer relations as well as the acquisition of human, financial and natural resources, raw materials and information. The significance of good market research besides environmental scanning in the success of other marketing-related activities in a business is explored.
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Lack of Consolidated Measurement Tool in Client Service Marketing Research Proposal
9 pages (2402 words) , Download 2 , Research Proposal
Free
Client services are an essential component of the business undertaking. This is because they promote the growth of a company and makes it more competitive. Organizations have been using several means to measure their client services. However, these measurement tools have not been consolidated and thus have not been yielding the required results.
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Strategic Marketing Plan for Buxton Water Marketing Assignment
5 pages (1502 words) , Download 2 , Assignment
Free
Aggressive marketing strategy is to be used to promote both the brand and the cause of using fresh, hygienic, calorie-free, and clean water. Strategies in terms of recyclable packaging, compact-sized bottles, sponsorships, capturing digital space, and other differentiating tools have to be implemented simultaneously to weed out any competition from the market.
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Exporting Products to China - Understanding the Cultural Environment for Chinese Biscuit Consumers Marketing Essay
2 pages (606 words) , Download 2 , Essay
Free
A wide variety of biscuits with diverse flavors have occupied the store shelves, such as the different styles of cookies, biscuits cereal bars, etc. In this context, marketing strategies, product innovation, extensive distribution network, and effective marketing would be some of the components of the key winning strategies for a company.
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The History of Online Advertising Marketing Research Paper
6 pages (1704 words) , Download 2 , Research Paper
Free
Online marketing is the new black. It is going to explode at an exponential rate in the future, with several companies, organizations, and individuals expected to use the Internet for all their marketing purposes. According to Adler, “Online marketing, especially search engine marketing, will continue growing in double digits in the next few years.
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The Key Features of a Marketing Plan Marketing Research Paper
10 pages (2608 words) , Download 3 , Research Paper
Free
When deciding upon the location of a fruit juice processing unit, a major point to consider is the continuous availability of raw material. However, aspects like availability of workforce/labour, utilities and easy market access are also important and should be assessed thoroughly. Urban and rural segments both are important for this product.
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The Importance of Recruitment and Selection of Sales People Marketing Essay
6 pages (1662 words) , Download 0 , Essay
Free
The paper "The Importance of Recruitment and Selection of Sales People" is a great example of a marketing essay. It is an apparent fact that effectiveness in the recruitment and selection of salespeople in any given organization is one of the most integral undertakings of sales management. This process entails searching for sales individuals who are best suited to match the nature of the sales position in an institution.
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Internal Factors Influencing Consumers Decision-Making Process for a Product or a Service Marketing Essay
8 pages (2100 words) , Download 0 , Essay
Free
The paper "Internal Factors Influencing Consumer’s Decision-Making Process for a Product or a Service " is a great example of a marketing essay. Consumer decision making refers to the process by which needs are identified by a consumer, information is collected about the product, alternative needs are evaluated and then a purchase decision is made.
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Integrated Management Communication Marketing Case Study
18 pages (4756 words) , Download 0 , Case Study
Free
The paper "Integrated Management Communication" is a good example of a marketing case study. Integrated Management Communication is the businesses deliver messages to their customers so as to let them know about the businesses services and goods. It is the process that enables the companies to plan, execute and monitor their advertisements and informative messages that promote customers relations.
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Vodafone Company Marketing Strategies Marketing Case Study
6 pages (1855 words) , Download 0 , Case Study
Free
The paper 'Vodafone Company Marketing Strategies" is a perfect example of a marketing case study. Marketing is an important strategy that aides a company to succeed in its future plains. Marketing plan brings into consideration ways in which a company can improve its market share (Gómez-Mejía et el 2001).
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Gravity Lights as a Business Concept Marketing Essay
6 pages (1610 words) , Download 0 , Essay
Free
The paper "Gravity Lights as a Business Concept" is an outstanding example of a marketing essay. In both developing and developed countries, energy is one of the main problems that these countries must face. The common source of energy for industries is commercial power mains. Other common sources of power include solar and wind, some developed countries use nuclear energy.
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Business Strategy Plan for Parrot Toys Marketing
12 pages (3409 words) , Download 0
Free
The paper “Business Strategy Plan for Parrot Toys” is a well-turned example of the business plan on marketing. The educational toys and programs industry in Australia consists of companies involved in manufacturing, wholesaling, and retailing of toys and games. The main products in the industry include infants, girls' and boys' toys; educational toys, board games, and puzzles.
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How the Use of the Operations Management and Production Has Led to the Success of Turbo Company Marketing Case Study
9 pages (2642 words) , Download 0 , Case Study
Free
The paper “How the Use of the Operations Management and Production Has Led to the Success of Turbo Company” is an impressive example of the case study on marketing. Production and operations management plays an important role in determining the success of a production company. Different types of goods undergo different production processes.
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Comparing Strategic Marketing of Samsung and Apple Marketing Essay
10 pages (2902 words) , Download 0 , Essay
Free
The paper "Comparing Strategic Marketing of Samsung and Apple" is an outstanding example of an essay on marketing. The author of the paper states that with improved technology, the mobile world industry has always been going through rapid changes and expansion and is currently serving over 4.5 million people across the globe.
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Market Mechanisms in the Public Service Marketing Coursework
10 pages (3017 words) , Download 0 , Coursework
Free
The paper "Market Mechanisms in the Public Service" is an outstanding example of marketing coursework. The market mechanism in the context of this paper refers to the application of institutions and regulations of a market economy in the provision of services in the public sector. The public sector has substantially embraced market-oriented arrangements such as outsourcing, private service provision and tendering.
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Marketing Services Market Feasibility Analysis Marketing Essay
12 pages (3400 words) , Download 0 , Essay
Free
The paper "Marketing Services Market Feasibility Analysis" is an outstanding example of an essay on marketing. The marketing services industry is a very competitive industry with highly professional firms out there to help companies position themselves well in the industry to respond to competition and consumer preferences.
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Key Success Factor of Educational Toy Industry Marketing
11 pages (2999 words) , Download 0
Free
The paper “Key Success Factor of Educational Toy Industry” is a cogent example of the report on marketing. Organizations to be successful over a longer period of time need to develop products or services based on the customer requirements so that the chances of acceptance of the product or services become high.
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How Does Amazon.com Use Their Digital Channels to Achieve Success Marketing Case Study
7 pages (2036 words) , Download 0 , Case Study
Free
The paper "How Does Amazon.com Use Their Digital Channels to Achieve Success" is a perfect example of a marketing case study. Management is the process of gathering, analyzing, planning, organizing and planning of an organization to achieve organization objectives (Chaffey and White 2011). Amazon.com is managing their digital channels well hence they have been successful.
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Student Advantage, Disadvantages of an IPO Marketing Assignment
9 pages (2302 words) , Download 0 , Assignment
Free
The paper "Student Advantage, Disadvantages of an IPO" is a good example of a marketing assignment. All fast-growing businesses have the urge to grow and expand at exponential rates. Small companies such as Student Advantage also faces various organizational and management challenges as they grow at a rapid rate.
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Integrated Marketing Communication and Volunteer Tourism Marketing Coursework
12 pages (3248 words) , Download 0 , Coursework
Free
The paper "Integrated Marketing Communication and Volunteer Tourism" is a great example of marketing coursework. Volunteer tourism is gaining popularity at faster speed all over the world due to the fact that many tourists especially fro America and Europe want a holiday that is based on the natural and cultural strengths of the destinations they are visiting.
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Exploitation of Humanity by Advertisers for Commercial Advantage Marketing Essay
10 pages (2607 words) , Download 0 , Essay
Free
Advertising is the use of media technologies, artistic skills, and recently psychological knowledge to appeal to the target market. The ultimate aim of advertising campaigns is to get consumers to buy particular products and services to support the growth of the producing companies. The logic behind advertising is that an advertising campaign is, the higher the value of projected sales.
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The Role of Perception in the Design of Effective Marketing Activities Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
In designing strategies for specific products or services, marketers embrace societal needs and ethical business practices because ethics, like preference, may be considered a product of values. To some, the suggestion that an orderly and analytical process of decision making, not only on a personal level – but more so in business, should include the discussion of highly controversial ethical issues.
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How Did Studying Theories Help to Understand the Relations Between Consumers and Producers Marketing Term Paper
8 pages (2303 words) , Download 2 , Term Paper
Free
The first theory that I would be incorporating in my paper is the uses and gratification theory, which also serves as the basis of one of the approaches of mass media. Examining the theory itself, it advocates that the audiences or the consumers seek to have certain kinds of their needs fulfilled by using media as a tool. 
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Status Consumption of a Specific Brand Marketing Coursework
10 pages (2821 words) , Download 2 , Coursework
Free
Having realized the criteria a movie star who is ready to spend conspicuously would want to spend his clothing on, the marketer has yet another responsibility. In the concept of consumer behaviour, Mason (2010) describes this as ‘influencing customer behaviour’ and actually argues that this is more of a strategy than a responsibility.
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GPS Satellite Technology in Marketing an Asset Management Company Marketing Literature review
5 pages (1853 words) , Download 2 , Literature review
Free
GPS devices send a signal to the satellites that can help track down the products with good accuracy. This technology helps users to track down their products both mobile as well as stationary with the help of a computing device. Haghighat (2008) researched the usage of GPS technology and noted down examples of numerous industries.
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Developing Better Measures of Marketing Constructs Marketing Assignment
9 pages (2595 words) , Download 2 , Assignment
Free
The customers’ perception of a given product often changes with time and the managers of the organization should not rely on their previous market position for decision-making processes. Similarly, before introducing a new product into the market, it is important to try to seek information on the possible market position of the product.
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Marketing Communications: Integrating Offline and Online with Social Media Marketing Essay
24 pages (6509 words) , Download 2 , Essay
This US-based company’s decision to enter the Indian market required a strategic approach for the purpose of entering the Indian sector and as a result, needed a significant amount of planning by the company. As a matter of fact, a marketing plan is being developed on the basis of a significant and highly effective SOSTAC framework.
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Introducing a Product into a New Market in a Foreign Country Marketing Case Study
8 pages (2148 words) , Download 0 , Case Study
Free
The paper "Introducing a Product into a New Market in a Foreign Country" is a great example of a case study on marketing. This analysis was based on the idea of introducing a product into the new market in a foreign country. The product that was considered in this case is the HSV Grange (WM3) luxurious car which is a product of Holden Special Vehicles Ltd.
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E-Marketing Strategies, Social Media Marketing Marketing Coursework
25 pages (6892 words) , Coursework
Nobody downloaded yet
The paper "E-Marketing Strategies, Social Media Marketing" is an outstanding example of marketing coursework. With the high internet speeds, lower cost of data bundles and the rapid expansion of internet across the world, many people have embraced the new age technology. Our e-commerce website aimed at taking advantage of this and create a full-fledged online business that would fulfill consumer expectations.
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Comparing Japan and the USA to Supermarket Retail Marketing Case Study
12 pages (3625 words) , Download 0 , Case Study
Free
The paper 'Comparing Japan and the USA to Supermarket Retail " is a good example of a marketing case study. In a generic perspective, supermarket retail can be perceived as the final chain of the distribution process which plays a fundamental role in linking the manufacturers or merchandise to the consumers.
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International Marketing of Sheraton Hotel and Resorts Marketing Case Study
14 pages (3969 words) , Download 0 , Case Study
Free
.The paper 'International Marketing of Sheraton Hotel and Resorts" is a good example of a marketing case study. The Sheraton’s hotels and restaurants brand date back to the year 1937 when Robert Moore and Ernest Henderson obtained the Stonehaven hotel. The chain of hotels attained the name from another hotel that the pair had acquired and the hotel was commonly referred to as Sheraton Hotel.
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How Best to Enter a Selected Market: Tata Motors and the Australian Market Marketing Case Study
9 pages (2612 words) , Download 0 , Case Study
Free
The paper "How Best to Enter a Selected Market: Tata Motors and the Australian Market " is a great example of a marketing case study. According to statistics released by OICA in 2011, Australia produced a total number of 224, 193 cars in 2011, representing an 8.1% decrease from the previous year, while China produced 18,418,876 cars, representing a 0.8 % increase from the previous year.
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Creating a Successful Internal Marketing Plan Marketing Term Paper
9 pages (2642 words) , Download 2 , Term Paper
Free
There are times the customers won over by these strategies are lost because of internal inefficiencies. There are incidences that first line-employees who face the challenge of meeting customers do not represent the interest of the company. When questioned about the goals of the service product they are promoting, they are mum on the subject.
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Expectations of Customers of the Hotel Sector Marketing Research Proposal
8 pages (2159 words) , Download 3 , Research Proposal
Free
The researcher will ensure that the research process is completed with the utmost ethics. The researcher will have access to journals through public libraries. It will be made sure that any study that is quoted is cited properly in the reference section. It will be made sure to confirm to it that none of the questions invades the visitor’s privacy.
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Product Innovation Project for Adidas Marketing Case Study
12 pages (3285 words) , Download 4 , Case Study
Free
The health drink is designed in such a way that it will attract people of different age groups and of different background.  With the passage of time, new flavors will be introduced. To fulfill the need of different consumers, the company may introduce health drink with different levels of protein and sugar content.
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Consumer Purchase Decision Making Process Marketing Assignment
6 pages (1781 words) , Download 2 , Assignment
Free
Segmentation is one of the most important factors that determine the success or failure of any marketing campaign. Market segment refers to any group of organizations or people who have some common features or characteristics in terms of their need for products and services. Segmentation is the process by which marketers group various organizations and people with respect to their needs and wants. 
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Strategic Plan for McDonald Marketing Case Study
11 pages (2810 words) , Download 3 , Case Study
Free
McDonald’s prices are higher than its competitors: McDonald’s prices are usually higher than its competitor’s prices. According to the conventional demand theory, high prices usually result in low demand as people look for alternative or substitute products. Demand for McDonald’s products is on a decline, due to the pricing policies of McDonald’s.
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Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia Marketing Essay
61 pages (9873 words) , Download 2 , Essay
In order for marketing managers to develop and implement effective marketing strategies, it is necessary to understand the impact that price changes have on consumers’ purchasing behavior and purchasing decisions. In particular, the market price of automobiles is one of the most significant factors that can influence consumers’ purchasing behavior and purchasing decisions.
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Political and Economic Factors Affecting International Business Marketing Case Study
6 pages (1743 words) , Download 0 , Case Study
Free
The paper "Political and Economic Factors Affecting International Business" is a perfect example of a Marketing Case Study. This paper is on marketing in international business operations specifically for the automobile industry in the United Kingdom. Issues affecting international marketing are both internal and external to the organization. 
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Modes of Entry into a New Market Marketing Coursework
7 pages (1967 words) , Download 0 , Coursework
Free
The paper 'Modes of Entry into a New Market" is an outstanding example of marketing coursework. Any decision made by a company on how to enter a foreign market can be achieved through the following: joint venture, exporting licensing, direct investment among others. The joint venture has five objectives which include market entry, sharing of reward or risk, sharing of technology and joint product development.
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Online Advertising as a Method of Promotion Marketing Coursework
7 pages (1910 words) , Download 0 , Coursework
Free
The paper "Online Advertising as a Method of Promotion" is a perfect example of marketing coursework. Online advertising is a method of promotion. It uses the World Wide Web and the internet to deliver different marketing messages in order to attract customers. There are different forms of online advertising. These include different contextual ads blogs, rich media, banner ads and search engine result pages
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