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Marketing Essays

Result for Subject Marketing:
19914 essays
Organization of Marketing for the Wal Mart Chain Marketing Literature review
10 pages (2920 words) , Download 2 , Literature review
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Service dominant logic is designed to create a theory that encompasses the results of relationship networks that are developed in order to include the consumer in the experience of the marketing of a product. Communities develop around products creating cultures that have loyalties that can create a great movement within the world.
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Strategic Marketing at Nestle Milo, Singapore Marketing Case Study
8 pages (2224 words) , Download 5 , Case Study
Free
Nestlé S.A., headquartered at Vevey, Switzerland ranks globally number one among food companies. The official website of the company reveals that “Since Henri Nestlé developed the first milk food for infants in 1867, and saved the life of a neighbor’s child, the Nestlé Company has aimed to build a business as the world's leading nutrition company based on sound human values and principles”.  
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The Role of Social Networking Sites in Advertising Marketing Case Study
8 pages (2464 words) , Download 2 , Case Study
Free
At present, the use of the internet has become very common in almost every walk of life. Now people use the internet to carry out different activities of daily life. Normally, they use the internet for shopping, banking, and entertainment. But these days a new trend has appeared that is social networking.
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Customers Service Operations and Excellence Perspective Marketing Coursework
8 pages (2138 words) , Download 2 , Coursework
Free
The customer services sector has direct interaction with the customers on a regular basis and thus, each and every step of this interaction will reflect a lot on their part as to the quality of service and the level of commitment that the producer is giving to the service.
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National Competitive Advantage of Nations Marketing Coursework
7 pages (2059 words) , Download 2 , Coursework
Free
Generally speaking, Porter claims that approaches which are presently in vogue in both governments and companies are imperfect. The reason put forward by Porter for them being flawed is that this approach “fundamentally misperceive the true sources of competitive advantage” (Michael E. Porter, 1990).
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Analysis of Online Marketing of EBay.com Marketing Case Study
8 pages (2242 words) , Download 2 , Case Study
Free
I elaborated on the main concepts regarding the website interface and design. I have presented the different theories of web design and interaction. The second section is about the legal issues that are involved in the online business and online business and eCommerce. I have discussed these issues regarding the online business of the Ebay.com.
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Provision of Food and Beverage in Hotel Business Marketing Essay
8 pages (2106 words) , Download 3 , Essay
Free
Business organizations working hospitality industry in this sector can no longer ignore the models and theories that form an integral part of this sector. The food and beverages section of hotels also has been forced to undergo rapid modifications in their management and organization. The food and beverage section of hotels constitutes an important component of the hospitality industry.
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Supply Chain Integration Marketing Assignment
6 pages (1945 words) , Download 2 , Assignment
Free
The library system will also change in the coming years. Unavoidably, the world will probably move towards an integration of its library system in the comings. Today, many libraries are doing the integration within their respective schools and they connect is campuses over a wide area through its integration of campuses and libraries.
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Customer Analysis of India for Sun Microsystems Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
People have become the focal point and therefore effective customer relationship management has become very important. Through regular HR training and upgrading the skills of the human capital, the company strives to cater to the changing demands of the people. The efficient delivery of the services and products are crucial ingredients of the firm.
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How Economists Have Recognised Psychological, Social and Corporate Influences on Consumer Choice Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Investment in new equipment and software, for the business environment, retracted at an annual rate of 26 percent at the end of 2008. Many businesses that manufacture these products rely on the retail organization or another intermediary to deliver these products, who in turn are dependent on consumer spending to drive profitability.
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How Supermarkets in the UK Have Coped with the Recession Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The strategic initiatives of British supermarkets can be evaluated by referring to the similar practices of supermarkets in Spain; research developed by Rubio (2009) across the supermarkets in Spain in regard to their strategic responses to the increased competition; it was revealed that ‘the competitive situation that best characterizes this sector is that of the modified efficient structure’.
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Marketing of a Product Communication Marketing Term Paper
7 pages (2053 words) , Download 3 , Term Paper
Free
Marketing a product requires a great understanding of the consumer. It is the consumer buying behavior that will finally decide the fate of a product. Having a solid understanding of customers means having a solid understanding of how customers behave, their motivations, their perceptions, and preferences.
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Marketing Plan of Honda's New Bike Marketing Case Study
7 pages (2037 words) , Download 2 , Case Study
Free
JJ Bikes (JJB) was established 5 years back. Initially, the business was commenced from an old car showroom in London suitably converted into a Motorbike showroom. Now they have 10 showrooms in London, Manchester and Glasgow. It had acquired the exclusive agency for the UK from Honda, a leading Bike manufacturer.
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How does a Rational Investor Build the Optimal Portfolio Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
By exploring how risk-averse investors can construct optimal portfolios through consideration of the trade-off between market risk and expected returns, Markowitz presents the benefits of diversification.
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A Marketing Plan for TESCO Marketing Case Study
8 pages (2120 words) , Download 3 , Case Study
Free
TESCO’s first store opened in 1929 in Middlesex (TESCO. 2007) but started growing in terms of expansion and acquisition in the 50s and 60s. Over the years, it has experienced changes in management and in management directions. It experimented on various strategies to be able to conquer the market. Finally, in 1995, it was able to reach the top spot in the UK’s supermarket industry.
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High and Low Involvement Buying, Successful Advertisements Marketing Assignment
7 pages (2085 words) , Download 2 , Assignment
Free
Generally speaking, the marketer who clearly understands the various needs motivating consumers’ purchasing behavior is often able to formulate, design, and exhibit his products effectively. It is thus very important for marketers to be able to know the motivation behind the consumers’ purchasing behavior.
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Services as a Special Kind of Product Marketing Coursework
8 pages (2206 words) , Download 2 , Coursework
Free
Generally speaking, if we look at services from the primary angle of their purpose reason of existence, they are same as any other product; to satisfy human needs/wants. However, if we probe further into various aspects of services, they are different from other types of products on many parameters.
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Organizational Failure and Renewal Marketing Case Study
8 pages (2313 words) , Download 2 , Case Study
Free
In the fast transforming business dynamics, the survival of the business is highly dependent on the various external and internal factors that significantly impact the performance outcome of the organizations. Indeed, the success of the firm is always the driving force behind the business strategies. But it is nevertheless, highly unrealistic for every business to succeed at all times.
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The Impact of Increasing Health Awareness on Consumer Buying Behaviour Marketing Research Proposal
8 pages (2000 words) , Download 3 , Research Proposal
Free
The objectives in attempting to provide an answer to this research question would be to ascertain the impact of increased health awareness on the health behavior of consumers and the manner in which this reflects in their preferences in their choice of food and food products. The study would also look at the result of these changes in customer buying behaviour on food products.
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Restaurant Based Businesses in Scarborough, the UK Marketing Case Study
10 pages (2856 words) , Download 2 , Case Study
Free
It is interesting to see the workings of the market and such a diverse market at that. The Opera House Casino is not a typical establishment and has a kind of monopoly in the market. There are multiple restaurants around the Scarborough area and each has something unique to offer. It is interesting to see how each function in an area that is also a tourist attraction.
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Marketing as the Most Important Aspect of Every Business Marketing Essay
8 pages (2207 words) , Download 2 , Essay
Free
Marketing is the core function or the backbone of any business organization. The failure of marketing department may result in the failure of the organization even if all other divisions of the organization function well. Without proper techniques, marketing functions cannot be executed effectively.
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Convergence in Telecommunication in Saudi Arabia - Market, Players and Future Potential Marketing Research Proposal
8 pages (2225 words) , Download 2 , Research Proposal
Free
Convergence is a term where operators converge or bring together multiple medias such as land telephony, Internet, TV, mobile telephony, radio and offer these services through a single channel. It is now possible to browse the Internet, watch TV, listen to the radio, dial-up landlines, use VoIP and more, by using the mobile phone, the computer or other handheld devices.
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Inflation Targeting Marketing Coursework
8 pages (2000 words) , Download 3 , Coursework
Free
Canada was comfortable with inflation targeting with a less rigid institutional structure. Inflation targeting in Canada has kept inflation low and stable. The key component of Canada’s success is a strong and increasing commitment to transparency and the communication of monetary policy strategy to the public.
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Self-Concept and Identity Marketing Case Study
8 pages (2205 words) , Download 2 , Case Study
Free
Self-identity refers to the ability of a person to realize his true self through various evaluations either in character, gender, academics, tastes, and preferences, etc (Crocker, 2000). This is a concept that marketers can capitalize on by conducting extensive research on the different personalities that their intended customers have so as to ensure that they fulfill their needs.
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Primark Strategy and Future Strategies to Ensure Survival in Tough Market Marketing Case Study
7 pages (2041 words) , Download 2 , Case Study
Free
Then taking the dynamic environment it operates into consideration, it is possible to predict possible future outcomes for such an organization, and then develop strategies that could direct the company into the direction it wishes to go. For this paper, Primark will be analyzed within the context of the fashion industry, competitors.
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Strategy of Walt Disney Studios in Asia Marketing Term Paper
8 pages (2202 words) , Download 2 , Term Paper
Free
The author of this paper states that Walt Disney deals with a number of different products and services. They are mainly into the animations, consumer products, and interactive studios, various stores that sell the Walt Disney products like soft toys and many other products and merchandise for children.
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Significance of External Environment in Marketing Marketing Research Paper
10 pages (2689 words) , Download 2 , Research Paper
Free
Paliwoda (2003) thinks SLEPT provides a more useful and feasible way of summarising those external forces. SLEPT signifies Social, Legal, Economic, Political and Technological (p 618). However differently produced and presented these accounts offer a more analytical perspective of the macro-environmental factors to be considered in the marketing strategies of an organisation.
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KFC Fast Food Industry Marketing Case Study
11 pages (2784 words) , Download 4 , Case Study
Free
Given that competition in the market is intense, KFC can entrench its position in the market by attempting to diversify its products as one of the most viable options. This gives it the opportunity to attract new customers given that it already has a unique chicken brand which is valuable to the customers. 
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The Efficient Market Hypothesis Marketing Case Study
8 pages (2384 words) , Download 2 , Case Study
Free
According to him, in an efficient market, any new information would be immediately and fully reflected in equity prices. Consequently, a financial market quickly, if not instantaneously, discounts all available information. Therefore, in an efficient market, investors should expect an asset price to reflect its true fundamental value at all times.
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Research and Markets: Domino's Pizza Marketing Case Study
7 pages (2306 words) , Download 4 , Case Study
Free
This process is significant because it affects customer relations as well as the acquisition of human, financial and natural resources, raw materials and information. The significance of good market research besides environmental scanning in the success of other marketing-related activities in a business is explored.
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Lack of Consolidated Measurement Tool in Client Service Marketing Research Proposal
9 pages (2402 words) , Download 2 , Research Proposal
Free
Client services are an essential component of the business undertaking. This is because they promote the growth of a company and makes it more competitive. Organizations have been using several means to measure their client services. However, these measurement tools have not been consolidated and thus have not been yielding the required results.
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Strategic Marketing Plan for Buxton Water Marketing Assignment
5 pages (1502 words) , Download 2 , Assignment
Free
Aggressive marketing strategy is to be used to promote both the brand and the cause of using fresh, hygienic, calorie-free, and clean water. Strategies in terms of recyclable packaging, compact-sized bottles, sponsorships, capturing digital space, and other differentiating tools have to be implemented simultaneously to weed out any competition from the market.
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Exporting Products to China - Understanding the Cultural Environment for Chinese Biscuit Consumers Marketing Essay
2 pages (606 words) , Download 2 , Essay
Free
A wide variety of biscuits with diverse flavors have occupied the store shelves, such as the different styles of cookies, biscuits cereal bars, etc. In this context, marketing strategies, product innovation, extensive distribution network, and effective marketing would be some of the components of the key winning strategies for a company.
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The History of Online Advertising Marketing Research Paper
6 pages (1704 words) , Download 2 , Research Paper
Free
Online marketing is the new black. It is going to explode at an exponential rate in the future, with several companies, organizations, and individuals expected to use the Internet for all their marketing purposes. According to Adler, “Online marketing, especially search engine marketing, will continue growing in double digits in the next few years.
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The Key Features of a Marketing Plan Marketing Research Paper
10 pages (2608 words) , Download 3 , Research Paper
Free
When deciding upon the location of a fruit juice processing unit, a major point to consider is the continuous availability of raw material. However, aspects like availability of workforce/labour, utilities and easy market access are also important and should be assessed thoroughly. Urban and rural segments both are important for this product.
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The Importance of Recruitment and Selection of Sales People Marketing Essay
6 pages (1662 words) , Download 0 , Essay
Free
The paper "The Importance of Recruitment and Selection of Sales People" is a great example of a marketing essay. It is an apparent fact that effectiveness in the recruitment and selection of salespeople in any given organization is one of the most integral undertakings of sales management. This process entails searching for sales individuals who are best suited to match the nature of the sales position in an institution.
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Internal Factors Influencing Consumers Decision-Making Process for a Product or a Service Marketing Essay
8 pages (2100 words) , Download 0 , Essay
Free
The paper "Internal Factors Influencing Consumer’s Decision-Making Process for a Product or a Service " is a great example of a marketing essay. Consumer decision making refers to the process by which needs are identified by a consumer, information is collected about the product, alternative needs are evaluated and then a purchase decision is made.
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Integrated Management Communication Marketing Case Study
18 pages (4756 words) , Download 0 , Case Study
Free
The paper "Integrated Management Communication" is a good example of a marketing case study. Integrated Management Communication is the businesses deliver messages to their customers so as to let them know about the businesses services and goods. It is the process that enables the companies to plan, execute and monitor their advertisements and informative messages that promote customers relations.
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Vodafone Company Marketing Strategies Marketing Case Study
6 pages (1855 words) , Download 0 , Case Study
Free
The paper 'Vodafone Company Marketing Strategies" is a perfect example of a marketing case study. Marketing is an important strategy that aides a company to succeed in its future plains. Marketing plan brings into consideration ways in which a company can improve its market share (Gómez-Mejía et el 2001).
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Gravity Lights as a Business Concept Marketing Essay
6 pages (1610 words) , Download 0 , Essay
Free
The paper "Gravity Lights as a Business Concept" is an outstanding example of a marketing essay. In both developing and developed countries, energy is one of the main problems that these countries must face. The common source of energy for industries is commercial power mains. Other common sources of power include solar and wind, some developed countries use nuclear energy.
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Business Strategy Plan for Parrot Toys Marketing
12 pages (3409 words) , Download 0
Free
The paper “Business Strategy Plan for Parrot Toys” is a well-turned example of the business plan on marketing. The educational toys and programs industry in Australia consists of companies involved in manufacturing, wholesaling, and retailing of toys and games. The main products in the industry include infants, girls' and boys' toys; educational toys, board games, and puzzles.
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How the Use of the Operations Management and Production Has Led to the Success of Turbo Company Marketing Case Study
9 pages (2642 words) , Download 0 , Case Study
Free
The paper “How the Use of the Operations Management and Production Has Led to the Success of Turbo Company” is an impressive example of the case study on marketing. Production and operations management plays an important role in determining the success of a production company. Different types of goods undergo different production processes.
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Comparing Strategic Marketing of Samsung and Apple Marketing Essay
10 pages (2902 words) , Download 0 , Essay
Free
The paper "Comparing Strategic Marketing of Samsung and Apple" is an outstanding example of an essay on marketing. The author of the paper states that with improved technology, the mobile world industry has always been going through rapid changes and expansion and is currently serving over 4.5 million people across the globe.
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Market Mechanisms in the Public Service Marketing Coursework
10 pages (3017 words) , Download 0 , Coursework
Free
The paper "Market Mechanisms in the Public Service" is an outstanding example of marketing coursework. The market mechanism in the context of this paper refers to the application of institutions and regulations of a market economy in the provision of services in the public sector. The public sector has substantially embraced market-oriented arrangements such as outsourcing, private service provision and tendering.
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Marketing Services Market Feasibility Analysis Marketing Essay
12 pages (3400 words) , Download 0 , Essay
Free
The paper "Marketing Services Market Feasibility Analysis" is an outstanding example of an essay on marketing. The marketing services industry is a very competitive industry with highly professional firms out there to help companies position themselves well in the industry to respond to competition and consumer preferences.
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Key Success Factor of Educational Toy Industry Marketing
11 pages (2999 words) , Download 0
Free
The paper “Key Success Factor of Educational Toy Industry” is a cogent example of the report on marketing. Organizations to be successful over a longer period of time need to develop products or services based on the customer requirements so that the chances of acceptance of the product or services become high.
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How Does Amazon.com Use Their Digital Channels to Achieve Success Marketing Case Study
7 pages (2036 words) , Download 0 , Case Study
Free
The paper "How Does Amazon.com Use Their Digital Channels to Achieve Success" is a perfect example of a marketing case study. Management is the process of gathering, analyzing, planning, organizing and planning of an organization to achieve organization objectives (Chaffey and White 2011). Amazon.com is managing their digital channels well hence they have been successful.
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Student Advantage, Disadvantages of an IPO Marketing Assignment
9 pages (2302 words) , Download 0 , Assignment
Free
The paper "Student Advantage, Disadvantages of an IPO" is a good example of a marketing assignment. All fast-growing businesses have the urge to grow and expand at exponential rates. Small companies such as Student Advantage also faces various organizational and management challenges as they grow at a rapid rate.
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Integrated Marketing Communication and Volunteer Tourism Marketing Coursework
12 pages (3248 words) , Download 0 , Coursework
Free
The paper "Integrated Marketing Communication and Volunteer Tourism" is a great example of marketing coursework. Volunteer tourism is gaining popularity at faster speed all over the world due to the fact that many tourists especially fro America and Europe want a holiday that is based on the natural and cultural strengths of the destinations they are visiting.
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Exploitation of Humanity by Advertisers for Commercial Advantage Marketing Essay
10 pages (2607 words) , Download 0 , Essay
Free
Advertising is the use of media technologies, artistic skills, and recently psychological knowledge to appeal to the target market. The ultimate aim of advertising campaigns is to get consumers to buy particular products and services to support the growth of the producing companies. The logic behind advertising is that an advertising campaign is, the higher the value of projected sales.
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