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Marketing Essays

Result for Subject Marketing:
19702 essays
Debenhams Marketing Analysis Marketing Report
15 pages (4255 words) , Download 0 , Report
Free
Debenhams Plc is one of the major fashion retail companies in the United Kingdom. The company was opened as a single store in London in 1778 and has now expanded into many other countries in the world. The headquarters of the company is based in London. Nearly 30,000 employees work in different franchises of the company all over the world.
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Opening Clothing Retail Store Outline Marketing Business Plan
10 pages (2814 words) , Download 0 , Business Plan
Free
The report will shed light on the desired image and store name, the target customers for the new store, and the competitive advantage to be offered by the company. The report will provide several recommendations regarding the layout of the store, its atmosphere, customer service offerings, and the promotional techniques to be adopted for the retail outlet.
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Dealing with Customer Private Information Marketing Case Study
8 pages (2668 words) , Download 0 , Case Study
Free
In some instances, the principal company seeking the information may fail to conduct marketing research or use other shortcuts in acquiring such information. The privacy of customer information is vital because it defines the relationship between the customer and the respective organization. Firms grapple with the mentioned question.
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Marketing Analysis of DKNY Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
Free
The outside appearance is nice with appealing lighting that makes the Bond Street store to have a lavish and luxurious look. This store and its products are visible from the outside and this makes is possible for customers to peek inside and have a feel of the store even before entering the store (Bhalla, 2010).
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Possibility of Opening a Warhammer Theme Restaurant in Moscow Marketing Research Paper
24 pages (6000 words) , Download 2 , Research Paper
According to the paper, theme restaurants have been in vogue for several decades now and they have been very successful. In certain countries,s they are facing an incline for many reasons. The witnessed an unbelievable emergence in popularity of video games. Some video games have proven to be so inspiring that restaurants have opened with the theme of the video game. 
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Marketing Communications and Promotion Marketing Coursework
6 pages (1817 words) , Download 1 , Coursework
Free
Communication and marketing are two essential tools that businesses and other types of organizations adopt in their quest to reach out to their consumers and the general public. A good communication strategy that clearly indicates that an organization’s product is at the realm of the market can greatly augment a company’s sales output. 
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An Analysis of Marketing Procedures Being Used by Leading Fast Food Franchises Marketing Literature review
8 pages (2768 words) , Download 0 , Literature review
Free
The paper "An Analysis of Marketing Procedures Being Used by Leading Fast Food Franchises" is an outstanding example of a marketing literature review. The global fast-food industry can be considered as one of the fastest-growing segments which incorporate various marketing strategies to provide its range of fast-food products in different geographical locations (Schlosser, 2012).
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Starbucks: Marketing and Performance Analysis Marketing Case Study
6 pages (1763 words) , Download 0 , Case Study
Free
  It opened its very first outlet in Market Place, Seattle’s Pike. In 1986 it was acquired by Schultz, who envisioned it as a home coffee shop where people can get the best coffee with other complementary services. The company was expanded with proper positioning and marketing strategies soon after it was acquired by Schultz
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EastWest Bank and Promotion of Small Business Owners Marketing Business Plan
20 pages (5418 words) , Download 0 , Business Plan
Free
The goal of the EastWest Bank is to position the business as a quality leader that will, long-term, translate into higher pricing structures with brand-loyal customers. Thus, the objectives of asset increases through loan products and credit card approvals are achievable and founded largely on promotional prowess at the bank.
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Restaurant Marketing Strategy Marketing Coursework
6 pages (1826 words) , Download 0 , Coursework
Free
It is an industry that demands careful planning before embarking on setting up the business. Restaurants thrive on the demand from customers. To be a success in the industry requires that the setup restaurant lures and captures customers while at the same time subduing its competition (Shock, Bowen & Stefanelli 2004, p.34).
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Service Consumer Risk Perception Marketing Essay
10 pages (2720 words) , Download 0 , Essay
Free
As of 2006, Batra and Kazmi (2008) document that the service sector contributed 80% of America’s gross domestic product and total employment. Similarly, the growth in absolute numbers of jobs and job formation rates has been indicated to be high in the service industry, particularly in Information Technology and Healthcare.
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Peugeot and GM Alliance Analysis Marketing Capstone Project
40 pages (10458 words) , Capstone Project
Nobody downloaded yet
This is since in what they do, they are gaining significant stories that could make a difference. However, the great impact is internal, as these two companies at some point will be able to save costs in purchases. The alliance is an opportunity to maximize the advantage of an individual organization to help each firm to establish substantial profit.
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Transactional Marketing versus Relationship Marketing Marketing Literature review
21 pages (5860 words) , Literature review
Nobody downloaded yet
The paper "Transactional Marketing versus Relationship Marketing " is an outstanding example of a marketing literature review. Relationship marketing and transactional marketing are two contrasting marketing concepts that help to define marketing in the modern world. Although similar in several ways, these two classes of marketing diverge on a number of key and important issues which will be analyzed.
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Role of Packaging in Marketing Communication Process Marketing Essay
10 pages (2568 words) , Download 0 , Essay
Free
This embraces identification and preservation. However, packaging has been accepted as an integral part of the marketing communication process. The packaging incorporates all the processes of transferring goods from the manufacturers to the consumers. It also plays an important role in the process of communicating the identity and the image of a company.
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How Does McDonald Promotions and Advertising Affect Their Sales Marketing Research Proposal
8 pages (2262 words) , Download 0 , Research Proposal
Free
Generally, the paper "How Does McDonald Promotions and Advertising Affect Their Sales" is an outstanding example of a marketing research proposal. Marketing can be understood as a phenomenon implemented by business firms with the purpose of communicating with customers regarding products and services.
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Introducing a New Car in the Chinese Market Marketing Report
11 pages (3381 words) , Download 0 , Report
Free
The development of successful marketing strategies can be characterized as a challenging task especially during periods of strong market turbulence. Marketers can ensure that their plans will be welcomed by the public/target market by emphasizing on the local needs of customers without violating ethics.
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The Market Plan for Blue Sky Clothing Marketing Book Report/Review
8 pages (2000 words) , Download 2 , Book Report/Review
Free
Blue Sky Clothing intends to grow by relying on these competencies with the help of effective marketing efforts. It will increase the distribution outlets and the number of products of the company. A strong relationship with suppliers, retailers, distributors and finally the consumers can create a huge brand image of the company in the competitive market. 
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Analysis of the Purchase Behavior Marketing Coursework
10 pages (2589 words) , Download 0 , Coursework
Free
Brand value, brand loyalty, after-sales services, superior performances, cheaper price, use of better technologies, etc are some of the factors which motivate current consumers to go for certain products and services. Reputations in the past of a particular brand may not affect a consumer of the present era.
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Customer Processes in Business-To-Business Service Transactions Marketing Essay
2 pages (534 words) , Download 2 , Essay
Free
The paper "Customer Processes in Business-To-Business Service Transactions" is an inspiring example of an essay on marketing. Organizational success is influenced by many and differentiated factors, among them employees and customers. Human resources drive organizational operations for the purpose of meeting market demands and satisfying an organization’s clientele.
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Creating and Development of Marketing Consultancy Firm Marketing Case Study
6 pages (1818 words) , Download 0 , Case Study
Free
The paper “Creating and Development of Marketing Consultancy Firm ” is an inspiring example of the marketing case study. As a marketing professional and an unemployed individual, I set up a consultancy firm to render services relevant to the marketing field. The business posed challenges at the initial stages that would be mistaken as an imminent end.
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Lucozade Export Marketing Opportunity Marketing Case Study
7 pages (2150 words) , Download 1 , Case Study
Free
Once the customers get acquainted with the UK based product, the company can focus on implementing penetration pricing.  Talking in an elaborate manner, it can be mentioned that penetration pricing is the strategy of keeping a low price for the sole aim of gaining price based competitive advantage (Jain & Khanna, 2010).  
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Pricing Strategy Marketing Term Paper
9 pages (2250 words) , Download 5 , Term Paper
Free
The MacBook Pro (Retina) was selling at $2199 for 2.3 GHz quad-core Intel i7, 256 GB SSD and $2199 for 2.6 GHz quad-core Intel i7,512 GB SSD. From the above notable example, it is very evident that Apple Inc, the American multinational corporation has recognized customer-based pricing strategy for its pricing pattern
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Applied Consumer Behavior Marketing Essay
6 pages (2163 words) , Download 0 , Essay
Free
Important elements of consumer behavior, preferences, and trends are identified in Appendix 1. In this examination, the various media outlets including Euromonitor [for Europe], Business Insider [USA/UK], and Forbes [USA] provided information about trends and activities that are likely to determine the consumer behavior trends to determine the demand for 2013.
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Role of Perception in Consumer Behavior Marketing Essay
10 pages (2838 words) , Download 0 , Essay
Free
The paper “Role of Perception in Consumer Behavior ” is an affecting example of a marketing essay. Consumers of a product are always influenced by positive things to make that critical step of purchasing a product/service. Good marketing strategies are highly significant in the producers’ position to know what it is that makes consumers buy or not buy a product/service.
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New Strategies of General Motors Marketing Case Study
13 pages (3559 words) , Download 0 , Case Study
Free
The paper “New Strategies of General Motors” is an actual example of the marketing case study. General Motors Corporation (GM) remains an iconic automaker and a major player in the automobile industry. This is despite the challenges it faced in the recent past that saw its sales decline by over 30% and an all-time high in over 50 years.
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K-Mart and Sears Operations and Target Groups Marketing Term Paper
12 pages (3455 words) , Download 0 , Term Paper
Free
Sears Company is a retailing unit established in 1893, but currently, it is struggling to maintain a dominant position in the retail market. The company faces stiff competition from retail giants such as Wal-Mart and Target. This arose due to the merger of Sears with K-Mart corporations and failure by the company’s managerial staff to re-brand and re-design its business units.
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Sainsbury Style: A Service Innovation at the Multinational Grocery Retailer Marketing Report
6 pages (1792 words) , Download 0 , Report
Free
Sainsbury, a renowned UK grocery retailer, is currently seeking diversification strategies to sustain its revenue growth in a highly competitive environment where competitive rivalry often dictates business strategy direction. Sainsbury is expanding into personal grooming services, targeted primarily at young, male adult consumers between 18 and 34 years.
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Improving and Developing Customer Relationships - Sainsbury Marketing Case Study
12 pages (3275 words) , Download 0 , Case Study
Free
The paper "Improving and Developing Customer Relationships - Sainsbury" is an outstanding example of a marketing case study.  In relationship to Sainsbury, the report focuses primarily on information collection processes to create better relationships with these markets, sources of information to improve knowledge about a key target market, and how to apply this information for superior relationship development.
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An Evaluation of the Appropriateness of Viral Marketing Strategy for K&K Beverages Marketing Dissertation
49 pages (9999 words) , Download 2 , Dissertation
Triangulation enhances the reliability of the data as well as the process of gathering it (Tellis 1995). According to Johansson (2003), it also ensures the validity of data. If the data collection techniques yield consistent findings, reliability has been achieved. Triangulation, to a large extent, ensures reliability.  
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Analysis of Belks and Goffmans Theories of the Self Marketing Report
9 pages (2754 words) , Download 0 , Report
Free
It is addressed from various viewpoints utilizing various theories. The majority of these theories are further attributed as consistent with the disciplinary shift towards a change in the direction aimed at examining the relationship between how consumers view themselves and the consumption activities are undertaken.
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Market Analysis of Jollibee Fast-Food Restaurant Marketing Report
7 pages (2249 words) , Download 1 , Report
Free
Initially, they opened a two-branch ice-cream parlor (Thompson and Martin, 2005) which later developed into a fast food restaurant offering unique Filipino cuisine. Soon, the company emerged to be one of the most successful business food chains in the Philippines. In 1981, Jollibee had established 11 stores in Manila while McDonald’s only one.
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Nestle Business Strategy Analysis Marketing Case Study
17 pages (4830 words) , Download 1 , Case Study
Free
On the other hand, the company has an expert group of managers who engage in generating innovative ideas on products to be produced in emerging markets. To successfully establish a renovated or innovative product into a new and emerging market, a detailed analysis of the company’s SWOT and PEST factors is vital (Porter, 1980; 1985; 2008).
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Coffee Capsule of Major Suppliers in France and Switzerland Marketing Research Proposal
12 pages (3217 words) , Download 1 , Research Proposal
Free
The Cinderella story of Nespresso started with a very simple idea that is to make an espresso coffee just like any professional and since its beginning, it has lived up to its potential. As a matter of fact, it has redefined the global coffee experience and culture. The meaning of Espresso in Italian is fast.
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Waitrose Strategic Analysis: Waitrose Marketing Research Paper
11 pages (3173 words) , Download 0 , Research Paper
Free
It can be observed that Waitrose follows the differentiation strategy in order to market the products. The strategies of Waitrose have provided the company with sustainable competitive advantages. The mainstay of the business of Waitrose has been observed to be the maintenance of product quality and brand reputation. 
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Social Media and Marketing in Woolworths Marketing Case Study
12 pages (3362 words) , Download 0 , Case Study
Free
The paper “Social Media and Marketing in Woolworths” is a pathetic example of the marketing case study. The world of the 21st century is living in a civilized environment that promotes fast development and rapid change. The evolution of internet-based connectivity technology along with the fact of fast evolution of various sophisticated technological gadgets.
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Multi-Media Retailer: Critical Review Marketing Case Study
9 pages (2542 words) , Download 0 , Case Study
Free
The paper "Multi-Media Retailer: Critical Review" is an outstanding example of a marketing case study. Multimedia retailing has acquired a significant position in building business equity through the integration of different retailing strategies. This approach is substantially utilized by John Lewis; which is one of the leading retailers operating in the United Kingdom since 1864 when it opened its very first retail shop in London’s Oxford Street.
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Market Analysis of The Tesco Brand Marketing Report
12 pages (3388 words) , Download 0 , Report
Free
Tesco is ranked as the fourth most valuable brand in the UK (Brand Direct, 2013). The Tesco brand can be traced back to 1929 when Jack Cohen started a modest sales brand in London (Tesco PLC, History, 2013). The company grew over the years and became one of the largest in the UK and gained a significant presence around the world.
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Asda and Tesco as Popular Vendors in the United Kingdom Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This research will begin with the statement that the advent of the internet age has triggered a transformation in marketing and business tactics, just as it is led to a transformation in the methods by which consumers buy and sell. Consumer’s web browsing habits can be translated into behavioral events that predict future purchases.
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Developing an Advertising Campaign for a Product of Praveen Clothesline Company in UK Marketing Term Paper
6 pages (1795 words) , Download 0 , Term Paper
Free
Project management will involve resource allocation and proper planning of time and other available resources. This project development will also help overcome the constraints that may arise, and carry an analysis on deliverables, stakeholders’ management analysis, project management, and control, risk management, budget and project quality. 
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Advertising Campaign for Herbal Skin-Care Product Marketing Term Paper
8 pages (2345 words) , Download 0 , Term Paper
Free
When addressing these aspects, the areas covered in this report include the strategies which are intended to be implemented through the advertising campaign in respect to the management of stakeholders, scheduling as well as monitoring and controlling through which wider consumer masses in the national context can be attracted.
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Buyer Behaviour and How Products and Brands Have Become Part of Consumer Lives Marketing Literature review
12 pages (3961 words) , Download 0 , Literature review
Free
The paper “Buyer Behaviour and How Products and Brands Have Become Part of Consumer Lives” is a thrilling example of a marketing literature review. Consumer behavior refers to the choices that are made by customers about what commodities and services to procure. Marketing serves as a function that recognizes the needs and requirements of customers; and then caters to them.
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The Situation of Markets for Alcoholic Beverages in the UK Marketing Research Proposal
6 pages (1500 words) , Download 1 , Research Proposal
Free
Anime Beer is the brand of beer which has been introduced by Molson Coors targeted extensively towards the women. The beer brand was being launched in the month of August last year with an initial launch of the beer in a 275 ml bottle. There has been an expenditure of around 2 million pounds on advertising campaigns. The beer was targeted exclusively for the female customers but the beer brand failed to gain success in the market.
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Strategic Company Analysis - Lenovo Marketing Coursework
12 pages (3464 words) , Download 0 , Coursework
Free
For this reason, the identification of flexible and effective strategies has become a priority for business leaders in the global market. A series of strategic tools have been developed for helping leaders to locate strategies that can support the performance of their businesses. 
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Marketing Communication Marketing Report
13 pages (3625 words) , Download 0 , Report
Free
Divine chocolate was established with the help of joint cooperation between cocoa growers, farmers, and other small stakeholders. Hence the company has established a vision statement molded the concept of fair trade, fair economies, and the interest of small stakeholders.
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Tesco E-marketing Analysis Marketing Case Study
8 pages (2450 words) , Download 0 , Case Study
Free
Leading companies around the world are trying to capitalize on the opportunities created due to the globalization and implementation of modern and advanced technology in the business practices (Szirmai, Naude and Goedhuys, 2011, p.212). A leading global business cannot be imagined without the use of technology.
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Strategic Management and Leadership Marketing Essay
18 pages (4811 words) , Download 1 , Essay
Free
The importance of strategy in the highly competitive global business environment cannot be overlooked under any circumstances; strategy determines the direction of corporates. For this reason, corporate managers are constantly preoccupied with organizational strategic reviews to assess their organization’s strategic positions and overall strategic direction.
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Drypers Corporation: National Television Advertising Campaign Marketing Report
15 pages (4386 words) , Download 0 , Report
Free
Drypers Corporation is a leading producer and marketer of premium quality diapers and training pants catering to the value-priced market. The company brand has captured the third-highest share in the market for disposable diapers and training pants, following market leaders Huggies of Kimberly-Clark and Pampers of Procter and Gamble (Neff, 1996a).
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Marketing Strategy of the Esprit Brand Marketing Report
12 pages (3577 words) , Download 0 , Report
Free
The success and failure of any company relate to its marketing strategy. If the strategy is in the lines with the company’s goals, the result becomes fruitful, constructive, and flourishing. But if the strategy is not meeting the goals of the company, the result automatically becomes restrained and reduces the worth of that company in the marketplace.
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Smith Systems Consulting Entitys Viable Marketing Strategy Marketing Case Study
7 pages (1944 words) , Download 1 , Case Study
Free
The entity’s new division’s research and development activities will increase the customers’ demand for the company’s products and services. Serving the new customers’ information technology needs in the environmental protection arena will persuade the prospective customer to patronize the company’s products and services. 
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Branding of Gambling Industry Marketing Report
12 pages (3521 words) , Download 0 , Report
Free
According to the Australian context, the definition of resort goes together with ‘destination’ (Prideaux 2009). A resort can be defined as a destination or individual property or locality which serves both foreign and local tourists on holiday (Prideaux 2009). Many people like taking a break from the hassles of life to recollect their thoughts.
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