Smith Systems Consulting Entitys Viable Marketing Strategy - Case Study Example

Proposal February 13, Smith Systems Consulting entity’s viable marketing strategy includes supplying the needs of the customers. The entity’s new division’s research and development operations will enhance the customers’ purchasing the company’s products and services. Supplying the customers’ information technology needs in the environmental protection arena will encourage the prospective customer to buy the company’s products and services. In terms of specifics, Smith Systems Consulting entity’s top of the line information technology products and services include all Smith Systems Consulting customers’ current and future client product demands. Smith Systems Consulting devices include data gathering technology, video gathering, editing, as well as transmitting technologies. Voice technology, which is one of Smith Systems Consulting countless current and future customers’ service and produce demands, can be Smith Systems Consulting customers’ for a minimal fee. Evidently, Smith Systems Consulting entity’s very effective marketing strategies increase the clients’ demand for the company’s information technology products and services. Proposal February 13, 2013 Smith Systems Consulting Dear sir/ma’am: Smith Systems Consulting entity’s implementation of timely cutting edge technology will improve Smith Systems Consulting customers’ environmental protection and other activities. Smith Systems Consulting clients will greatly benefit from the new technology. Smith Systems Consulting entity’s customers will use the technology to increase their own clients’ production and sales outputs. The technology devices include improving data gathering activities and management decision activities. Further, Smith Systems Consulting entity’s technology devices perfectly improve the customers’ environmental protection processes. The customers will use the Smith Systems Consulting devices to hasten the monitoring and adjusting of business operations. Smith Systems Consulting technologies quality products and services will ensure the demand for the company’s environmental protection and other products will continue to increase (Hartline, 2011). Furthermore, Smith Systems Consulting entity devices include vivid videoconferencing benefits among Smith Systems Consulting customers’ consultants and Smith Systems Consulting customers’ clients. Smith Systems Consulting devices allow more picturesque distribution of Smith Systems Consulting customers’ color photos, galleries and environmental protection seminar templates. Additionally, Smith Systems Consulting software aids in the gathering of environmental protection data and statistical findings. Smith Systems Consulting devices incorporate statistical tools such as analysis of variance, standard deviation, mean and other hypothesis data. Indeed, Smith Systems Consulting devices will make Smith Systems Consulting customers’ National Environmental Policy Act and other seminars less expensive and less time consuming for Smith Systems Consulting customers’ line and staff employees and the employees of Smith Systems Consulting customers’ long list of current and future customers. In terms of specifics, Smith Systems Consulting entity’s state of the art information technology devices include all Smith Systems Consulting customers’ current and future client needs in mind. Smith Systems Consulting devices include data gathering technology. The same devices include much-needed video gathering, editing, and transmitting technologies. Voice technology, which is one of Smith Systems Consulting countless current and future customers’ service and produce demands, can be Smith Systems Consulting customers’ for a minimal fee (Ferrell, 2010). Furthermore, Smith Systems Consulting entity devices will help strengthen the currently strong unbreakable bond between Smith Systems Consulting devices and Smith Systems Consulting customers’ current and future clients. Specifically, Smith Systems Consulting devices include new voicemail transfer technology, unified email convergence, use of phone calls to transmit data, video, and image data in timely manner. Smith Systems Consulting companies’ many years’ data cabling expertise will fill the customer’s demand for non-stop data transfer advantages. Consequently, there will be an increase the Smith Systems Consulting customers’ own group of current and future customers’ demand for the Smith Systems Consulting customers’ environmental maintenance resources. Additionally, Smith Systems Consulting customers’ implementation of Smith Systems Consulting technologies will ensure satisfactory customer comments. The technologies increase the customers’ use of telephone calls and other information transfer because of the lower long distance telephone call expenses. Smith Systems Consulting customers’ reduced long distance telephone bills and faster information transfer surely increase demand for the new Smith Systems Consulting technologies (Czinkota, 2007). Smith Systems Consulting Customer, Envirotrain Likewise, it is about time that Smith Systems Consulting’ new customer, Envirotrain (http://www.envirotrain.com), feasibly add a new division to Smith Systems Consulting customers’ currently growing company. The new division will focus on catering to Smith Systems Consulting customers’ own set of customers. With the skyrocketing increase in the c Smith Systems Consulting customers’ own set of clients, setting up a new division is the best way to continue serving Smith Systems Consulting customers’ customers at the same high quality level. The new division will concentrate on Smith Systems Consulting customers’ new clients. The same divisions will continue serving the information technology needs of Smith Systems Consulting customers’ current clients. The new division will introduce an advanced version of the current craze, touch screen technology. The technology removes the need to use physical QUERTY keyboards. The new division incorporates innovations such as integrated touch screen monitors and bigger flat screen technology. The new division sells devices that help clients use the advanced high resolution video session technologies. The video technology offers more enhanced face to face conference communication, with very audible voice transfers. Further, the new division will focus on creating a business within a business. The new division is the new stand alone business. The new division will implement the entire company’s business strategy. Consequently, the new division will metamorphose Smith Systems Consulting customers’ current company to a bigger and more profitable entity. With Smith Systems Consulting customers’ competitors’ stacking up on new technology alternatives, the new division will focus on both research and development function to help Smith Systems Consulting’ entity’s customers retain their current customers and increase service demands. Research includes spying on the competitors’ top selling technology products and services. Development focuses on introducing state of the start technologies that surpass the quality and service offers of the competitors’ products and services. With this in mind, the new division will be Smith Systems Consulting customers’ new flagship. The flagship will catapult Smith Systems Consulting customers to increasing their current market share (Czinkota, 2007). Furthermore, the new division will include training services. The new division will hold seminars to current and future customers on how to use the benefits of buying the company’s current and future information technology devices. The seminars will increase the demand for the company’s present and future products and services. Moreover, the new division will hire the best of the brightest in the information technology environment. The chosen new division employees must be well educated in the information technology arena. Preferably, those with prior experiences in the information technology device hardware sector will be hired. The new professionals will focus on the research and development of new information transfer technologies (Hartline, 2011). Additionally, the new division will also hire proven sales professionals. The sales professionals will focus on selling the new division’s products and services. The sales professionals are given advertising and promotion budgets. The budgets are geared towards advertising the many benefits of using the new division’s products and services. The budgets are divided into four aspects. One aspect is to advertise the new division’s products and services in the newspaper venue. Another aspect is radio advertising. A third venue is to advertise the many benefits of buying the new division’s productions and services in the television environment. Lastly, the new division’s products will be advertised in the internet websites like facebook, twitter, tagged and other social networking websites (Ferrell, 2010). Further, the advertisements will include the benefits of the company products. The benefits include better analysis of research data. The advertisements will indicate the company products to lessen the time needed to generate findings from the gathered data. The newspaper advertisements will show a picture of new division’s information technology devices. The television advertisements will show the presenter enthusiastically holding and using the new division’s products (Ferrell, 2010). Furthermore, the new division focuses on selling the products at reasonable prices. The customers will use the new division’s products’ prices as basis for buying the advertised products. The reasonable price does not automatically mean the lowest prices. A low price may impress on the new division’s current and future customers that the product is of similarly low quality. Many customers prefer higher priced products because higher quality products are normally equipped with higher technologies and other quality benefits. Reasonable prices include taking into consideration the competitors’ prices. The customers often compare the prices of all competitors within the same market segment as basis for making a final decision. The final decision is choosing one of the alternative information technology products and services being displayed in the same market (Czinkota, 2007). Additionally, the new division will focus on incorporating the latest raw materials into each information technology product. Quality will greatly influence the current and future customers’ demand for the company products. Within the warranty period, a product that malfunctions will be returned for free repairs. Repairing the damaged products entails paying the repair technicians’ services. With more products being returned for repair, the company is forced to hire more repair technicians. Consequently, the company’s repair technicians’ salaries will increase. An increase in the repair technicians’ salaries will drain the company’s cash inflows. Consequently, the company’s net profits are avoidably reduced (Hartline, 2011). Lastly, the new division will sell the products on two environments. The first environment is the physical store environment. The customers visit the nearest store to purchase the information technology devices. Normally, most customers come from nearby communities or cities. The second environment is the internet online store. The current and future customers can purchase the products from the company’s online store. The online store has a very huge advantage over the physical stores. The online customers will come from Australia, Scotland, United States, France, Brazil & other locations on earth (Hartline, 2011). The marketing concept entails the eager communicating between the seller and the buyer. The customer is eager to buy a product that fills the needs of the customers. For example, the male prospect will not be interested to buy a makeup kit from seller. No amount of hard selling will force the prospective customers from buying the sellers’ useless product. Males normally do not use makeup. Recommendations. It is highly recommended that the above business plan be implemented. The business plan includes setting up a new division. The new division should include hiring the best repair technicians. The new division incorporates selling high quality products and giving high quality services. Further, the new division will sell products at reasonable prices within easy purchasing reach. Further, the business plan includes supplying the new customer, Envirotrain, with the latest information technology products and services. The new customer will greatly benefit from the reasonably priced information technology products. Consequently, the new Smith Systems Consulting customers will enjoy the many benefits of email transfer enhancement, video conferencing clarity, reduced telephone communication expenses, and lessened time needed to communicate with customers, investors, and other entities. Conclusion Smith Systems Consulting entity’s viable marketing strategy entails filling the needs of the clients. The entity’s new division’s research and development activities will increase the customers’ demand for the company’s products and services. Serving the new customers’ information technology needs in the environmental protection arena will persuade the prospective customer to patronize the company’s products and services. Evidently, Smith Systems Consulting entity’s effective marketing of its quality products & quality services, reasonable pricing, advertising, and easy access to the company’s products and services increase the clients’ demand for the company’s information technology products and services. References (APA style format): Czinkota, M. (2007). International Marketing. New York: Cengage Learning. Ferrell, O. (2010). Marketing Strategy. New York: Cengage Learning. Hartline, M. (2011). Marketing Strategy. New York: SouthWestern Press. Envirotrain, Envirotrain Hospitality forever, retrieved February 13, 2013 from Website: Read More