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Marketing Essays

Result for Subject Marketing:
19702 essays
Sales Promotion and PR Portfolio Marketing Report
7 pages (3351 words) , Download 0 , Report
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Sales promotion and PR are two of the most important elements of the promotional mix along with advertisement, personal selling, and direct marketing. Sales promotion refers to the techniques used by companies to increase sales within a short period, while PR is managing the flow of information between organizations and the public.
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How do News Effect Financial Market Marketing Essay
19 pages (4750 words) , Download 3 , Essay
Free
As the paper outlines, the Positive news is that news which influences the market participants to react positively and an overall upward trend in the financial markets is created from positive news. Negative news influences the investors to react negatively and pull out money from the market. A market speculator is always smart enough to decode market news.
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Health Care Marketing and Promotion Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
The marketers must always safeguard the role of healthcare ethics in mind. On the other hand, advertising fundamentally buoys up clients to trail items that they are deemed to need though they may not be actually in need of them. Any medical care or health-related advertisements are expected to be as precise and even without prejudice as possible
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A Pivotal Role of the Project Operation Tools Marketing Research Paper
12 pages (3769 words) , Download 0 , Research Paper
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The organizations in the present day context are highly focused on developing and managing marketing projects which can facilitate them to clearly identify the appropriate business strategies to accomplish their business objectives. An effective project management initiative can also facilitate an organization to achieve competitive advantages.
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Marketing Plan for Honda Civic Marketing Case Study
16 pages (4276 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Honda Civic" is a great example of a case study on marketing. This marketing plan for Honda seeks to outline the strategies that can be implemented by the company to market its Honda Civic hybrid car that is powered by gas.
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Implications of Digital Panopticism and Profiling for Consumers Marketing Literature review
7 pages (1962 words) , Download 1 , Literature review
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Stiff competition has also resulted in the adoption of social media including Facebook and Twitter to attract the attention of consumers globally. One of the major developments that led to the transition of marketing was the initiation of marketing management. Having its root in agricultural economics, marketing management was developed to cope with mass production.
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Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer Marketing Coursework
8 pages (2248 words) , Download 1 , Coursework
Free
In an age where we now have capabilities of retaining within a customer relationship management (CRM) system what previous purchases were made, we can utilize this information to continuously reach out to purchasers about the new upgrades provided and the different capabilities now included along with those upgrades. 
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Marketing Strategies to Increase Companys Performance Marketing Research Paper
12 pages (3435 words) , Download 0 , Research Paper
Free
The key function of accounting is to account the monetary transaction and economic resources. Whenever money is absorbed, accounting is important to account for properly. The entrepreneur describes accounting as the language of the business (James, 2011, p.86). Financial statements are essential for different types of users in different companies.
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Apple Marketing Ethics Marketing Report
9 pages (2731 words) , Download 0 , Report
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These two young men had a strong belief in their capacity to create amazing gadgets and they felt that attending University was something that would merely serve to dull their creative capacities. They left college without graduating to launch their dream company. Since they did not have enough capital, they started by working out in a garage.
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Integrated Marketing Communication Plan for Costa Coffee Marketing Report
13 pages (3383 words) , Download 1 , Report
Free
The marketing objectives of the plan are to increase the purchases and uptake of Costa Coffee products among college students. The strategy of providing discounts to college students ensures that these objectives are attainable. The business should also increase its market share and expand its business outlets.
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Harley Davidson Motorcycle Promotion Plan Marketing Business Plan
27 pages (7458 words) , Business Plan
Nobody downloaded yet
Apart from all, there are companies that have iconic recognition, when such companies plan out international business expansion they had to have strategic marketing tactics. This is what gives the gateway to such iconic companies- a gateway for extension, expansion, or even succession respectively.
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Consumer Behavior Involved With the Product Marketing Research Paper
4 pages (1000 words) , Download 0 , Research Paper
Free
This research will begin with the statement that consumer behavior signifies the overall decisions of the consumers in relation to consumption, acquisition, and disposition of products and services. Consumer behavior does not only suggest purchasing of tangible products, but it also comprises the use of services, ideas, and activities by consumers.
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Samsung Market Strategy Marketing Report
10 pages (2639 words) , Download 0 , Report
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Samsung made great attempts to launch the most meticulous quality control organism and created the conviction “Quality” into workers’ mentalities. Samsung instigated mass incineration of its faulty products to stimulate personnel and redesign merchandises’ images within clients’ eyes. By the late ’90s, it had already obtained key industry rivalry for reliability.
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Analytical Techniques for Marketing Marketing Research Paper
7 pages (2829 words) , Download 1 , Research Paper
Free
The paper "Analytical Techniques for Marketing" is an excellent example of a research paper on marketing. The paper establishes the factors that measure students’ attitudes to the importance of supermarket features. This has been achieved through cluster analysis of data. Cluster analysis is defined as a technique for classified large amounts of information into manageable and meaningful units.
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Pricing Techniques to Promote the Products Marketing Essay
8 pages (2047 words) , Download 0 , Essay
Free
To make a profit, a business needs to cover the cost of producing a unit of production. Therefore, a certain amount is added to the cost of production and becomes the price of the product. Usually, the amount is a certain percentage of the total cost. In this pricing strategy, maximum and minimum values are set for the price.
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Service Offering Analysis of DHL Marketing Essay
5 pages (1606 words) , Download 0 , Essay
Free
The prime focus of the company is the customized delivery services of goods, letters, and information. The company was established in San Francisco around 40 years back. After massive expansion globally, spreading out its operations to 220 countries and territories, DHL claims to be the world’s leader in the logistics industry (DHL, 2013).
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Quantitative Market Research Analysis Marketing Research Paper
8 pages (2465 words) , Download 0 , Research Paper
Free
Research design is a very important consideration, especially in market research. The actual decision-making process could rely on the results of the actual study. Research design plays a crucial role in the determination of appropriate results that would make sense (Creswell 215; Marczyk, DeMatteo, and Festinger 77).
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The Marketing and Communications Strategy of a British Airways Marketing Case Study
6 pages (1659 words) , Download 1 , Case Study
Free
Marketing is the process of planning and executing the concept of the marketing mix to create an exchange of goods/ services/ideas that satisfy consumer demand and achieve organizational objectives. A company may have a great product, but the product may taste success in the market if it is not marketed properly. 
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Marketing Is All about the Production of Signs and Their Meanings within Contemporary Societies Marketing Coursework
8 pages (2022 words) , Download 1 , Coursework
Free
The definition of the term marketing has evolved over time and different authors have come up with different definitions. Marketing in the earlier days simply meant the sale of goods at the market place. Today's modern marketing concept however includes quite a number of activities; research, product planning, pricing, advertising, and selling.
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Wal-Mart Supply Chain Analysis Marketing Report
14 pages (3874 words) , Download 0 , Report
Free
Retailers have come to terms with the fact that in a world dominated by a competitive marketplace, adding value seems to be the only way in achieving a competitive edge. The prevailing state of overexploitation of fish stocks and growing concerns of stakeholders on corporate social responsibility have led to an increasing concern to sell sustainable seafood.
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Rent-A-Car Personnel Strategies Marketing Case Study
7 pages (1984 words) , Download 0 , Case Study
Free
To start with, the business only had seven cars. Currently, the enterprise is the frontrunner in the car renting business within North America, constituting over 900 offices in Canada, Germany, Puerto Rico, the UK, and Ireland, and 7,000 offices in the US. By 2007, the organization had 728,000 cars for rental purposes and employed more than 65,000 employees.
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Lindt Chocolate Expansion on South Korean Market Marketing Research Paper
12 pages (3311 words) , Download 0 , Research Paper
Free
Competition for attracting foreign direct investments or GDP is increasing day by day among different nations. The majority of big companies are currently trying to offshore their business units to cheap labor-oriented countries to increase their competitive power in the global market. Lindt is one of the leading chocolate manufacturers in the world.
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Market Plan for Venus Software Company Marketing Report
8 pages (2479 words) , Download 0 , Report
Free
The few employees of the organization face scheduling challenges as their market is steadily growing, thus, increase in customer demands but with employees. The company’s major challenge is to develop a means for increasing the profits and revenue without altering the demands of its customers and meeting their demands effectively.
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Starbucks Strategy Analysis and Evaluation Marketing Case Study
10 pages (2740 words) , Download 1 , Case Study
Free
This value chain is a system of interdependent and connected activities through linkages. It is embedded in the larger activity streams of a company where another affects the costs or effectiveness of one activity. A company can gain a competitive advantage by optimizing the coordination of the value chain to create value for services and products.
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Coca-Cola Market Analysis Marketing Report
10 pages (2680 words) , Download 0 , Report
Free
The huge distribution services of this company have the power to cater to two hundred countries at a time. Coca Cola behaves as a worldwide employer and comes among the top ten organizations around the globe. In an attempt to increase its space on global shelves, it also procures social responsibilities (Coca-Cola, 2013).
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Marketing Plan for Samsung Galaxy Note 2 Marketing Report
14 pages (3870 words) , Download 0 , Report
Free
This marketing plan would throw some light on the future objectives as well as the issues related to it. It would also provide a detailed market strategy about product positioning, pricing, distribution strategy and Marketing research. Different frameworks are being used throughout the plan to come up with a more realistic and concrete plan, able to achieve its stated goals.
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Marks and Spencer Marketing Analysis Marketing Case Study
13 pages (3924 words) , Download 1 , Case Study
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M&S’s standing in the apparel market is extremely cutthroat. Due to the achieved economies of scale and well-managed supply chain, M&S has been able to produce superior quality apparel with competitive prices. M&S’s brand awareness and recall coupled with the mentioned benefits comprise of its value proposition.
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Principles of Direct Marketing in Delivering Company Objectives Marketing Term Paper
10 pages (2816 words) , Download 0 , Term Paper
Free
The top management has to ensure that it develops a well-integrated marketing mix that encompasses all imperative aspects required for the effective performance of the organization. To reach the markets with success, mass marketing is being shifted to direct marketing that is extensively used in every industry sector for both B2C and B2B firms (Winer, 2009).
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Social Media Marketing - Coca-Cola Marketing Essay
5 pages (1381 words) , Download 0 , Essay
Free
The paper "Social Media Marketing - Coca-Cola " is an outstanding example of a marketing essay. Social media refers to interactions between persons as well as institutions via a virtual network that allows the exchange of ideas as well as information in general. On the other hand, marketing refers to the process of creating awareness about a particular product as well as creating brand loyalty.
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Complex Company Market Analysis Marketing Report
10 pages (3401 words) , Download 0 , Report
Free
Regarding this matter, the following are relevant information that could totally help evaluate the firm’s actual level of readiness for internationalization. Situation analysis includes the relevant discourse to consider the level of Sodacious’ readiness to go international in its market coverage outside of the UK.
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Impact of the Internet in the International Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The development of operational activities in the global market is a common priority for firms in various industries. The terms under which this target is achieved can be different. Certain organizations emphasize on the satisfaction of their employees, so that employee performance is kept at high levels.
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Understanding Customer Loyalty Marketing Assignment
10 pages (2830 words) , Download 0 , Assignment
Free
It is important to mention that the daily high-speed connectivity that is available to the masses in recent times, has played a major role in regards to the process of triggering the rapid pace of development. Talking on this note, it needs to be mentioned that the steady growth of the telecommunication technology.
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Understanding Customer Loyalty: Wal-Mart Marketing Case Study
10 pages (2681 words) , Download 0 , Case Study
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A company`s ability to thrive no longer depends on marketing and sales information simply pushed towards the customers. It depends on the way in which a company allows customers to pull marketing information that they want when they want so that they can complete the purchase process completely on their terms.
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Masafi Marketing Plan Analysis Marketing Report
8 pages (2439 words) , Download 0 , Report
Free
Masafi is one of the leading mineral water producers in the Gulf region headquartered in Dubai. The organization was established in the year 1976 and is one of the leading brands in the United Arab Emirates. For the last 30 years, it is dominating the market place. Masafi supplies natural mineral water and offers different ranges of products in several regions.
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Improving Quality of Customer Services at Nonnas Restaurant Marketing Capstone Project
33 pages (9714 words) , Capstone Project
Nobody downloaded yet
The paper "Improving Quality of Customer Services at Nonnas Restaurant " is an outstanding example of a marketing capstone project. The restaurant and food industry has always been the most profitable businesses in the world because this one factor that has a constant demand which is increasing with the increase in the world population.
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Money Market Violations Marketing Assignment
27 pages (6750 words) , Download 2 , Assignment
According to the paper, money laundering is one such illegal activity that has been rampantly practiced over time and which has had certain devastating effects on the money markets and the general economy. The reason why money laundering is considered as illegal is that the relevant financial authorities as required by law do not regulate it. 
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Company G Marketing Plan Analysis Marketing Report
9 pages (2491 words) , Download 0 , Report
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One analyzes a compact cell phone charger aimed at families on the go and for those who like the outdoors such as hunters and campers. Small appliances that are designed to promote Company G’s mission statement are: It is an innovative electronic product; It improves the quality and convenience of the consumers; It is of high quality and low cost.
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The Marketing Strategy of Cadbury through the 4Ps of Marketing Marketing Case Study
6 pages (2023 words) , Download 1 , Case Study
Free
The only issue right now that Cadbury is facing is its limited suppliers along with the increasing cost of production. Cadbury, therefore, needs to explore more suppliers other than the cocoa farms in Ghana. Also since Cadbury has a strong market position and brand loyalty, it has the ability to explore new target markets.
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Advertising and Promotion Marketing Assignment
6 pages (1656 words) , Download 0 , Assignment
Free
Branding informs customers on what to expect from the brand ensuring that they are fully differentiated from those of the competitors and increasing the level of customer loyalty (Clifton, 2010). Branding helps to connect the brand with consumers through the creation and identification of a unique brand name, logo, typeface, slogan, and design.
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Toyota Promotion Campaign Analysis Marketing Case Study
6 pages (1785 words) , Download 0 , Case Study
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This new model seeks to explore new features such as larger interior space as well as heft. The particular car has proven to be an environment-friendly model that delivers a remarkably outstanding performance. For this brand to achieve its aimed objectives, great advertising campaigns must be under deployment with the right media.
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Apple Corporate Customer Responsibility Marketing Report
8 pages (2335 words) , Download 0 , Report
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Apple Inc. is a world-renowned leading manufacturer of technological products. In its operations, the company aggressively aims at providing safer and highly productive working conditions for its employees with the belief that it shall assist the company in preserve quality services and likewise assuring long term customer loyalty.
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Key Scientific and Legislative Information Displayed on Pack Marketing Essay
10 pages (2577 words) , Download 0 , Essay
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There has been an increase in the status of evolution and creation in public education as there are many debates and conflicts in political, religious, and legal circles. There are many details and information which give rise to theological objections in the modern world. In the food business, it is necessary to follow the general hygiene provisions and details.
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Displaying Useful Product Information on the Pack Marketing Essay
10 pages (2880 words) , Download 0 , Essay
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Staff-training and details are taken into account along with the heat treatment being there and seen clearly. There are proper compliances that are considered related to the criteria for the foodstuffs and going ahead and implementing process and procedures crucial to meet targets which are set to achieve the objectives.
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Pioneering Innovative Companies Cant Sustain Their First-Mover Advantages Marketing Report
14 pages (4032 words) , Download 0 , Report
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Research in Motion, now conducting business under the name Blackberry, is a Canadian-based telecommunications company that experienced significant industry laurels for its innovative launch of the Blackberry branded tablets and smartphones. Since the introduction on the market of the Blackberry 850, recurrent product evolutions and new innovative developments.
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Marketing of the Automotive Industry Marketing Research Paper
10 pages (3152 words) , Download 0 , Research Paper
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Given the high levels of technological and financial investment necessary to boot a country automotive industry from scratch, one can say that the threat of new entrants, in terms of new players in the global automotive industry, is low. Current players will continue to entrench themselves in their particular markets.
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Belks Theories of Consumer Behavior Marketing Term Paper
8 pages (2543 words) , Download 0 , Term Paper
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Belk and Goffman have been instrumental in an analysis of the various aspects of the self that have been fundamental in shaping consumer behavior. According to Belk (1988), the theory of the extended self and possessions revolves around the purchasing behavior of consumers shaped by an individual’s inner desire and the attitudes shaped by the consumer.
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Boston Consulting Group Matrix, Ansoff Market Model, Porters Three Generic Strategies Marketing Report
13 pages (3981 words) , Download 0 , Report
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The paper “Boston Consulting Group Matrix, Ansoff Market Model, Porter’s Three Generic Strategies” is a helpful example of a marketing report. An organization or company can have a diversified portfolio and comprise many strategic business units. The essence of the Boston Consulting Group Matrix is to compare the respective position and development stage of each of these strategic business units.
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Ryan Air - Product Positioning Strategy and Competitive Environment Analysis Marketing Case Study
10 pages (2793 words) , Download 0 , Case Study
Free
The paper “Ryan Air - Product Positioning Strategy and Competitive Environment Analysis ” is an outstanding example of a marketing case study. The study has been done in lieu to analyze the external environmental factors of Ryan Air and to asses to the growing diversification strategy of the company. The study analyzes the long-term vision of the company's future possibilities and threats.
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The Effectiveness of Coffee Shops Chains Retail Communication Marketing Essay
17 pages (4447 words) , Download 0 , Essay
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The brands competing in the industry use various different marketing strategies to gain a competitive edge over the others. Their marketing communication strategies are worth analyzing as it enables observers to explore how multinational companies manage to build huge empires in spite of massive competition.
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Rolls-Royce Marketing Planning Marketing Report
8 pages (3348 words) , Download 0 , Report
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The three most famous car models that Rolls-Royce is selling include the Phantom Family (the big boy rolls); Ghost Family (baby rolls); and Wraith (Doron, 2013, 1:20; Rolls-Royce, 2013b, c, d). Rolls-Royce is dedicated to preserving the environment. This company started producing eco-friendly cars for these three models (Rolls-Royce, 2013e; Massey, 2011).
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