StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19901 essays
RyanAir Profile and Market Segmentation Marketing Research Proposal
8 pages (2000 words) , Download 1 , Research Proposal
Free
There is a definite trend that indicates that the budget airline segment may be under an onslaught from a rapidly developing long haul airline sector, where strategic alliances and mergers have produced economies of scale that are likely to benefit those companies, especially since oil prices are rising.
Preview sample
Features of Markets and Marketing, Peculiarities of Product Placement Marketing Coursework
11 pages (2911 words) , Download 1 , Coursework
Free
This need was capitalized upon by the need of the product owners initially for enhancing the exposure of their products and later to manipulate and influence the decisions of the target audience.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Marketing Plan for Kaplan University Marketing Case Study
14 pages (4453 words) , Download 2 , Case Study
Free
Among the Indian target markets for online education includes the young individuals who have the discipline for self-studies, students with part-time jobs, individuals who are aiming to get a foreign degree, the housewives and young parents who are searching for alternative education, professional academicians who need to improve their teaching skills, etc.
Preview sample
Customer Service and Building Competitive Advantage Marketing Essay
8 pages (2318 words) , Download 1 , Essay
Free
The sales concept is making sure a product is produced and hence sold through proper distribution channels while on the other hand, a marketing concept entails the pre-production activities related with a product, selling and marketing it extensively when it's on the shelves of the retail outlet and looking after the post-purchase dissonance if any there is found.
Preview sample
Features of Marketing of Starwood Group of Hotels and Resorts Marketing Case Study
9 pages (2404 words) , Download 1 , Case Study
Free
Further on the strength and weaknesses of the group is discussed. Based on the analysis of the group a twelve-month marketing plan is formed to improve the current business and generate revenues. Recommendations are made on the marketing strategy. 
Preview sample
New Product Development Marketing Coursework
8 pages (2174 words) , Download 2 , Coursework
Free
Companies face extreme pressure to keep up with the market demands and cater to the changing needs and preferences of the consumers. However, this is a highly complex task given that industries experience varying degrees of market conditions, ranging from a comparatively constant market to one which is highly unsteady and dynamic, with constantly shifting consumer preferences. 
Preview sample
The Workings of the Market Mechanism Marketing Coursework
7 pages (1765 words) , Download 3 , Coursework
Free
Even the most efficient system of allocation of resources can sometimes fail to allocate the resources in the most efficient way. This situation is known as market failure, and if not dealt properly, it will lead the market towards inefficiency and hence there is a need for good government control to counter the problem.
Preview sample
Macro and Micro Environmental Factors in the Organization of Tesco Marketing Case Study
10 pages (2720 words) , Download 2 , Case Study
Free
Companies try to control the nature of their output but very few of them can control more than a few of the inputs they receive. Hence organizations try to predict, in future, the changing environment in which they are working and in result, they make strategies to combat such a changing environment. 
Preview sample
The Primary Focus of Nor'easters' Marketing Strategy Marketing Case Study
8 pages (2248 words) , Download 1 , Case Study
Free
Entertainment in the form of sports is a booming sector for doing business. Many successful businessmen are getting a comparative advantage in this field. Many multinational companies are also now venturing into this sector by making huge investments. With such prospects or opportunities, optimally managing a sports team becomes all more important to actualize those opportunities.
Preview sample
A Few Significant Tips for the Contemporary Marketing Practice Marketing Essay
8 pages (2179 words) , Download 1 , Essay
Free
Some say that recession hits hard everybody, everywhere and in every way, BBC news proved that it is a myth. With their news that some of the United Kingdom’s retailers are enjoying healthy sales and profits, people are now in search for these golden formulas, with which these retailers have been to show profits in spite of this disastrous ongoing recession.
Preview sample
Competitor and Market Analysis Marketing Case Study
8 pages (2035 words) , Download 1 , Case Study
Free
Management Strategy I – toll manufacturing or outsource the manufacturing of essential items to countries where there would be a lower manufacturing cost. Ensure that each item will have two or three manufacturing companies but each capable of manufacturing the entire batch or order. Ideally, this should be spread in China, India and Indonesia.
Preview sample
Apple Brand Value Chain Marketing Case Study
7 pages (2202 words) , Download 3 , Case Study
Free
In order to make a difference in the Brand Hierarchy Tree of Apple compared with other leading brands, it is good to generalize it at some point. This is shown in Illustration 3. This means that when it comes to Apple Incorporated’s brands, every person should buy it because everyone has the chance to be stimulated with the need to have and try it. 
Preview sample
The Concept of Integrated Marketing Communications from Practice and Academic Perspectives Marketing Term Paper
8 pages (2000 words) , Download 1 , Term Paper
Free
The event message put more emphasis on Volvo’s main values, quality, environment and safety concerns. At every stop of the sailing boats made around the universe, Volvo had an exhibition that showcased its cars and also gave an opportunity to the company to strengthen its customer relations; this was achieved through personal meetings.
Preview sample
The Analysis of How External Variables Are Used by Marketers to Influence Consumer Decision Making Marketing Term Paper
10 pages (2894 words) , Download 1 , Term Paper
Free
Findings from the above studies show that customers’ decisions are affected by external factors, aside from internal ones. In today’s environment, decisions are influenced by the economic crisis such that consumers find ways to limit spending on goods and services, and consider ways to maximize its value.
Preview sample
Customer Loyalty in the Hospitality Industry Marketing Literature review
8 pages (2453 words) , Download 2 , Literature review
Free
It has been noted that the hospitality industry is highly competitive, with the need for firms to keep existing customers in order to gain repeat business while attracting new customers. In spite of the amount of information regarding the hospitality industry and customer loyalty, very little has been done to establish a connection between the two.
Preview sample
Differences of Japanese Distribution System and Marketing from Other Countries Marketing Term Paper
14 pages (3909 words) , Download 1 , Term Paper
Free
As per the study, the distribution system is a key component that drives success or growth of a company. There are different approaches which are adopted by firms in order to distribute their products or services to end-users. The traditional distribution channel has undergone certain changes due to recent developments made by the government.
Preview sample
Sweatshops: Social Justice and the Demand for Cheap Goods Marketing Case Study
8 pages (2000 words) , Download 1 , Case Study
Free
Sixteen hours a day, six days a week, you work in a garment factory in India to sew clothing for Gap Corporation. You eat mosquito-covered rice, twice a day if you are lucky, and use an outdoor latrine overflowing with the waste of your fellow workers. A rubber pipe reminds you to work faster. Cry over your conditions and an oily cloth is stuffed in your mouth.
Preview sample
How an Understanding of Consumer Attitudes Can Assist Implementation of Marketing Activities Marketing Literature review
8 pages (2000 words) , Download 1 , Literature review
Free
Emphasizing corporate or product qualities compatible with consumers' values and attitudes would likely enhance product sales. In other words, a good understanding of consumer attitudes would give us an idea of the appropriate product and corporate image that we should highlight or impress upon the customer to enhance product sales.
Preview sample
The Role of Advertisement in the Rescuing a Brand in Crisis Marketing Research Paper
10 pages (2986 words) , Download 1 , Research Paper
Free
Giving a particular brand hype in the competitive market of goods and services to capture a new category of market customers and retaining the loyalty of existing customers is the challenge most businesses experience. Companies use advertising as a promotional strategy of a particular brand, through radio, newspaper ads, door-to-door, internet promotions among many other means of facilitating ads.
Preview sample
How the University Of Miamis Sports Organizations Use Social Media to Set Own Agendas Marketing Term Paper
9 pages (2302 words) , Download 2 , Term Paper
Free
Sports organizations at the University of Miami depend heavily on social media outlets such as Facebook, Twitter, and Instagram to garner commercial success and build a strong fan base. They also use their social media accounts to control their messages and set own agendas in line with their mission and goals.
Preview sample
The Influence of Online Marketing on the Buying Behaviour of Consumers by Focusing on Tesco Marketing Dissertation
41 pages (10417 words) , Download 2 , Dissertation
From the above study, it could be concluded that the first objective of the paper which was to analyze the impact and influence of online marketing tools on the buying behavior of consumers has been assessed. The paper makes a detailed study of the influence of the online marketing mechanism and its influence.
Preview sample
Tim Hortons Marketing Strategies Marketing Case Study
10 pages (2810 words) , Download 2 , Case Study
Free
Tim Horton’s contributions to the industry have been crucial not only for its growth but also in ensuring the market remains in constant competition and quality products over the years. It has kept giants such as McDonald’s and Starbucks by rivaling their products and ensuring their clients have the best experience.
Preview sample
Recent Performance of the Key Brands and Retailers in the UK Tablet Market Marketing Term Paper
8 pages (2166 words) , Download 1 , Term Paper
Free
The secondary is data that has been collected by someone else and been made available for other users. The most known sources of this data are the Census reports, records for organizations and data from books, journals, and articles. However, there are advantages and disadvantages that organizations face when working with secondary data.
Preview sample
Marketing Plan: New Range of Firefly Phones Marketing Case Study
11 pages (3021 words) , Download 1 , Case Study
Free
The growth rates are as high as 60% over the next 2 – 3 years but the industry composition is changing with more and more new entrants entering the industry, lured by the business potential. However, with the high investments and cost structures as well as intense competition within the industry, the segment is only likely to sustain a few of the strong players with cost efficiencies.
Preview sample
The Observation of Consumer Behaviour Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
Free
Generally speaking, consumer researchers and nutrition specialists are continuously studying alterations in dietary preferences and other preference behaviours. Currently, there has been considerable government involvement in advertising and promotion associated with nutrition and health contents of foods.
Preview sample
Royal Pacific Brand Culture Marketing Case Study
8 pages (2030 words) , Download 1 , Case Study
Free
 With his unique vision, exquisite technology, and dedicated focus on the spirit and nobility has been furnishing services for the royal family for as long as 300 years then. Until the 18th century, with the decline of the Maison de Bourbon dynasty and Napoleon's Empire (into the capitalist society), jewelry gradually replaced the scepter, the former being more popular among the younger generation.
Preview sample
Starbucks: A Marketing Analysis in the Service Sector Marketing Case Study
7 pages (2188 words) , Download 1 , Case Study
Free
The application of the different marketing strategies for the Starbucks Coffee Company has been important in its success. These include the creation of its own niche, the provision of the needs of the consumers and the availability of different amenities in addition to the main services offered. The success of the marketing structure of the company then is dependent on the application.
Preview sample
Factors Affecting Customer Buying Decisions in the Internet Marketing Research Proposal
7 pages (2530 words) , Download 3 , Research Proposal
Free
The Internet is gradually becoming one of the basic distribution channels. Thousands of companies apply to the benefits of Internet connectivity, to pursue increased profits and to expand their market presence. It would be fair to say that the Internet exemplifies a reliable extension of the basic distribution systems and provides companies with three particular strategic benefits
Preview sample
Marketing Plans for a Manufacturer of Home Computer and a Supplier of Major Computer System Marketing Case Study
8 pages (2419 words) , Download 1 , Case Study
Free
Effective use of marketing mix network involves the optimal use of product, price, place and promotion tools in gaining leverage over existing competitors and thereby gathering a huge customer base. In order to gain the most from marketing, plan strategies must be incorporated to focus on the target customer base.
Preview sample
Analysis of Marketing Environment for the Company That Launches a New Android Tablet Marketing Case Study
21 pages (5553 words) , Download 1 , Case Study
Android Is Operating Software and is developed by Google. Android is produced for a product that has touch screens; these include tablets and smartphones. Android provides the user with a real-life experience of touch and swipe and also provides the system with a virtual keyboard to perform typing actions (Ubuntu.com, 2014).
Preview sample
Product Service System, Greenwashing, Green Marketing Marketing Assignment
9 pages (2471 words) , Download 1 , Assignment
Free
Money must not be the root of all evil because money, when spent wisely and unselfishly could lead to a greater good for more people who may just need a jolt from a helping hand. This creates a favourable relationship that keeps a harmonious community that may perhaps extend to a global perspective.
Preview sample
Different Ways of Solving Ethical Problems Marketing Case Study
9 pages (2857 words) , Download 1 , Case Study
Free
People who travel in the business class pay a much higher fare than those who are travelling in the economy class. The additional amenities cannot justify the exceedingly high fare. The high price is charged from the people who can afford to pay it with the aim that lower prices can be charged from the people who travel in economy class.
Preview sample
Social Networks Contribution to Organizational International Marketing Strategies Marketing Research Proposal
8 pages (2258 words) , Download 2 , Research Proposal
Free
Ethics need to be ensured on the part of the researcher. It is important to understand the reasons for the research study and commit to delivering the objectives, rather than serving the convenience of the results. For this reason, the researcher will engage in the project and will maintain objectivity, reliability and credibility.
Preview sample
A Good Financial Background of Bailey Marketing Term Paper
7 pages (2141 words) , Download 2 , Term Paper
Free
The company’s top markets are the US, Canada, Global Duty-Free, Australia, France, Ireland, Russia, Italy, Germany. At present, the company is also concentrating to enhance the sale in Japan and India and they believe that China will prove the greatest potential market in the coming days where consumption of while the spirit is quite high.
Preview sample
Household Insurance Market Marketing Case Study
10 pages (2894 words) , Download 2 , Case Study
Free
PGI enjoys a 25% commission while acting as a broker for every policy placed with an insurance writer. To attract larger groups, PGI began sharing the commission with affinity groups which were given 10% of the 25% commission as an incentive to utilize their services. However, the 1980s introduced the direct line concept.
Preview sample
Marketing of Airbus Marketing Case Study
8 pages (2180 words) , Download 4 , Case Study
Free
In general, discontinuing innovation can not be a solution in any case. The Airbus industry should introduce their airbuses and even should innovate more like these. Discontinuing the operations or delaying those would result in more sunk costs for the company. The company should introduce these airbuses.
Preview sample
Charities Services Marketing on the Internet Marketing Case Study
11 pages (3026 words) , Download 2 , Case Study
Free
There are many companies which sponsor space for advertisements to charitable institutions.   Many philanthropists donate vehicles for use in the projects, computers for the use of children, etc.  Some people are willing to undertake educational expenses of the deserving students residing in the institutions.
Preview sample
Organization of Marketing for the Wal Mart Chain Marketing Literature review
10 pages (2920 words) , Download 2 , Literature review
Free
Service dominant logic is designed to create a theory that encompasses the results of relationship networks that are developed in order to include the consumer in the experience of the marketing of a product. Communities develop around products creating cultures that have loyalties that can create a great movement within the world.
Preview sample
Strategic Marketing at Nestle Milo, Singapore Marketing Case Study
8 pages (2224 words) , Download 5 , Case Study
Free
Nestlé S.A., headquartered at Vevey, Switzerland ranks globally number one among food companies. The official website of the company reveals that “Since Henri Nestlé developed the first milk food for infants in 1867, and saved the life of a neighbor’s child, the Nestlé Company has aimed to build a business as the world's leading nutrition company based on sound human values and principles”.  
Preview sample
The Role of Social Networking Sites in Advertising Marketing Case Study
8 pages (2464 words) , Download 2 , Case Study
Free
At present, the use of the internet has become very common in almost every walk of life. Now people use the internet to carry out different activities of daily life. Normally, they use the internet for shopping, banking, and entertainment. But these days a new trend has appeared that is social networking.
Preview sample
Customers Service Operations and Excellence Perspective Marketing Coursework
8 pages (2138 words) , Download 2 , Coursework
Free
The customer services sector has direct interaction with the customers on a regular basis and thus, each and every step of this interaction will reflect a lot on their part as to the quality of service and the level of commitment that the producer is giving to the service.
Preview sample
National Competitive Advantage of Nations Marketing Coursework
7 pages (2059 words) , Download 2 , Coursework
Free
Generally speaking, Porter claims that approaches which are presently in vogue in both governments and companies are imperfect. The reason put forward by Porter for them being flawed is that this approach “fundamentally misperceive the true sources of competitive advantage” (Michael E. Porter, 1990).
Preview sample
Analysis of Online Marketing of EBay.com Marketing Case Study
8 pages (2242 words) , Download 2 , Case Study
Free
I elaborated on the main concepts regarding the website interface and design. I have presented the different theories of web design and interaction. The second section is about the legal issues that are involved in the online business and online business and eCommerce. I have discussed these issues regarding the online business of the Ebay.com.
Preview sample
Provision of Food and Beverage in Hotel Business Marketing Essay
8 pages (2106 words) , Download 3 , Essay
Free
Business organizations working hospitality industry in this sector can no longer ignore the models and theories that form an integral part of this sector. The food and beverages section of hotels also has been forced to undergo rapid modifications in their management and organization. The food and beverage section of hotels constitutes an important component of the hospitality industry.
Preview sample
Supply Chain Integration Marketing Assignment
6 pages (1945 words) , Download 2 , Assignment
Free
The library system will also change in the coming years. Unavoidably, the world will probably move towards an integration of its library system in the comings. Today, many libraries are doing the integration within their respective schools and they connect is campuses over a wide area through its integration of campuses and libraries.
Preview sample
Customer Analysis of India for Sun Microsystems Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
People have become the focal point and therefore effective customer relationship management has become very important. Through regular HR training and upgrading the skills of the human capital, the company strives to cater to the changing demands of the people. The efficient delivery of the services and products are crucial ingredients of the firm.
Preview sample
How Economists Have Recognised Psychological, Social and Corporate Influences on Consumer Choice Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Investment in new equipment and software, for the business environment, retracted at an annual rate of 26 percent at the end of 2008. Many businesses that manufacture these products rely on the retail organization or another intermediary to deliver these products, who in turn are dependent on consumer spending to drive profitability.
Preview sample
How Supermarkets in the UK Have Coped with the Recession Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The strategic initiatives of British supermarkets can be evaluated by referring to the similar practices of supermarkets in Spain; research developed by Rubio (2009) across the supermarkets in Spain in regard to their strategic responses to the increased competition; it was revealed that ‘the competitive situation that best characterizes this sector is that of the modified efficient structure’.
Preview sample
Marketing of a Product Communication Marketing Term Paper
7 pages (2053 words) , Download 3 , Term Paper
Free
Marketing a product requires a great understanding of the consumer. It is the consumer buying behavior that will finally decide the fate of a product. Having a solid understanding of customers means having a solid understanding of how customers behave, their motivations, their perceptions, and preferences.
Preview sample
Marketing Plan of Honda's New Bike Marketing Case Study
7 pages (2037 words) , Download 2 , Case Study
Free
JJ Bikes (JJB) was established 5 years back. Initially, the business was commenced from an old car showroom in London suitably converted into a Motorbike showroom. Now they have 10 showrooms in London, Manchester and Glasgow. It had acquired the exclusive agency for the UK from Honda, a leading Bike manufacturer.
Preview sample
    7351 - 7400 results of 19901 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us