Harley Davidson Motorcycle Promotion - Business Plan Example

In the first stage, the study will apply effective marketing models such as SWOT, PESTLE, and Porters Five Forces to analyze HD’s internal business environment along with HD’s external business environment followed on with the UK market situation. The second major portion of the strategy will divide the targeted markets along with market positioning and profiling structure. The last and the most significant part of the plan “market differentiation” will place Harley Davidson products and services in the differentiated order.

This is to connect market analysis with segmentation and next to market differentiation in the right deliberate manner.Harley-Davidson- one of the renowned companies in the motorbike industry has been a fabulous producer of the chopper motorbikes since the 20th century. Right from the beginning, the company owns a trademark name and position in the motorbike section (Scott, 2008). The United States was the place of origin where Harley started (Qumer & Purkayastha, 2012). It initially compelled the first iconic definition crew motorbikes and later went on with the Harley Classic, Harley 650CC, and the Harley Special Chopper.

All of this brought what the company required in the next ten decades giving it the peculiar name, recognition, and respect from the International Motorbike Consumer. This is how the story of Harley Davidson evolved carrying the company from one way of success to the other (Scott, 2008).This is what Jim Ziemer- the Former President at Harley Davidson speaks about the company, “It is a unique brand that is built on personal relationships and deep connections with customers, unmatched riding experiences, and proud history” (Qumer & Purkayastha, 2012, p.2).For developing the marketing plan of HD for the next three years it is important to keep Harley Davidson’s image in mind.

The company’s core strength is its prestige, loyalty, and respect which it relieves from International Harley lovers (Scott, 2008).