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Marketing Essays

Result for Subject Marketing:
19895 essays
Branded Marketing Strategies, Green and Sustainable Products Marketing Strategies Marketing Coursework
6 pages (1656 words) , Download 0 , Coursework
Free
The paper "Branded Marketing Strategies, Green and Sustainable Products Marketing Strategies" is a good example of marketing coursework. There are several methods and techniques used in data collection during research. However, these methods vary greatly on concepts, designs and accuracy levels. That is why some methods are recommended for specific research studies. The methods selected for this research includes an interview, survey and use of social media forums.
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Marketing Mix and Startegies of Coca- Cola Marketing Dissertation
28 pages (7791 words) , Download 5 , Dissertation
The hottest battles between Coca-Cola and PepsiCo will be in international markets especially the emerging ones. First-mover advantages can be crucial in the international soft-drink war. The strategic challenge is to establish greater brand awareness and preference through advertising on a scale similar to that of the domestic market.
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Alpha Response Technology Solutions Strategies Analysis Marketing Case Study
7 pages (2227 words) , Download 0 , Case Study
Free
The move can be attributed to the existence of high political stability, the large customer base, and the strong economic growth leading to a strong currency. The main competitors in the Rwandan technology market are the postivo-BGH company and the ARTS company. The postivo-BGH company is a joint venture that has a long history in Rwanda.
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Strategic Analysis of GE Healthcare India Marketing Case Study
8 pages (2387 words) , Download 0 , Case Study
Free
The paper "Strategic Analysis of GE Healthcare India" is a perfect example of a marketing case study. GE Healthcare is an American multinational that huge investments around the world. The company has over 30 years of intense presence in India which has a huge population of more than 1.2 billion people. The market for Ultrasound equipment is great in India owing to large birth rate numbers (Cole 2003:125).
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Sustainability and Profitability in China Airlines Cargo Marketing Case Study
6 pages (1617 words) , Download 0 , Case Study
Free
The paper “Sustainability and Profitability in China Airlines Cargo”  is a great example of a case study on marketing. China Cargo Airlines is a cargo Airline that was established in 1998 and has a head office on Hongqiao International Airport. China Cargo Airlines is an all-cargo airline that is dedicated will freight services and utilizes China Eastern Airlines' operational network.
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Destination Marketing and Management Theories, Applications in the Tourism Sector Marketing Coursework
6 pages (1689 words) , Download 0 , Coursework
Free
The paper "Destination Marketing and Management Theories, Applications in the Tourism Sector" is a perfect example of marketing coursework. Destination marketing is carrying out promotion across various regions or country with an aim to increase the number of tourists that visits a given area. The destination may also mean the communication made by organizations and individuals from a certain region with the potential visitors to affect the tourist choice of destination.
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How Consumers Are Convinced that It Is Necessary to Take Fitness Supplements Marketing Literature review
7 pages (2470 words) , Download 0 , Literature review
Free
The paper "How Consumers Are Convinced that It Is Necessary to Take Fitness Supplements" is a great example of marketing literature review. A review of historical records by da Silva et al. (2014) on the link between nutrition and physical performance show that the human tendency to seek ergogenic resources in order to enhance their physiological performance goes back to 776 B.C. in the Ancient Greece Olympics.
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Celebrity Endorsements Influence on Consumer Behavior towards Luxury Brands Marketing Coursework
6 pages (1783 words) , Download 1 , Coursework
Free
The paper "Celebrity Endorsements Influence on Consumer Behavior towards Luxury Brands" is a perfect example of marketing coursework. Studies have demonstrated that brand promotion is an effective strategy that can be used by marketers to increase consumer awareness and turn the product or service into a household name. The use of celebrities for advertising within product and service companies has become very common and a perceived means of product marketing and building of a corporate image.
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Quality Customer Service Marketing Assignment
8 pages (2193 words) , Download 0 , Assignment
Free
The paper "Quality Customer Service" is a great example of a marketing assignment. According to the products produced at the Colesworths organization, the customers need the best quality products from the goods sold. The customers who need personal fitness costumes need costumes that will be comfortable to them as well as the last longer. Therefore, the customers need the best quality products, made of the best material that will allow them to perform their exercises.
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Prerequisites of Buying Decision Making Process and Behavior Marketing Coursework
6 pages (1819 words) , Download 0 , Coursework
Free
The paper “Prerequisites of Buying Decision Making Process and Behavior” is an engrossing example of coursework on marketing. All consumers are involved in decision making irrespective of their age, religion or nationality. The study of the process of decision making is known as the consumer’s behavior.
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Academies Australasia as a Leading Education Provider Plan to Open Perth Campus Marketing Case Study
7 pages (2187 words) , Download 0 , Case Study
Free
The paper "Academies Australasia as a Leading Education Provider Plan to Open Perth Campus" is an outstanding example of a marketing case study. To offer vocational training in Australia, the campus has to meet the set legal standards. First, there are standards for registered training organisations (RTO). The most recent standards were set in 2015 by the Council of Australian Governments (COAG).
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Market Performance of Dell Computers Marketing Case Study
7 pages (1889 words) , Download 0 , Case Study
Free
Industry analysis indicates that Porters’5 forces remain to be very high due to the existing economies of scale and a larger number of competitors and suppliers. It is important that SMEs contemplating entering the market ensure that they enjoy a stable liquidity position that will facilitate possible growth from areas of investments.
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Dimensions Of Customer Loyalty - Separating Friends From Well Wishers by Baloglu Marketing Article
6 pages (1722 words) , Download 0 , Article
Free
The paper “Dimensions Of Customer Loyalty - Separating Friends From Well Wishers by Baloglu”  is a meaty example of an article on marketing. Seamus Baloglu holds the position of associate professor at William F. Harrah College of Hotel Administration at the University Of Nevada. The purpose of this research is to determine the nature of loyalty demonstrated by frequent buyers.
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Incentives to Enter Rwandan Special Economic Zone Marketing Case Study
6 pages (1671 words) , Download 0 , Case Study
Free
The paper "Incentives to Enter Rwandan Special Economic Zone' is an outstanding example of a marketing case study. Personal computer industry in Rwanda has experienced rapid growth in recent years and has played an important role in the national economy. As a result of a good business environment, an Alpha Response Technology solution (ARTS) is planning to enter the Rwanda computer industry (Mwanza, 2016).
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Future Market Share for Electric Vehicles Marketing Case Study
6 pages (1746 words) , Download 0 , Case Study
Free
The paper "Future Market Share for Electric Vehicles" is a great example of a marketing case study. This report is focused on examining the development of the electric car industry and is solely directed towards Bayford Volkswagen Camberwell; a major car dealer in the country. It is meant to give a possible future direction of the overall growth and possible changes in the industry.
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Integrated Marketing Communications - the Samsung Electronics Company Marketing Case Study
6 pages (1728 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communications - the Samsung Electronics Company " is a perfect example of a marketing case study. The Samsung Electronics Company is a multinational company in South Korea which deals with electronics, and its headquarters is situated at Suwon. However, even though the ownership structure of this company is quite complicated, in the year 2012 the Samsung Electronics Company accounted for 70% revenue in South Korea (Ledbetter, et al., 2008).
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The Pros and Cons of Free Trade Agreements Marketing Coursework
6 pages (1634 words) , Download 0 , Coursework
Free
The paper "The Pros and Cons of Free Trade Agreements" is a great example of marketing coursework. Free trade agreements have encountered increasing controversy following the concerns raised by organizations, their employees, and other stakeholders. From the global trend, it is evident that free trade agreements will be a precondition for successful economic recovery (Baier and Jeffrey 2).
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Peculiarities of Client Relationship Marketing Marketing Coursework
10 pages (2861 words) , Download 1 , Coursework
Free
Psychographics. According to the case by Gorshin and Eisner, apart from creating a console that will attract people of all ages, Nintendo aims for both the “casual consumers” or people who have never played video games before and advanced gamers. “The advanced gamer would enjoy the remote’s unique features, whereas the novice gamer could use the remote as her or his hand;
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Significance of Consumer Psychology in Strategic Marketing Marketing Term Paper
8 pages (2000 words) , Download 1 , Term Paper
Free
Analysis of consumer psychology is a vital ingredient of market strategy as it helps to understand the changing preferences of the customers. In a highly competitive environment of global business, it is important that a trend in the customers’ needs and requirements are studied in advance so that an appropriate strategy could be developed to maintain a competitive advantage.
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English Sportswear Companies Cash in on Brands Marketing Coursework
10 pages (2640 words) , Download 1 , Coursework
Free
The company may also take advantage of the brand to allow the customers to pay high prices so that they receive the goods and services. The research will elaborate on the ways in which business enterprises take advantage in relation to branding and customer loyalty. 
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Major Aspects of Coke Advertising Marketing Coursework
7 pages (1834 words) , Download 1 , Coursework
Free
One of the notable brands that make Coca Cola Company enjoy a strong positive brand-consumer relationship is Coca Cola brand, which was innovated in 1886 by John Pemberton, a renowned pharmacist. 
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Situation Analysis of the Royal Caribbean Cruises Marketing Case Study
8 pages (2218 words) , Download 0 , Case Study
Free
The paper "Situation Analysis of the Royal Caribbean Cruises " is a perfect example of a marketing case study. The Royal Caribbean Cruises enjoyed major developments in the industry with their customer base increasing annually. However, after the September 11th 2001 when the country’s World Trade Centre and the Pentagon, the organization started to experience a major problem that negatively affected their performance.
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Strategic Marketing - Group Experience, Group Operation, and Group Conflict Resolution Marketing Essay
6 pages (1814 words) , Download 0 , Essay
Free
The paper “Strategic Marketing - Group Experience, Group Operation, and Group Conflict Resolution”  is a breathtaking example of an essay on marketing. At the formative basis of forming the group in the study on marketing as a process, I was involved in the composition and selection of respective members.
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Cote d'Ivoire, Indonesian and the Dominican Republic Cocoa Production and PESTEL Marketing Case Study
7 pages (2004 words) , Download 0 , Case Study
Free
The paper “Côte d'Ivoire, Indonesian and the Dominican Republic Cocoa Production and PESTEL”  is a spectacular example of a case study on marketing. Cocoa production in Côte d'Ivoire is among the major economic activities that contribute about 30 percent of the world’s cocoa production. The total crop produces constitutes about 1,448,992 tones.
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Marketing Across Cultures: The Expansion of Ulker Food Company to Turkey Marketing Case Study
8 pages (2285 words) , Download 1 , Case Study
Free
The increasing international expansion of companies does bring benefits and risks for the companies. The risks are increased especially if the company plans to target a market that has a different culture. The challenges for the company going in a different culture are greater than other companies. 
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Online Marketing Development: Example of Amazon.com Marketing Case Study
8 pages (2327 words) , Download 1 , Case Study
Free
It is quite important to state that this paper has discussed the ways through which the Amazon Company can be able to improve its online business and attract more customers. I hope this paper will be useful in understanding the role of internet marketing strategies and communication in a web-based business.
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Principles of Responsible Commerce Marketing Case Study
8 pages (2308 words) , Download 1 , Case Study
Free
This study is based upon the numerous bases that can assist the business houses to become accountable. It has been recognized that a responsible business is developed on the pillars of trust as well as confidence. On betraying the customers through business misconduct, it becomes quite difficult for a company to re-create the trust as well as confidence that it had with its customers.
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Comparison of New Zealand and Singapore Marketing Marketing Case Study
6 pages (1827 words) , Download 0 , Case Study
Free
The paper "Comparison of New Zealand and Singapore Marketing" is an outstanding example of a marketing case study.  Business environment- the 2015 ease of doing business report by World Bank ranks Singapore as the easiest place to do business globally while New Zealand comes second. Indeed, registering a company involves just two steps that are completed within 24 hours online.
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Kenatco Limited Market Marketing Case Study
6 pages (1894 words) , Download 0 , Case Study
Free
The paper "Kenatco Limited Market " is a great example of a marketing case study. In this paper, there is the undertaking of an in-depth analysis of the food and beverage market. With this, there is the determination of the market trends and patterns. Through this, knowledge is developed on the various opportunities and threats that characterize the market. The movement of the market and its effect on the Australian economy is also pointed out.
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The Impact of Social Media on Traditional Marketing Strategy Marketing Term Paper
10 pages (2765 words) , Download 1 , Term Paper
Free
Social media is a major tool in current marketing activities. The replacement of traditional marketing strategies and adoption of Facebook, tweeter, Skype, Youtube, and Instagram has made organizations achieve more information that relates to their consumers. Within a social media environment, information plays vital duties.
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Stock Market Bubbles, Investing in Stock Markets in Different Countries Marketing Coursework
7 pages (1977 words) , Download 1 , Coursework
Free
Investors have been trying to make strategies that outperform the market but they have failed. However, considerable research implies that the market might be predictable in some incompetent circumstances. In my opinion, constructing a winning strategy is very difficult. Although I have faith in my strategy, I will not bet everything on it.
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The Market Position of M&S Marketing Case Study
8 pages (2261 words) , Download 1 , Case Study
Free
Recession period makes the economy vulnerable by hitting its sore spots. The profitability of most of the industry declined drastically because of it. The financial crisis during 2008-09 was one of the worst that the economy had experienced so far. Companies faced incredible losses and many of them even went bankrupt. 
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International Marketing Mix Commentary for Lionel Poilane Bakery in Paris Marketing Case Study
8 pages (2634 words) , Download 2 , Case Study
Free
Healthier food items have great demand there due to the rapidly rising obesity issue here. Moreover, the products targeting old consumers have a ready market there. E-marketing will be the readily acceptable promotion strategy there since these old consumers are less mobile than the young consumers. 
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Marketing Strategies for Starbucks Coffee in Pakistan and India Marketing Case Study
8 pages (2523 words) , Download 3 , Case Study
Free
The pricing would be the major determinant of the type of market Starbucks need to cater. A moderate price would imply that people belonging to the middle class would most likely be visiting the stores whereas a high priced product would attract the elite. Moderate prices in India would be most feasible because of the presence of a high coffee trend.
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The Conference Room in the Business Hotel: The Case of Hotel Crowne Plaza NEC Birmingham Marketing Dissertation
51 pages (9776 words) , Download 1 , Dissertation
Crowne Plaza is a full-service chain and a part of the interContinental hotel group. Originally the brand was renowned as “Holyday InnCrowne Plaza” and first was found in 1983 in the US. Crowne Plaza Hotel is situated in the heart of England; the hotel provides a simple elegant modern style; it is close to the international airport in Birmingham. 
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Lloyds Banking Group Entering Bangladesh Marketing Case Study
12 pages (3530 words) , Download 1 , Case Study
Free
Commercial firms in the garment export sector, service sector, and agricultural sector form a significant customer base for banking institutions in Bangladesh. Lloyds can benefit from this commercial customer base because one of its strategies is to focus more on commercial clients than individual clients.
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The Australian Retailing Market Marketing Case Study
7 pages (1802 words) , Download 1 , Case Study
Free
Generally speaking, for those retail stores within the territories of the new Heathrow Terminal in the UK, the strategy that they used was to bring in the business that they handle to where the people are. It could be observed that through this, retailing to the said market would become much easier.
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Coca-Cola and the Issue of Water Shortages in Communities Across India Marketing Assignment
7 pages (2107 words) , Download 2 , Assignment
Free
A good organization is one that cares about its customers, its stakeholders, employees, the environment in which it operates and society in general. It works within the diameter of ethics and acts in a socially responsible manner. Being unethical and socially irresponsible does not only hurt society but the company itself. We have a number of examples from the past, including that of Exxon.
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Current Marketing Mix of Natures Organics Marketing Case Study
11 pages (3121 words) , Download 1 , Case Study
Free
In this segmentation, the company divides inhabitants into a homogeneous cluster on the basis of the customer’s response to a particular product. Variables for conducting this segmentation are occasion, customer status, usage rate, approach towards the product, customer loyalty, time of purchase, frequency of purchase, and readiness stage. 
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Important Aspects of Marketing Management Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
Free
In general, external influences affect the ethical consumer behavior to a great extent. This could include any factor that influences consumers buying behavior from outside. We can take for example of technological improvement especially the IT which has allowed the consumers with access to information.
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Market Segmentation Is Essential to Achieve the Optimum Marketing Mix Marketing Coursework
8 pages (2261 words) , Download 1 , Coursework
Free
As far as transnational segmentation is concerned, the marketing mix elements would have to be adjusted in differing proportions. Today segmentation cannot merely be based on demographics as each nation and each society has its own characteristics. While the airlines are segmenting basically on the price differential strategy, the apparel industry adopts a different approach.
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WKD Brand in the UK Alcopops Market Marketing Case Study
9 pages (2504 words) , Download 1 , Case Study
Free
The process of finding a suitable distributor should begin immediately and should be based on the distributor's financial strength, contacts with the licensed and off licence trade; their commitment levels with other customers; and the suitability and quality of their premises, equipment and other resources including salespeople.
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Importance of Effective Advertising for an Organization Marketing Coursework
10 pages (2762 words) , Download 1 , Coursework
Free
Generally, Internet advertising differs from traditional media advertising in many ways. Among the most salient characteristics are (1) unlimited delivery of information beyond time and space, (2) unlimited amounts and sources of information, and (3) the ability to target specific groups or individuals.
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RyanAir Profile and Market Segmentation Marketing Research Proposal
8 pages (2000 words) , Download 1 , Research Proposal
Free
There is a definite trend that indicates that the budget airline segment may be under an onslaught from a rapidly developing long haul airline sector, where strategic alliances and mergers have produced economies of scale that are likely to benefit those companies, especially since oil prices are rising.
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Features of Markets and Marketing, Peculiarities of Product Placement Marketing Coursework
11 pages (2911 words) , Download 1 , Coursework
Free
This need was capitalized upon by the need of the product owners initially for enhancing the exposure of their products and later to manipulate and influence the decisions of the target audience.
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Marketing Plan for Kaplan University Marketing Case Study
14 pages (4453 words) , Download 2 , Case Study
Free
Among the Indian target markets for online education includes the young individuals who have the discipline for self-studies, students with part-time jobs, individuals who are aiming to get a foreign degree, the housewives and young parents who are searching for alternative education, professional academicians who need to improve their teaching skills, etc.
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Customer Service and Building Competitive Advantage Marketing Essay
8 pages (2318 words) , Download 1 , Essay
Free
The sales concept is making sure a product is produced and hence sold through proper distribution channels while on the other hand, a marketing concept entails the pre-production activities related with a product, selling and marketing it extensively when it's on the shelves of the retail outlet and looking after the post-purchase dissonance if any there is found.
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Features of Marketing of Starwood Group of Hotels and Resorts Marketing Case Study
9 pages (2404 words) , Download 1 , Case Study
Free
Further on the strength and weaknesses of the group is discussed. Based on the analysis of the group a twelve-month marketing plan is formed to improve the current business and generate revenues. Recommendations are made on the marketing strategy. 
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New Product Development Marketing Coursework
8 pages (2174 words) , Download 2 , Coursework
Free
Companies face extreme pressure to keep up with the market demands and cater to the changing needs and preferences of the consumers. However, this is a highly complex task given that industries experience varying degrees of market conditions, ranging from a comparatively constant market to one which is highly unsteady and dynamic, with constantly shifting consumer preferences. 
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The Workings of the Market Mechanism Marketing Coursework
7 pages (1765 words) , Download 2 , Coursework
Free
Even the most efficient system of allocation of resources can sometimes fail to allocate the resources in the most efficient way. This situation is known as market failure, and if not dealt properly, it will lead the market towards inefficiency and hence there is a need for good government control to counter the problem.
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