Free Marketing Essay Examples and Topics | Page 147

Human Factors in Consumer Products Marketing Essay

5 pages (1250 words) , Download 0 , Essay

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Unit Title Consumer Relations Unit Number 32520012/9Z3HND Credits 20 Level 5 Unit Leader & Contact Details Sofya Malik Mark Kelly Other Tutors & Contact Details Sofya Malik Mark Kelly Programme Title BSc (Hons)/HND Consumer Relations Academic

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Electronic Commerce Marketing Essay

10 pages (2751 words) , Download 0 , Essay

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Owing to the increasing numbers of business investors, there have been cases of the high level of competition leading to the need for identifying and implementing better and improved marketing techniques. One of these techniques is the electronic commerce or e-commerce (Schneider & Perry 2000).

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Introduction to Marketing Issues Marketing Research Paper

7 pages (2240 words) , Download 0 , Research Paper

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The identification of markets that can secure high profits is among the key priorities of marketing. However, the achievement of this target is not always easy, especially in highly competitive industries. The fact that the business owners do not have experience in marketing practices should be taken into consideration when deciding on the marketing strategies.

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Debenhams Strategy of Cultural Aspect in Consumer Buying Behavior Marketing Research Paper

9 pages (2864 words) , Download 0 , Research Paper

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A culture is a society’s personality and shapes the identities of individuals in that society. Symbols are used for communication in society and marketers adopt these symbols to communicate with customers. Cultures involve large groups or a significant proportion of society. Cultures keep on changing, and marketers need to be aware of cultural changes.

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Cultural Aspect in Exploring Consumer Buying Behavior Marketing Term Paper

8 pages (2703 words) , Download 0 , Term Paper

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A culture is a society’s personality and shapes the identities of individuals in that society. Symbols are used for communication in society and marketers adopt these symbols to communicate with customers. Cultures involve large groups or a significant proportion of society. Cultures keep on changing, and marketers need to be aware of cultural changes.

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Bringing a new product to market Marketing Case Study

2 pages (500 words) , Download 1 , Case Study

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Marketing- Bringing a New Product to Market Solution for Question 2: Every new product that enters the market mostly possesses the first mover advantage, which is highly crucial during the introductory period. It was the same in John DiGate’s case

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Marketing: Marks and Spencer Marketing Case Study

9 pages (2579 words) , Download 0 , Case Study

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It was reported that the M&S group had a presence in approximately 40 nations across the globe (Finch 2010). The foundation of strong relationships between the customer and the business can help the latter to obtain value from customers in exchange, it is important to understand the significance of developing a customer-oriented marketing strategy.

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Predicting Consumer Behavior for E-Bicycles Marketing Case Study

7 pages (2134 words) , Download 0 , Case Study

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Electric bicycles or e-bikes are the rages today being the most promoted means of transportation, especially in urban cities. Aside from the health benefits, using an e-bike can contribute to lessening the carbon fingerprint of the whole city and also greatly reduce their need for fossil fuels (Jamerson and Benjamin, 2009 and Lamy, 2001).

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Integration Marketing Communication & Integration Marketing Marketing Research Paper

3 pages (750 words) , Download 1 , Research Paper

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It is worth mentioning in this context that Prada has been quite successful in inculcating the changes identified in its external business scenario. According to the reports presented in 2012, the

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Digital Future of the USC-Annenberg School Centre Marketing Report

8 pages (2227 words) , Download 0 , Report

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The paper "Digital Future of the USC-Annenberg School Centre" is a great example of a report on marketing. A report on the Digital Future by the USC-Annenberg School Centre for their Digital Future observed that 69% of respondents will browse through transactional retail environments before making an online purchase of a service or good.

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Benefit Plan Analysis for Metropolitan Chicago Health Council Marketing Case Study

6 pages (1881 words) , Download 0 , Case Study

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The MCHC has a wide range of hospital human resources section requirements which handles the benefit plan on behalf of the employees. The benefits that the employees accrue involve an indirect compensation designed to improve the quality of work together with the personal lives of all employees. The benefits for the employees are approximately 43% of their total gross salary.

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Privatisation of Electricity in the United Kingdom Marketing Case Study

6 pages (1814 words) , Download 0 , Case Study

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The paper "Privatisation of Electricity in the United Kingdom" is an outstanding example of a marketing case study. This report gives an analysis of the electricity sector in the United Kingdom in terms of privatization, the market structure as well as an assessment of whether the sector has been a success or not.

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Fresh Tec - External Factors Affecting the Industry, Target Audience, Growth Plan Marketing Case Study

8 pages (2469 words) , Download 0 , Case Study

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The paper “Fresh Tec - External Factors Affecting the Industry, Target Audience, Growth Plan ” is a meaty example of the marketing case study. The main environmental issues affecting the fresh produce industry are related to the fresh produce senescence problem. The fresh produce is often damaged before being delivered to the destination.

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Financial Services Marketing Reflections Marketing Essay

8 pages (2075 words) , Download 0 , Essay

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One developed an understanding that the concepts of service and direct marketing are very important for the industry. Marketing is about creating value for the product and has nothing to do with the product itself. The same phenomenon can be applied when one has to generate values of the brand equity of the financial service institution.

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Personal Evaluation for a Degree in Marketing Marketing Personal Statement

2 pages (527 words) , Download 2 , Personal Statement

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To introduce my academic background, I accomplished my bachelor’s degree in marketing from the University of Dammam in 2011. I am proud to state that I acquired a 4.7/5.0 GPA, and was second on the dean’s list. My grades and GPA show that I am a very hardworking, serious, and determined student, whose main aim is to excel in his field with flying colors.

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Service Gaps Model vs Service Profit Chain Model Marketing Case Study

12 pages (3719 words) , Download 1 , Case Study

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The concept of service marketing is relatively new in contrast to the concept of product marketing (Ladhari, 2009). There are four distinctive features of services such as intangibility, heterogeneity, perishability, and inseparability and these four factors distinguish service marketing from product marketing (Parasuraman et al, 1985 and 1988).

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Role of Brand Elements in Developing Brand Equity Marketing Essay

12 pages (3000 words) , Download 4 , Essay

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The author states that some of the major elements of brand equity are; changing market share, profit margins, consumer recognition of logos and other visual elements. Brand elements such as brand names, URLs, logos, characters, slogans, jingles, and packaging are playing an important role in developing the brand equity.

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Strategic Analysis of Apple Marketing Report

8 pages (2382 words) , Download 0 , Report

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Apple Computer, Inc., commonly known as Apple Inc., is a US-based multinational company involved in the manufacturing and marketing of several consumer electronic products. It was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. Apple is currently headquartered at Apple Campus, 1 Infinite Loop, Cupertino, California, U.S (Linzmayer, 2004).

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Strategic Marketing Marketing Business Plan

7 pages (2566 words) , Download 1 , Business Plan

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One of the strategies to be employed by General Motors includes the diversification and relocation of assembling plants. General Motors has ventured into South Korea by opening assembling plants in the country (Preston, 2012, p. 68). General Motors can engage in partnerships with other manufacturing companies in order to reduce set up costs.

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Analysis of Spotifys Business Strategy Marketing Case Study

8 pages (2402 words) , Download 2 , Case Study

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There are opportunities to diversify into video streaming and original content creation, which can leverage existing strengths. Current and emerging competitors can undercut Spotify’s business model, and this constitutes the most fundamental threat to the viability of Spotify’s emerging business model.

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The Brand Name of Divine Chocolate: the Fair Trade Certification and Implementing Marketing Essay

12 pages (3000 words) , Download 2 , Essay

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The report also analyzes the brand image and brand equity of the company. The then analyzes the overall chocolate industry and identifies opportunities that the company can use to improve its branding and communication strategies. The report also presents a context analysis of Divine chocolate and then identifies the influence of companies.

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Strategic Marketing Plan for Pit Bull Pride of Delaware Marketing Business Plan

7 pages (2044 words) , Download 0 , Business Plan

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The Pit Bull Pride of Delaware is a shelter providing organization for pitbull dog breeds through offering love to these breeds. In essence, the organization rolled out on 1st April 2012 as a respondent to the neglect that pit bulls were experiencing at that time. The founders of the organization felt the need of offering support to pit bulls as compared to other dog breeds that had families to take care of them.

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Textile Industry in India and Vietnam Marketing Report

10 pages (2667 words) , Download 0 , Report

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The paper “Textile Industry in India and Vietnam” is a convincing example of a marketing report. All industries or organizations in the world are influenced by factors such as environmental, legal, technical, social, economic, and political factors, in addition, other factors are; emerging globalization, competitive market conditions, labor factors, and government policies.

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Starbucks: a Strategic Analysis Past Decisions and Future Options Marketing Case Study

10 pages (2745 words) , Download 0 , Case Study

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The paper "Starbucks: a Strategic Analysis Past Decisions and Future Options" is a great example of a case study on marketing. Starbucks has started out as a Seattle company beginning with 17 shops and has quickly turned itself into a visible sight in the American market.

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Ralph Lauren: Brand Architecture Marketing Case Study

6 pages (1772 words) , Download 7 , Case Study

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Consumer’s commitment to a brand is based on his/her instincts and principles in terms of utility, comfort, style or status which cannot be uniform for all. Therefore, increasing market share or expanding business should be viewed from the creation of brands and brand extension for sustainable and balanced growth in the long run.

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Financial planning in MBA Capstone Project Marketing Term Paper

20 pages (5000 words) , Download 2 , Term Paper

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This will be a tasking process keeping in mind that budgeting requires specialized accounting knowledge, but I will make efforts to put up a team with diverse knowledge and skills to help in areas that require specialized attention. This project entails extensive investigation in order to arrive at the most effective scientific method of screening

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Service-Dominant Value Analysis Marketing Article

10 pages (2630 words) , Download 0 , Article

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In their article, the authors redefine the conventional outlook on service and value creation. Supposedly, the article endorses the exchange of services as the main concern in modern markets and services (Vargo, Maglio, & Akaka, 2008, p. 147-149). Consequently, the article explores the virtues of Aristotle’s stand on exchange and use value differences.

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Starbucks Service Analysis Marketing Report

8 pages (2380 words) , Download 0 , Report

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Gerald Baldwin, Gordon Bowker, and Zoey Siegl started a small coffee shop in 1971 aiming at offering the customers an excellent coffee experience. Since then, Starbucks has been achieving success in the coffee retailer industry introducing innovative and distinctively appealing products and services to its target market with zeal and zest (Allison, 2010).

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Lancome Marketing Analysis Marketing Report

7 pages (1750 words) , Download 1 , Report

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Lancôme male skincare firm has to consider factors like the prevailing competition level in the global market since this directly affects its pricing policy to remain relevant in the business. Its management team is working on various strategic plan options on how to meet the demands of the clients and reconcile that with the profit target of the firm.

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Taking a New Product to Market Marketing Essay

8 pages (2196 words) , Download 1 , Essay

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The electronics market is highly competitive in the USA (Euromonitor, 2012) and Company G has to remain alert about the offerings of the leading companies so that it can remain competitive and offer the best alternative options to the customers.

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Proposed Marketing Research for EDF Energy Marketing Research Paper

10 pages (2500 words) , Download 2 , Research Paper

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The analysis is conducted based on the type of data collected. It is important to have an analysis plan in mind even before the field work. Data collected in this case is primary as well secondary in nature. In case of the secondary data, some qualitative analysis needs to be conducted. For example, Porter's Five Force Model

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Personal Marketing Plan in Hospitality Sphere Marketing Report

7 pages (2004 words) , Download 0 , Report

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Times have changed, and a lot of advancements have taken place only through the help of professionals. In the given marketing plan, s/he has reflected on his/her qualifications in the hospitality industry that would advance the industry. S/he has also discussed his/her major strengths, weaknesses, opportunities, and threats relating to this field.

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Analyze mens warehouse company and Next plc Marketing Essay

2 pages (500 words) , Download 0 , Essay

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Accounting Analysis of Men’s Wearhouse, Inc. and NEXT plc NEXT plc Created in 1982, the NEXT brand came into the limelightwhen revolutionary retail concept of coordinated collections of own branded women wear and ‘accessories’ in boutique-style

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Market sizing and analysis Marketing Assignment

2 pages (500 words) , Download 0 , Assignment

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B2C Market: Market Sizing and Analysis Telecommunication services sector is the B2C market chosen for this assignment. According to the World Trade Organization, telecommunication services represent a huge global market contributing over $1.5

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Marks and Spencer and Asda's Products and Different Demographics Targetted Marketing Essay

2 pages (622 words) , Download 0 , Essay

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The paper "Marks and Spencer and Asda's Products and Different Demographics Targetted" is a wonderful example of a case study on marketing. Marks and Spencer and Asda are one of the top-notch retail stores in the United Kingdom. Asda claims to be one of the cheapest retail stores that are functioning in the UK currently.

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The Apple Company Hi-Tech Product Marketing Report

12 pages (3307 words) , Download 0 , Report

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Innovation and invention in both low-tech and hi-tech products are one of the core objectives and main aim of Apple and other global co-operations and local profit-making organizations. Over the years, Apple has established a considerable number of hi-tech products thus placing it as one of the most inventive and innovative global marketing corporations.

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Are Consumers Nowadays Interested in Ingredients When Purchasing Random Grocery Marketing Research Paper

10 pages (2758 words) , Download 0 , Research Paper

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As indicated in the literature review, specifically in Adams (2006); Mothers for Natural Law (2001); Roseboro (2004), it is clear that health practitioners and nutritionists play a fundamental role in assisting and advising consumers on the importance of getting to know of the ingredients in the food and grocery that they randomly purchase.

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Microsoft Global Strategies and Contemporary Issues Marketing Report

15 pages (4189 words) , Download 0 , Report

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The paper “Microsoft Global Strategies and Contemporary Issues ” is a cogent example of a marketing report. Microsoft is a US-based multinational and the world’s largest organization in computer and software industries with its areas of operations in each and every country of the world. The organization is headquartered in Redmond, Washington, and was founded by Bill Gates and Paul Allen on 4th April 1975.

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Marketing of Alcohol: Who Is Impacted by the Issue and How Marketing Essay

6 pages (1601 words) , Download 0 , Essay

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The paper "Marketing of Alcohol: Who Is Impacted by the Issue and How" is a perfect example of an essay on marketing. Alcohol consumption at work is such a huge issue that it has called for taking stringent actions against the ones who are involved in the related practices. It not only is a gross violation of the work routines but is also a very immoral act.

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H&M Marketing Strategy Marketing Report

10 pages (2685 words) , Download 0 , Report

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There is evidence of corresponding supporting details which boil down to the fact that the firm tries to provide high value for its customers, since at the inception of the onset of its high market recognition. These could show one probable reason why H&M strongly stands in the market while its tough competitors are shortly disappearing.

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Developing Marketing Capability Marketing Report

13 pages (3978 words) , Download 0 , Report

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Inappropriate management of projects can result in the loss of capital and resources for organizations. Besides, poor project management can lead to unnecessary delays in accomplishing project goals. Project management requires managers to adopt new procedures, take new responsibilities, and prioritize the tasks in a timely manner.

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Blackberry Products Marketing Report

16 pages (4569 words) , Download 0 , Report

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The market is influenced by technology and it is of core importance that the concerned companies should stay updated with the progress and future trends that shape up the entourage around the market. The market is extremely volatile and unexpected innovations can do wonders for a company.

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Recruitment of Sales Persons Marketing Essay

5 pages (1471 words) , Download 0 , Essay

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Efficient recruitment and selection of salespeople are some of the most indispensable tasks within the overall sales management. It incorporates the search for persons who can hold positions that are required by a particular organization. In the practice of recruitment and selection, there is a huge difference between order taking and order getting positions in sales.

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Sales and Promotion in Sports: Case of the Staten Island Yankees Marketing Term Paper

8 pages (2000 words) , Download 2 , Term Paper

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This paper tells that the world of sports is dominated by a lot of events, fanfare and other forms of activities that require a lot of coordination and awareness. In the process of undertaking these activities, it is imperative for finances to be utilized. As a result, we have to undertake a lot of marketing and promotions for a sports event or team to achieve success.

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Purpose of SWOT Analysis, Value-driven Marketing and Market Segmentation Marketing Assignment

6 pages (1632 words) , Download 1 , Assignment

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There are two types of values, namely, perceived value and real value. One should make efforts to create both these values. Perceived value converts prospects into clients and real value helps to maintain the existing clients. To create values one must understand the customer’s needs, preferences, mindset, and emotions as accurately as possible.

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Marketing Plan for Ikea Estates Marketing Report

13 pages (3978 words) , Download 0 , Report

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The BoKlok concept is a line of Scandinavian-style, timber-built homes that are being marketed to lower-income consumers. High-built ceilings, open floor plans, and large windows give BoKlok products a spacious, quality, and contemporary feel (Gateshead Council 2013). Ikea Estates was developed and prototyped for the Swedish market.

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Marketing Planning and Promotion for Innocent Drinks Marketing Report

14 pages (5350 words) , Download 0 , Report

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To learn more about the company’s product line, a product portfolio analysis was conducted followed by discussing its product life cycle. Based on the product lines of Innocent Drinks, a market segmentation study was conducted to learn more about its target consumers’ demographic, psychographic, behavioral, and geographic information.

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Value-Driven Marketing Marketing Assignment

6 pages (1701 words) , Download 1 , Assignment

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For Nike Company to communicate value to its customers, they must make customers feel that they are getting the value of their money when they buy Nike products. In order to communicate value, all components of value must be included such components include: quality, guarantee, response, service, knowledge, variety, and the prices.

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Preparation for Marketing Job in a Foreign Country Marketing Essay

10 pages (2844 words) , Download 0 , Essay

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It is based in Tokyo, Japan, and its headquarters are located in other cities and towns in Japan, as well as several sales representatives in several countries globally. The company has been in existent for over five decades and has invested in business both in Japan and in foreign countries. It has widely experienced staff with very high academic qualifications.

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Direct Marketing Channels Marketing Report

10 pages (2737 words) , Download 0 , Report

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The paper "Direct Marketing Channels" is a wonderful example of a report on marketing. The affordable luxury goods industry adopts two main types of marketing channels, namely (1) Direct-to-Consumer (these are the company-operated stores) and (2) Indirect (includes wholesale department stores and specialty stores).

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Marketing Essays