Business Research
Business Research Marketing Dissertation
5 pages (1250 words) , Dissertation
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Qualitative research method is popular research tool that is highly implemented in market research and social science. This study will discuss several aspects of exploratory research and qualitative research method. Table of Contents Abstract 2 Introduction 4 Body 4 Exploratory Research 4 Qualitative Research 6 Conclusion 7 References 8 Introduction Exploratory research helps a researcher to define a research problem effectively.
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Management Report 1 : Environmental Audit
Management Report 1 : Environmental Audit Marketing Coursework
6 pages (1500 words) , Coursework
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The study is all about Tesco Plc. UK retail market is highly competitive as several leading organizations are competing with each other. Tesco is one of the leading global retail chains. Tesco has implemented several unique strategies to secure market share and maintain continuous business growth.
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Coursework 1 Assignment: Management Report 1 : Environmental Audit
Coursework 1 Assignment: Management Report 1 : Environmental Audit Marketing Coursework
6 pages (1500 words) , Coursework
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Maintenance of success depends on the strategies implemented so as to operate in the prevailing environment. Strategies undertaken decide the success or failure of an organization. A strategy provides direction to the business and assigns a plan that is to be followed so as to fulfill the objective.
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Companies must develop effective Crisis Communication techniques to respond to problems or dangers
Companies must develop effective Crisis Communication techniques to respond to problems or dangers Marketing Essay
6 pages (1500 words) , Essay
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It brings a situation including complex system within the organization. Every company is subjected to some amount of crisis, which is simply unavoidable (Lyu, 2012). Thus it becomes important for the organizations to deal with these events which are providing threat.
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Perma-Wood, Interlock, and Lumon
Perma-Wood, Interlock, and Lumon Marketing Assignment
6 pages (1500 words) , Assignment
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Although the company has not managed to establish its operations in the industry, it has managed to remain a profitable entity each year. In the recent past, the wood industry has become very competitive yet a profitable one, a trend that has pushed wood companies to adjust and take advantage of the market opportunities.
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Theories behind Pricing Strategy As Applied By Apple Company
Theories behind Pricing Strategy As Applied By Apple Company Marketing Research Paper
4 pages (1000 words) , Research Paper
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Choosing the right price for the product sold in a market is very important. This is because it helps in conveying the price-quality signal. Normally, price signaling occurs when the prices charged for a particular product reflects the quality of the product sold (Landsburg, 2011).
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To bring Ski Dubai located in emirate mall to Kuwait in the avenues mall
To bring Ski Dubai located in emirate mall to Kuwait in the avenues mall Marketing Essay
12 pages (3000 words) , Essay
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The analysis presents a comprehensive report on the various interrelations between the tourism industries of these two rapidly growing cities. My project will cover the following elements: A study of the host environment, a socio-cultural reading of the various facets of Dubai and Kuwait’s tourism industries.
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Tesla electrical car
Tesla electrical car Marketing Essay
7 pages (1750 words) , Download 1 , Essay
In the recent times, the degrees of competition among the business firms have increased significantly. The consumers in the market have access to various types of goods and services in the marketplaces. Thus, in order to popularize the product of a company among the consumers, the product marketing has turned out to be an indispensible business task.
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CocoBanas Cocoa Beans
CocoBanas Cocoa Beans Marketing Research Paper
12 pages (3000 words) , Research Paper
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The author analyses the Canadian cocoa bean market looking at the market segment, opportunities, market size and competitors. He also looks at the market constraints and market environment and market mix in relation to the entry of CocoBana into the Canadian market. CocoBana is a joint venture business operated by Prince Khalid of Saudi Arabia.
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Difference between entering the markets U.S.A and Austria based on hofstedes cultural dimensions
Difference between entering the markets U.S.A and Austria based on hofstedes cultural dimensions Marketing Essay
4 pages (1000 words) , Essay
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The theory describes the effect of a social set up’s culture on the values of the members present and how these values relate to behavior. The theory engages five types that include an individualism-collectivism, uncertainty avoidance, masculinity-femininity, power distance, long-term orientation, and indulgence versus self-restraint (Ball et al., 2005).
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Marketing Principle
Marketing Principle Marketing Essay
5 pages (1250 words) , Essay
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The marketing mix consists of four elements, each of which has its own separate importance. These elements are: Product Price Place Promotion Getting the combination of these elements helps an organization to meet its marketing objective and the need and demands of its targeted market.
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Trust-Mart expansion on to UKs supermarket retail market
Trust-Mart expansion on to UKs supermarket retail market Marketing Assignment
12 pages (3000 words) , Assignment
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The supermarket retailing industry is one of the strong competitive industries in China. The retailing industry in China has strong prospects of growth. It is the fifth biggest consumption market in the world. From 2006–2009, the turnover of China’s supermarket retail industry had improved from 51.2 to 86.4 billion USD.
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Consultancy Skill and Organisational Change
Consultancy Skill and Organisational Change Marketing Essay
13 pages (3250 words) , Essay
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The vitally of change is evident in the adjustments made by organisations in their goals. There are several elements that contribute to this observation. External and internal changes are usually the classification maintained by organisations.
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Business Analysis Plan (BAP)
Business Analysis Plan (BAP) Marketing Assignment
15 pages (3750 words) , Assignment
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The paper would consider different factors that are relevant to the business of the company. Such factors may be external to the company, i.e. present in the environment in which the company operates or the factors may be present within the entity. The analysis would also include the analysis of the operating strategies of the company, factors that affect the strategy of the company and the factors that are indicative of the effectiveness of the strategy of the company.
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Portfolio analysis
Portfolio analysis Marketing Essay
4 pages (1000 words) , Essay
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Covariance on the other hand can be defined as the manner two variables change at the same time. Covariance can be described as how two risky assets go hand-in-hand or in relation to one another
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Buyer Behavior Proposal
Buyer Behavior Proposal Marketing Essay
13 pages (3250 words) , Essay
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The result of the study revealed that most men students preferred PlayStation and X-Box over Wii and information was acquired through advertising and their friends. They purchase for their free time which used mainly for playing sport, strategy, and role-play games. The participants were enjoying the games either they play it in solo, online and/ group playing and categorized from avid gamer to regular gamer.
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Service product analysis
Service product analysis Marketing Essay
16 pages (4000 words) , Essay
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The Resort Company can be reached from both the Langkawi Airport or from the nearby Langkasuka Port. It presents to the visitors a large number of facilities and amenities that are evaluated to be the best in standards against the other hotel companies spread around the region.
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Industry & Market Analysis
Industry & Market Analysis Marketing Essay
12 pages (3000 words) , Download 1 , Essay
Between 2008 to 2010, commercial and residential developments in Smithfield have been rampant. Because of the continuously increasing number of local and international investors in Dublin, rentals of prime offices and retail properties is expected to stabilize in this area (Hollis 8).
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Marketing strategy (bringing StarBuck to Trinidad and Tobago)
Marketing strategy (bringing StarBuck to Trinidad and Tobago) Marketing Research Paper
11 pages (2750 words) , Research Paper
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Starbucks has capitalized its unique positioning in the market by developing outlets that are furnished with the finest quality furniture which is comfortable for the customers along with supporting amenities such as music, Internet facilities and handicapped access so that the customers are provided a sensational feeling of enjoyable ambiance in the outlet.
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Case study of Tata cross culture marketing analysis
Case study of Tata cross culture marketing analysis Marketing Essay
10 pages (2500 words) , Essay
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Tata Motors focused on top 15% to 20% of the Indian population that commute by two wheelers. This case study reports a successful milestone of Tata Nano, one of the cheapest cars in the world manufactured under the vision of Ratan Tata (The founder of Tata Motors).
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Efficient Market Hypothesis and Market Behaviour
Efficient Market Hypothesis and Market Behaviour Marketing Coursework
7 pages (1750 words) , Download 1 , Coursework
Occasionally, due to the availability of certain information, investors will act as if directed in one way or another.  The decision to act this way may end up being wrong or right for all investors. When the price of a stock can be influenced by a “herd” on Wall Street with prices set at the margin by the most emotional person, or the greediest person, or the most depressed person.
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Marketing - The Luxury Market
Marketing - The Luxury Market Marketing Article
8 pages (2000 words) , Download 1 , Article
Whether fancy watches or a fancy mode of transport, the luxury segment creates a fan following that can easily be described as just plain absurd. It is difficult to fathom what convinces people to overspend to such an extent for products that easily have substitutes in the market that are not so heavy on the pocket.
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Product of Gain
Product of Gain Marketing Admission/Application Essay
3 pages (750 words) , Admission/Application Essay
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Though these factors and forces may vary depending on the specific company and industrial group, they can generally be divided into broad micro environmental and macro environmental components. Trade has significantly improved due to many factors that have greatly advanced the marketing options.
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Contemporary marketing Assignment
Contemporary marketing Assignment Marketing Essay
4 pages (1000 words) , Essay
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In addition to this, strong brands are also crucial in profit making through increased margins, in addition, to more favourable response from customers to increases and decreases in price, greater intermediary or trade cooperation and support, and more effectiveness in communication and brand extension and licensing opportunities.
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Service Marketing
Service Marketing Marketing Essay
6 pages (1500 words) , Essay
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Reflective Essay-The Apple Store 1. A) Back-end Flowchart: 1. B) Front-end Flowchart: 2. Explanation of significance of the service encounter Statistics state that Apple has a total of 326 stores, much more than the figure of 60 million people who visited Walt Disney Co.’s parks.
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BURGER KING CASE STUDY
BURGER KING CASE STUDY Marketing Term Paper
5 pages (1250 words) , Term Paper
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Majority of the consumers were astonished to hear that their burger of choice had been removed from the menu. Their responses were recorded using a hidden videotape, and this was developed into a seven and a half minutes documentary. The documentary was posted on the internet and the campaign launched to mark 50th anniversary of Whopper.
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Marketing Plan-Situation Analysis
Marketing Plan-Situation Analysis Marketing Essay
3 pages (750 words) , Download 0 , Essay
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The company did great to meet the demands of the bikers by providing them a Cyclocross bike in a complete package that includes the aluminum frame. The competitors for Masi CXR in the category of entry level are Fuji (Cross 3.0), Jamis (Nova Pro) and Specialized (CruX comp Disc Apex) (Josh, 2012).
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Personal reflection on learning
Personal reflection on learning Marketing Term Paper
4 pages (1000 words) , Download 1 , Term Paper
The traditional method of teaching, which calls for a passive role from the part of the learners, has already been outdated and no longer considered the norm or the standard for best teaching practices. What this means is that in the classroom setting such as in my Marketing class, students are expected to participate and be part of the learning process.
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Disadvantages of the Yellow Pages Marketing Campaign at DiFeo Glass and Mirror Water
Disadvantages of the Yellow Pages Marketing Campaign at DiFeo Glass and Mirror Water Marketing Case Study
7 pages (1750 words) , Case Study
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The company, which is owned by Michelle DiFeo, operates within New York’s Westchester County and has relied on the Yellow Pages for marketing since 2004, thereby ignoring other options of advertisement that are being adopted by many companies nowadays especially in the wake of the internet explosion. The study is conducted by issuing questionnaires to a sample of 50 potential customers.
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Castle Bingo: Marketing Wing of Castle Leisure
Castle Bingo: Marketing Wing of Castle Leisure Marketing Essay
10 pages (2500 words) , Essay
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The study is conducted to dig out and formulate a structural correlation between the importance of customer database and the improvement in Customer Relationship Management (CRM). For instance it will be discovered about numerous types of customer related data which will be required by the marketing personnel.
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Global marketing and communication
Global marketing and communication Marketing Assignment
8 pages (2000 words) , Assignment
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Introduction The world of 21st century is an era of supreme professionalism, fast paced development and tremendous competition. As a result of this fast paced life that is becoming the normal trend in various cities around the world, the demand for new products and services is tremendously rising at a fast and steady rate.
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Marketing Across Cultures
Marketing Across Cultures Marketing Term Paper
6 pages (1500 words) , Term Paper
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One main problem that is likely to be encountered in all three countries is the language barrier. None of these countries have English as the most common language and people communicate in their local dialect most of the times meaning it will be difficult for an individual who is not familiar with them to transact any sort of business without a translator.
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Clients Brief
Client's Brief Marketing Assignment
7 pages (1750 words) , Assignment
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es. The organization is a fourth outcome of the Christian community, since the year 1970. The main aim of this organization is to focus on providing support based recovery to female victims of drug addiction in the geographic location of Singapore. Though the World Drug Report of the year 2008 revealed that Singapore has significantly low cases of substance abuse, yet the reality is highly challenging and controversial in nature (Dara Drug & Alcohol Rehab Asia, n.d.).
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Two key models in services marketing are the service gaps model and the service profit chain. Discuss the ethos and elements of
Two key models in services marketing are the service gaps model and the service profit chain. Discuss the ethos and elements of Marketing Essay
12 pages (3000 words) , Download 1 , Essay
Managerial Implication In modern world, marketing managers of a service firm repeatedly use marketing jargons like customer driven service offering, continuous performance improvement and others, but interesting fact is that only few of them understand the practical implication of service quality gap Landrum et al (2007).
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Marketing Communication
Marketing Communication Marketing Research Paper
6 pages (1500 words) , Download 1 , Research Paper
This research will begin with the statement that marketing refers to the ways companies use to introduce their products in the market and to make people aware of their new products and services. The role of effective marketing campaigns and use of proper marketing mix are very important in the successful marketing of a product.
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Zara case company analysis report
Zara case company analysis report Marketing Essay
21 pages (5250 words) , Download 3 , Essay
Zara Company Analysis. Zara is one of the proficient players in the world of fashion and the leading brand of Inditex Group. The company’s financial prowess is so remarkable that it has been found to have a great effect the Spanish economy. This paper shall give an in depth analysis of the company’s internal and external environment.
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Tillies - Marketing Plan
Tillies - Marketing Plan Marketing Term Paper
8 pages (2000 words) , Term Paper
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Goals CEO's Goals: Determine the optimal number of employees and payroll for executives Devote at least 30% of the budget to marketing activities Marketing Goals: Achieve $35,000 in sales four months after opening by offering up to15 services per day Have a customer return rate of up to 85% by the end of the first year Expand the number of services offered to 45 by the end of the first year Provide services that are customized as per the client’s requirements Strategic Goals: Establish as a high-end, profitable beach business for top quality, customized spa facilities in Virginia Tactical Goals: Establish exclusive contract with travel agents to attract tourists Provide exclusive membershi
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Apple Company Recommendation proposal
Apple Company Recommendation proposal Marketing Essay
9 pages (2250 words) , Essay
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The main focus of the study is proposing a recommendation of the entry strategy of Apple into the Chilean market. The study will start with a brief introduction of Apple Inc and its products. It will reflect the recent internal problems of the company and the targeted customers.
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Etihad towers hotel
Etihad towers hotel Marketing Essay
3 pages (750 words) , Essay
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It is highly accessible by its potential customers due to its proximity to the airport, city shopping malls, and central business district area. Some of the features attributed to this hotel include 396 rooms and suites that are spacious and elegantly designed; in fact, these rooms offer a lifestyle, which is integrated with advanced technology (Jumeirah, 2013).
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An Investigation of Unilever Performance Management
An Investigation of Unilever Performance Management Marketing Assignment
12 pages (3000 words) , Assignment
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An Investigation of Unilever Performance Management III Research Methodology A study has to have a clear and effective research methodology in order to successfully carry out its purpose to investigate the effectiveness of the SMART system of performance management once applied in Singapore Unilever.
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Restaurant design issues
Restaurant design issues Marketing Essay
7 pages (1750 words) , Essay
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2. The color scheme is very important to the ambience of the restaurant, and for the theme that the restaurant chooses. Therefore, the problem is that the restaurant needs to be able to choose the right color scheme. 3. Lighting is very important for the above reasons.
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Topics Discussed in Class - My Participation in Class
Topics Discussed in Class - My Participation in Class Marketing Assignment
4 pages (1000 words) , Assignment
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Thus, the concept of paradoxes were appropriately expounded; as well as their value in global marketing. Presentation on the topic (2): Dimensions of culture: relationships with nature, high and low context, dimensions of time, Hofstede’s framework. The presenters included a discussion on the dimensions of culture based on Hofstede’s framework.
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Levi Strauss Signature: A new Brand for Mass-Channel Retail Stores
Levi Strauss Signature: A new Brand for Mass-Channel Retail Stores Marketing Coursework
19 pages (4750 words) , Download 2 , Coursework
This essay has provided significant information regarding the distribution policy and channel used by the Levis company for the supply of jeans and other apparel products in the European market. Merchandising is quite essential for the success of the product in the market due to which it has also been considered in the study.
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Branding and product life cycle
Branding and product life cycle Marketing Essay
4 pages (1000 words) , Essay
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Generally product life cycle consists of four common stages, such as introduction, growth, maturity and decline. This part of the essay will discuss about these four stages of product life cycle. Introduction The introduction stage of product life cycle is characterized by the low sales growth rate of products.
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Strategy Context Report : IKEA
Strategy Context Report : IKEA Marketing Essay
12 pages (3000 words) , Download 2 , Essay
The company has gained worldwide recognition through innovative design and unique customer service. The study has dealt with how various strategic management models can bring about the betterment of the organization and also helps to form a strong global footing.
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Marketing Planning Report
Marketing Planning Report Marketing Book Report/Review
10 pages (2500 words) , Book Report/Review
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urces to achieve competitive advantage. As the consumer demands are ever changing, this industry has also constantly evolved over the years. Emergence of new entrants and constant innovation by the existing firms in this industry has induced tough competition (Ahmed 35-50).
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Marketing in success of any business
Marketing in success of any business Marketing Essay
5 pages (1250 words) , Essay
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Situational Analysis Essay Name: Course: Tutor: College: Date: Situational Analysis Essay Marketing plays a great role in the success of any business but only a few marketers are able to achieve the success due to high and stiff competition involved. This has led to some companies to indulge in unhealthy and unethical plans so as to emerge the winner in the competition but unfortunately, they have in the long run found themselves making insignificant profits or making total loss.
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Fundamental of marketing
Fundamental of marketing Marketing Assignment
3 pages (750 words) , Assignment
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It will come into the market with a big difference and improvement as compared to other toothpaste dispensers. First it is aimed at improving hygiene of the users by dispensing only the required amount of tooth paste at a time hence minimizing wastage. In addition, it will ensure increased independence and high level of hygiene unlike other dispensers as it will have reduced need for stuff support at the time of its use.
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Experiential Marketing
Experiential Marketing Marketing Essay
7 pages (1750 words) , Essay
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The integration of experience to marketing practice led to the emergence of experiential marketing, which is described by Addis and Holbrook as “a form of advertising that focuses on helping consumers experience a brand.” Experiential marketing is different from the traditional forms of advertising since it engages all the critical senses of a targeted consumer with a particular product or service, thereby giving the targeted consumer a firsthand ‘feel’ of the product or service.
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Nostalgia and Emotions in Advertisements
Nostalgia and Emotions in Advertisements Marketing Essay
8 pages (2000 words) , Essay
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The two aspects of advertising discussed in this essay are the advertising means and modes that affects the customers’ nostalgic feelings and emotions towards attracting them to the products and services intended by the advert or advertisement. It should be noted that nostalgic adverts usually aim at arousing feelings of the customer.
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