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Marketing Essays

Result for Subject Marketing:
19914 essays
Toyotas Internal Environment Marketing Case Study
6 pages (1696 words) , Download 1 , Case Study
Free
The paper "Toyotas Internal Environment" is a perfect example of a marketing case study. Toyota is a multinational company with branches in many countries of the world. It mainly specializes in manufacturing and selling of vehicles. Toyota has five main types of resources, these are; financial resources, physical resources, human resources, technological resources and organizational resources.
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Integration Strategy Plan for the Mayer Company Marketing Case Study
6 pages (2005 words) , Download 0 , Case Study
Free
The paper 'Integration Strategy Plan for the Mayer Company " is an outstanding example of a marketing case study. The Mayer Company has over the years established an increasing market reputation for quality and reliability in its products offerings. The organization’s products proposition that seeks to serve the Australian retail industry, especially the middle and high-end middle classes has earned it its current market reputation and status.
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Marketing Analysis of Coles Supermarket Marketing Case Study
6 pages (1963 words) , Download 0 , Case Study
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In general, the paper "Marketing Analysis of Cole’s Supermarket " is a great example of a marketing case study. Similar to other global armlets, the Australian market is gradually but steadily changing. In this regard, the market faces increased macroeconomic factors such as economic and social factors.
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Early Understanding of Brand Awareness and Consumer Buying Behaviour Marketing Literature review
6 pages (1632 words) , Download 0 , Literature review
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The paper “Early Understanding of Brand Awareness and Consumer Buying Behaviour” is a  thoughtful variant of literature review on marketing. The brand image notion was formally introduced in the 1950s and has since then become a commonplace not only in motivational research but also consumer behaviour research.
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The Role of Motivational Research Based on Brand Awareness in the Market Marketing Essay
6 pages (1819 words) , Download 0 , Essay
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The paper “The Role of Motivational Research Based on Brand Awareness in the Market” is an exciting variant of an essay on marketing. Brand awareness is the extent to which the buyers or the consumers of a particular commodity can recall or recognize the availability of a certain product or service offered by a particular company or business.
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How to Manage Tourism Consumer Behaviour to Achieve Marketing Success Marketing Literature review
7 pages (2085 words) , Download 0 , Literature review
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The paper “How to Manage Tourism Consumer Behaviour to Achieve Marketing Success” is a convincing variant of literature review on marketing. Marketing research allows marketers to formulate marketing strategies, psychological advertisement and mix that are in sync with customer needs. It has been repeated over and over that information is a resource to any organization.
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Social Media Marketing: Do Positive Utilities to Businesses Outweigh Its Negative Utilities Marketing Term Paper
9 pages (2745 words) , Download 1 , Term Paper
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As more companies seek to establish their presence in as far as social media marketing is concerned, the profitability of social media stock will continue to soar. More people are signing up for social networks thus translating to a wider market for businesses. This is the main reason why Facebook remains the most profitable social media stock.
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Ruyi Lifestyle - PESTLE and SWOT Analysis Marketing Case Study
6 pages (1645 words) , Download 0 , Case Study
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The paper "Ruyi Lifestyle – PESTLE and SWOT Analysis” is an exciting variant of case study on marketing. Ruyi Lifestyle is a start-up firm that combines wellbeing, fashion, and sportswear to come up with athleisure wear which is a current trend in the industry. This is a firm that has been able to grow to be a luxury activewear brand within 11 months in a category that is highly competitive.
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Business and Consumer Markets in the Hospitality Industry Marketing Literature review
6 pages (1869 words) , Download 0 , Literature review
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The paper “Business and Consumer Markets in the Hospitality Industry” is a forceful variant of literature review on marketing. Changes in economic variables have greater impacts on the hospitality businesses. According to Lewis (2012) when the economy is declining, causing a fall in the level of discretionary expenditure, the hospitality industry suffers.
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The Critical Value of Two Articles by Southgate and by Spero and Stone Marketing Literature review
8 pages (2675 words) , Download 1 , Literature review
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Despite claiming to take a different view of young people, Spero and Stone still make several assumptions based on a stereotype.  For example, they assume young people with being early adopters (Rogers 1976) of new products and services, a view also expressed by Lanctot (1997), yet offer no substantiating evidence of this.
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What Are the Key Elements of Mashreq Banks Market Positioning as the Case Time Frame Is Concerned Marketing Case Study
6 pages (1709 words) , Download 0 , Case Study
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The paper “What Are the Key Elements of Mashreq Bank’s Market Positioning as the Case Time Frame Is Concerned? ” is an impressive example of a case study on marketing.  Initially, Mashreq Bank had been open to all markets and income levels of the customers. The positioning used led to the lending of secure and non-secure lending.
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McDonald's - SWOT and Competitor Analysis, International Strategy Marketing Case Study
6 pages (1624 words) , Download 0 , Case Study
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The paper “McDonald's - SWOT and Competitor Analysis, International Strategy”  is a delightful example of a case study on marketing. McDonald's is a renowned company that operates in more than 100 countries. The company’s international system consists of both company-owned and franchised restaurants.
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Clothing-Retailing Industry Marketing Case Study
8 pages (2068 words) , Download 0 , Case Study
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The paper "Clothing-Retailing Industry" is a good example of a marketing case study. Clothing- retail industry is an industry, which is heterogeneous and diverse, and it carries several activities that originate from fabrics and yarns being transformed from fibers thus resulting into many different types of products such as bed- linen, clothing, industrial fibers, wool, geotextiles and synthetic yarns of hi-tech etc.
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Industry Trend Report on Accounting Services Marketing Coursework
12 pages (3339 words) , Download 1 , Coursework
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Globally, the accounting services industry generates close to $435 billion in revenue. Even though accounting services are required worldwide, Europe and the US are the two greatest markets due to the concentration of both small and international companies. 
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Royal Dutch Shell: Multinational Organization Marketing Case Study
6 pages (1829 words) , Download 1 , Case Study
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This will be followed by an evaluation of the firm’s entry strategies in different countries and the firm’s strengths and weaknesses. The report will conclude with a comparison of promotional strategies that Shell has adopted in different countries and a set of recommendations for the firm’s international operations.
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Starbucks's Marketing Mix for Identifying the Core Components of the Company's Marketing Plan Marketing Case Study
6 pages (1606 words) , Download 0 , Case Study
Free
The paper “Stаrbuсks’s Marketing Mix for Identifying the Core Components of the Company's Marketing Plan”  is a meaty option of case study on marketing. Starbucks Coffee Company is the largest and most successful coffee company globally. The company was established in 1971, and some of its founders are Jerry Baldwin and Gordon Bowker.
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McDonalds in the Indian Market Marketing Case Study
6 pages (1654 words) , Download 1 , Case Study
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The paper "McDonald’s in the Indian Market" is an outstanding example of a marketing case study. In India, the fast-food industry has become very saturated and the market is still facing some concerns regarding the fast foods’ consumption as well as the associated health implications. As mentioned in the case study, McDonald’s has been a market leader not only in India but also globally.
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Cocoa Production in African and South American ountries Marketing Case Study
10 pages (2541 words) , Download 0 , Case Study
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The paper “Cocoa Production in African and South American Сountries”  is an engrossing variant of a case study on the marketing. According to World Atlas (2016), Côte d'Ivoire supplies 30% of the total cocoa in the world and supplies cocoa to renowned companies like Cadbury and Nestle. Furthermore, Cocoa contributes almost two-thirds of the country’s trade revenue.
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Big Chocolate Case Analysis Marketing Case Study
7 pages (2118 words) , Download 1 , Case Study
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It is responsible for about 40% of the total cocoa produced in the world and is the leading export earner (Verdin 2016). In 2016, the country’s production capacity stood at 1.57 million tons down from the previous year’s 1.75 million tons (Verdin, 2016). However, cocoa is produced under harsh conditions and involved the use of child labor.
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Marketing Strategies of Aman Resorts Hotel Marketing Case Study
7 pages (1891 words) , Download 7 , Case Study
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The paper "Marketing Strategies of Aman Resorts Hotel" is a perfect example of a marketing case study. The purpose of this report is to discuss the various strategies which have been applied by Aman resorts hotel in excelling in the market. Aman resort is a hotel that was started in 1998 by Zecha in Thailand.
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Branded Marketing Strategies, Green and Sustainable Products Marketing Strategies Marketing Coursework
6 pages (1656 words) , Download 0 , Coursework
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The paper "Branded Marketing Strategies, Green and Sustainable Products Marketing Strategies" is a good example of marketing coursework. There are several methods and techniques used in data collection during research. However, these methods vary greatly on concepts, designs and accuracy levels. That is why some methods are recommended for specific research studies. The methods selected for this research includes an interview, survey and use of social media forums.
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Marketing Mix and Startegies of Coca- Cola Marketing Dissertation
28 pages (7791 words) , Download 5 , Dissertation
The hottest battles between Coca-Cola and PepsiCo will be in international markets especially the emerging ones. First-mover advantages can be crucial in the international soft-drink war. The strategic challenge is to establish greater brand awareness and preference through advertising on a scale similar to that of the domestic market.
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Alpha Response Technology Solutions Strategies Analysis Marketing Case Study
7 pages (2227 words) , Download 0 , Case Study
Free
The move can be attributed to the existence of high political stability, the large customer base, and the strong economic growth leading to a strong currency. The main competitors in the Rwandan technology market are the postivo-BGH company and the ARTS company. The postivo-BGH company is a joint venture that has a long history in Rwanda.
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Strategic Analysis of GE Healthcare India Marketing Case Study
8 pages (2387 words) , Download 0 , Case Study
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The paper "Strategic Analysis of GE Healthcare India" is a perfect example of a marketing case study. GE Healthcare is an American multinational that huge investments around the world. The company has over 30 years of intense presence in India which has a huge population of more than 1.2 billion people. The market for Ultrasound equipment is great in India owing to large birth rate numbers (Cole 2003:125).
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Sustainability and Profitability in China Airlines Cargo Marketing Case Study
6 pages (1617 words) , Download 0 , Case Study
Free
The paper “Sustainability and Profitability in China Airlines Cargo”  is a great example of a case study on marketing. China Cargo Airlines is a cargo Airline that was established in 1998 and has a head office on Hongqiao International Airport. China Cargo Airlines is an all-cargo airline that is dedicated will freight services and utilizes China Eastern Airlines' operational network.
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Destination Marketing and Management Theories, Applications in the Tourism Sector Marketing Coursework
6 pages (1689 words) , Download 0 , Coursework
Free
The paper "Destination Marketing and Management Theories, Applications in the Tourism Sector" is a perfect example of marketing coursework. Destination marketing is carrying out promotion across various regions or country with an aim to increase the number of tourists that visits a given area. The destination may also mean the communication made by organizations and individuals from a certain region with the potential visitors to affect the tourist choice of destination.
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How Consumers Are Convinced that It Is Necessary to Take Fitness Supplements Marketing Literature review
7 pages (2470 words) , Download 0 , Literature review
Free
The paper "How Consumers Are Convinced that It Is Necessary to Take Fitness Supplements" is a great example of marketing literature review. A review of historical records by da Silva et al. (2014) on the link between nutrition and physical performance show that the human tendency to seek ergogenic resources in order to enhance their physiological performance goes back to 776 B.C. in the Ancient Greece Olympics.
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Celebrity Endorsements Influence on Consumer Behavior towards Luxury Brands Marketing Coursework
6 pages (1783 words) , Download 1 , Coursework
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The paper "Celebrity Endorsements Influence on Consumer Behavior towards Luxury Brands" is a perfect example of marketing coursework. Studies have demonstrated that brand promotion is an effective strategy that can be used by marketers to increase consumer awareness and turn the product or service into a household name. The use of celebrities for advertising within product and service companies has become very common and a perceived means of product marketing and building of a corporate image.
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Quality Customer Service Marketing Assignment
8 pages (2193 words) , Download 0 , Assignment
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The paper "Quality Customer Service" is a great example of a marketing assignment. According to the products produced at the Colesworths organization, the customers need the best quality products from the goods sold. The customers who need personal fitness costumes need costumes that will be comfortable to them as well as the last longer. Therefore, the customers need the best quality products, made of the best material that will allow them to perform their exercises.
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Prerequisites of Buying Decision Making Process and Behavior Marketing Coursework
6 pages (1819 words) , Download 0 , Coursework
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The paper “Prerequisites of Buying Decision Making Process and Behavior” is an engrossing example of coursework on marketing. All consumers are involved in decision making irrespective of their age, religion or nationality. The study of the process of decision making is known as the consumer’s behavior.
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Academies Australasia as a Leading Education Provider Plan to Open Perth Campus Marketing Case Study
7 pages (2187 words) , Download 0 , Case Study
Free
The paper "Academies Australasia as a Leading Education Provider Plan to Open Perth Campus" is an outstanding example of a marketing case study. To offer vocational training in Australia, the campus has to meet the set legal standards. First, there are standards for registered training organisations (RTO). The most recent standards were set in 2015 by the Council of Australian Governments (COAG).
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Market Performance of Dell Computers Marketing Case Study
7 pages (1889 words) , Download 0 , Case Study
Free
Industry analysis indicates that Porters’5 forces remain to be very high due to the existing economies of scale and a larger number of competitors and suppliers. It is important that SMEs contemplating entering the market ensure that they enjoy a stable liquidity position that will facilitate possible growth from areas of investments.
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Dimensions Of Customer Loyalty - Separating Friends From Well Wishers by Baloglu Marketing Article
6 pages (1722 words) , Download 0 , Article
Free
The paper “Dimensions Of Customer Loyalty - Separating Friends From Well Wishers by Baloglu”  is a meaty example of an article on marketing. Seamus Baloglu holds the position of associate professor at William F. Harrah College of Hotel Administration at the University Of Nevada. The purpose of this research is to determine the nature of loyalty demonstrated by frequent buyers.
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Incentives to Enter Rwandan Special Economic Zone Marketing Case Study
6 pages (1671 words) , Download 0 , Case Study
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The paper "Incentives to Enter Rwandan Special Economic Zone' is an outstanding example of a marketing case study. Personal computer industry in Rwanda has experienced rapid growth in recent years and has played an important role in the national economy. As a result of a good business environment, an Alpha Response Technology solution (ARTS) is planning to enter the Rwanda computer industry (Mwanza, 2016).
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Future Market Share for Electric Vehicles Marketing Case Study
6 pages (1746 words) , Download 0 , Case Study
Free
The paper "Future Market Share for Electric Vehicles" is a great example of a marketing case study. This report is focused on examining the development of the electric car industry and is solely directed towards Bayford Volkswagen Camberwell; a major car dealer in the country. It is meant to give a possible future direction of the overall growth and possible changes in the industry.
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Integrated Marketing Communications - the Samsung Electronics Company Marketing Case Study
6 pages (1728 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communications - the Samsung Electronics Company " is a perfect example of a marketing case study. The Samsung Electronics Company is a multinational company in South Korea which deals with electronics, and its headquarters is situated at Suwon. However, even though the ownership structure of this company is quite complicated, in the year 2012 the Samsung Electronics Company accounted for 70% revenue in South Korea (Ledbetter, et al., 2008).
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The Pros and Cons of Free Trade Agreements Marketing Coursework
6 pages (1634 words) , Download 0 , Coursework
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The paper "The Pros and Cons of Free Trade Agreements" is a great example of marketing coursework. Free trade agreements have encountered increasing controversy following the concerns raised by organizations, their employees, and other stakeholders. From the global trend, it is evident that free trade agreements will be a precondition for successful economic recovery (Baier and Jeffrey 2).
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Peculiarities of Client Relationship Marketing Marketing Coursework
10 pages (2861 words) , Download 1 , Coursework
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Psychographics. According to the case by Gorshin and Eisner, apart from creating a console that will attract people of all ages, Nintendo aims for both the “casual consumers” or people who have never played video games before and advanced gamers. “The advanced gamer would enjoy the remote’s unique features, whereas the novice gamer could use the remote as her or his hand;
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Significance of Consumer Psychology in Strategic Marketing Marketing Term Paper
8 pages (2000 words) , Download 1 , Term Paper
Free
Analysis of consumer psychology is a vital ingredient of market strategy as it helps to understand the changing preferences of the customers. In a highly competitive environment of global business, it is important that a trend in the customers’ needs and requirements are studied in advance so that an appropriate strategy could be developed to maintain a competitive advantage.
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English Sportswear Companies Cash in on Brands Marketing Coursework
10 pages (2640 words) , Download 1 , Coursework
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The company may also take advantage of the brand to allow the customers to pay high prices so that they receive the goods and services. The research will elaborate on the ways in which business enterprises take advantage in relation to branding and customer loyalty. 
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Major Aspects of Coke Advertising Marketing Coursework
7 pages (1834 words) , Download 1 , Coursework
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One of the notable brands that make Coca Cola Company enjoy a strong positive brand-consumer relationship is Coca Cola brand, which was innovated in 1886 by John Pemberton, a renowned pharmacist. 
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Situation Analysis of the Royal Caribbean Cruises Marketing Case Study
8 pages (2218 words) , Download 0 , Case Study
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The paper "Situation Analysis of the Royal Caribbean Cruises " is a perfect example of a marketing case study. The Royal Caribbean Cruises enjoyed major developments in the industry with their customer base increasing annually. However, after the September 11th 2001 when the country’s World Trade Centre and the Pentagon, the organization started to experience a major problem that negatively affected their performance.
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Strategic Marketing - Group Experience, Group Operation, and Group Conflict Resolution Marketing Essay
6 pages (1814 words) , Download 0 , Essay
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The paper “Strategic Marketing - Group Experience, Group Operation, and Group Conflict Resolution”  is a breathtaking example of an essay on marketing. At the formative basis of forming the group in the study on marketing as a process, I was involved in the composition and selection of respective members.
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Cote d'Ivoire, Indonesian and the Dominican Republic Cocoa Production and PESTEL Marketing Case Study
7 pages (2004 words) , Download 0 , Case Study
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The paper “Côte d'Ivoire, Indonesian and the Dominican Republic Cocoa Production and PESTEL”  is a spectacular example of a case study on marketing. Cocoa production in Côte d'Ivoire is among the major economic activities that contribute about 30 percent of the world’s cocoa production. The total crop produces constitutes about 1,448,992 tones.
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Marketing Across Cultures: The Expansion of Ulker Food Company to Turkey Marketing Case Study
8 pages (2285 words) , Download 1 , Case Study
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The increasing international expansion of companies does bring benefits and risks for the companies. The risks are increased especially if the company plans to target a market that has a different culture. The challenges for the company going in a different culture are greater than other companies. 
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Online Marketing Development: Example of Amazon.com Marketing Case Study
8 pages (2327 words) , Download 1 , Case Study
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It is quite important to state that this paper has discussed the ways through which the Amazon Company can be able to improve its online business and attract more customers. I hope this paper will be useful in understanding the role of internet marketing strategies and communication in a web-based business.
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Principles of Responsible Commerce Marketing Case Study
8 pages (2308 words) , Download 1 , Case Study
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This study is based upon the numerous bases that can assist the business houses to become accountable. It has been recognized that a responsible business is developed on the pillars of trust as well as confidence. On betraying the customers through business misconduct, it becomes quite difficult for a company to re-create the trust as well as confidence that it had with its customers.
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Comparison of New Zealand and Singapore Marketing Marketing Case Study
6 pages (1827 words) , Download 0 , Case Study
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The paper "Comparison of New Zealand and Singapore Marketing" is an outstanding example of a marketing case study.  Business environment- the 2015 ease of doing business report by World Bank ranks Singapore as the easiest place to do business globally while New Zealand comes second. Indeed, registering a company involves just two steps that are completed within 24 hours online.
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Kenatco Limited Market Marketing Case Study
6 pages (1894 words) , Download 0 , Case Study
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The paper "Kenatco Limited Market " is a great example of a marketing case study. In this paper, there is the undertaking of an in-depth analysis of the food and beverage market. With this, there is the determination of the market trends and patterns. Through this, knowledge is developed on the various opportunities and threats that characterize the market. The movement of the market and its effect on the Australian economy is also pointed out.
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The Impact of Social Media on Traditional Marketing Strategy Marketing Term Paper
10 pages (2765 words) , Download 1 , Term Paper
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Social media is a major tool in current marketing activities. The replacement of traditional marketing strategies and adoption of Facebook, tweeter, Skype, Youtube, and Instagram has made organizations achieve more information that relates to their consumers. Within a social media environment, information plays vital duties.
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